NORTH MANILA

MARKETING UPDATE

CLAUDE CORDILLON

JANUARY 1-7, 2023

NPP COMPARATIVE ANALYSIS 2022 VS 2023

2023 Peso NPP Actual % NPP Actual New Product Promos

January 1-7, 2023 1,882,891.46 12.09% 791,114.58 5.08% 1,091,776.89 7.01%

2022 Peso NPP Actual % NPP Actual New Product Promos

January 1-7, 2022 1,647,795.79 17.86% 259,393 2.81% 1,388,403 15.05%

CONFIDENTIAL. Not for reproduction nor external distribution.

JANUARY 2023 BUILDING BLOCKS
Peso NPP % NPP % NPP
Peso NPP Actual New Product Promos Hit Rate Peso Variance
Target Target Actual
JANUARY
10,808,525.40 17% 1,882,891.46 12.09% 791,114.58 5.08% 1,091,776.89 7.01% 17.42% -8,925,633.94
1-7, 2023
JANUARY
1,647,795.79 17.86% 259,393 2.81% 1,388,403 15.05% 114.27% 235,095.67
1-7, 2022

TOP
PERFORMING
PROMOS

Total Sold 613 655 287 246 121

Promo Sales 370,096 288,262 165,388 83,971 69,900
Sales Contribution 5.47% 4.26% 2.45% 1.24% 1.03

CONFIDENTIAL. Not for reproduction nor external distribution.

NORTH MANILA BUZZWORTHY PRODUCTS – Q1 2023
CLUSTER 1 Peso Value Sales % CLUSTER 2 Peso Value Sales %
LEGENDARY PIZZA 82,947.00 5,447,531 1.52% LEGENDARY PIZZA 81,500.25 5,860,704 1.39%

HAZELNUT PRALINE HAZELNUT PRALINE

20,962.76 5,447,531 0.38% 13,706.42 5,860,704 0.23%
CHEESECAKE CHEESECAKE

MYMIX XL 148,013 6,388,243 2.32% MYMIX XL 261,438.39 6,832,590 3.83%

LEMON MALLOW TART 3,978 6,388,243 0.06% LEMON MALLOW TART 3,889.16 6,832,590 0.06%
CRISPY FRIED CHICKEN CRISPY FRIED CHICKEN
TOTAL 255,900.70 6,388,243 4.01% TOTAL 360,534.22 6,832,590 5.28%

CLUSTER 3 Peso Value Sales % NORTH MANILA Peso Value Sales %

LEGENDARY PIZZA 54,976.50 4,215,681 1.30% LEGENDARY PIZZA 219,423.75 15,523,916 1.41%
HAZELNUT PRALINE HAZELNUT PRALINE
7,486.70 4,215,681 0.18% 42,155.88 15,523,916 0.27%
CHEESECAKE CHEESECAKE
MYMIX XL 146,767 4,910,054 2.99% MYMIX XL 556,218.75 18,130,887 3.07%
LEMON MALLOW TART 2,652 4,910,054 0.05% LEMON MALLOW TART 10,518.41 18,130,887 0.06%
CRISPY FRIED CHICKEN CRISPY FRIED CHICKEN
TOTAL 211,881.86 4,910,054 4.32% TOTAL 828,316.79 18,130,887 4.57%

CONFIDENTIAL. Not for reproduction nor external distribution.

NORTH MANILA BUZZWORTHY PRODUCTS – Q1 2023
JAN FEB MAR APR MAY JUN TOTAL
CPB CLUSTER 4.01% 4.01%
NGB CLUSTER 5.28% 5.28%
JDH CLUSTER 4.32% 4.32%
NORTH MANILA 4.57% 4.57%

CONFIDENTIAL. Not for reproduction nor external distribution.

NORTH MANILA BUZZWORTHY PRODUCTS

7 days only
# of Target
January 2-8, 2023 Unit Sold Hit Rate ADQ Promo Sales SC
Stores Sold

Territory 37 7,770 455 5.86% 2 219,424 1.41%

Cluster 1 11 2,310 172 7.45% 2 82,947 1.52%
Cluster 2 13 2,730 169 6.19% 2 81,500 1.39%
Cluster 3 13 2,730 114 4.18% 1 54,977 1.30%

7 days only
# of Target
January 2-8, 2023 Unit Sold Hit Rate ADQ Promo Sales SC
Stores Sold

Territory 37 2,220 366 16.49% 1 42,156 0.23%

Cluster 1 11 660 182 27.58% 2 20,963 0.33%
Cluster 2 13 780 119 15.26% 1 13,706 0.20%
Cluster 3 13 780 65 8.33% 1 7,487 0.15%

CONFIDENTIAL. Not for reproduction nor external distribution.

