Professional Documents
Culture Documents
A Qualitative Research
Grade 10
Department Members
Chairperson
Vice Chairperson
July 2021
CHAPTER 1
This chapter of the paper introduces the problem and its setting. It also includes the
rationale, setting of the problem, objectives of the study, statement of the problem, significance
Rationale
Digital piracy is known and referred to as the act of illegally reproducing, bypassing
protected by copyright using physical media such as hard drives, flash drives, compact discs,
and memory cards (Hosch, 2021). Other options can include using online file-sharing services
like Google Drive, Mega, Dropbox, and OneDrive, or employing BitTorrent peer-to-peer
timeline of digital piracy rising to the top of the mountain started in the 1990’s-2000’s when the
people and the market started to switch to digital technologies, because of analog tech’s
limitations and its limited interoperability capability with the new digital technology that is being
adopted.
The University of Minnesota (2018) with its published paper entitled “Understanding the
Media Culture: An Introduction to Mass Communication” found out that with the shift to digital
technology started to take flight in 1990s, content piracy branched into two separate types: one is
digital optical disc media piracy and digital online piracy. The first topic, digital optical disc
media piracy is a type of content piracy where the digital content is illegally duplicated and
distributed through the use of compact discs to the consumers who has no or less than stellar
internet connection.
In addition, this type of digital piracy is rampant throughout the 1990’s to early 2000’s
in the Philippines due to consumers have little to no internet connection in their homes, and
having not enough storage space in the computers of the era to keep the related content without
survey shows that the Philippines is among the highest when it comes to online piracy in the
Southeast Asia. This study can help to further understand and comprehend the long-standing
culture of digital piracy in the Philippines along with the factors that influences the said custom.
The researcher has come to a conclusion to conduct this study in order to fully
understand the culture of digital piracy in the Philippines and the factors that aggravate the
custom of digital piracy on our society. This research is conducted among the Grade 10 students
which those age is ranging from 15-17 years old, at various Junior High Schools that is
recognized by the Philippine Department of Education. The researcher would like to verify the
notion of the having a withstanding continuation of digital piracy in the Philippine culture
This study aims to investigate the cause and effects of a cultural, traditional, and societal
aspect of digital piracy, and how it can affect the welfare of each user. This study would also
determine the social, emotional, financial, economic challenges of pirates today due to digital
content pricing in the current market and their offerings to each user. This study also aims to
further analyze the hierarchal background of digital piracy and how it affects the present society.
Furthermore, this study also looks into how government agencies such as Optical Media Board
the Philippines, and PNP Anti Cybercrime Group combat the age-old problem of digital content
piracy.
1. What are the cause and effects of keeping up into a cultural, traditional, and
2. How does the social, emotional, financial and economic challenges of pirates in the
3. Where does the hierarchical background of digital piracy lead and how it
Philippines, and PNP Anti Cybercrime Group oppose the age-old problem of digital
content piracy?
Significance of the Study
This study aims to give awareness of the existence of how rampant digital piracy is in the
modern digital world in the Philippines, and how it affects everyone in the society. The
researcher hopes to provide useful information and data on the effects of digital piracy in the
society. It aims to improve the understanding of the effects of digital piracy on the modern times.
The researcher also intends to help the students, the youth and other members of the society to
have media literacy to lessen the foothold of digital piracy in the country.
This study will focus on the age-old culture of digital piracy in the Philippines and the
factors that influences the continuity of the said culture. The scope of this paper will be limited
to the causes and effects of the digital piracy to the users and its background. This study is
deemed limited on the Grade 10 students which ages are ranging from 15-17 years old only. The
researcher acknowledges the rights of the students in their participation in this study. Each
respondent is given the same questions to answer. This study significantly focuses on the
current Grade 10 students of the academic year 2020-2021. The survey will be answered
through a non-contact process because of the current health state of the public. The respondents
that participate in this study are given informed consent forms that involve confidentiality to
maintain ethical rights and to protect their viewpoints about the problem.
