marcus evans professional training

2nd Annual

Strategic Thinking & Executive Presence

Navigating with both sides of your brain through deliberate leadership approaches in improving
profits, productivity, and sustainability

Kuala Lumpur, Malaysia The ability to think strategically as a leader is crucial in setting yourself apart from the
competition. Possessing authentic executive presence is incredibly rare, it is not about
getting employees to fear you, but to respect and feel a strong sense of active motivation
17th & 18th June 2020 because of you.

This event is HRDF
Claimable for Eligible
Malaysian Companies
Course outcomes
• Differentiating tactics from strategy
• Executing strategic thinking in the current workforce
• Increasing leadership presence by invoking clarity of intention
• Effective communication with individuals and also within groups
• Prioritising execution alongside strategic thinking when planning
• Devising tactics when faced with obstacles rather than restructuring strategies
• Setting realistic goals when planning and breaking away from routine activity trap
• Cultivating innovation and creativity in strategic thinking to help in planning and
making decisions

Enjoyable session with proper time

management skills.

People buy into the

Central Spectrum

Excellent course content, good live

examples, broad range of attendees

leader before they

from different industries.
Nokia Siemens Networks

buy into the vision.

Very well organised with
approachable staff.
Citibank Berhad, Malaysia

Well organised, kept to time frames and

relevant subject matter.
Cerebos John Maxwell

professional training www.marcusevans.com

Strategic Thinking & Executive Presence
Booking Line:
Michelle Yap
Tel.: +603 2603 2588
Email: MichelleY@marcusevanskl.com

DAY ONE DAY TWO

Session One Session One
Transform Today: Tools and Processes to Overhaul your Strategic Upgrade Your Leadership Presence
Thinking • Understanding and recognising the power of authenticity
• Creating tailor made processes and tools to deliver an executable strategy • Empowering your leadership by encouraging your team and amplifying
• Idea Generation individual strengths
- Frame: What are our objectives and constraints? • Creating ability to decipher how others see and feel versus who you are as a leader
- Baseline: What is the reality of our performance and capabilities?
- Forecast: What do we expect of the future environment? Session Two
• Development and Selection Leading with Character and Attitude: Social Intelligence
- Search: What options do we have to create value?
- Choose: What packages of choices will define our strategy? • Elevating conscience with Social Intelligence Profile (SIP) in becoming a more
- Commit: How will we deliver the changes required in the strategy? versatile leader
• Execution and Refinement • The theory of SIP with SPACE:
- Evolve: How will the strategy unfold and evolve over time? How do we manage - Social skills
strategic risks? - Presence
- Authenticity
Session Two - Clarity
- Empathy
Strategy versus Tactics: Strategic Thinking with Strategic Intelligence (STRAINT) • Empowering your leadership, encouraging your team by assuming the best in them
• Identifying the difference between strategy and tactics for your organisations • Defining social awareness:
competitive advantage - Primal empathy
• The 4 pillars in STRAINT: - Attunement
- Intelligence - Empathic accuracy
- Policy making - Social cognition
- Visionary management • Exploring the spectrum of social facility:
- Strategic foresight - Synchrony
• Measuring and tracking progress of your strategy and tactics - Self-presentation
• Strategic thinking in understanding business performance, establishing vision, - Influence
targets and realistic goals and establishing strategic options - Concern
• Documenting clear strategies, managing approval processes and translating
strategy into planning Session Three
Transparency in Leadership for Improved ROI
Session Three
• Qualifying, quantifying and demystifying transparency for increased productivity
Executing Strategy in a Gen-Z and Gen-Y Environment • Tackling real issues by building connection through swift and focused frequency
• Executing strategic thinking in the current workforce by navigating generations in • Building transparency into culture by admitting failure and active experimentation
the workplace
• Avoiding ageism and biasness for healthier and productive workplace environment Session Four
• Involving all levels of your organisation to seek out frameworks and tools that Embracing Silence: Effective Communication for Improved Productivity
facilitate strategic thinking
• Increasing leadership presence with effective communication to avoid
Session Four misunderstanding and misinterpretation of information
• Increasing your social intelligence by listening and paying full attention
Demystifying Business Strategy with Sense-Response Cycle (SRC) • Closing the perception gap between senior leadership and middle managers by
• Using SRC as a basic guideline for business leaders to feed emotional needs of practising active listening
employees and customers • Keeping an organisation updated:
• The 4 pillars of the cycle: - Strategic Rounding
- Sense: Discern changes in your competitive landscape and in bigger boxes of - Employee Forums
society, economy, and industry - Newsletters
- Make sense: Identifying if these changes affect your current business - Communication Boards
- Decide: Adapting to the said implementations - Standards of Behaviour Updates
- Act: Knowing if you have the wherewithal to close the gap between your
decisions and the execution of those decisions Session Five
• Master and repeat the SRC: Sense the signals of change, make sense of these signals, Accountable Leadership in the New Age
decide on a course of action, and execute your decisions
• Invoking clarity of intention to achieving success
Session Five • The 4 mental process enemies to awareness:
- Personal expectation and standards
The Helicopter View: Design Thinking for Improved Decision Making - False or incorrect knowledge
• Cultivating innovation and creativity in strategic thinking to help in planning and - Wild imagination (and attachment to it)
making decisions - Memory of past successes and failures
• Linear and non-linear step of Design Thinking: • The cycle of leadership success:
- Empathise – Research your users needs - Intention
- Define – State your users needs and problems - Awareness
- Ideate – Challenge assumptions and create ideas - Empathy
- Prototype – Start to create solutions - Appreciation
- Test – Try your solutions out - Stretching
- Letting go

