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A Dissert at ion On EVALUAT ION OF CORPORAT E SOCIAL RESPONSIBILIT Y ACT IVIT IES IN T HE …
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EDITORIAL BOARD
Dr. M. AYISHA MILLATH S.JAMEELA
Assistant Professor Assistant Professor of Commerce,
Alagappa Institute of Management Holycross College (Autonomous),
Alagappa University, Tamilnadu, NagercoilKanyakumari Dist,
India. Tamil Nadu, India
ADVISORY COMMITTEE
Mr. BENZIGAR RAJAN,
Senior Scientist,
ISRO, Mahendragiri.
Dr. D. KUMARESAN,
Principal,
Laxminaryana Arts and Science College for Women,
Dharmapuri, Tamilnadu, India
Dr. T. M. PADMANABHAN,
Associate Professor in Commerce,
S.T.Hindu College, Nagercoil, Tamilnadu, India
Book Name : Social Responsibility
Author : C. SUBATHRA
Copy Right : MAYAS PUBLICATION
First Edition : June 2018
Pages : 1-219
Rate : Rs 400
ISBN : 978-93-87756-32-8
Published by
MAYAS PUBLICATION
#45/5, Unathur & Post. Attur Tk., Salem Dt.
Tamilnadu, India-636112
www.eijfmr.com
www.mayaspublication.com
maya1984kannan@gmail.com
mayaspublication@gmail.com
+919655933100
Corporate Social responsibility can be said to be the obligation on the part
of business
businesses should be organized in such a way that the society is benefited and not
affected. Business enterprises exist to satisfy needs of the society. It is the society that
provides them the inputs and serves as the market for their produce. In other words,
all business enterprises are dependent on the society. Therefore they should ensure
that they keep the interest of the society as their most important consideration in all
their decisions and actions. The basic requisites expected in this regard are trust,
honesty, integrity, transparency and compliance with the laws of the land.
Dr. C. SUBATHRA
(Chief Editor)
Social Responsibility
CONTENTS
SI.NO NAME OF THE PAPER PAGE NO
Environmental Protection and Corporate: A study with
1 special reference to CSR of Dabur India Limited 1-8
ARYA. K
Individual Social Responsibility (ISR) -Root of Corporate
2 Social Responsibility (CSR) 9-16
Dr. M. P. ASHA KUMARI
Significance of Corporate Social Responsibility
3 17-25
DHANESH. M, SAKHIN. S
A Pebble in A Pond- Lighting the Moral Imagination
4 26-33
Dr. S. MELWIN
A study on individual social responsibility of Employed
5 young men 34-41
J. EVELYN PRISCILLA
A comparative qualitative approach of corporate social
6 responsibility in India 42-48
Dr. N. INDIRA
Social Responsibilities of Youngsters on Environment
7 49-54
S. JAMEELA
A Research Investigation on Individual Social Responsibility
8 among Young Employed Women 55-62
JASMIN MALAR. V. J
Role of Corporate Social Responsibility in Organization
9 63-74
Dr. C. SUBATHRA , JAYARAJ A.S
Individual Social Responsibility
10 75-80
M. KEERTHANA
Role on Corporate Social Responsibility (CSR) in Business-
11 Indian Context 81-88
Dr. C. SUBATHRA, LEENET A.VARGHESE
CSR Initiatives in Education in India: A Critical Review of
12 Initiatives, Issues and Challenges 89-101
Dr. MADHU BALA
Ethics in Corporate Social Responsibility
13 102-109
Dr. M. AYISHAMILLATH , S. MAYA
Role of Corporate in Corporate Social Responsibility
14 RAJVASANTHA KUMAR , T. MUTHU LAKSHMI, 110-124
M. KARTHIKA
The Importance and approaches of the Corporate Social
15 Responsibility 125-131
M. RAMA PRIYA , Dr. S. SUDHAMATHI
A Study on Individual Social Responsibility of House Wives
16 132-144
N.K. RATHA
Mayas Publication
Social Responsibility
Mayas Publication
Social Responsibility
I. INTRODUCTION
Education is backbone of any economy and it has pivotal
role in national building and moulding superb wings of human
recourse. Every country is spending much amount for enhancement
of education. CSR, as a strategic practice, is a key to organizational
success because it is one of the few practices that can positively
impact all three elements of the Triple Bottom Line (Economic,
Social, Environment), contributing to a healthy bottom line and
long-term sustainability. There have been significant improvements
made in education sector across India since Independence. With the
advent of the Millennium Development Goals (MDGs), significant
attention has been given to achieving the goal of Universal Primary
Education, at the centre of which is Universal Primary Enrolment.
The SarvaShikshaAbhiyaan (SSA) and the Right to Education Act
public policy. India has to restructure the education system at all the
levels i.e. elementary, secondary and higher education level. This is
possible when the corporate also perform their responsibilities
towards society. They are also the consumers/users of trained/skilled
manpower produced by the universities. In order to reap concrete
benefits they must help these universities /colleges to produce such
skilled and trained manpower by providing funds for research and
development, organizing various workshops, training and
development programs, cross over exchange programs,
infrastructural support and last but not least providing facilities for
qualitative education with non-profiteered modes as it is amid by
some corporates.
VIII. BIBLIOGRAPHY
1) Handbook on Corporate Social Responsibility in India,
Message from the Chai
Bharti Enterprises.
2) Ideas & insights. (Monograph: September 2013). in