Definition of Terms
2. TV series piracy - usually grouped with film piracy, but for the purposes of this paper, it
any form of copyrighted TV shows displayed through the television, its online
3. Music piracy - The act of large scale, unauthorized duplication of copying, distributing,
copyrighted musical work with the intent to defraud the copyright holders of the
copyright fees, royalties. Copyright holders are the composers, lyricists and the artists.
4. Game piracy - act of bypassing/tampering any form of game piracy protection to gain
free, unhampered access to the games without given financial obligation for the whole
game.
full feature set of the software without paying for the software or any grace period
expiration.
tricking the activation service or software to grant the user full access to the operating
algorithms designed to protect, check and verify the integrity, licensing, and ownership of
the digital content to prevent the large-scale unauthorized cracking and redistribution of
digital content.
CHAPTER 2
This chapter of the paper indicates the review of related literature and studies. It includes
Related Literature
The term “piracy” as used in the Philippines and Vietnam primarily refers to the illegal
large-scale and commercial copying and distribution of optical media as stored in digital disc
formats such as DVD, DVD-R, CD, CD-R, and VCD (Ballano, 2016). It can also mean as the
unauthorized use, access, loading, downloading, selling, and sharing of copyrighted media on
In accordance with that, Ballano (2016) also stated that media piracy can be classified
broadly into two different types depending on the source where the copyrighted media were
used and stored: optical disc media piracy if the digital media such as music, software, video
game, or film are stored and viewed in discs and online media piracy or Internet piracy if the
content is viewed, downloaded, or copied directly from the Internet. If piracy is understood
in the general sense as copying outside the copyright law, then optical media piracy is the
Also, in the study of Ballano, the prevalence of digital media piracy was found to have
started in the 1990’s in which the pirated copies of films, music and software are being
reproduced in compact discs, which are cheaper than the original copies and it became more
accessible to the people since the technology needed to use the compact discs are already
there. This form of media piracy has created illegal piracy markets in early 2000’s in
Philippines, Thailand, Malaysia and Vietnam due to relative ease of creating and mastering a
perfectly illegal copies of copyrighted material in large scale operations. But the transition to
online piracy in this country is being hampered by slow internet connections outside Metro
In a survey done by YouGov (2020), with the help from the Asia Video in Asia Video
Industry Association’s Coalition Against Piracy (CAP), 49 percent of Filipino online users
had accessed pirate streaming sites, torrent sites in 2020. This exhibits that digital piracy is a
lack of media literacy, expensive options has been ingrained into the Filipino culture, where
Software piracy in the Asia-Pacific region, according to the tallying made by the
in year of 2004 and the worldwide loss were at $32 billion US dollars, with the piracy rates
in China and Russia at sky high level of 87 percent, with the Philippines contributing to 33
It can be argued that one of the reasons why people pirate a digital copy of a
software/digital content is to try it as a consumer sample of the said product before they
purchase it, as the digital content belongs to the category of experience goods, as the integrity
and the quality of the product can only be tested after the purchase, with the positive effects
being it creates more “exposure” which in turn, potential sales. But the negative effects are
lost sales due to some erring people who will bypass it and keep it that way (Belleflame &
Peitz, 2010).
Theoretical and Conceptual Framework
This part of the study aims to clarify and represent what the researcher intends to look
Studies such as Darke and Dahl (2003) or Huppertz et al. (1978) construed fairness of
pricing in the general context of equity theory (Adams 1963). In this approach, it is assumed
that individuals seek fairness in social exchange. In particular, exchanges tend to be perceived
as fair when the ratio of costs and benefits is the same for all participants.
inequitable, they try to take action to restore equity: buyers may justify digital piracy as a
mean to reinstate equity. Such a pattern would also be consistent with the findings of Gupta
et al. (2004) who observe that consumer’s feeling of being “ripped off” might make
The researcher aimed to explain the causes, effects and the factors on how the culture of
digital piracy adversely affect the users in the Philippine society. This study is relevant to
further understand the withstanding custom of digital piracy along with the challenges that
contribute to its existence. It can also help people to fully know the role of government
agencies on why they continuously combat the ill-doings that the digital piracy has caused in
the society.