NORTH MANILA BUZZWORTHY PRODUCTS

8 days only
# of Target
January 1-8, 2023 Unit Sold Hit Rate ADQ Promo Sales SC
Stores Sold

Territory 37 8,029 1,785 22.23% 6 556,219 3.07%

Cluster 1 11 2,387 475 19.90% 5 148,013 2.32%
Cluster 2 13 2,821 839 29.74% 8 261,438 3.83%
Cluster 3 13 2,821 471 16.70% 5 146,767 2.99%

8 days only
# of Target
January 1-8, 2023 Unit Sold Hit Rate ADQ Promo Sales SC
Stores Sold

Territory 37 2,294 119 5.19% -1 10,518 0.06%

Cluster 1 11 682 45 6.60% 1 3,978 0.06%
Cluster 2 13 806 44 5.46% -1 3,889 0.06%
Cluster 3 13 806 30 3.72% -1 2,652 0.05%

CONFIDENTIAL. Not for reproduction nor external distribution.

NORTH MANILA NEW PROMOS

January 6-10, # of Target

Unit Sold Hit Rate ADQ Promo Sales SC
2023 Stores Sold

Territory 37 2,590 643 24.83% 3 211,943 1.82%

Cluster 1 11 770 222 28.83% 4 76,164 1.91%
Cluster 2 13 910 294 32.31% 5 94,675 2.16%
Cluster 3 13 910 127 13.96% 2 41,104 1.27%

5 days left
ADQ TARGET - 10

CONFIDENTIAL. Not for reproduction nor external distribution.

NORTH MANILA EXISTING PRODUCTS

7 days only
# of Target
January 1-7, 2023 Unit Sold Hit Rate ADQ Promo Sales SC
Stores Sold

Territory 37 5,735 1,451 25.30% 6 183,618 1.18%

Cluster 1 11 1,705 609 35.72% 8 76,957 1.41%
Cluster 2 13 2,015 512 25.41% 6 64,990 1.10%
Cluster 3 13 2,015 330 16.38% 4 41,670 0.99%

7 days only
# of Target
January 1-7, 2023 Unit Sold Hit Rate ADQ Promo Sales SC
Stores Sold

Territory 37 3,441 571 16.59% 2 81,062 0.52%

Cluster 1 11 1,023 270 26.39% 4 38,330 0.70%
Cluster 2 13 1,209 207 17.12% 2 29,387 0.50%
Cluster 3 13 1,209 94 7.78% 1 13,345 0.32%

CONFIDENTIAL. Not for reproduction nor external distribution.

NORTH MANILA EXISTING PRODUCTS

7 days only
# of Target
January 1-7, 2023 Unit Sold Hit Rate ADQ Promo Sales SC
Stores Sold

Territory 37 3,441 410 11.92% 2 227,902 1.46%

Cluster 1 11 1,023 130 12.71% 2 68,652 1.26%
Cluster 2 13 1,209 176 14.56% 2 96,271 1.63%
Cluster 3 13 1,209 104 8.60% 1 62,979 1.49%

CONFIDENTIAL. Not for reproduction nor external distribution.

NORTH MANILA BCP UNAVAILABILITY EFFECT
8 days only
# of
January 1-8, 2022 Unit Sold ADQ Promo Sales SC
Stores

Territory 34 1214 4 757,666.07 4.87%

Cluster 1 10 474 6 295,826.79 5.28%
Cluster 2 13 416 4 259,628.57 4.39%
Cluster 3 11 324 4 202,210.71 5.00%

8 days only
# of
January 1-8, 2023 Unit Sold ADQ Promo Sales SC
Stores

Territory 37 754 3 470,576.79 2.60%

Cluster 1 11 247 3 154,154.46 2.41%
Cluster 2 13 298 3 185,983.93 2.72%
Cluster 3 13 209 2 130,438.39 2.66%

CONFIDENTIAL. Not for reproduction nor external distribution.

NORTH MANILA BCP UNAVAILABILITY EFFECT
8 days only
# of
January 1-8, 2022 Unit Sold ADQ Promo Sales SC
Stores

Territory 32 166 1 103,601.79 0.67%

Cluster 1 9 49 1 30,581.25 0.55%
Cluster 2 12 75 1 46,808.04 0.79%
Cluster 3 11 42 -1 26,212.50 0.65%

8 days only
# of
January 1-8, 2023 Unit Sold ADQ Promo Sales SC
Stores

Territory 35 142 1 88,623.21 0.49%

Cluster 1 11 50 1 31,205.36 0.49%
Cluster 2 13 55 1 34,325.89 0.50%
Cluster 3 11 37 0 23,091.96 0.47%

CONFIDENTIAL. Not for reproduction nor external distribution.

