Professional Documents
Culture Documents
(BA242)
GROUP ASSIGNMENT :
GROUP:
KBA2422A (GROUP 3)
PREPARED BY:
NAME MATRIC NUMBER
NUR MIRZATHUL BALQIS BINTI MOHD YUSAINI 2021461728
FILZAH NABILAH BINTI JAUHARI 2021839998
NUR AUNI BINTI MUHAMAD RIDZUAN 2021836444
PREPARED FOR:
SIR. MUSTAPA BIN ABDULLAH
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TABLE OF CONTENTS
1. AJINAMOTO BACKGROUND 3
2. FINANCIAL RATIO 8
4. AJINAMOTO STRATEGIES 15
5. AJINAMOTO INNOVATIONS 16
6. AJINAMOTO INNITIATIVES 17
8. REFERENCES 22
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AJINOMOTO BACKGROUND
Co., Ltd., which was founded in May 1907 by Saburosuke Suzuki II and Kikunae Ikeda.
patented. He created the seasoning after discovering that MSG was the source of a flavour
that he called umami. In April 1909, Ajinomoto presented Ikeda's seasoning under the brand
name "AJI-NO-MOTO" at a new product exhibition event in Tokyo, and began selling the
product the next month. Ajinomoto primarily marketed the seasoning to housewives by using
on-ground stamps.
Output gradually increased from 4.7 tons in 1910 to 23.3 tons in 1913, with sales
reaching 400,000 yen. In 1914 Ajinomoto built a new factory in Kawasaki to expand its
production of flavouring. Japan's improved economy after World War I resulted in output
hitting 84.6 tons and sales reaching 1,563,000 yen in 1918. Despite rising sales, Ajinomoto
experienced a deficit during its first ten years due to altering its methods of production and
lowering its prices to get its product into ordinary households, among other reasons.
Because of rising Japanese exports after World War I, Ajinomoto opened offices in New
York and Shanghai in 1917 and 1918, respectively. In 1918 Ajinomoto exported 20.5 tons of
its seasoning, accounting for a quarter of its total sales. The company opened new offices in
Singapore and Hong Kong in 1927 and in Taiwan in 1929 to distribute its product throughout
Southeast Asia. Between 1920 and 1929, revenue from the seasoning's sales rose from
2,799 thousand yen to 10,543 thousand yen, largely due to increased exports of the product
to foreign markets.
To lower the cost of mass production, the seasoning's wheat was replaced with
soybeans, as the price of the latter at the time was lower than the former's. In the United
States, the seasoning, labelled by the FDA as a "Vegetable Protein Derivative", sold poorly
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on the consumer market, but Ajinomoto expanded their operations in the United States in
1931 due to mass orders of the seasoning by H.J. Heinz, Co. and Campbell Soup
Co. Between 1931 and 1937, seasoning production increased from 1,077 tons to 3,750 tons,
with revenue rising from 13 million yen to 27 million yen. Due to Japan's increasing
isolationism in the late 1930s, the production of AJI-NO-MOTO decreased from 3,750 tons in
1937 to 2,339 tons in 1940. By 1942, production of the seasoning was reduced to 1,000 tons
After World War II, Ajinomoto was slow to resume production of its seasoning as it
lacked sufficient funds to continue production and its factory had been destroyed. In April
1946, the company changed its name to Ajinomoto Co., Ltd. In 1947 production of the
seasoning resumed, in addition to the production of new food products such as nucleic acid-
based seasonings and processed foods. In May 1949 Ajinomoto was listed on the Japanese
stock exchange. By 1950, exports accounted for 95% of the company's revenue, with