CHAPTER 3
Methodology
This chapter of the paper includes the research design, the population and sampling
techniques, the instruments, the data gathering procedure, and the plan for analysis.
Research Design
The researcher used both quantitative and qualitative method in this study by conducting
survey accompanied by both open-ended and close-ended questions as well as comparing data
given by the respondents on how the digital piracy affects them in general.
The Grade 10 students which ages are ranging from 15-17 years old that are enrolled at
respondents for this study and a Convenience Sampling Approach is utilized by the researcher
Instrumentation
The researcher used a survey that pertains to have both open-ended and close-ended
questionnaires that aims to answer the initially stated questions about digital piracy that were
Data Gathering
The researcher has conducted a survey for the several respondents and participants that
were done through non-contact as it is sent to them with the use of electronic medium because
of the current state of the public health. The researcher also secured confidentiality agreement
question from the respondents to protect their viewpoints and acknowledge their rights.
The researcher has decided to use narrative analysis as the method for analyzing the
This chapter of the paper includes the analysis, interpretation of data, and findings. This
study aims to find out the cause, effects of digital piracy. This study also means to provide data
to back up the continued existence culture of toxic masculinity. The researcher used a narrative
analysis to interpret the data that were given by the several participants and respondents.
five percent (76.5%) claim that they were using form of proprietary software in
their digital devices. Twenty-three-point five percent (23.5%) of the respondents
reportedly that they use some form of free and open-source software in their
digital devices freely sometimes. While no one among the 17 respondents do not
Figure 2: If so, list down your proprietary software that are being used by you, as a user.
Other proprietary software users use that are not in the chart: Autodesk 3DS Max, Capture 3,
that were interviewed said that they use proprietary software from Microsoft,
while six out of seventeen (37.5%) said they use proprietary software from Apple.
Five out of seventeen respondents claimed that they use some form of proprietary
software from Adobe, while four respondents (23.5%) use other forms of
proprietary software
The third figure indicates that the majority of the respondents at sixty-
six-point seven percent (66.7%) do get their digital content both online and offline
sources, while thirty-three-point three percent (33.3%) do get their digital content
solely online.
Figure 4: Do you pay for your digital content (e.g music, movies, games, applications,
percent (55.6%) claim they pay for select digital content and not paying select
they do pay for the digital content that they acquire. While eleven-point-one percent
(11.1%) of the respondents claim they do not pay for the acquired digital content.
Figure 5: If no, how do you obtain your digital content?
Figure 5 shows that two out of nine respondents said that they don’t
have to say about their acquisition of said digital content. The other one percent
of the chart said they get their digital content from myriad of legal/illegal
sources such as free software from software developers illegal pirate websites, or
in social news site communities such as Reddit, with a respondent claiming that
they themselves have no idea what sources they are getting their digital content
on their computer.
Figure 6: What is your view on free alternatives to paid software? (examples of paid software
are Microsoft Office, Microsoft Windows, Adobe Creative Cloud applications such as
“They get the job done, although paid software are packed with more features and capabilities.”
“I like the idea of having free alternatives for those who are on a budget”
“Feature-wise they have almost the same functionality and tools for the most
part. It all comes down to software support and services offered by paid software”
opinions and views on the alternative software for some popular proprietary
feature sets of those alternative software can be as similar and capable as with the
proprietary software’s feature set and capability. Some respondents claim that it’s
not that bad to use that alternative software if you have a tight budget. Other
respondents claim that alternative software is a good starting point for beginners.
