CATEGORY 4 3 2 1

No special
Attention getting.
Attention quality to grab
Headline Establishes link
getting. the reader's
No title.
to all content.
attention.

The words are

descriptive,
thought The words lack The words lack
The words lack
provoking, one or two of the three of the
Writing accurate and has previous stated previously stated
previously stated
characteristics.
a natural flow. characteristics. characteristics.
There is a clear
angle.
The lead is
attention getting,
The lead lacks The lead lacks
establishes a
one of the two of the No lead, or very
Lead scenario and
previously stated previously stated weak lead.
encourages
characteristics. characteristics.
continual
reading.

The story
incorporates a The story
detailed solution includes only a
The story
related to the brief solution
includes a The story has no
Solutions story topic
solution related
and/or leans into
solution.
without hero hero worship,
to the story.
worshipping or overselling the
overselling the solution.
solution.

No special
Attention getting.
Attention quality to grab
Headline Establishes link
getting. the reader's
No title.
to all content.
attention.

The words are

descriptive,
thought The words lack The words lack
The words lack
provoking, one or two of the three of the
Writing accurate and has previous stated previously stated
previously stated
characteristics.
a natural flow. characteristics. characteristics.
There is a clear
angle.
The lead is
attention getting,
The lead lacks The lead lacks
establishes a
one of the two of the No lead, or very
Lead scenario and
previously stated previously stated weak lead.
encourages
characteristics. characteristics.
continual
reading.
 Captions tell who
and what,
provide
background Captions lack
Captions lack
information, three or four of No Captions or
one or two of the
Captions make readers
previously stated
the previously caption copied
feel like they stated from main text.
characteristics.
were there, add characteristics.
another layer to
story, are in past
tense.

There is a clear
ending to the The writer draws
The writer
article that is a conclusion, but There is no
Conclusion engaging and it is not
rambles in the
conclusion.
conclusion.
relates to all satisfying.
previous content.

Writer made
Writer made no Writer made 1-2 Writer made 3-4
more than 4
errors in errors in errors in
errors in
grammar or grammar or grammar or
Grammar & grammar or
spelling that spelling that spelling that
Spelling spelling that
distract the distract the distract the
distract the
reader from the reader from the reader from the
reader from the
content content. content
content.

Writer made a
Writer made no few errors in Writer made
Writer made 1 or
errors in capitalization several errors in
Capitalizatio 2 errors in
capitalization or and/or capitalization that
capitalization or
n& punctuation, so
punctuation, but
punctuation that catch the
Punctuation the paper is catch the reader's attention
the paper is still
exceptionally reader's attention and greatly
easy to read.
easy to read. and interrupt the interrupt the flow.
flow.