TRP 1

WIPRO
Western India Products

BUS 100- SD2

CRN- 91706

Group 4

Team members and student ID’s:

Yash Bafna- 300196597- 100%

Aashray Gaba- 300196050- 100%

Mannat Randhawa- 300186723- 100%

Gursimran Kaur- 300196237- 100%

Jaskaran Vohra- 300196659- 100%

Date of submission: 13th October,2021

TABLE OF CONTENTS
Company overview
Introduction……………………………………………………page 3
Business information…………………………………………..page 3
Impact of Covid 19 on Wipro………………………………….page 4
Company history………………………………………………page 4
Future approach………………………………………………. page 5
Company situation
SWOT Analysis……………………………………………… page 6 and 7
PESTEL Analysis………………………………......................page 8 and 9
Critical issues………………………………………….............page 10
Implications……………………………………………........... Page 10
References……………………………………………………..Page 11
 Company Overview
Introduction: -
Wipro Limited is a leading multinational IT company which is headquartered in
Bangalore, India. It is most popular for changing companies and organizations into
motors of development.
The Company is providing a vast number of services in information technology,
intellective computing, robotics, cybersecurity, the cloud, consulting and business
process services and many other emerging technologies.
It was established by Mohamed Premji on December 29 Th ,1945 as "Western India
Products", now known as WIPRO. It is working across the globe over 55 countries
with more than 2,00,000 proud employees and serving enterprise clients in various
industries.

Business Information: -
Wipro can help its customers unlock new possibilities by “combining design,
domain, consulting, and next generation technologies” (written in annual report).
Through its new working model, Wipro makes sure that a sector- and domain-
specific approach has been maintained. As well, it brings together “global expertise
with local focus in building capabilities, and ensures dedicated sales presence, led
by its closeness to clients.
Wipro's unique IT services segment also provides “advisory services, digital
strategy, customer-centric design, technology consulting, IT consulting, custom
application development, and many other services.
Wipro offers comprehensive IT integration for third parties as part of its IT
Products segment. Computers, platforms and storage, networking solutions,
enterprise information security, and other software products are included. Rather
than selling standalone IT products, Wipro provides IT products as a complement
to its IT services.
Impact of Covid 19 on Wipro: -

According to the annual report, the COVID-19 pandemic has had no material
impact on Wipro's business, profitability, or liquidity. This can be analysed by
seeing the company’s financial statements and MD&A (Management Discussion
and Analysis) analysis. This was because of Wipro's agile & resilient process
which ensured business continuity and employee safety. Which led to Wipro’s
adaptation @ scale and rapidly enabled its employees to work from home.

Company History
It all started during the year 1945 when the company began by manufacturing
edible oil in Maharashtra and further took over customer goods. Then came the
1990s where Wipro utilized its experience in software development and hardware
R&D design and began providing software services to its worldwide customers.

With over 30 years of experience in IT Services, Wipro remains exclusively

devoted to the global business of information technology. It is recorded on the
National Stock Exchange and Bombay Stock Exchange in India. In the year 2000,
It got listed on the New York Stock Exchange in the US.

Company financial overview-

Wipro’s Net Income at D107.9 billion, for the year ending 31st March 2021, grew
by 11% YoY aided by improved operating margins. Wipro’s market capital and
share price increased by over 108% in the last 12 months.

Our renewed focus on the market, and on customers, ensured that the total contract
value of our order book in H2’21 grew by 33% YoY.

Wipro closed 24 large deals in the second half of the year, resulting in a Total
Contract Value of $2.6 billion. This includes two mega deals, one in Europe, and
one in the Americas market, each of which can lead to revenues of more than $ 1
billion over the deal duration (taken from annual report).
Future Approach: -
The spirit of company is to build an equitable and sustainable society. Their future
working model guarantees satisfactory and domain- explicit go to market and
execution.
It also aims to contribute to the environment sector by minimizing waste generated
through factories and addressing global issues such as climate change.
Proactively expand diversity of supplier base with active focus on women,
minority owned enterprises and MSME’s.
Work in a focused manner on the dimensions of Education, Ecology and Primary
Health Care; Support proximate communities in times of extreme crises (e.g.,
natural disasters and pandemics)
 Company situation
This part will include the tools we use to determine the company situation
namely: - 1. SWOT analysis 2. PESTEL analysis and conclude its critical
issues and implications on the company.

1.SWOT Analysis

Strengths: Weakness:

1.Quality certified 1.Limited domain

2.Skilled manpower 2.Customers not trusting Indian capabilities

3.Well established infrastructure 3.availability of more trusted products from

foreign companies
4.profound partnerships- Cisco, EMC, Microsoft,
Oracle, and SAP

Opportunities: Threats:

1.Huge potential in domestic market 1.Increasing cost of Human capital

2.Plenty of opportunities in the coming age of 2.new competition rising day by day
technology.
3.presence of global giants in the market
3.benifit under make in India scheme.
Strengths of WIPRO: - One of the biggest strengths of Wipro is that it diversifies
product offerings i.e., it utilizes its assets in a well-planned manner to produce
profit and achieve higher sales volume from new products. Secondly, they have
simplified the operating model. All their strategic priorities will be executed
simply and in a standardized way. This would enable focused growth, focus in
building capabilities and ensuring dedicated sales presence led by proximity to
clients.

