Best Western International ADO Indonesia

Property name: BEST WESTERN PREMIER PANBIL BATAM

Budget Period: 2019
Total Room 232 (total room per day - room saleble)

HOTEL INFORMATION

2017

Market Segment
TOTAL ROOM SOLD

FIT - Corporate 8,829

Corporate
MICE - Corporate 4,597
FIT - Government 1,021
Government
MICE - Government 4,294
Direct Hotel Website
Walk In
Direct Hotel Booking 1,028
Retailer Retail Agent 3,338
Wholesaler Wholesaler 1,489
Group - Series 6,420
Group
Group - Adhoc 2,006
Airlines Airlines Crew 28
OTA OTA 7,653
Other Best Western Reward

SUMMARY 40,703

RANK
1
2
3
4
5
6
er day - room saleble)

2017 Actual

% AVERAGE ADR TOTAL REVENUE

22% 437,190 3,859,950,510

11% 437,190 2,009,762,430
3% 857,110 875,109,687
11% 395,867 1,699,852,898

3% 577,685 593,860,180

8% 437,190 1,459,340,220

4% 346,280 515,610,920
16% 354,545 2,276,178,900
5% 354,545 711,217,270
0% 437,190 12,241,320

19% 604,761 4,628,235,933

457,985 18,641,360,268
100%

RANK M A R K E T S E G M E N T 2016
1
2
3
4
5
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 2018 Actual (Jan-Jul) + Budget (Aug-Dec)

TOTAL ROOM SOLD % AVERAGE ADR

8,534 15% 453,305

5,837 10% 453,305
1,858 3% 411,983
4,334 8% 411,983
1,420 3% 579,051
769 1% 579,051
3,428 6% 411,983
1,797 3% 326,033
13,317 23% 378,484
3,266 6% 387,190
38 0% 429,638

10,772 19% 579,051

1,328 2% 572,931

56,698 452,409
100%

RANK M A R K E T S E G M E N T 2017
1
2
3
4
5
6
(Aug-Dec)
B U D G E T 2019

TOTAL ROOM
TOTAL REVENUE % AVERAGE ADR
SOLD

3,868,504,870 9,340 15% 490,679

2,645,941,285 8,300 13% 489,257
765,464,414 3,900 6% 458,330
1,785,534,322 3,900 6% 458,317
822,252,420 2,470 4% 553,112
445,290,219 1,080 2% 553,648
1,412,277,724 4,410 7% 432,872

585,881,301 1,840 3% 386,795

5,040,271,428 10,050 16% 345,713
1,264,562,540 4,180 7% 416,764
16,326,244 0 0% #DIV/0!

6,237,537,372 11,500 19% 691,321

760,852,368 1,080 2% 668,046

25,650,696,507 62,050 100% 494,628

R K E T S E G M E N T 2017 RANK M A R K E T S E G M E N T 2018

1
2
3
4
5
6
T 2019
January B
TOTAL ROOM
TOTAL REVENUE % AVERAGE ADR
SOLD

4,582,944,120 900 16% 494,628

4,060,833,200 800 15% 494,628
1,787,485,150 350 6% 453,305
1,787,434,650 350 6% 453,305
1,366,186,730 250 5% 552,479
597,939,840 90 2% 552,377
1,908,966,990 400 7% 453,305
711,702,540 160 3% 387,090
3,474,419,250 850 15% 345,867
1,742,074,300 350 6% 411,960
0 0%

7,950,191,100 910 17% 693,000

721,489,770 90 2% 693,110

30,691,667,640 5,500 494,628

100%

M A R K E T S E G M E N T 2018
B February B
TOTAL ROOM
TOTAL REVENUE % AVERAGE ADR
SOLD

445,165,200 800 16% 494,528

395,702,400 700 14% 494,628
158,656,750 300 6% 453,305
158,656,750 300 6% 453,205
138,119,750 150 3% 557,579
49,713,930 90 2% 557,377
181,322,000 350 7% 453,205
61,934,400 150 3% 387,090
293,986,950 850 17% 345,667
144,186,000 350 7% 411,860
0 0%

630,630,000 870 17% 699,000

62,379,900 90 2% 697,123

2,720,454,000 5,000 494,628

100%
B March B
TOTAL ROOM
TOTAL REVENUE % AVERAGE ADR
SOLD

395,622,400 900 16% 469,944

346,239,600 800 14% 469,834
135,991,500 350 6% 453,305
135,961,500 350 6% 453,305
83,636,850 250 4% 552,479
50,163,930 90 2% 566,966
158,621,750 400 7% 453,304

