CONFIDENTIAL

UNIVERSITI KUALA LUMPUR

BUSINESS SCHOOL

FINAL ASSESSMENT
JANUARY 2020 SEMESTER

COURSE CODE : ECB10103

COURSE TITLE : ENTREPRENEURSHIP

LEVEL : BACHELOR OF BUSINESS ADMINISTRATION

MANAGEMENT AND ENTREPRENEURSHIP

DATE START : 12th JUNE 2020

SUBMISSION DURATION : 5 DAYS

DATE DUE : 16th JUNE 2020

STUDENT NAME & ID :

INSTRUCTIONS TO CANDIDATES

1. Please CAREFULLY read the instructions given in the question paper.

2. Answer ALL questions.

3. Please write your answers in this template.

4. Answer all questions in English language ONLY.

5. Please use APA format for in-text and reference list (at the end of each
ANSWER).
6. Please submit your answer via VLE on the 16 th of June 2020, the latest before

Page 0 of 6
JANUARY 2020 CONFIDENTIAL
midnight, or email to shima.rani@unikl.edu.my.
 JANUARY 2020 CONFIDENTIAL

INSTRUCTION: Answer ALL questions.

Please insert your answer in this template.

Question 1

a. Discuss FIVE (5) roles of an entrepreneur as an economic engine. (Provide

examples and references to support your answer)

(5 marks)

ANSWER:

b. Discuss at least FIVE (5) impacts of COVID 19 towards entrepreneurial activities in

Malaysia? (Provide examples and references to support your answer)
(5 marks)

ANSWER:

[10 marks]

Question 2

Choose an opportunity that you will pursue as an entrepreneur during COVID 19 pandemic.
You are required to perform the following:

Opportunity Analysis – REFER to your slides on Topic 2 and refer to Market Opportunity
Analysis to Identify and Understand Competitor, and analyze the opportunity using the
process.

ANSWER:

[10 marks]

Question 3

Perform Feasibility Analysis for your business idea that you had generated in Question 2.
The Feasibility Analysis that you are required to perform as listed below:
JANUARY 2020 CONFIDENTIAL
1. Product/Service Feasibility Analysis (5
marks)
2. Industry/Market Feasibility Analysis (5
marks)
3. Organizational Feasibility Analysis (5
marks)
4. Financial Feasibility Analysis (5
marks)
5. Industry and Competitor Analysis (10
marks)

ANSWER:

[30marks]

Question 4

Before you can start writing your business plan, you are required to perform Value Chain
Analysis and Business Model Canvas. Those will be part of your Business Model for your
business plan. Using the earlier business idea that you had identified, perform the following:

1. Develop Value Chain Analysis and explain your primary activities, support activities,
and margin for your business idea.
(10 marks)
2. Develop a Business Model Canvas for your business idea and explain each
component.
(10 marks)

ANSWER:

[20 marks]

Question 5

Develop TEN (10) interview questions related to marketing issues faced by most Malaysian
entrepreneurs and justify why each point is important.
JANUARY 2020 CONFIDENTIAL
[20 marks]
ANSWER:

Question 6

Identify TWO (2) issues related to business growth faced by most Malaysian entrepreneurs
that not being addressed by either government agencies or academic researchers. Justify
your answer.

[10 marks]
ANSWER:

END OF PAPER