Professional Documents
Culture Documents
Instructional
Unit Description
Hours
INTRODUCTION TO ENTREPRENEURSHIP
I Definition – Characteristics and Functions of an Entrepreneur – Common myths 6
about entrepreneurs – Importance or Entrepreneurship. Seminar in R5 & R6.
CREATIVITY AND INNOVATION:
The role of creativity – The innovation Process – Sources of New Ideas –
II 6
Methods of Generating Ideas – Creative Problem Solving – Entrepreneurial
Process.
DEVELOPING AN EFFECTIVE BUSINESS MODEL:
III The Importance of a Business Model – Starting a small scale industry - 6
Components of an Effective Business Model.
APPRAISAL OF PROJECTS:
IV Importance of Evaluating Various options and future investments- 6
Entrepreneurship incentives and subsidies – Appraisal Techniques.
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TEXT BOOKS:
1. Donald F.Kuratko and Richard M. Hodgetts, ―Entrepreneurship‖, South-Western.
2. Vasant Desai, ―The Dynamics of Entrepreneurial Development and Management‖, Himalaya
Publishing House, 2010.
REFERENCES:
1. Gupta S.L., Arun Mittal, ―Entrepreneurship Development‖, International Book House, 2012.
2. Sudha G. S., ―Management and Entrepreneurship Development‖, Indus Valley Publication,
2009.
3. Badi V., Badi N. V., ―Business Ethics‖, R. Vrinda Publication (P) Ltd., 2012.
4. Prasanna Chandra, ―Projects- Planning, Analysis, Financing, Implementation and review‖,
TATA McGraw Hill, 2012.
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