LESSON 13:

TECHNOLOGY ENABLED
COMMUNICATION
MBA 1305: Business Communication

Kazi Sharmin Pamela

Assistant Professor
Bangladesh Open University
Overview:
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1. Definition,
2. Types,
3. Necessity,
4. Tools,
5. Communication in the Digital Age,
6. Usage and Etiquettes of Digital Communication

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Definition
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Today’s business requires modern technology.

Any business that expects to thrive today must have at least a basic
understanding of the various innovations, programs and devices as well
as the knowledge of how to apply these technologies.
As companies try to compete in the global economy, they are always
looking for better ways to communicate and this is technology which
provides business with faster, more efficient equipment for every aspect
of communication.
The many tools and powers that technology makes available to the
business owner and employees can help the business succeed in its goals
after understanding how to use them properly.There are a large variety
of technological tools for communicating, some gives us advantages on
oral communication and some of these gives us advantages while
communicating in written form.

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Types
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Computer
Printer
Fax machine
Internet
Multimedia
E-mail
Instant message
Telephone
Voice mail
Video Conferencing

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 Computer
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Different types of task relating to communication can be performed by this

device like:
Word processing.
Creating printing documents.
Desktop publishing.
Planning documents.
Researching audience and contents.
Statistical analysis.
Creating power-point presentations.
E-mailing and distributing documents.

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 Printer
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A printer is a peripheral which produces a

text and/or graphics of documents stored in
electronic form, usually on physical print
media such as paper or transparencies.

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 Fax machine
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A fax (short for facsimile) is a document

sent over a telephone line.
It is playing very important role in business
communication for a very long period.

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Internet
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The Internet is a global system of interconnected

computer network that use the standard Internet protocol
suit(TCP/IP) to serve billions of users worldwide.
Today’s communication is so much dependent on internet.
In business communication it plays more important role.
This technology facilitates other medias like –
E-mailing
Instant Messaging
Tele conferencing
Video conferencing

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 Intranet
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An intranet is a private
computer network that uses
Internet Protocol technology
to securely share any part of
an organization's information
or network operating system
within that organization.

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 Multimedia
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Multimedia is media and content

that uses a combination of different
content forms .
Multimedia is usually recorded and
played, displayed or accessed by
information content processing
devices, such as computerized and
electronic devices.

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 E-mail
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Electronic Content, Tone, and Reading and Replying to E-Mail

mail, Correctness Scan all messages before replying to
commonly Consider composing any
called email offline Print only when necessary
or e-mail, is a Be concise Acknowledge receipt
method of Shouldn’t send anything Don’t automatically return the sender’s
exchanging one wouldn’t want message
digital published Revise the subject line if the topic
messages Shouldn’t use e-mail to changes
from an avoid contact Provide a clear, complete first sentence
author to one Resist humor and Never respond when you’re angry
or more tongue-in-cheek Check response before hitting “Send”
recipients. comments Assume that all emails are monitored

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 Instant Messenger
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Instant messaging (IM) is a

collection of technologies used for
real-time text-based
communication between two or
more participants over the Internet,
or other types of networks.
Instant messaging is used widely as
informal communication tool.

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 Telephone
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The telephone, often colloquially

referred to as a phone, is a
telecommunications device that
transmits and receives sound, most
commonly the human voice.
For oral communication this is the most
common technological equipment.

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 Voice-Mail
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Voicemail (also known as voice-

mail, VMS, or message bank) is a
centralized system of stored
telephone messages that can be
retrieved later.
The term is also used more broadly
to denote any system of conveying
a stored telecommunications voice
message, including using an
answering machine. Most cell
phones have voicemail as a basic
feature, and many land line phones
and corporate PBXs have their own
voicemail options.

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 Tele conferencing
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A teleconference or teleseminar is the

live exchange and mass articulation of
information among several persons and
machines remote from one another but
linked by a teleconferencing Equipment
Computer with online connection
Camera hooked up to computer
Software
CU-SeeMe
NetMeeting
Skype
Yahoo Messenger

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 Necessity
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DISTANCE no ORGANISATION ACCESS to more

longer a major STRUCTURE more information
barrier streamlined

TIME required to ACCESS to more TEAM work

make decision has source of increased
decreased information

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 Tools
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1. Each stage has a set of different tools most

appropriate for the tast at hand.
1. Outlining or concept mapping, project management,
and personal information management programs
for planning.
2. Database programs and reference managers for
gathering and collecting information, and
3. Statistical, spreadsheet, graphics, drawing, and
voice recognition, and information rights
management programs for writing.

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Tools
Written Communication: Oral Communication

Computer Internet
Word processor Multimedia
Instant Messenger
Printer
Intranet
Fax Machines Telephone
E-mail Mobile phone
Instant Messenger Voice mail
Voice conferencing
Video conferencing

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 Communication in the Digital Age
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1. Technology helps the creation, presentation and

securing of documents with sophisticated hardware
and software.
2. There are a wide variety of media to chose from
for transmitting messages.

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 Usage and Etiquettes of Digital Communication
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Digital citizenship can be defined as the norms of appropriate,

responsible behavior with regard to technology use.
One of the significant changes within the digital revolution is a
person’s ability to communicate with other people. In the 19th
century, forms of communication were limited. In the 21st century,
communication options have exploded to offer a wide variety of
choices (e.g., e-mail, cellular phones, instant messaging). The
expanding digital communication options have changed everything
because people are able to keep in constant communication with
anyone else. Now everyone has the opportunity to communicate and
collaborate with anyone from anywhere and anytime. Unfortunately,
many users have not been taught how to make appropriate
decisions when faced with so many different digital communication
options.

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 Usage and Etiquettes of Digital Communication
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Digital Etiquette: electronic standards of conduct or procedure.

Technology users often see this area as one of the most pressing
problems when dealing with Digital Citizenship. We recognize
inappropriate behavior when we see it, but before people use
technology they do not learn digital etiquette (i.e., appropriate
conduct). Many people feel uncomfortable talking to others about
their digital etiquette. Often rules and regulations are created or the
technology is simply banned to stop inappropriate use. It is not enough
to create rules and policy, we must teach everyone to become
responsible digital citizens in this new society.

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 Reference
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1. Basic Business Communication, Raymond Vincent Lesikar, John D.

Pettit, Marie Elizabeth Flatley, 10th edition.
2. Excellence in Business Communication, J. V. Thill & C L. Bovee
3. Business Communication, Betty R. Ficks & K. F. Gow.
4. Essentials of Business Communication, Rajendra Pal & J. S.
Korlahalli (New Delhi, S. Chand & Sons)
5. Business Communication- Lecture materials, Ms. Adiba Anis.
BOU
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Thank You