Luna, Rommel B.

BMMA 1/1-2 November 1, 2022

Prepared by: Date September 25, 2022

BUSINESS MODEL CANVAS LUNA, ROMMEL

VILLABROSA, MARLVIN
TAN, DIANA
ANTIPOLO, CASEY
ALBARIDA, JANELA

KEY PARTNERS KEY ACTIVITIES VALUE CUSTOMER CUSTOMER SEGMENTS

PROPOSITION RELATIONSHIPS
RETAILERS PRODUCE A GOOD QUALITY PRODUCT
WE DELIVER CUSTOMER SATISFACTION BUILD LOYALTY TO THE
·SUPPLIERS MAINTAIN CUSTOMERS RELATIONSHIP
THROUGH A FULL APPRECIATION OF THEIR CUSTOMER
DISTRIBUTORS MARKETING/PROMOTING THE PRODUCT
REQUEST A FEEDBACK
MANAGING PARTNERSHIPS WITH LOCAL NEEDS
FROM YOUR CUSTOMER
SUPPLIERS WE PROVIDE CUSTOMERS WITH THE BEST
CHOOSE THE RIGHT
KEEP IMPROVING EXPERIENCE THROUGH ALL OUR ICE CREAM
COMMUNICATION
OFFERS.
STRATEGY TO YOUR
WE COME TO WORK TO CREATE THE BEST
CUSTOMER
KEY RESOURCES
QUALITY ICE CREAM THAT EXCITE OUR
COLLECT AND USE
FINANCIAL(INVESTMENT) CUSTOMER AND PUSH THE BOUNDARIES OF
CUSTOMER DATA TO KNOW
HUMAN (MANPOWER, TEAM PRODUCTION)
WHATS POSSIBLE THEM WELL
INTELLECTUAL (KNOWLEDGE OF THE
TO GROW OUR BUSINESS THROUGH
BUSINESS AND PRODUCT ITSELF)
CELEBRATED BRANDS AND OWN LABEL
PHYSICAL RESOURCES (RAW MATERIALS) CHANNELS
PRODUCTS, BRINGING EXCITEMENT TO OUR
SOCIAL MEDIA
CUSTOMER
FLYERS
WORD OF MOUTH
EMAIL MARKETING

COST STRUCTURE REVENUE STREAMS

COST STRUCTURE TO SERVE GOOD ICE CREAM WE MAKE SURE OUR CUSTOMER SATISFIES THEIR
SALES COMMISSION CRAVINGS EVEN ITS RAINING
PRODUCT COST DESIGN OUR PACKAGING FOR CUSTOMERS TO BE ABLE TO JUST GRAB AND GO
COST OF RAW MATERIALS USED INTRODUCE NEW FLAVORS TO SOCIAL MEDIA AND SPECIAL TASTING EVENTS
TO GIVE SPECIAL ATTENTION TO OUR REGULAR’S CUSTOMERS WITH AN EXTRA
SCOOP OF ICE CREAM OR SOME EXTRA TOPPINGS
TO PICK THE BEST SPOT FOR OUR ICE POP SICKLE BUSINESS. LOOK AT AREAS THAT
DRAW LOTS OF PEDESTRIAN TRAFFIC, PARTICULARLY NEAR WHERE RESTAURANTS
ARE LOCATED OR AT THE BEACH