58,063,500 160 3% 387,090

293,816,950 850 15% 345,979
144,151,000 350 6% 469,830
0 0%

608,130,000 1,010 18% 693,110

62,741,070 90 2% 698,000

2,473,140,050 5,600 494,628

100%
 April B
TOTAL ROOM
TOTAL REVENUE % AVERAGE ADR
SOLD

422,949,600 700 14% 494,628

375,867,200 600 12% 494,628
158,656,750 350 7% 451,305
158,656,750 350 7% 451,405
138,119,750 250 5% 552,479
51,026,940 90 2% 542,830
181,321,600 310 6% 411,949

61,934,400 160 3% 387,690

294,082,150 850 17% 345,861
164,440,500 350 7% 411,960
0 0%

700,041,100 1,000 20% 699,000

62,820,000 90 2% 552,900

2,769,916,740 5,100 494,628

100%
 May B
TOTAL ROOM
TOTAL REVENUE % AVERAGE ADR
SOLD

346,239,600 600 14% 494,828

296,776,800 500 11% 494,828
157,956,750 250 6% 494,818
157,991,750 250 6% 494,716
138,119,750 120 3% 552,759
48,854,700 90 2% 552,479
127,704,190 300 7% 411,860

62,030,400 120 3% 387,090

293,981,850 700 16% 345,961
144,186,000 330 8% 411,860
0 0%

699,000,000 1,000 23% 646,100

49,761,000 90 2% 552,089

2,522,602,790 4,350 494,628

100%
 June B
TOTAL ROOM
TOTAL REVENUE % AVERAGE ADR
SOLD

296,896,800 810 15% 494,628

247,414,000 800 15% 494,628
123,704,500 350 6% 453,305
123,679,000 350 6% 453,305
66,331,080 250 5% 552,479
49,723,110 90 2% 552,368
123,558,000 400 7% 411,983

46,450,800 160 3% 386,091

242,172,700 850 15% 345,567
135,913,800 350 6% 411,960
0 0%

646,100,000 1,000 18% 693,000

49,688,010 90 2% 683,010

2,151,631,800 5,500 494,628

100%
 2018
July B
TOTAL ROOM
TOTAL REVENUE % AVERAGE ADR
SOLD

400,648,680 700 15% 469,634

395,702,400 500 10% 469,734
158,656,750 300 6% 469,834
158,656,750 300 6% 469,834
138,119,750 150 3% 552,479
49,713,120 90 2% 552,399
164,793,200 350 7% 455,207

61,774,560 150 3% 387,091

293,731,950 850 18% 345,667
144,186,000 350 7% 411,860
0 0%

693,000,000 970 20% 699,000

61,470,900 90 2% 697,015

2,720,454,060 4,800 494,628

100%
 August B
TOTAL ROOM
TOTAL REVENUE % AVERAGE ADR
SOLD

328,743,800 700 15% 498,728

234,867,000 500 11% 469,834
140,950,200 300 6% 469,834
140,950,200 300 6% 469,834
82,871,850 150 3% 552,479
49,715,910 90 2% 552,499
159,322,450 350 7% 455,207

58,063,650 150 3% 387,091

293,816,950 850 18% 345,667
144,151,000 350 7% 411,860
0 0%

678,030,000 870 19% 699,000

62,731,350 90 2% 697,153

2,374,214,360 4,700 494,628

100%
 September B
TOTAL ROOM
TOTAL REVENUE % AVERAGE ADR
SOLD

349,109,600 800 16% 494,528

234,917,000 700 14% 494,628
140,950,200 300 6% 453,305
140,950,200 300 6% 453,205
82,871,850 150 3% 557,579
49,724,910 90 2% 557,377
159,322,450 350 7% 453,205

58,063,650 150 3% 387,090

293,816,950 850 17% 345,667
144,151,000 350 7% 411,860
0 0%

608,130,000 870 17% 699,000

62,743,770 90 2% 697,123

2,324,751,580 5,000 494,628

100%
B October B
TOTAL ROOM
TOTAL REVENUE % AVERAGE ADR
SOLD

395,622,400 810 15% 494,628

346,239,600 800 15% 494,628
135,991,500 350 6% 453,305
135,961,500 350 6% 453,305
83,636,850 250 5% 552,479
50,163,930 90 2% 552,368
158,621,750 400 7% 411,983

58,063,500 160 3% 386,091

293,816,950 850 15% 345,567
144,151,000 350 6% 411,960
0 0%

608,130,000 1,000 18% 693,000

62,741,070 90 2% 683,010

2,473,140,050 5,500 494,628

100%
 November B
TOTAL ROOM
TOTAL REVENUE % AVERAGE ADR
SOLD

400,648,680 810 15% 494,628

395,702,400 800 15% 494,628
158,656,750 350 6% 453,305
158,656,750 350 6% 453,305
138,119,750 250 5% 552,479
49,713,120 90 2% 552,368
164,793,200 400 7% 411,983

