About:

Adani Green Energy Limited was incorporated on 23 January 2015 as a subsidiary of Adani
Enterprises Limited (AEL). Adani Green is among the largest renewable energy businesses in
India with a current project portfolio of 20434 MW. The objective of AGEL is to deal in
renewable energy systems like wind energy, solar energy & hybrid energy.
AGEL promises to provide a better, cleaner and greener future for India. It is operational
across 12 states of India with a portfolio of 54 operational projects and 12 projects under
construction and deploys the latest technologies in its projects. AGEL is driving India on its
renewable energy journey.
AGEL group follows the philosophy of ‘Growth with Goodness’, the Company operates and
maintains utility-scale grid-connected solar and wind farm projects. The electricity generated
is supplied to central and state government entities and government-backed corporations.

Marketing Mix (7Ps)

Product:
Adani group is a leading conglomerate comprised of seven publicly traded companies. Adani’s
portfolio consists of power generation, coal mining, trading, ports operations, logistics.

Adani Group

Adani Green Adani

Adani Power Adani Enterprises Adani Gas Adani Ports
Energy Transmission

Adani Green Energy Limited (AGEL) is one of the largest renewable companies in India, with a
current operating capacity of 20,434 MW. The electricity generated by AGEL is supplied to central
and state government entities and government-backed corporations. AGEL’s portfolio consists of
Solar Power, Wind Power, Hybrid Power & Solar Parks.

Adani Green
Energy

Solar Power Wind Power Hybrid Power Solar Parks

Price:
Adani Green Energy Limited (AGEL) is one of the largest renewable companies in India, with an
annual revenue of INR 3783 Cr.
Place:
AGEL is operational across 12 states of India namely Andhra Pradesh, Gujrat, Karnataka, Madhya
Pradesh, Maharashtra, Punjab, Rajasthan, Tamil Nadu, Uttar Pradesh and Telangana. It has a
portfolio of 54 operational projects and 12 projects under construction and deploys the latest
technologies in its projects. AGEL is driving India on its renewable energy journey. The company
operates Kamuthi Solar Power Project, one of the largest solar photovoltaic plants in the world with
an annual capacity of 648 MW.
Promotion:
AGEL has several benchmarks such as, being largest listed energy company in India and one of the
world’s biggest solar developers. It has added 1,940 MW operational capacity in FY 2021-22
(greenfield commissioning 200 MW and inorganic addition 1,740 MW). AGEL is also exploring
the opportunities in green hydrogen which promotes group’s renewable ambitions even further.
Adani’s promotion strategy includes online advertising, social media advertising and expensive
newspaper and TV commercials. It also uses advertising campaigns to enhance its reach and high
investment plans. AGEL aspires to become the most dependable company in India.
People:
AGEL is a people centric organization. It has more than 3,000+ employees with excellent Human
Resource policies. They follow industry best safety standards for their employees. They also offer
best in segment remuneration, flexible leave policies and other benefits. A conduce work
environment and overall well-being of employees is the top priority for AGEL. Employee retention is
also better as compared to other competitors.

Process:
As fossil fuel resources are rapidly depleting and AGEL understands the need to move towards
renewable energy sources keeping environmental concerns in mind. They are moving towards wind
power which is one of the key processes that Adani Enterprises is implementing. By the end of 2022,
60% of its energy generation would be done by wind power. AGEL has also invested in a 40MW
power solar energy plant in Gujarat and is a significant expansion in the renewable energy sector.

Physical Evidence:
AGEL is operational across 12 states of India with a portfolio of 54 operational projects and 12
projects under construction and deploys the latest technologies in its projects. It has headquartered
in Ahmadabad, Gujrat. AGEL presence is significant in major wind power potential states like Andhra
Pradesh, Gujarat, Karnataka, Maharashtra & Tamil Nadu. It is also capitalizing the potential of
Rajasthan which has highest solar radiation intensity of 6.6 Kwh/m2/day.