exports to Southeast Asia, Europe, and the United States increasing in subsequent years. In
including Maggie GmbH and C.H. Knorr AG. In 1950, sales in Japan resumed after the lifting
In the 1960s, Ajinomoto began to diversify its production by securing alliances with
Inc. in 1963, and Best Foods Company Ltd. in 1964. Because of these partnerships,
Ajinomoto began selling Kellogg's corn flakes and Knorr soup in Japan and created its own
using amino acids from sugar cane instead of soybeans, which allowed the seasoning to be
produced locally in the countries it was exported to, which reduced shipping costs for the
company. Domestic production first began in Thailand in 1962, followed by the Philippines,
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Malaysia, Peru, Indonesia, and Brazil in subsequent years. By 1979, nearly half of all AJI-
HON-DASHI in 1970 and producing frozen foods in 1972. In 1973s, Ajinomoto and General
Foods Inc. launched Ajinomoto General Foods Inc., a joint venture between the two
companies that would sell instant coffee. In 1978, Ajinomoto launched a brand of Chinese
seasonings under the brand name Cook Do. In Asian and Latin American markets,
Ajinomoto created new products for consumers, while the company primarily delivered its
During this era, the company also expanded into other product markets. In 1956s,
the company began supplying crystalline amino acids for pharmaceutical use, contributing to
the world's first release of amino acids infusion. In the 1960s and 1970s, the company
developed feed-use amino acids, pharmaceuticals such as enteral nutrients, and specialty
chemicals.
more of its production overseas, which increased the number of employees the company
employed overseas from 4,000 in 1979 to more than 11,000 in 1996. Starting in 1980,
Ajinomoto began to refocus its diversification efforts from food products to its amino acid
producing the sweetener at its Tokai factory in 1982. In 1987, Ajinomoto began researching
drug development in the fields of clinical nutrition, anti-cancer drugs, infectious diseases,
and cardiovascular drugs. Through this research, the company developed ELENTAL for use
in clinical nutrition, LIVACT to fight liver disease, and Lentinan in collaboration with the
Japanese Foundation for Cancer Research. Ajinomoto later released JINO as a cosmetic
and amino acid for athletes, followed by Amino Vital, a supplement to JINO released in
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In April 2002 Ajinomoto reorganized itself into food, amino acid, and medicine
divisions, and owned subsidiaries for frozen foods, fats, and oils. In February 2003,
Ajinomoto and Unilever completed a joint venture agreement in six countries and regions of
Asia. Because of this, Ajinomoto launched the brand VONO to replace its use of the Knorr
brand, and in the process established its own brand identity. In July 2003, Ajinomoto bought
the French company Orsan from the UK-based Tate and Lyle Group, renaming Orsan to
Inc. was liquidated, and its assets and functions were merged into AJI-NO-MOTO
on several of its products while divesting others. The company divested its Calpis beverage
unit in Japan in 2012, the Ajinomoto Sweetener Company (France) in October 2015, and
Amoy Food (China) in November 2018. Ajinomoto decided to focus on its food and
Technologies (USA) in 2013, the frozen food company Windsor Quality Holdings, Inc. (USA)
in November 2014, and the frozen food company Lavelli ・ Terrell ・ Smile (France) in
November 2017.
