03/11/2022, 10:06 Quiz 2 - 3rd November: Attempt review (page 2 of 10)

Question 6
Correct
Mark 1 out of 1

Which of the following could not be termed as two-sided network platforms?

a. Online recruitment sites
b. Yellow pages
c. Petrol/ Diesel retail outlets
d. Smartphone video games

The correct answer is: Petrol/ Diesel retail outlets

Question 7
Correct
Mark 1 out of 1

The primary activities in Porter’s value chain do not include:

a. Service
b. Inbound logistics
c. Procurement
d. Marketing and Sales

The correct answer is: Procurement

Question 8
Correct
Mark 1 out of 1

Differentiation offers a ___________ basis for competitive advantage over low cost strategies because_____________.
a. Inferior, the high cost of differentiation erodes profitability over time.
b. Inferior, low cost strategies leverage on economies of scale and are thus more fundamental to the business.
c. Superior, differentiation efforts inherently drives costs down leading to dual advantage.
d. Superior, differentiation is less vulnerable to changes in external environment and replication is difficult for competition.

The correct answer is: Superior, differentiation is less vulnerable to changes in external environment and replication is difficult for
competition.

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03/11/2022, 10:06 Quiz 2 - 3rd November: Attempt review (page 2 of 10)

Question 9
Correct
Mark 1 out of 1

Which fundamental structural characteristic distinguishes industries such as aircraft manufacturers and commercial satellites from e-
commerce and fast food restaurants?
a. The second category of industries has very few players whereas the first category of industries is very fragmented, with
thousands of players
b. The capital requirements are very high for the first category and relatively low for the second category
c. The first category is highly sophisticated and requires top notch technical skills, whereas the second category relies upon
marketing competencies
d. The intensity of competition is lower in the first category of industries than in the second category

The correct answer is: The capital requirements are very high for the first category and relatively low for the second category

Question 10
Correct
Mark 1 out of 1

In emerging industries
a. product-differentiation efforts are focused on product refinement as a basis of product differentiation.
b. firms can sometimes be tempted to exaggerate the extent to which they have refined and improved their products and services.
c. firms that are first movers are unlikely to gain product-differentiation advantages based on buyer loyalty and high switching costs.
d. firms that are first movers can gain product-differentiation advantages based on perceived technological leadership.

The correct answer is: firms that are first movers can gain product-differentiation advantages based on perceived technological
leadership.

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