SVALINN

Vladyslav Kuzmenko
Ali Rebbaj
Alexandre Cimarelli
TABLE OF CONTENT
Quick presentation of the activity
Sector issues in a global way
Identification of needs
Recommandations
 QUICK PRESENTATION OF THE ACTIVITY

• Solution to protect private and digital public assets in the AI era

• Technology based on AI algorithms
1. Invisible watermarking within digital assets → checking proof of authenticity
2. Obfuscates Digital Assets → Make them unexploitable
3. Monitor the web to identify assets previously watermarked
 SECTOR ISSUES IN A GLOBAL WAY

Cybersecurity is one of the priorities of CEOs - PwC Global CEO Survey

FINANCIAL INSTITUTION
• Increasing need for cybersecurity
• As important as other financial risks
• Could have a colossal impact on reputation and responsabilities
• Investors have an expectations of privacy
• Cybercriminals can appropriate this identify
• Reaction rather than prevention
• Cybersecurity is a selling points for their services
• Be able to protect and monitor digital asset
 SECTOR ISSUES IN A GLOBAL WAY

MEDIA & PUBLISHING

• Significant intellectual property needs
• In 2019 nearly 3 billion images exchange daily on Internet (Les Echos)
• 85% of them used illegaly (Les Echos)
• Interest into tracking the usage of those property → Be paid
• Authorize or not the publication
 SECTOR ISSUES IN A GLOBAL WAY

PACKAGING
• In 2019, counterfeiting will cost European manufacturers around 60 billions euros (Le Figaro)
• Manufactures lose 7.4% of their sales (Le Figaro)
• Social aspect : estimated of 468 000 jobs lost in EU (Le Figaro)
• 37% of consumers buy counterfeits without realizing that the products are fake (Le Figaro)
• 15 to 25% of cigarettes in France would come from the parallel market (France Info)
• Low quality of counterfeit products → harmful effects for the consumers
IDENTIFICATION OF NEEDS :

1- FINANCIAL IN STITUTION
2- MEDIA & PUBLISHING
3- PACKAGING
1- FINANCIAL INSTITUTIONS :

• PROTECTION OF CUSTOMER DATA: protect the customer data / avoiding the theft of funds
• INTERNAL DATA PROTECTION: data monitoring and control of data sharing / restrict access
to sensitive data / secure distribution of information.
• PREVENTION OF FINANCIAL LOSSES: Limit the risks of exploiting the data
• PRESERVATION OF THE REPUTATION OF FINANCIAL INSTITUTIONS: help these clients
to build a strong credibility / ensuring the security of the data processed and the proper
management of these data
• COST REDUCTION: lower price than its competitors
2- MEDIA & PUBLISHING

• Paparazzi !
• Copyright & Plagiarism : SVALINN could therefore offer a
considerable advantage, as their software will allow MEDIAHUIS
to protect the exclusive data, image on the pages of the
newspapers.
3- PACKAGING

• Counterfeiting & Smuggling: SVALINN proposes a special and unique way to

create specific packaging in order to have a kind of imprint on it, which allows to
keep a trace on the product but also a kind of verification for the customer
• Recycling: SVALINN seeks to impact this sector by a technology that consists
in keeping a signature on the packaging after being recycled and even after
being recycled several times.
RECOMMENDATIONS
THANKS FOR YOUR ATTENTION !
ANY QUESTIONS ?
 SOURCES

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OPTIO
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HTTPS://WWW.MONDE-DIPLOMATIQUE.FR/2007/01/RAMONET/14331
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