SEO Content Writer (US)

Congratulations on reaching the next step of Odds Scanner’s recruiting process!

We have prepared a simple exercise to better understand how you approach problem-solving,
SEO knowledge, and attention to detail. Every candidate reaching this stage has a maximum
of 5 days to deliver the final result.

Don’t worry! This exercise does not take 5 days to complete, not even close. But that will give
you plenty of time to work on the solution and deliver it once you are 100% happy with it.

Deliverables: Please send us a link with each Google Docs file.

Section A - Create Article

You are tasked to create an article that is very well optimized for the keyword “Fanduel” on
Google. The goal is to rank as high as possible for that keyword in New Jersey. You need to
make a decision on:
1. Title 5. Keywords to Include
2. Meta Title 6. “The Actual Content”
3. Number of Words 7. Any External Links
4. Content Structure and Hierarchy

Please provide comments on your final content document explaining your decision making and
reasoning in detail.

Section B - Content Upgrade

The page https://www.bonusfinder.com/online-casinos/real-money/paypal currently ranks in

the middle of page 1 for “best paypal casinos”.

Provide a document where several upgrades to the content, meta information, page layout,
supporting media/graphics/images and internal/external links can be added, in order to
improve its ranking on Google.

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