61,774,560 160 3% 386,091

293,731,950 850 15% 345,567
144,186,000 350 6% 411,960
0 0%

693,000,000 1,000 18% 693,000

61,470,900 90 2% 683,010

2,720,454,060 5,500 5,932,324

100%
B December B
TOTAL ROOM
TOTAL REVENUE % AVERAGE ADR
SOLD

400,648,680 810 15% 494,628

395,702,400 800 15% 494,628
158,656,750 350 6% 453,305
158,656,750 350 6% 453,305
138,119,750 250 5% 552,479
49,713,120 90 2% 552,368
164,793,200 400 7% 411,983

61,774,560 160 3% 386,091

293,731,950 850 15% 345,567
144,186,000 350 6% 411,960
0 0%

693,000,000 1,000 18% 693,000

61,470,900 90 2% 683,010

2,720,454,060 5,500 5,932,324

100%
B
TOTAL REVENUE

400,648,680
395,702,400
158,656,750
158,656,750
138,119,750
49,713,120

164,793,200

61,774,560
293,731,950
144,186,000
0

693,000,000
61,470,900

2,720,454,060
 ESTIMATION REVENUE - BANQUET
MEETING ROOM
Potential Day a year 302

Average Meeting
No Meeting Room Name Capacity Packkage Rate (Excld Total Rev 365 days
tax and service )

1 Hang Tuah 100 247,933 9,049,554,500

2 Hang Kesturi 70 206,611 5,278,911,050
3 Hang Jebat 70 206,611 5,278,911,050
4 Natuna 50 206,611 3,770,650,750
5 Nipah 15 206,611 1,131,195,225
6 Nongsa 15 206,611 1,131,195,225
7 Sisoding 300 247,933 27,148,663,500
8 -
TOTAL…….. 52,789,081,300
Note : Percentage estimation can be change as per your forecasting / anaylsis

WEDDING EVENT
Potential Day a year 24
Average Meeting
No Meeting Room Name Capacity Packkage Rate (Excld Total Rev 365 days
tax and service )

1 wedding 500 148,76027,148,700,000

2 Company gathering 500 148,76027,148,700,000
3 -
4 -
5 -
6 -
7 -
8 -
TOTAL…….. 54,297,400,000
Note : Percentage estimation can be change as per your forecasting / anaylsis

BREAKFAST REVENUE
Double Ration Occupancy
Breakfast Rate (excld tax & service) / pax 123,966
Total Breakfast Rev 2018 -
E - BANQUET

Percentage
Total Rev per Estimation Opt 1 Percentage Estimation
active day (from Active day) Opt 2 (from Active day)
30% 30%
7,487,576,600 2,246,272,980 2,246,272,980
4,367,756,540 1,310,326,962 1,310,326,962
4,367,756,540 1,310,326,962 1,310,326,962
3,119,826,100 935,947,830 935,947,830
935,947,830 280,784,349 280,784,349
935,947,830 280,784,349 280,784,349
22,462,729,800 6,738,818,940 6,738,818,940
- - -
43,677,541,240 13,103,262,372 13,103,262,372

Percentage
Total Rev per Estimation Opt 1 Percentage Estimation
active day (from Active day) Opt 1 (from Active day)
30% 30%
1,785,120,000 535,536,000 535,536,000
1,785,120,000 535,536,000 535,536,000
- - -
- - -
- - -
- - -
- - -
- - -
3,570,240,000 1,071,072,000 1,071,072,000
``
2019 BUDGET January February March

Available Rooms 7,192 6,496 7,192

Rooms Occupied 5,500 5,000 5,600
Occupancy % 76% 77% 78%
ARR 494,628 494,628 494,628
RevPAR 378,261 380,717 385,139
Room Revenue 2,720,454,000 2,473,140,000 2,769,916,800
 April May June July

6,960 7,192 6,960 7,192

5,100 4,350 5,500 4,800
73% 60% 79% 67%
494,628 494,628 494,628 494,628
362,443 299,170 390,870 330,119
2,522,602,800 2,151,631,800 2,720,454,000 2,374,214,400
 August September October November

7,192 6,960 7,192 6,960

4,700 5,000 5,500 5,500
65% 72% 76% 79%
494,628 494,628 494,628 494,628
323,241 355,336 551,647 390,870
2,324,751,600 2,473,140,000 2,720,454,000 2,720,454,000
December 2018

2019 2018 Growth

7,192 84,680 84,680 -
5,500 62,050 54,010 8,040
76% 73% 64% 9%
494,628 494,628 474,601.86 20,026
378,261 362,443 302,707.21 59,736
2,720,454,000 30,691,667,400 25,633,246,700 5,058,420,700