marcus evans professional training www.marcusevans.com

marcus evans professional training

Why you should attend Programme schedule day one and two
The main developmental problem, in large undertakings especially, is the lack of well 0830 Registration and morning coffee
executed and well thought out strategy. Companies concentrate on short term fixes instead 0900 Morning session commences
of having a foresight for tactics and execution, alongside strategic planning. Strategic thinking 1030 Morning refreshments and networking break
will help your organisation and teams spend valuable resources on doing the right things, 1100 Morning session re-commences
creating value and competitive advantage in forward planning, decision making and much 1230 Networking luncheon
more. Strong executive presence catalyses strategic mindsets and establishes credibility 1330 Afternoon session commences
amongst current and aspiring leaders throughout your organisations and the industry. 1500 Afternoon refreshments and networking break
The common misconception of executive presence is that it is a trait. Executive presence 1530 Afternoon session re-commences
is a skill that can be conceptualised, moulded and developed. It is about building internal 1700 Course concludes
capability to inspire confidence and be a walking example for your team, demonstrate your
potential to the management and be reliable among colleagues and peers.
Join our marcus evans 2nd Annual Strategic Thinking & Executive Presence training if
you are looking to achieve higher productivity with admirable leadership. Engender trust
and support in leading diverse teams and exploit future opportunities while continuously
influencing and engaging your ‘audience’. This 2-day training will push the boundaries of
what is normally taught in most strategy and leadership trainings. Learn to be different,
grab the attention of key investors and stakeholders and leave with a practical and
concrete usable plan. Our subject matter expert will help you grow and create buy-in in
personal and business endeavours alike. Join us now and be prepared to take away key
practices that will turn your organisation into a beacon of excellence.

Pre-course questionnaire In-house training - Any topic, anytime, anywhere

To ensure that you gain maximum benefit from this event, a detailed questionnaire will
be sent to you to establish exactly what your training needs are. The completed forms
will be analysed by the course trainer. As a result, we ensure the course is delivered
at an appropriate level and that relevant issues will be addressed. The comprehensive
course material will enable you to digest the subject matter in your own time.
Trainers – key to our success!
marcus evans’ trainers are leading associate trainers. This ensures that our trainers are the
best and most appropriate trainers for each individual course in terms of areas of expertise,
training style, commercial industry experience and proven results. We choose trainers
who are specialists in their respective fields and are dedicated to enhancing the skills and
knowledge of our delegates through practical, interactive and applicable training.
Training style – making training dynamic!
Our trainers are selected on their ability to inspire, motivate and empower delegates.
This is achieved by delivering training that is dynamic and relevant
to the day-to-day challenges delegates face in the real world.
All of the training courses offered represent a blend of tried and tested methods as well
as the latest tools, techniques, market research, case studies and dynamic ways of thinking.
A maximum of ten delegates per course in deluxe training venues allows for interactive
training through group discussion, role-plays and exercises giving delegates the “how
to” applicable and adaptable skills that they can use on returning to work.
Leverage our global network of trainers to deliver scalable training anywhere in the
world both in English and a range of additional languages. Our global presence delivers
local knowledge and operational capabilities to support the most demanding of clients
with diverse training needs. What we offer:
• Bespoke course development based on specific needs
• Ability to deliver as a one off course or a global training series across multiple sites
• Unbeatable stable of the best trainers across all industry sectors and discipline
• Multi-lingual and culturally sensitive delivery
• Unrivalled operational support across our 59 office locations
Companies that have benefited from our in-house
training delivery include
Hatten group, MCMC, Genesis, Asian Agri Group, Unilever, Nike, Mondeles, GSK,
Guardian, Coca Cola Bottlers and many more.
For more information contact us on
+603 2603 2588
or email us your training need on
MichelleY@marcusevanskl.com

marcus evans professional training courses combine the latest tools, techniques, market research, case studies
and dynamic ways of thinking, delivered by experienced trainers to ensure the skills and knowledge acquired are
directly applicable to your organisation.

Research the latest concepts, tools, techniques and tried and tested methods

Trainers the highest standard of dynamic trainers with cross-industry experience

Tailored detailed pre-course questionnaires to address your objectives

Applicability training relevant to your needs and your workplace

Interactive limited numbers with group exercises, role-plays and feedback

Action planning, implementation and follow-up

Documentation comprehensive supporting notes and further reading materials

Venue deluxe facilities supporting the training environment

marcus evans professional training www.marcusevans.com