Problem— DepressionCollage pic) is a leading cause of disability worldwide and is a

major contributor to the overall global burden of disease.

It is estimated that one-in-three women(PIC) and one-in-five (PIC) men have an
episode of major depression by the age of 65.
(What is the lifetime risk of depression? (n.d.). Our World in Data.
https://ourworldindata.org/depression-lifetime-risk)

Depression affects an estimated one in 15 adults (6.7%) in any given year. (Written
text IN video) And one in six people (16.6%) will (Written text IN video) experience
depression at some time in their life. on average, depression first appears during the
late teens to mid-20s.(Written text IN video) Women are more likely than men to
experience depression.(Cloudflare.
https://psychiatry.org/patients-families/depression/what-is-depression)

Almost 7 million people suffer from anxiety and depression in Bangladesh.(National Library of
Medicine, https://www.ncbi.nlm.nih.gov/pmc/articles/PMC7367775/#:~:text=An%20estimated
%2025%25%20people%20suffer,anxiety%20and%20depression%20in%20Bangladesh)

Cause: PIC There are several factors that can cause stress and depression
among youths, both academic and non-academic, ranging from
socioeconomic, environmental, cultural and psychological attributes.
Symptoms: PIC

Individuals suffering from depression may become reluctant and uninterested in

activities that typically bring pleasure. They may have overwhelming feelings of
sadness, guilt, or hopelessness, and chronic fatigue (PIC Slow mo)that lead them to
push friends and family(pic) away. And in the long run they end their life by committing
suicide.
Staff, W. (2022, April 29). Blog | Depression effects | WWMG. WWMG: Primary Care +
Specialists Locally Owned & Operated since 1993.
https://www.wwmedgroup.com/blog/depression/

Facts—-More than 700 000 people die due to suicide every year.(PIC)

● Suicide is the fourth leading cause of death among 15-29 year-olds.

● 77% of global suicides occur in low- and middle-income countries.

Every year 703 000 people take their own life and there are many more people who
attempt suicide. Every suicide is a tragedy that affects families, communities and entire
countries and has long-lasting effects on the people left behind. Suicide occurs
throughout the lifespan and was the fourth leading cause of death among 15-29 year-
olds globally in 2019.

Suicide does not just occur in high-income countries, but is a global phenomenon in all
regions of the world. In fact, over 77% of global suicides occurred in low- and middle-
income countries in 2019.

Suicide is a serious public health problem; however, suicides are preventable with
timely, evidence-based and often low-cost interventions. For national responses to be
effective, a comprehensive multisectoral suicide prevention strategy is needed

Suicide. WHO | World Health Organization. https://www.who.int/news-room/fact-

sheets/detail/suicide

Pepsodent purpose—Pepsodent as a brand is on a mission to eradicate preventable

oral diseases so that everyone can unlock the power of their smile. That is because
every smile matters.
Big idea— hashir sathe bachte shikhi (Bangla type)--Tanjeen—1minute

Touch point wellness program in schools-colleges-Universities(PIC)—Tanjeen—-50 s

● Weekly different institutions wellness program will be held in schools-colleges-
Universities(PIC)
● Activities( pic)
● Certified counselor,psychologist, Workout trainer, dietitian
will come to different institutions and conduct sessions, so that our young
generation remains motivated and influenced about healthy living, prevent
deppresion and stay away from commiting suicide. (Writteni in text)

Podcast, —Mahmud—--1:30s
● Podcast e ki ki hobe ki ki thakbe
● In Detail, why, how, etc.

Podcast:

Proposal-
we will be launching podcast in order to achieve our campaign goal. The
podcast will be aired on weekly basis. The platfrom will be used to inspire
people, motivate them and help them to take action of their own life.
Initially, we will be collecting the stories from social media. People will
submit their stories in pepsodent social media page.

MOMOTAZ (PIC) ; Mosharraf : Wasfia nazreen

Impact-

Through this platform we are forecasting, all those success story will help
them to realize their own potential and get back into their own fit and to
acknowledge that its never to late to start smiling again.

Weekly psychiatry session with lifespring—-Junaed 1:30s

● In Detail, why, how, etc.
●

In our busy life we often forget how to smile properly. Smile should be the constant of
everyone’s life. For bringing the smile from our busy schedule We have planned
something about it, we will affiliate with lifespring (PIC Logo) LifeSpring has been
founded with the vision to be the nation’s leading community-based mental & physical
health institute dedicated to promote mental health as a pivotal of overall wellness. It
has around 400-500 videos on its YouTube channel, with over 3 lakh 38 thousand
subscribers. Around three crore people have watched their videos so far. (Service
picture) The main target group of us is the Aspiring youth for this touchpoint. A Daily
Star report says 61% of adolescents and young adults suffer from depression, 3.6%
attempted suicide during pandemic in Bangladesh. (Statistics) We will do weekly
physiatry session with our customers affiliated by Lifespring. So how customer can avail
this opportunity? Its very simple Under every packet of Pepsodent there will be a QR
(Pepsodent packet with QR code) code Bar by scanning that a customer will go to an
interface where they can select there preferred time for consulting with the top
psychiatrist of the country, it will be a 15 mins session where a customers can talk with
psychiatrist and share their relevant problems. (Psychiatrist picture) Physiatrist will try to
give the best solutions one by one. Hope all of them who scanned get the benefit out of
it.
 ● problem, facts and data
●
● Big idea--- 3campaings--- brief description
●
● 1) shustho toke shundor/bhalo thaki
● Customers after buying the vaseline product, will get a QR code, that can be
used twice for consulting the dermatologist for any skin related problems (free of
cost) or
● Winter campaign banale for the next 4months of winter season, eta bolte pari je,
thanda, shordi, cough er jonno, u scan qr code and consult with general
physician
●
●
● 2) buying a set (like hamper basket) of vaseline product will give customers the
opportunity to enroll in online courses like excel learning, coding, website
development, graphics, English, etc
●
● 1st ta healthy rakhtese, 2nd ta bachte, urte dicche , when u r skilled enough, u
can earn, become limitless, no dependency
● 3) jara every 3months e joto gulo vaseline er plastic bottles ferot dibe in retail
store counter, ora, next purchase e 10% discount pabe
● Plastic will not go in environment, it will come back to company for recycling
nd Unilever er shob products are plastic packaging
4) ) distribution of reusable pads among rural girls

Tg:
1) to be borolox : dermatologist
2) aspiring, ambitious middle income people : courses
3) rural poor people: napkin distribution

● Negative story, Problem statement, data, Case scenario,

● Big idea, swot,
● Campaign,promotions
● Std—segmentation, targeting and positioning
● .
3 touchpoints — 3 target groups—- Young adults, tech savy, bachelors
—--Lower class, financially unstable people
—---Grandparents,
Campaign idea:
● Oishee(ms world bd) as the brand ambassador, posters in rural billboards.
● Dermatologists stall in different places and recommend meds.
● Multichannel marketing—

● Skin care online online quiz,

●