In April 2016, Ajinomoto merged its pharmaceutical division with Eisai, launching EA
Pharmacy in Japan. In October 2017, Ajinomoto introduced a "Global Brand Logo" for use
throughout the Ajinomoto group. In December 2017, Ajinomoto announced it had begun
construction to expand its Kawasaki Plant, along with the construction of a new R&D
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building. In October 2018, Ajinomoto Althea (USA) and OmniChem (Belgium) merged to
form Ajinomoto Bio-Pharmacy Services. In April 2020, the Ajinomoto Group Nutrient Profiling
System for Product, which has been developed as a method to scientifically estimate the
nutritive value of products such as powdered soup and frozen foods, was introduced globally
to about 500 kinds of group products in seven countries. In August, Ajinomoto announced its
Kagaku Kogyo Co., Ltd., was newly launched to the USA as stevia sweetener reducing
supplement company in Ireland by a share purchase agreement with Nualtra Limited in order
to enter Europe's oral nutritional supplements market. In December 2020, Ajinomoto was
included by CDP in its "Climate Change A List for 2020" for the first time, as one of the most
In February 2021, Ajinomoto Animal Nutrition Group, Inc. resolved to transfer all of
its 100% equity stake in Ajinomoto Animal Nutrition Europe S.A., a European feed-use
amino acid company, to METabolic EXplorer a French company with strengths in research
and development of fermentation technology]. On the Tokyo Nutrition Summit 2021, held on
December 7–8, 2021, Ajinomoto announced its Nutrition Commitment, a specific goal for
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FINANCIAL RATIO - AJINAMOTO
1. LIQUIDITY RATIO :
Current Asset
a) Current Ratio=
Current Liability
RM 391,393,229
Current RatioY 2020=
RM 71,254,089
¿ 5.49׿
RM 331,503,722
Current RatioY 2021=
RM 101,547,417
¿ 3.27׿
2. QUICK RATIO :
Current Asset−Inventories
b ¿ Q uick Ratio=
Current Liabilities
391,393,229−53,729,281
Quick RatioY 2020=
71,254,089
¿ 4.74׿
331,503,722−56,698,168
Quick RatioY 2021=
101,547,417
¿ 2.71׿
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3. ACTIVITY RATIO :
Account Receivables
a) Average Collection Period ( ACP)= × 360
Sales
102,705,699
ACP Y 2020= × 360
461,689,082
= 80.08 days
56,276,691
ACP Y 2021= ×360
443,119,251
= 45.72 days
= 0.843 times
38,920,150
Inventory Turnover Y2021 ¿
56,698,168
= 0.686 times
Sales
c) Total Asset Turnover ¿
Total Asset
461,689,082
Total Asset Turnover Y2020 ¿
580,449,992
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= 0.795 times
443,119,251
Total Asset Turnover Y2021¿
727,528,691
= 0.609 times
Sales
d) Fixed Asset Turnover ¿ Asset ¿
Total Net ¿
461,689,082
Fixed Asset Turnover Y2020¿
575,692,287
= 0.802 times
443,119,251
Fixed Asset Turnover Y2021 ¿
721,654,985
= 0.614 times
4. LEVERAGE RATIO :
Total Debt
a) Debt Ratio ¿ × 100
Total Asset
10
84,771,888
Debt Ratio Y2020 = ×100
580,449,992
= 14.61%
215,216,446
Debt Ratio Y2021 = ×100
727,528,691
= 29.58%
Operating Profit
b) Time Interest Earned =
Interest
89,250,714
Time Interest Earned Y2020 =
2,894,308
= 30.837 times
80,069,076
Time Interest Earned Y2021 =
1,661,892
=48.179
5. PROFITABLE RATIO :
Net Profit
a) Net Profit Margin ¿ ×100
Sales
59,853,667
Net Profit Margin Y2020 ¿ ×100
461,689,082
= 12.96%
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46,502,317
Net Profit Margin Y2021¿ ×100
443,119,251
= 10.49%
Gross Profit
b) Gross Profit Margin ¿ ×100
Sales
( 461,689,082−45,288,839 )
Gross Profit Margin Y2020 = ×100
461,689,082
= 90.19%
( 443,119,251−38,920,150)
Gross Profit Margin Y2021 = ×100
443,119,251
= 91.22%
Operating Profit
c) Operating Profit Margin ¿ ×100
Sales
89,250,714
Operating Profit Margin Y2020 = ×100
461,689,082
= 19.33%
80,069,076
Operating Profit Margin Y2021 = ×100
443,119,251
= 18.07%
Net Profit
d) Return on Asset ¿ × 100
Total Asset
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Return on Asset Y2021 = 6.39%
Net Profit
e) Return on Equity¿ × 100
Shareholders Equity
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FINANCIAL RATIO ANALYSIS
1) LIQUIDITY RATIO
2) ACTIVITY RATIO
Average Collection Period ( ACP) 80.08 days 45.72 days Year 2020 is weaker
Total Asset Turnover 0.795 times 0.609 times Year 2020 is better
Fixed Asset Turnover 0.802 times 0.614 times Year 2020 is better
It means that the year 2020 is more efficient in managing its assets as compared to
the year 2021.