Weaknesses of WIPRO: - WIPRO has established its operations in the Indian

subcontinent only which has made its roots rigid to operate in the global market.
Secondly, most of its target audience is of India however, Indian customers do not
have much trust in the services developed under Indian technology due to poor past
experiences and foreign Companies remaining up to date with new technologies.
these foreign companies are able to provide services cheaper and of better quality.

Opportunities of Wipro: - Wipro is a global company, so they can take advantage

of global opportunities to increase its market share. It also has the capacity to
capture domestic Indian IT industry, leading them to expand more.

Threats of Wipro: - One of the biggest threats to a company is the stiff

competition in the global market. Firms always compete with each other for the
buyers. On the other hand, the high cost of human capital is another big threat to
companies. This can result in affecting the profitability of the firm as recruiting
people can be very costly.
2. PESTLE analysis
Political:
Political factors influence Wipro's operations in various ways. The first is
liberalization. With the introduction of the New Economic Policy, Wipro is now
able to dominate overseas markets, and as a result offers a variety of benefits. After
liberalization, the Indian IT market developed rapidly. The company was able to
expand its business further. In addition, free trade is supported by government
policies. Previous years, the IT industry has grown under adverse conditions. As a
result of free trade, Wipro has favourable conditions for developing. The
government plays a crucial role in the development and strengthening of the
software industry.
Economic:
Companies' success is often determined by the prevailing economic conditions. In
particular, Wipro Inc. is affected by the following factors. The first is increased
foreign investment. Over the past few years, the company has received many
foreign investments in its software technology park. This alone has ensured that
future growth is taken into account in the coming years. Secondly, economic
stability has been one of the factors affecting the growth of the company. Several
firms, including Wipro, are interested in changes in the local and global economy.
This is because economic changes influence the firm's pricing strategy and,
therefore, its profitability. Third, economic policies have changed considerably in
the country, allowing Wipro to concentrate fully on its growth strategy. As a result
of these changes, the software industry has been strengthened, and fair economic
policies have and will continue to benefit the company. Fourth, the exchange rate
has changed. Having a high exchange rate allows Wipro to take advantage of other
players in the industry. It has also made it possible for Wipro to offer products and
services at low prices compared to its competitors.
Social:
Despite technological advances in the 21st century, a number of social obstacles
remain to fully implementing information technology. There are a number of social
factors that have influenced Wipro's market operations, including public
acceptance of self-service models, resistance, the digital divide, and cultural
influences. All these factors will demand an immense amount of intellectual
capital.
Technological:
As a whole, the IT industry, as well as this company, rely heavily on the
technological environment. Organisations, for instance, use technological
innovations like e-commerce services. At Wipro, however, the following factors
have remained critical. The first is easy access to different business customers. It's
true that clients are a company's top stakeholders but getting them is extremely
challenging. Wipro, on the other hand, has been able to connect with its clients
more easily thanks to its technological innovations. Second, technology makes
offshore businesses easier to deal with. Nowadays, thanks to technological
advances, customers can access our company no matter where they are. Suppliers
are no exception.

Legal:
In response to changes in the law and environment, Wipro Technologies Inc. acted
quickly. Any company has a responsibility to protect the environment, and that is
why Wipro always complies with environmental regulations. It is extremely
important for an IT company to develop new technology that increases
environmental sustainability. Wipro Inc. faces employment law issues as well.
Employees are entitled to certain rights under the law.

Environmental:
The environment is changing rapidly, so being responsive is important. In order to
achieve business sustainability, the company adheres to environmental standards.
For example, green technology indicates that the company cares for the
environment.
3.Critical issues
Wipro Currently faces some critical issues such as: Mandatory salary is to be
provided under the pandemic where no actual labour is being done. Wipro is
limited to the Indian subcontinent; they need to expand in the global market if they
desire foreign investments. Also, no actual promotion is being carried out in the
Indian market. And the competition with global giants such as TCS, Infosys, HCL
etc. overshadows the company,

4.Implications
The pandemic has reduced the customers willingness to spend on products and
Gross profit is going down drastically.
 References
• N. (2021). Wipro Annual Report. Wipro. Used for company overview
• RBIEBT. (n.d.). Retrieved October 11, 2021, from
http://www.rbiebt.rayatbahra.com/placement_display.php?placement_id=
67&placement_title.
• Annual reports. Wipro. (n.d.). Retrieved October 11, 2021, from
https://www.wipro.com/investors/annual-reports/.
• Submitted to Indus International School.
• W. (n.d.). Wipro PESTEL Analysis. Retrieved from
https://www.ukessays.com/guides/pestel-examples/wipro-pestel-
2021.php. Wipro PESTEL analysis