Lillebaelt academy Tourism specialization

Veaso16ei1 2nd semester 2017

Elective module 1A 9
Tourism specialization exam

Anna-Mariya Levenova 06.09.97 5379 keystrokes

Contents
1.0. What is Tourism Satellite Accounts (TSA) and how can tourism destinations use them? .......... 3
2.0. According to Leiper, successful tourism planning involves the whole tourism product. Please
elaborate on what Leiper means by that. Give examples of which steps a tourism planner might need
to consider. .............................................................................................................................................. 3
3.0. What are the segmentation criteria that can be applied to tourist markets? Which of these do
you consider the best for a DMO to use, and why? ................................................................................ 4
4.0. Describe at least 3 market segments in tourism. Give concrete examples of tourism products
that cater to these markets, and explain their relation. ......................................................................... 4
5.0. Is it good for a country if the percentage of domestic tourism is increasing? Please argue your
case. 4
6.0. References ........................................................................................................................................ 5

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1.0. What is Tourism Satellite Accounts (TSA) and how can tourism
destinations use them?
Tourism Satellite Accounts is a tools that is used for monitoring the comsumption and
production of the industries in the destination. Its main purpose is to create a statistic profile
to the destination so the economists and statiscians to analyze better the possition of the
destination in the market and to create the best strategy for its development. There are
some benefits that TSA gives to the destination and they are – indicating the tourist demand,
the level of the goods consumed by the tourists, the value of the goods and services
produced by the industries.It also shows the rate of investment and employment in the site.
TSA provides the destination with better understanding of the place and its economy
allowing the economists to use different tools to achieve economic growth within this area.

2.0. According to Leiper, successful tourism planning involves the

whole tourism product. Please elaborate on what Leiper means by
that. Give examples of which steps a tourism planner might need
to consider.
The definition of a destination is a physical space that attracts tourists who spend at
least one night there. Its products that the tourists can use are attractions,
accommodations, services which give value to the destination. Its crucial to understand
and know the destination profile in order to create the best plan for developing the
destination by attracting the right segment. Usually the length of the plan is around 5
years and includes planning for all the tourist products that the destinations has. As
Leiper said its important to include in the planning the whole destination product
because this will help the destination to attract more segments by providing
information about the whole site and its attractions. There are a few steps that should
be followed in making the plan. First the main attraction should be defined in order to
understand the main purpose that the traveller has in visiting a place. In the planning
shoud also be involved the interests and the needs of the society because they are the
main service providers and if they are satisfy so the tourists would be. Every
destination should also has a backup plan in case of a crisis which can badly affect the
destination reputation and market position.

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3.0. What are the segmentation criteria that can be applied to tourist
markets? Which of these do you consider the best for a DMO to
use, and why?
Every destination has different products that attract different people. The main purpose of
segmenting the market in to find the right customer to whom to sell the produced goods
and services. There are many criterias for segmenting such as demograpics, psychographic,
and geographical and behavioural. When using this criterias it can be made the profile of the
segment that is interested in this destination which allows the site to create products that
will meet the needs and interests of t he tourists and will satisfy them. The destination
management organization or DMO is created exactly for that purpose. It combines the
interests of the tourists with these of the local people, industries and authorities which helps
the DMO to create the best strategy that will satisfy both the segment and the society.

4.0. Describe at least 3 market segments in tourism. Give concrete

examples of tourism products that cater to these markets, and
explain their relation.
There are many segments that exist in the Tourism. Some of them are the bussines and
profesionals travellers, SMERF groups, Active seniors, empty nesters and early retired
and so on. The first segment is charistirazed as a tourists that travel for a certain purpose
such a attending a meeting or/and a confetence, bussiness trip. For example they would
rather stay in a hotel with the right equipment in the conference rooms than in a rosourt
near the sea which is made to meets the needs for example of a family with children. The
SMERF groups are the tourists are for example interested in visiting a destination for
educatitonal or religional purposes. For example many misulmans are visiting Mecca
because of their religion and beliefs. Active seniors, empty nesters and early retired are
the ones traveling on vacations for leisure or to experience different things. Some of
the activies that could attract this segment are cycling holidays, wildlife holidays,
walking holidays.

5.0. Is it good for a country if the percentage of domestic tourism is

increasing? Please argue your case.

The domestic tourism is described as a travelling within a country, which means that tourists
from one region go to a destination within their country and with the money they spend in
there they support the GDP of their country. On one point of view its better for a country
whose international tourism is growing because this increases the profit of the industries
and the economic growth. On the other hand it is crucial for the business if the residentants
decide to spend their holiday within th country. For me attracting the local people and the
the people living in a country can be crucial for every destination espacially during the low
season. The residents of a country are the main sponsor to its economy and they should be
attracted to the different destination within the country which will lead to an economic
growth.

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6.0. References

1. Peter Robinson, Michael Luck, Stephen Smith - Tourism