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3) LEVERAGE RATIO
It means that the year 2020 is equally efficient in managing its liabilities as compared
to the year 2021.
4) PROFITABILITY RATIO
It means that the year 2020 is more efficient in generating income as compared to
the year 2021.
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AJINOMOTO STRATEGIES
The first strategies from Ajinomoto, is profit structure reform which over the six years,
they will focus all management resources on priority companies. The reorganization of non-
priority firms will be completed in Phase 1. They will also look for additional firms. In Phase
2, they will rearrange the selected enterprises in order to rebuild a solid company portfolio.
The second strategies is, They decide to boost health promotion and a unit price rise
strategy which over the next six years, they will pursue flavor that is suitable with lifestyles
In addition, throughout Phase 1, they will invest in the development of a food and
health ecosystem. In Phase 2 of the challenge, create a new business model for personal
health based on their plan. The third strategy is when Human resource and organizational
management reform to enhance productivity over the next six years, they will invest in
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AJINOMOTO INNOVATIONS
Ajinomoto Foods North America’s goods are known for their innovation. They are
always evolving and enhancing our recipes, which is only possible because of their
personnel. Their R&D team employs trained foo scientists at all of their factories and office
locations, allowing for a seamless interchange of knowledge and encouraging new ideas
with little waste. The Innovation Center at their headquarters in Ontario, California, is where
all of their finest ideas come from. Their R&D team is assisted by several well-known chefs
enhancing their products- an illustration of Kaizen philosophy. Their special tastes and
textures can only be produced by utilizing cutting-edge technology that has never been used
before.
ensuring that their clients receive the finest product each and every time. Their passion for
new concepts and flavours is presented through their unique utilization of discussions with
world-renowned gourmet experts. Many of their concepts are heavily impacted by each chef
who spends around one week at their facilities. Their responsibilities include thoroughly
educating the staff on certain platforms, flavor profiles, research history, recipes, ingredient
utilization, and much more. They’ve spent years creating a solid vendor portfolio that can
give them with the ideal elements for each design. Their staff will go through several rounds
of modifications till they are pleased with the ingredients, flavor, and presentation. They have
complete control over the completed product’s quality and inventiveness thanks to this
method.
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AJINOMOTO INNITIATIVES
Since its establishment, the Ajinomoto Group has sought to realize their founder’s
objective of helping people live better lives via healthy, tasty dishes that use umami, and
they have been spreading this message across the world. Food and nutrition challenges and
demands in modern life are growing increasingly diversified and complicated. Through their
company, the Group seeks to have the greatest possible influence on nutrition. To
accomplish this goal, they use individuals to consume a nutritionally balanced diet by sharing
their amino acid expertise. In this approach, they help individuals all across the world
improve their health and eating habits. The Ajinomoto Group’s most important initiatives is
by providing delectable food and amino acid products, as well as meals that promote health
and well- being. Furthermore, they also produce “Delectable salt reduction” (umami). They
also increasing the protein consumption for the consumers by promoting the motto “delicious
sugar and fat decrease”. The Group also improving workforce nutrition and product
Other than that, they customized recommendations for items and service that can
preventative medicine using “AminoIndex technology” and regenerative medicine cell culture
medium. At last but not least, they also has biopharmaceutical development and
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SWOT ANALYSIS OF AJINOMOTO
SWOT analysis can assist Ajinomoto in focusing on its strengths and opportunities while
addressing its weaknesses and threats to improve its market position. Let's get started with
1. AJINOMOTO STRENGTHS
Strengths are the capabilities and resources that a company can use to create, develop, and
Various revenue models: Ajinomoto Malaysia has expanded its operations beyond
the Basic Materials sector over the years. This has allowed the company to diversify
its revenue streams beyond the Basic Materials sector and the Chemical
Manufacturing segment.