They also claim that because of how proprietary software ecosystem works, it is
very difficult to transition to a free alternative. One said: “ I guess they're a way of
obtaining the files/programs for those people who are incapable of paying for the paid
Another respondent claimed that the paid software has more features
and capabilities than the free software and more economical and practical than
“Piracy is theft, and there are very clear laws governing what people may and cannot do with content they
have paid for. When you buy something, you usually get the right to listen to it, play it, read it, or use it. It
does not grant you the right to copy, distribute, trade, or sell it to others, nor does it grant you the right to
“For software, it looks the same but it doesn't support software updates like pirated Windows and it may
lead to vulnerability”
“It's good for someone that doesn't have money to pay for those paid software, for example me i don't have
“I see it as a means to help people with lack of resources to have access to software to better themselves”
“They provide a way for those people who aren't capable of paying for the paid software and files to obtain
Figure 7 indicates that eighteen respondents who responded to this question in the
survey have different opinions. Majority of them agree that the pirated digital
content is as good as the paid proprietary software without paying. Even useful as
one respondent says. Some claim that they do it out of necessity because they
cannot pay upfront. And they see it as a means to help people who cannot pay for
the software. Some respondents felt guilt for the pirated software because they
negatively affect the company and the developers. Some defend it as a result of
poverty that people resort to digital piracy. For a respondent, it’s okay if it’s used
for personal purposes. Some look at the pirated digital content as illegal and that
she is entitled for that content to be played back and use it. However, the user is
not granted rights for redistribution, copying, trading it, or selling it, as the user is
Figure 8: How do you think people still obtain their illegal digital content?
“I think they first secure an illegal copy of a movie or TV episode then after obtaining this initial illegal
copy, they host the copy themselves or sell it to other users, who uploads it onto the internet.”
“They are searching on youtube, google, and other search engine on how to get it”
“Pirate websites, hard drives by friends, word of mouth, and some computer repair businesses offer content
“Dark web¿”
people acquire their illegal content. A respondent answered that they secure a
legal/illegal copy, then they host the copy themselves on a computer and uploads
it on the internet, which people can download using applications and technologies
such as BitTorrent protocol. Other respondents have said, pirate sites are being
utilized by some people to acquire the illegal digital content. Some computer
repair businesses are offering pirated digital downloads in their businesses for a
computers sent for repair, a respondent said in the survey. Word of mouth,
Figure 9: Since many of the companies' digital content pricing are expensive and requires a
credit card or a digital wallet, which many Filipinos don't have the capability and time to deal
with, does this drive up the digital pirate market, where people can illegally download the
digital content?
Figure 9 suggests that all of the 18 respondents agree that due to lack of
digital wallets, no bank cards, the foothold of the digital pirate market is still
Figure 10: Why do you think that instead of paying, you'll just find or a cracked version of the
“Because there is no hassle and whose gonna say no to free, maybe rich people only?”
“There's a thin line of income wage on our country and the current pricing of the software you intend to
buy. A usual family could buy a week worth of grocery instead with the software money.”
“The pricing is insane and the pricing alone is better spent at necessities.”
“Many filipinos tend to find pirated or illegal streams of tv shows and many more, particularly because of
number 1 they are trying to be frugal, or they don't have enough money to purchase one”
“If they are incapable of paying, they will resort to piracy. They provide a way for the people to obtain
paying the expensive price, I’ll just find a way to pirate that digital content”.
Some respondents explained that the pricing alone puts the legal version of the
software out of reach for majority of Filipino consumers for purchase. Some
content (be it subscription or one time purchase) can be used to buy a week’s
worth of groceries fit for a family, which alone, is more practical. Others also said
a similar sentiment, arguing that the prices of some digital catalog can be used for
necessities instead.
Others justify that it’s less hassle for the user, because the user can just
download it from a source personally, and have a copy of the content easily,
without paying.
This shows that the out of reach prices of digital content, whether
with the Filipino’s frugal behavior, and having no financial account to back up
the purchases, is what pushes them into digital piracy, where they can obtain it
for free, or pay someone in cash to do it for them, which can keep some degree of
anonymity.
