Packaging and Labeling

SKSU, ISULAN, SULTAN KUDARAT

-JMF
 TOPICS
• Packaging
• Labeling
• Branding
PACKAGING
 PACKAGING
A package or packaging is the physical container or
wrapping for a product

Paper &
Glass Metal Plastics Paperboard Composite

Forms
 PACKAGING
“Packaging may be defined as the general group of
activities in product planning which helps in value
designing and producing the container or wrapper for a
product.”
-William J. Stanton

“Packaging involves the development of a container

and a graphic design for a product.”
-WM Pride and OC Ferell
Packaging is
the overall
presentation
of the product
WELL KNOWN PACKAGING
FUNCTIONS OF PACKAGING
 PRIMARY SECONDARY TERTIARY
Primary packaging is Secondary Tertiary or transit
the material that first packaging is outside packaging is used
envelops the product of the primary for bulk handling,
and holds it. This
usually is the
packaging, and may warehouse
smallest unit of be used to contain storage
distribution or use or to group primary and transport.
and is the package packages together.
which is in direct
contact with the
contents.
PRIMARY SECONDARY TERTIARY
PRIMARY SECONDARY TERTIARY
USES
PRIMARY SECONDARY TERTIARY
1. Containment and 3. Information and 4. Loading and
protection Marketability
2. Convenience
Transport
3. Information and function
Marketability
1. Containment and Protection
a. Contain a defined volume or
weight of a product
b. Protect a product from outside
environmental contaminants and
effects
c. Protect the environment from the
product. This is especially important
for those products such as toxic
chemical which may seriously damage
the environment.
2. Convenience

Using
Handling

Dispensing
Reclosing
 3. Information and Marketability

a. It functions as a silent salesman by attracting customers

through graphic design and providing a complete information on
its label

PRODUCT
BRAND IDENTITY
FEAUTURES
DIRECTIONS
INGREDIENTS/
SHELF CONTENTS
LIFE
Nutritional Product
Trademark
Facts/value guarantees
Contact Slogan
Manufacturer
Details
Potential hazards
Certification
Prestige Convenience
BENEFITS
Mixed Bundling – packaging different
products or services together
• Usually the bundle price is cheaper than
buying them individually

Price Bundling – two or more similar

products are placed on sale for one
package price
4. Loading and Transportation
a. package used for storage,
identification and transport
LABELING
 LABEL
A label is an information tag, wrapper, seal, or imprinted
message that is attached to a product or its package. A
label’s purpose is to:
inform about a product’s contents and direction for use
protect companies from legal liability
contain a brand name, logo, ingredients, special
promotional messages, and other useful information
LEGAL FOUNDATION
LABELING
 THE LAW
• REPUBLIC ACT NO. 7394 : CONSUMER ACT OF THE
PHILIPPINES – APRIL 13, 1992
• Chapter IV – Articles 74-95: LABELING AND FAIR PACKAGING
 Article 74. Declaration of Policy.  Article 85. Mislabeled Food.
 Article 75. Implementing Agency.  Article 86. Labeling of Drugs.
 Article 76. Prohibited Acts on Labeling and Packaging.  Article 87. Additional Labeling Requirements for Cosmetics.
 Article 77. Minimum Labeling Requirements for Consumer Products.  Article 88. Special Labeling Requirements for Cosmetics.
 Article 78. Philippine Product Standard Mark.   Article 89. Mislabeled Drugs and Devices.
 Article 79. Authority of the Concerned Department to Provide for  Article 90. Regulation-making Exemptions.
Additional Labeling and Packaging 
 Article 91. Mislabeled Hazardous Substances.
 Article 80. Special Packaging of Consumer Products for the
Protection of Children.  Article 92. Exemptions
 Article 81. Price Tag Requirement.  Article 93. Grounds for Seizure and Condemnation of
Mislabeled Hazardous Substances
 Article 82. Manner of Placing Price Tags.
 Article 94. Labeling Requirements of Cigarettes
 Article 83. Regulations for Price Tag Placement.
 Article 95. Penalties
 Article 84. Additional Labeling Requirements for Food
Minimum Labeling Requirements for Consumer Products. – All
consumer products domestically sold whether manufactured locally or
imported shall indicate the following in their respective labels of packaging:
a) its correct and registered trade name or brand name;
b) its duly registered trademark;
c) its duly registered business name;
d) the address of the manufacturer, importer, repacker of the consumer
product in the Philippines;
e) its general make or active ingredients;
f) the net quality of contents, in terms of weight, measure or numerical
count rounded of to at least the nearest tenths in the metric system;
g) country of manufacture, if imported; and
h) if a consumer product is manufactured, refilled or repacked under
license from a principal, the label shall so state the fact.
Reference: RA 7394
Additional Labeling Requirements for Food. 
The following additional labeling requirements shall be
imposed by the concerned department for food:

a) expiry or expiration date, where applicable;

b) whether the consumer product is semi-processed, fully
processed, ready-to-cook, ready-to-eat, prepared food or just
plain mixture;
c) nutritive value, if any;
d) whether the ingredients use are natural or synthetic, as the
case may be;
e) such other labeling requirements as the concerned
department may deem necessary and reasonable.
 TRADENAME
BRAND NAME
TM TRADEMARK

PRODUCT
DESCRIPTION
INGREDIENTS

BUSINESS NAME
ADDRESS

DIRECTIONS
KIDAPAWAN CITY

RGJ Enterprises Distributor

NET CONTENT
BRANDING
BRANDING
• the promotion of a particular product or
company by means of advertising and
distinctive design.
• The process involved in creating a unique name
and image for a product in the consumers'
mind, mainly through advertising campaigns
with a consistent theme.
BRAND refers to a combination
of tangible and intangible
elements, such as a trademark,
design, logo and trade dress,
and the concept, image and
reputation of the product.
 A brand is an overall
experience of a customer
that distinguishes an
organization or product
from its rivals in the eyes of
the customer.
BRAND
Branding gives a specific personality for easy identification of
product

When people see your product, they should think of your brand
LOGO QUIZ
THANK
YOU!