3.

0 INTRODUCTION
According to Kotler and Armstrong (2012:53-54), SWOT analysis is the identification of various
factors systematically to formulate a company strategy based on the company strengths,
weakness, opportunities, threats to observe the external and internal marketing environment.

3.1 SWOT ANALYSIS

Strength Weakness Opportunity Threat
Unique New flavor juice in Increase in Health Competition
market Awareness

-The product is unique - A new flavor juice -A rising number of -Competition between
because it is made from will be doubted and health-conscious other juice products.
a vegetable that is apprehension, consumer, it is a good
white radish and has especially for sign to keep up the pace -An increasing number
never been marketed in consumers to try a new and entice customers to of juices produced with
the market before. juice flavor whether it purchase of nutritious similar concept of ours.
tastes good or not. juice

Natural Lack of Product Market Expand Price Fluctuation

Production

-The ingredients -The shortcomings in -White radish has the -White radish is a raw
contain no additives terms of product potential to be material which
and is created from real production will be expanded to fluctuations in the raw
vegetable combined experienced by us. neighboring countries material supply may be
with an equal amount as they used and occur.
of water with honey consumed a lot
and no added sugars or especially in cooking
tastes, as well as no daily food such as
preservatives or China, Korea, and
additions of any kind. others with the creation
of white radish juice it
will attract the interest
of foreign customers as
well.