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Good day! We are the Third year college students from Bachelor of Science Major in
Marketing Management of National College Of Business and Arts, Fairview. We are currently
conducting research study entitled "THE INFLUENCED OF ADVERTISING MEDIA IN BUYING
BEHAVIOR OF GEN Z: A TOOL TOWARDS A GUIDANCE".
In view of this, we have the honor to ask for your help in accomplishing the attached
survey questionnaire that we will use to gather data needed for this study. Rest assured that
all gathered data will be treated accordingly with confidentiality and will only be used for this
study.
We are looking forward for your favorable response. Thank you and God bless!
* Required
PART I. Demographics
1. Name
2. Age *
15 - 16 years old
17 - 18 years old
19 - 20 years old
21 - 22 years old
23 - 24 years old
https://docs.google.com/forms/d/1GQc1Po7uhuo6Y-fpp-E-wJ-KLXSRUU2KR-UkaStTB28/edit?fbclid=IwAR0UHN8cPn1s_FRfe53eR-biS6xrFNlfL9jS4L… 1/6
3/30/22, 1:45 AM THE INFLUENCE OF ADVERTISING MEDIA TO THE GENERATION Z: A GUIDE TOWARDS SALES OPTIMIZATION
3. Gender *
Check all that apply.
Male
Female
4. Source of Income *
Allowance
Salary
Scholarship
Remittance
TV and radio
Social networking sites (Facebook, Twitter, Instagram)
Video-sharing Sites (YouTube, Tiktok)
Websites and E-blog
Print (Magazines and newspaper)
https://docs.google.com/forms/d/1GQc1Po7uhuo6Y-fpp-E-wJ-KLXSRUU2KR-UkaStTB28/edit?fbclid=IwAR0UHN8cPn1s_FRfe53eR-biS6xrFNlfL9jS4L… 2/6
3/30/22, 1:45 AM THE INFLUENCE OF ADVERTISING MEDIA TO THE GENERATION Z: A GUIDE TOWARDS SALES OPTIMIZATION
6. In which type of advertising channels do you trust more when you want to make a
purchase decision (Select at least 3) *
Check all that apply.
TV and radio
Social networking sites (Facebook, Twitter, Instagram)
Video-sharing Sites (YouTube, Tiktok)
Websites and E-blog
Print (Magazines and newspaper)
7. Which of the following types of advertising channels do you think is the most
popular in today's society? *
TV and radio
TV and radio
https://docs.google.com/forms/d/1GQc1Po7uhuo6Y-fpp-E-wJ-KLXSRUU2KR-UkaStTB28/edit?fbclid=IwAR0UHN8cPn1s_FRfe53eR-biS6xrFNlfL9jS4L… 3/6
3/30/22, 1:45 AM THE INFLUENCE OF ADVERTISING MEDIA TO THE GENERATION Z: A GUIDE TOWARDS SALES OPTIMIZATION
Yes
No
11. As a Gen Z Consumer/ Buyer, do you think important to do some research about a
product before purchasing in social media
Yes
No
https://docs.google.com/forms/d/1GQc1Po7uhuo6Y-fpp-E-wJ-KLXSRUU2KR-UkaStTB28/edit?fbclid=IwAR0UHN8cPn1s_FRfe53eR-biS6xrFNlfL9jS4L… 4/6
3/30/22, 1:45 AM THE INFLUENCE OF ADVERTISING MEDIA TO THE GENERATION Z: A GUIDE TOWARDS SALES OPTIMIZATION
Strongly Strongly
Disagree Neutral Agree
Disagree Agree
Advertisements help me to
know about new products
13. Interest *
Mark only one oval per row.
Strongly Strongly
Disagree Neutral Agree
Disagree Agree
Advertisements demonstrate
the way of usage of the brand or
product
https://docs.google.com/forms/d/1GQc1Po7uhuo6Y-fpp-E-wJ-KLXSRUU2KR-UkaStTB28/edit?fbclid=IwAR0UHN8cPn1s_FRfe53eR-biS6xrFNlfL9jS4L… 5/6
3/30/22, 1:45 AM THE INFLUENCE OF ADVERTISING MEDIA TO THE GENERATION Z: A GUIDE TOWARDS SALES OPTIMIZATION
14. Conviction
Strongly Strongly
Disagree Neutral Agree
Disagree Agree
Forms
https://docs.google.com/forms/d/1GQc1Po7uhuo6Y-fpp-E-wJ-KLXSRUU2KR-UkaStTB28/edit?fbclid=IwAR0UHN8cPn1s_FRfe53eR-biS6xrFNlfL9jS4L… 6/6