Consumer Behaviour

Consumer decision-making procedure.

The consumer decision-making process is made up of five major components. This is the
process that consumers go through before making a buying decision. The five phases are
problem identification, information search, option evaluation, purchase selection, and post-
purchase evaluation.

The consumer decision-making process may appear mysterious, yet when making a
purchase, all consumers follow a set of fundamental procedures to evaluate which things
and services best fulfil their needs.

Consider your personal thought process while acquiring something substantial, such as a
car. You assess your needs, perform research, and weigh your options before making a
purchase decision. Following that, you constantly wonder if you made the best decision.
If you work in sales or marketing, you can have a stronger impact by putting yourself in the
customer's shoes and reviewing the consumer decision-making process.

Elements of the consumer selection process

In general, the consumer decision-making process is made up of five major components.

1. Recognize the problem

Recognizing a consumer demand for a service or product is the first step in the decision-
making process. Whether inwardly or externally motivated, need awareness results in the
same response: a desire. After identifying a need, customers must acquire information to
determine how to meet it, which leads to step two. However, at this stage, how can you
influence consumers? Because internal stimulation comes from within and includes basic
impulses like hunger or a change in lifestyle, you should focus on outer stimulation for your
sales and marketing operations.
If you want consumers to know and trust your brand, create a comprehensive brand
awareness and recognition campaign. You want them to believe they have an issue that
only you can solve.
Example: Winter is approaching. This customer has a lot of light jackets, but she'll need a
heavy-duty winter coat to keep warm in the snow.
2. Information gathering
Buyers base their decision on internal and external factors, as well as positive and negative
past experiences with a product or brand. During the information phase, customers may
examine options in a physical store or use internet resources such as Google or customer
reviews. It is your obligation as a brand to offer potential customers with the information
they require in order for them to acquire your product or service. Make a funnel and figure
out what materials your clients will need. Present yourself as an informed and trustworthy
source of information.
Because people trust one another more than they trust corporations, you should add user
evaluations and video testimonials on your website.

To see what options are available, the customer searches Google for "women's winter
coats." When she sees someone wearing a cute coat, she asks where they got it and what
they think of the brand.

3. Alternatives assessment
Prospective buyers have developed product preferences at this point in the consumer
decision-making process. They are now comparing their potential selections to similar
alternatives. Lower prices, higher product benefits, product availability, or even something
as personal as colour and style variants are all examples of alternatives. Your marketing
materials should persuade customers that your product is superior to competitors'. Prepare
to deal with challenges; for example, during sales interactions, become acquainted with
your competition so you can answer questions and compare benefits.
As an example, the customer compares her favourite brands. She is conscious that she
wants a brightly coloured coat to go with the rest of her outfit, and while she would prefer to
spend less money, she is also interested in finding a coat made from sustainable materials.

4. Purchasing options
The consumer's long-awaited moment has arrived: the purchase. Consumers should make
a reasonable decision about the product or service to purchase after acquiring all relevant
information, including feedback from previous customers. If you've done your job correctly,
the consumer will see your product as the superior alternative and will purchase it.
For instance, the buyer discovers a 20% discount on a pink winter coat. She orders the coat
online after researching the brand's use of sustainable materials and requesting feedback
from friends.
5. Post-purchase evaluation
This stage of the consumer decision-making process involves introspection on the part of
both the customer and the vendor. You should evaluate the following as a vendor:
• Did the purchase meet the consumer's stated need?
• Is the customer pleased with the purchase?
• How can you keep your relationship with this consumer going?
Post-purchase interaction could include follow-up emails, discount coupons, and
newsletters to entice the customer to make another purchase. You want to acquire clients
for life, and in an age where anybody can submit an internet review, maintaining customer
happiness is more important than ever.
BLU SMART CAB

Motivation

Motivation is what gets people to act in a way that helps them reach their goals. Motivation
can come from within or from the outside. Most of the time, the term is used to talk about
people, but in theory, it could also be used to talk about why animals act the way they do.
Different theories say that motivation comes from the basic need to avoid physical pain and
get as much pleasure as possible. It can also come from specific needs, like eating and
sleeping, or a wanted object, hobby, goal, state of being, or ideal. It can also come from
less obvious things, like altruism, morality, or avoiding death.

1. Flat Fares for pocket-friendly rides! paying an unnecessary surge charge every
time you book a cab, where BluSmart’s electric cabs came in. No matter the time of
the day and the location you’ve to travel to, our taxis will never charge you surge.
Our flat fares airport cab service is available from each corner of Delhi and Gurgaon!

2. Jumbo Boot space electric cabs come with more Boot space that’ll take care of all
your luggage. No more travelling in CNG taxis and stressing over the baggage.

3. Stress-free travel! driving to the airport during peak hours! BLU Smart Avoid the
hustle and bustle of the city as booking a BluSmart for the Airport as there is no
cancellation policy

4. Dedicated Electric-Cabs for the Airport BluSmart has a dedicated airport cabs will
reach you before time and drop you at the airport on time as a specific lot is always
alotted for airport pick and drop
Attitude

When we take about the attitude part in the case of blu smart we see that consumer have
an attitude that blu smart cab will be
 On time
 Will not cancel
 Have extra luggage space
 100% Electric
So they see convenience about not being left hight and dry and have the assurance that
they will be receiving a different satisfaction from Ola Uber

Perception

The perception towards Blu smart is very clear and positive that they stive to have a
organised and well structure service business where they seek to provide max on the
customer satisfaction and do good to the environment by only involving electric vehicles in
their fleet