HOW

STARBUCKS
STARTED
DANIELLE WILHEM ABLANG, MAKAYLA C.
ANTINERO, BRYAHNNA VALENTINO,
MEMBERS: SAMANTHA LARA, LEEONN ROMERO,
SOFHIA GATCHALIAN
 Main Idea
Starbucks Corporation is a multination
coffeehouse chain. As of 2021, the café has
over 33k stores in 80 countries.

Entrepreneurs: Zev Siegl, Jerry Baldwin

and Gordon Bowker

Supplier: Alfred Peet "the most educated

coffee guy"
Success
Story
What made it so successful was its ability to

deliver an experience that changed how many

people in the world think about coffee shops

and how many of us drink coffee outside the

home. Starbucks has created a third place

between home and work where people can

relax, enjoy a cup of coffee, and experience a

warm atmosphere.
 Logo History
The original black and white (and later
brown) two tailed mermaid appeared on the
walls of Starbucks coffee stores, encircled by
the name of the company. The founders
believed that sirens lured sailors with their
beautiful voices. Since the company was
established in Seattle, the owners took great
inspiration from the city’s maritime history.
WHAT STRATEGIES DOES

STARBUCKS USE TO BECOME

SUCCESSFUL
- social media
- offering relaxing customer

experience
- brand/image