Product Management

Case Study

Zuperly - Building a learning companion for your brain

www.zuperly.com
 What is Zuperly
We are all used to a structured way of learning throughout our academics. We
all had a curriculum, teachers, assessments, exams, attendance and the entire
ecosystem that would help us to study while the rest was taken care of.

Once we are out of academics, there is no structure to our learning, which

makes us feel overwhelmed. Hence, we struggle with passive knowledge of
topics leading to demotivation, lesser opportunities and reduced efficiency.

In one line, the entire learning process is broken, and Zuperly is aiming to fix it by
creating an end-to-end learner's ecosystem that will eventually get to a stage
where you can focus on your learning while Zuperly takes care of the planning,
curating, summarising, collaborating and everything else.

www.zuperly.com
 How of Zuperly
Zuperly is a learning companion focused on retention for students and
knowledge workers. It helps you do everything from capturing resources across
the web seamlessly using the web app and chrome extension to a personal
learning space for particular topics that are customizable with powerful features
like notes, uploading all types of files, embeds etc., to notifications and nudges,
so you never to miss a learning session.

Our goal is for you to finish more learnings rather than to keep hoarding
resources and forget about them. We believe that the right amount of structure
is essential to master any topic quickly, and that's why Zuperly has features like
notifications, nudges, reminders & timers to complete any learning. All these are
designed to keep you focussed on what matters to you the most - LEARNING.

www.zuperly.com
 Challenge
As a newly hired Head of Product, you've been tasked with three problems. Suggest the
best way to tackle the below problems in a detailed manner.

1. Zuperly is all about helping users finish more learnings/topics, as part of which we
have the scheduling and revision option along with calendar integration for nudges
and notifications. What other features would you add to help users finish their
learnings without leaving them mid-way? The goal is for the user to complete any
topic they started in the most frictionless way possible.
2. One of the goals of Zuperly is to help users to develop daily learning habits. How
can you help users come back to their learning space to learn every day, and what
are all the gamification principles you would be using along with other solutions?
3. What metrics would you track for the product-led growth of Zuperly across the
AARRR funnel of the user lifecycle? List down the metrics and definitions and
mention the north star metric Zuperly should track and why?

www.zuperly.com
 Expectation
We are primarily looking for innovative & creative ideas, and you can give a
presentation along with low-fidelity wireframes for visual understanding.

Please be detailed in your approach to solving. High-level and generic solutions

wouldn't be given much preference.

Most innovative solutions would be implemented in the actual product, so

please work with that passion for contribution.

The problems might look simple at first glance, yet they are challenging. Please
think through the problem deeply and craft your solutions.

www.zuperly.com
All the very best

www.zuperly.com