industry. Even though Ajinomoto Malaysia's profitability is under pressure, it still has
The success of the new product mix: Ajinomoto Malaysia offers its customers a
wide range of product mix options. It enables the company to cater to a wide range of
Broad geographic reach: Ajinomoto Malaysia has an extensive dealer network and
associates network that not only helps in delivering efficient services to the
Manufacturing industry.
Proven track record of innovation: Even though most players in the Basic
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2. AJINOMOTO WEAKNESSES
Ajinomoto Malaysia's weaknesses can be either a lack of strengths or a lack of resources for
capabilities that the organization currently lacks. Decision makers must be certain whether
the weakness exists due to a lack of strategic planning or as a result of strategic choice.
High employee turnover: Ajinomoto Malaysia is also concerned about the lower
levels. It may result in higher salaries to retain talent within the company.
oriented applications.
Operating margins and gross margins: which could be improved and may put
following is a starting point for managing this situation for the company name:
The additional cost of establishing a new supply chain and logistics network:
The Internet and Artificial Intelligence have significantly altered the business model in
the Basic Materials industry, and with the importance of the dealer network dwindling,
Ajinomoto Malaysia must establish a new robust supply chain network. This can be
extremely costly.
and replacing them will be extremely difficult under the current circumstances.
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3. AJINOMOTO OPPORTUNITIES
Opportunities are areas where the company can identify potential for growth, profits, and
market share.
Local Cooperation: Tie-up with local players can also provide opportunities for
growth for Ajinomoto Malaysia in international markets. The local players have local
expertise while Ajinomoto Malaysia can bring global processes and execution
opportunity for Ajinomoto Malaysia, as the company has strong brand recognition in
the premium segment, and customers have had positive experiences with Ajinomoto
Malaysia brands in the lower segment. It can be a win-win situation for the company
transition from unorganized Basic Materials operators to licensed players. It will allow
any other developed economy, Ajinomoto Malaysia will be able to expand into the US
market.
network and third-party retail partners, Ajinomoto Malaysia can capitalize on the
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emerging trend of starting small before scaling up following the initial success of a
new product.
4. AJINOMOTO THREATS
Threats are factors that can pose potential risks to a company's business models as a result
domestic competitors.
Competitive forces: The Basic Materials industry's new product launch cycles are
Malaysia. Ajinomoto Malaysia, due to its large customer base, is unable to respond
quickly to the needs of the niche markets that disruptors are focusing on.
partnering with local players in the export market for Ajinomoto Malaysia is the risk of
Scarcity of qualified human resources: Given the high employee turnover rate and
growing reliance on innovative solutions, the company name may face skilled human
Market saturation in cities and stagnation in rural areas: This trend is an ongoing
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the reasons is that product adoption is slow in the rural market. Second, due to the
vast distances and lack of infrastructure, it is more expensive for Ajinomoto Malaysia
REFERENCES
1. Ajinomoto Foods | Innovations to Improve Our Recipes. (2019, May 15). Ajinomoto
values/innovation/
2. Contribution to solve food and health issues | Sustainability. (n.d.). Ajinomoto Group
Global Website - Eat Well, Live Well. Retrieved July 6, 2022, from
https://www.ajinomoto.com/sustainability/materiality/food_and_health.php
3. History. (n.d.). Ajinomoto Health & Nutrition North America. Retrieved June 29, 2022,
from https://www.ajihealthandnutrition.com/about/history/
https://www.ajinomoto.co.jp/company/en/ir/strategy/managementplan.html
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%20original%20AJI&text=Ajinomoto%20was%20created%20to%20let,flavor%20that
%20he%20called%20umami.
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