NORTH MANILA YTD REVENUE 2023

Extra
2023 Bulk Order Big Order Tele-Selling Booth Selling Pizza To Go Food Truck Project Noah GY Sales TOTAL
Toppings

JAN 1-7, 2023 150,461.05 1,113,972.88 58,318.61 0 43,184.41 0 143,203.88 53,162.39 2,694,433.96 4,256,737.18

JAN 2022 235,409.55 3,496,651.52 310,935.77 225,293.74 133,616.13 21,046.65 0 0 5,899,391.61 10,322,345

Peso Variance -84,948.50 -2,382,678.64 -252,617.16 -225,293.74 -90,431.72 -21,046.65 143,203.88 53,162.39 -3,204,957.65 -6,065,607.82

YTD 150,461.05 1,113,972.88 58,318.61 0 43,184.41 0 143,203.88 53,162.39 2,694,433.96 4,256,737.18

CONFIDENTIAL. Not for reproduction nor external distribution.

NORTH MANILA JANUARY 2023 BIG / BULK ORDERS

CONFIDENTIAL. Not for reproduction nor external distribution.

NORTH MANILA OTHER REVENUES

Bulk Order Big Order Tele-Selling Booth Selling Pizza To Go Food Truck TOTAL

January 1-7, 2022 33,629.94 499,521.65 44,419.40 32,184.82 19,088.02 3,006.66 631,850.48
January 1-7, 2023 150,461.05 1,113,972.88 58,318.61 0 43,184.41 0 1,365,936.95
Cluster 1 45,245.00 350,407.67 16,523.53 0 0 0 412,175.20
Cluster 2 55,479.47 362,393.69 34,593.08 0 14,079.41 0 466,545.65
Cluster 3 49,736.58 401,171.52 7,203.00 0 29,105.00 0 487,216.10

CONFIDENTIAL. Not for reproduction nor external distribution.

NORTH MANILA JANUARY 2023 PROJECT MINI

BIRTHDAY & CHRISTENING

JANUARY 8, 2023

YC MARCOS HIGHWAY
TIME: 11:00 AM -2:00 PM
SALES: P17,194
50 PAX

CONFIDENTIAL. Not for reproduction nor external distribution.

NORTH MANILA PRODUCT SAMPLING
Objectives:
• To increase quantity sold and to continuously excite our customers, we will be having a Food
Tasting for our new dessert flavor on January 7, 2023, Saturday only.

Mechanics:
• 9pcs Hazelnut Praline Cheesecake will be allotted for this activity – charged to Store
operations
• Cut the Cheesecake into 6 slices
• On January 7, 2023, 2022 we will be distributing Hazelnut Praline Cheesecake by 11:00 AM
to 2:00 PM (Lunch) and 5:00 PM to 8:00 PM (Dinner) only
• 4pcs (Lunch), 5pcs (Dinner)
• One cashier will be positioned on this activity and must be knowledgeable with Hazelnut
Praline Cheesecakes description and Price point.
• To offer the New Product (use Dessert transmat)

SPIELS:
"Hi Ma'am/Sir!

Would you like to try our new dessert, Hazelnut Praline Cheesecake?

Let me know if you would like to order one, it's available for just P129. This is fit for a dessert
since it will cut down the richness of the flavors from your order."

CONFIDENTIAL. Not for reproduction nor external distribution.

NORTH MANILA PRODUCT SAMPLING

HAZELNUT PRALINE
CHEESECAKE SAMPLING
JANUARY 7, 2023

SOLD: 49
SALES: P5,671.75

CONFIDENTIAL. Not for reproduction nor external distribution.

NORTH MANILA LEGENDARY UNIFORMS

CONFIDENTIAL. Not for reproduction nor external distribution.

NORTH MANILA 2023 COLLATERALS

DELIVERY
CURBSIDE LAMPPOST CREATIVE MINI
STEALS STREAMERS BANNERS STANDEES T-STAND BILLBOARDS
STREAMERS

455 30 36 6 3 6

CONFIDENTIAL. Not for reproduction nor external distribution.

NORTH MANILA
MARKETING UPDATE

CLAUDE CORDILLON

JANUARY 1-7, 2023