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    This document defines e-commerce as the buying and selling of goods and services over electronic systems like the internet. It discusses the basic concepts of commerce and how e-commerce differs from traditional business models by allowing direct exchanges between producers, distributors, retailers, and consumers. The document also outlines the main types of e-commerce including business-to-business, business-to-consumer, business-to-employee, and consumer-to-consumer models.

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    Catc Dl Ch07 e Commerce

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    This document defines e-commerce as the buying and selling of goods and services over electronic systems like the internet. It discusses the basic concepts of commerce and how e-commerce differs from traditional business models by allowing direct exchanges between producers, distributors, retailers, and consumers. The document also outlines the main types of e-commerce including business-to-business, business-to-consumer, business-to-employee, and consumer-to-consumer models.

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    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
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    9 views14 pages

    Catc DL Ch07 e Commerce

    Uploaded by

    PATTANID NUT
    This document defines e-commerce as the buying and selling of goods and services over electronic systems like the internet. It discusses the basic concepts of commerce and how e-commerce differs from traditional business models by allowing direct exchanges between producers, distributors, retailers, and consumers. The document also outlines the main types of e-commerce including business-to-business, business-to-consumer, business-to-employee, and consumer-to-consumer models.

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    © All Rights Reserved
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    of 14

    Chapter 7

    E-Commerce Fundamentals

    ver. 1/2019 1
    WHAT IS COMMERCE?
    • Commerce is a division of trade or production which
    deals with the exchange of goods and services from
    producer to final consumer.
    • It comprises the trading of something of economic
    value such as goods, services, information, or money
    between two or more entities.

    2
    ver. 1/2019
    WHAT IS E-COMMERCE (ELECTRONIC COMMERCE)?
    • Commonly known as “Electronic Marketing”.
    • It consists of buying and selling goods and services
    over an electronic systems Such as the internet and
    ส

    other computer networks.”


    • “E-commerce” is the buying, selling and exchanging
    goods and services over computer or electronic
    networks (Internet) through which transaction or
    terms of sale are performed Electronically.

    ver. 1/2019 3
    TRADITIONAL BUSINESS หลักธุรกิจ(ดั้งเดิม)

    ADVERTISEMENT
    50%

    คาปลีก คาสง
    MANUFACTURING DISTRIBUTOR RETAILER WHOLESALER
    UNIT 10% 10% 10%
    20%

    100 %
    CUSTOMER
    4
    ver. 1/2019
    WHY E-COMMERCE...

    • Low entry cost


    • Reduce transaction costs
    • Access to the global market
    • Secure market share

    ver. 1/2019 5
    PROCESS OF E-COMMERCE

    ver. 1/2019 9
    TYPES OF E-COMMERCE
    Business-to-Business (B2B)
    It consists of largest form of Ecommerce. This model
    defines that Buyer and seller are two different entities. It is
    similar to manufacturer issuing goods to the retailer or
    wholesaler.

    ver. 1/2019 11
    TYPES OF E-COMMERCE
    Business-to-Consumer (B2C)
    • It is the model taking businesses and consumers
    interaction. The basic concept of this model is to sell
    the product online to the consumers.
    • B2C is the direct trade between the company and
    consumers. It provides direct selling through online.
    For example: if you want to sell goods and services to
    customer so that anybody can purchase any products
    directly from supplier’s website.

    ver. 1/2019 12
    TYPES OF E-COMMERCE
    Business-to-Consumer (B2C)

    ver. 1/2019 13
    TYPES OF E-COMMERCE

    ver. 1/2019 15
    TYPES OF E-COMMERCE
    Business-to-Employee (B2E)
    • Electronic commerce uses an intrabusiness
    network which allows companies to provide
    products and/or services to their employees.
    • Typically, companies use B2E networks
    to automate employee-related corporate processes.

    ver. 1/2019 16
    TYPES OF E-COMMERCE
    Consumer-to-Consumer (C2C)
    • There are many sites offering free classifieds, auctions,
    and forums where individuals can buy and sell.
    • People can send and receive money online by PayPal or
    other digital transaction methods.

    ver. 1/2019 17
    TYPES OF E-COMMERCE
    Consumer-to-Consumer (C2C)

    ver. 1/2019 18
    Discussion!!!
    ขอดี ขอเสีย
    PROS & CONS of E-COMMERCE

    ver. 1/2019 19

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