Figure 11: Do you think local computer repair shops contribute to the digital piracy problem by
think that the computer repair businesses also contribute to the problem by pre-
loading the computers sent for repairs with pirated digital content, while the
forty-four-point four (44.4%) percent think that the repair businesses might have
the possibility of loading the computers sent for repairs with pirated content. This
shows that some people who don’t have the technical expertise or are not
motivated in the time being to download the illegal content are being helped by
those repair businesses by offloading the grunt work of pirating digital content to
them for a price when they send a computer for repair or for content downloads.
Figure 12: For you, how confident are you that the pirated content and the hosting website is
respondents that the pirated content is safe to use and has no malicious, with the
confident in number 3, while the three respondents at 17.6% percent, voted much
confident (4) for the safety of the pirate content and the website hosting it, with 2
respondents at 11.8% percent voted not confident (1) for the safety of the pirated
digital content, and the site hosting it. This shows that despite the potential
dangers of the pirated digital content on their computers and their online
activities, consumers who cannot afford to pay will still patronize those free but
illegal digital content online and they are confident that the digital content isn’t
Figure 13: Are you willing to pay for the digital content if you can afford it and have the
for the digital content whenever they have the resources and the necessary
voted yes for paying for digital content whenever capable while the minority
11.8% percent said that they are not decided yet to pay for the digital content.
This shows that the price tags of the digital content are one of the driving factors
on why digital piracy hangs around, often reasoning out that it’s more money
recommendations.
Summary
The study aims to give awareness about the continuous existence of digital piracy in the
present time and how it affects the society in various aspects. The researcher pursues to provide
relevant data and information on the causes, effects and factors regarding the culture of digital
piracy in the Philippines. The researcher also deemed regards this study as a course of action for
putting an end to digital piracy in the society. The data extracted from the respondents of the
study clearly proves the existence of digital piracy. Moreover, the results of the gathered
information also indicate that digital piracy is an act that has been constantly happening and have
its negative effects to the economy, finances and society as a whole. The age-old culture of
digital piracy escalates even from a hierarchical background and this simply gives an argument
that the culture of digital piracy does not only encourage unlawful acts, but it also promotes the
Conclusion
Based on the results of the study, the researcher has concluded the following:
The culture of digital piracy is still continuing on existing on this present time
The culture of digital piracy is still continuing thanks to the out of reach prices for digital
content, majority of Filipinos don’t have a digital wallet, or a bank account from a
financial institution, and Filipinos being more practical that some of them do not think
Lack of digital and media literacy encourages this behavior of digital piracy in some
areas in Philippines.
towards the different aspects of society and particularly affects the social or
The culture of digital piracy encourages actions or behaviors that were not conforming to
dangerous to the society and the citizens as a whole. The researcher also concludes that the
financial, cultural and social challenges in the society trigger the existence of digital piracy and it
Recommendations
To further improve and nurture the study, the researcher recommends the following:
digital piracy.
Starting an accessible program that penalizes the users that were found guilty of digital
piracy.
Creating a policy against digital piracy as well as strengthening the government agencies
An applied research study that aims to abolish or stop the culture of digital piracy.
Teaching Filipinos some degree of financial, digital, and media literacy and introduce
alternative ways for Filipinos to own a bank account for they can start obtaining digital
content legally.
Lowering the prices of companies’ digital content catalog subscription that conforms to
Introduce the concept of open-source software to more Filipinos, and create a much
Software companies and game companies, should try to price match their product
catalogs on each region and take consideration of the populace’s financial capabilities.
Acknowledgements
The completion of this study could not have been accomplished without the participation of the
people whose name is Paolo Aiman Suaib Ramirez, a University of the Philippines student, my sister
Cyrelle, and for the Time magazine issue about digital piracy and other people that may not be stated
or enumerated, the respondents’ contributions for this study are greatly appreciated and fully
acknowledged. I cannot express enough thanks to my friends and family for their continued
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Baumgartel, T. 2007. The Social Significance and Consequences of Digital Piracy in Southeast
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Appendices