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    The document contains financial projections for a company from 2019-2023 including revenue, gross margin, pre-tax and post-tax profits, marketing costs, taxes, and customer lifetime value calculations. Revenue increases each year from $34,667 in 2019 to $56,013,333 in 2023. Gross margin and profits also increase each year. Customer lifetime value is calculated as $56.80. The number of customers needed to achieve projected financial contributions ranging from $1,000,000 to $6,000,000 is estimated. Marketing budgets and free cash flows are also projected to increase annually through 2023.

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    The document contains financial projections for a company from 2019-2023 including revenue, gross margin, pre-tax and post-tax profits, marketing costs, taxes, and customer lifetime value calculations. Revenue increases each year from $34,667 in 2019 to $56,013,333 in 2023. Gross margin and profits also increase each year. Customer lifetime value is calculated as $56.80. The number of customers needed to achieve projected financial contributions ranging from $1,000,000 to $6,000,000 is estimated. Marketing budgets and free cash flows are also projected to increase annually through 2023.

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    © All Rights Reserved
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    2 views8 pages

    34 Mail-1

    Uploaded by

    shifaanjum321
    The document contains financial projections for a company from 2019-2023 including revenue, gross margin, pre-tax and post-tax profits, marketing costs, taxes, and customer lifetime value calculations. Revenue increases each year from $34,667 in 2019 to $56,013,333 in 2023. Gross margin and profits also increase each year. Customer lifetime value is calculated as $56.80. The number of customers needed to achieve projected financial contributions ranging from $1,000,000 to $6,000,000 is estimated. Marketing budgets and free cash flows are also projected to increase annually through 2023.

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    © All Rights Reserved
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    of 8

    REVENUE

    YEAR 2019 2020 2021 2022 2023


    REVENUE 34667 553333 164000 238667 5601333

    REVENUE

    6000000
    5000000
    4000000
    3000000
    2000000
    1000000
    0
    1 2 3 4 5

    REVENUE YEAR REVENUE

    GROSS MARGIN

    YEAR 2019 2020 2021 2022 2023


    GROSS MARGIN 199333 318167 669300 1350483 3220767

    GROSS MARGIN
    GROSS MARGIN YEAR GROSS MARGIN

    3220767

    1350483
    669300
    199333 318167
    2019 2020 2021 2022 2023
    1 2 3 4 5

    PROFIT PRE TAX

    YEAR 2019 2020 2021 2022 2023


    PROFIT PRE TAX 667 540575 12695 262863 865374

    PROFIT PRE TAX


    PROFIT PRE TAX YEAR PROFIT PRE TAX

    667

    12695
    540575 262863 865374
    2019

    2021
    2020 2022 2023

    1 2 3 4 5

    PROFIT POST TAX

    YEAR 2019 2020 2021 2022 2023


    PROFIT POST TAX 667 88625 126957 262756 540575

    PROFIT POST TAX


    PROFIT POST TAX YEAR PROFIT POST TAX

    540575

    262756
    126957
    88625
    667
    PROFIT POST TAX
    2019 2020 2021 2022 2023
    YEAR

    PROFIT POST TAX


    1 2 3 4 5

    FINANCIAL PROJECTION CONTRIBUTION

    USD ranges from 1000000-6000000

    CUSTOMER LIFE VALUE ANALYSIS


    CLV =(USDCLV −COGS −ORDERFULFILLMENT −CPA −CLP )

    CLV=(81.5−24.5−10.2−25.0−21.5)

    CLV=(81.5−81.2)CLV=(81.5−81.2)

    CLV =56.8CLV=56.8

    So, the Customer Lifetime Value is $56.8.

    Assuming the CLV remains constant, we can use the formula:

    Number of Customers=Financial Contribution CLV Number of Customers= CLV FINANCIAL CONTR

    For a financial contribution range from $1,000,000 to $6,000,000:


    For $1,000,000:
    NUMBER OF CUSTOMER =1,000,000/56.8= 17,605

    For $6,000,000
    NUMBER OF CUSTOMERS =6,000,000 /56.8= 105,634

    COGS
    YEAR 2019 2020 2021 2022 2023
    104000 166000 349200 704600 1680400

    MARKETING 200000 200000 500000 1000000 2500000

    TAX 60?0 29542 42325 87621 180122

    FINANCIAL PROJECTIONS CONTRIBUTIONS

    YEAR 2019 2020 2021 2022 2023


    RANGE 200000 300000 400000 500000 600000

    FINANCIAL PROJECTION CONTRIBUTIONS


    700000
    600000
    600000
    500000
    500000
    400000
    400000
    300000
    300000
    200000
    300000
    300000
    200000
    200000
    100000
    2019 2020 2021 2022 2023
    0
    1 2 3 4 5

    YEAR RANGE

    MARKETING ACQUIRED BUDGET


    BEGINNING
    YEAR 2019 2020 2021 2022 2023
    BEGINNING 159144 139544 432968 456418 491002

    CHANGE AFTER TRANSACTION AS PER PROFIT MARGIN CHANGE

    YEAR 2019 2020 2021 2022 2023


    AMOUNT 129067 127135 240554 222027 281218

    CHANGE CAPITAL INCREASE

    YEAR 2019 2020 2021 2022 2023


    AMOUNT 192400 2028408 331817 166976 178140

    MARKETING ACQUIRED BUDGET


    3500000
    3000000
    178140
    2500000 166976
    331817
    2000000
    1500000 491002
    2028408
    1000000 456418 281218
    500000 432968 222027
    240554
    139544 127135
    0 0 0 0 159144
    2023
    2022
    2021
    2020
    2019 0 0 0 129067
    2023
    2022
    2021
    2020
    2019 0 0 0 192400
    2023
    2022
    2021
    2020
    2019 0
    1 2 3 4 5 6 7 8 9 10 11 12 13 14 15
    Series1 Series2 Series3 Series4 Series5 Series6

    FCFF
    YEAR 2019 2020 2021 2022 2023
    FCFF 285134 344209 432968 456418 491022

    FCFF
    FCFF YEAR FCFF
    FCFF YEAR FCFF

    491022
    432968 456418
    344209
    285134

    FCFF
    2019 2020 2021 2022 2023
    YEAR
    FCFF

    1 2 3 4 5
    INANCIAL CONTRIBUTION

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