LABELING

AND FAIR
PACKAGING
(CONSUMER PRODUCTS OF THE PHILIPPINES)
INTRODUCTION:

While buying a new product, the first things we often

notice are its packaging and labeling.
Many products require a proper packaging so that they can
be properly covered and protected from contamination or
damage.
INTRODUCTION:

Labeling is mostly done on the package and

includes all basic information about the product
that a sensible customer would want to know
before making a purchase.
Brand names, tag lines, designs, symbols and
images printed on the product boxes and
wrappers etc. are all part of the labeling.
 PACKAGING
Fair packaging, on the other hand,
generally implies packaging that is
just and equitable, often
emphasizing transparency,
accuracy, and honesty in
presenting information about the
product to consumers.
LABELING
Labeling refers to the process of
attaching information or tags to
products, providing details about
their contents, usage, or other
relevant information.
 PACKAGING LABELING

An art of developing an
appropriate package for
wrapping or enclosing the Educating customers to help them in making
product to keep it safe from a buying decision. In addition, it is done to
Meaning contamination and damage to fulfill legal requirements.
facilitate its storage,
transportation and usage

Store, protect, preserve the

product and create brand Communicate with customers
Objective identity

Product presentation Product description

Focus

Innovative and attractive Simple and formal

Design
In the Philippines, labeling and fair packaging play
a crucial role in ensuring that consumers receive
accurate information about the products they
purchase. Let’s delve into the key points:
1.COMPULSORY REQUIREMENTS

• Consumer Act of the Philippines mandates that labeling and

packaging of consumer products adhere to specific
guidelines.
• It is unlawful for anyone engaged in labeling or packaging
to display or distribute any consumer product whose
package or label does not conform to legal provisions.
1.COMPULSORY REQUIREMENTS

All domestically sold consumer products, whether locally manufactured or

imported, must include the following information on their labels or packaging:

• Correct and registered trade name or brand name.

• Duly registered trademark.
• Address of the manufacturer, importer, or repacker in the Philippines.
• General make or active ingredients.
• Net quantity of contents (in terms of weight, measure, or numerical count).
• Country of manufacture (if imported).
1.COMPULSORY REQUIREMENTS

• If a consumer product is manufactured, refilled, or repacked under

license from a principal, the label must state this fact.

• Additional details may be required, such as flammability warnings,

directions for use, toxicity warnings, wattage/voltage/amperage, or
manufacturing processes.
2. PURPOSE OF LABELING AND FAIR PACKAGING

• Enable consumers to obtain accurate information about

the nature, quality, and quantity of the product.

• Facilitate comparison of the value of different products.

• Ensure transparency and protect consumer rights.

3. INTEGRAL PART OF THE LABEL

• The specified requirements form an integral part of the

label and should not be easily erased or detached
during normal handling of the product.
3. INTEGRAL PART OF THE LABEL

• The specified requirements form an integral part of the

label and should not be easily erased or detached
during normal handling of the product.
4. LOCAL AND IMPORTED PRODUCTS

- Products manufactured locally must bear the

Philippine Standard (PS) mark.

- Imported products must bear the Import Commodity

Clearance (ICC) certification marks issued upon
inspection by the Bureau of Philippine Standards (BPS).
5. POLICY AND ENFORCEMENT

- The state enforces compulsory labeling and fair packaging

to enable consumers to obtain accurate information about
the nature, quality, and quantity of product contents.

- The goal is to facilitate comparison of the value of

different products.

- The Department of Health Bureau of Food and Drugs

oversees these regulations..
CONCLUSION

Pa cka g i n g a nd l a b e l i n g a r e
si g n i fi ca n t m a r ke ti n g to o l s th a t
h e l p cu sto m e r s i n th e i r d e ci si o n -
m a ki n g p r o ce ss. C o m p a n i e s
sp e n d a l o t o f m o n e y o n th e i r
p a cka g i n g b e ca u se i t i s th e fi r st
p o i n t o f co n ta ct fo r cu sto m e r s.
CONCLUSION
Companies t ry t o des ign
appealing and innov at iv e
packaging so that c us t omers are
drawn t owards it .
Labeling is a part of pac k aging
and is concerned wit h pres ent ing
all t he import ant inf ormat ion
about t he produc t t o t he
cust omer. When bot h of t hes e
processes are perf ormed
correct ly, they are going t o lead
t o increased sales and prof it.
 CONCLUSION

Packaging s af eguards product s,

aids in brand rec ognit ion, and
ensures regulat ory compliance.
Labeling c ommunic at es essent ial
inf ormat ion, s upport s market ing, and
cont ributes t o c ons umer safet y. Both
are cruc ial f or s upply chain
eff iciency and may ref lect et hical
and environment al c onsiderations.
R e membe r, w he n it c omes to
c onsume r produc ts, c le ar and
informa tive l a be l s benefit
eve ryone —both buye rs a nd
se lle rs!
THANK YOU !