Siddharth Rao

21331 MC/DM
Reasons to Choose digital marketing with us

1. Professional growth is driven by digital marketing

As the need for digital skills has grown, so has the number of people hired for digital
marketing jobs.
In just one year, there was a 19% rise in the number of digital experts. The report showed
that we gave 42% of those hired permanent jobs, which shows that this area of expertise
will still be in demand.
Digital skills are driving the professional development market in the US, which is expected to
be worth $8.5 billion by 2020.

2. High Demand Skillset

56% of the companies that plan to hire this year and were polled said that you will need
digital marketing skills. These skills include making and curating content, mobile; social; SEO,
and SEM; and getting leads.
Jobs in digital marketing won't be the only ones that need these skills. They will keep
spreading to more traditional advertising jobs.
Because of this, it will be more critical than ever for people in the industry to get training to
stay valuable and relevant in a job market that is constantly changing.

3. Skills Gap
Most of the skills needed for traditional marketing and advertising jobs have already been
done to death. These skills include everything from doing research and analysis to marketing
products.
There is a big gap between the amount of talent available (24%) and how much people want
it (56%). 35% of people wish to have people with creative skills, but only 27% of people have
those skills.
In 90% of workplaces, the use of digital has grown over the past five years, according to the
European Commission. The skills gap is getting worse, with 38% of workplaces finding that a
lack of skills hurts performance, including a 46% drop in productivity.
Also, 88% of workplaces say they haven't done anything to fix the skills gap in their
businesses.

4. Smartphones Take Over

You can't get away from smartphones and how much they are used in communication.
Statista's numbers show that there are many smartphones in use all over the world:
260 million users in the U.S. 4.3 million users in Singapore 5.6 million users in Hong Kong
Australia has 19.4 million users, and the UAE has 3.9 million.
The same report says there will be about 3 billion smartphone users by 2020.

5. Digital Invasion
All forms of communication are being taken over by digital technology, making it the best
way to reach people.
As advertising on social media continues to grow, people will need more digital marketing
jobs to keep up with it. According to a new report from We Are Social and Hootsuite, the
top social media platforms added almost 1 million unique users every day in 2018. Each
month, 3 billion people around the world use social media.Here are the numbers that say
the most about them:
The number in who use the Internet is up 7% from last year. The number of people who use
social media is up 13% from last year. The number of people using cellular devices is up 4%
from last year.

6. More money is going into digital marketing

By 2021, $118 billion will have been spent on digital marketing. Companies will look for
ways to give their customers high-quality, meaningful brand experiences that stick with
them.
Paid search ads are also expected to take up most of the advertising budget, with display
ads and digital video ads getting 13% of the money.
In the past four years, online video budgets have grown by 114%, and spending on video ads
is expected to rise by 18%.
72% of people who buy media will spend their money on online video instead of TV.

7. Online marketing jobs are becoming more popular.

Online marketing jobs are growing all the time in every industry and market. High-demand
positions include analytics, brand marketing, content strategist, conversion rate
optimization, digital project planning and management, digital media manager, digital
marketing strategist, e-commerce specialist, social media marketing, SEO expert, and web
design.

8. Education from a third party

Many third-party training courses give the working population the new credentials and
certifications they need to put on their resumes. Most of the time, these third parties offer
self-paced courses.
Pew Research says that almost three out of four adults agree that they are responsible for
ensuring they have the right skills and education to succeed in today's economy. The
contrast is with 52% of colleges and 49% of employers.
With college tuition rising, more and more students are looking into less traditional ways to
learn. They get the education and skills they need to fill many of today's in-demand digital
marketing jobs through online courses. Along with this new way to learn, companies that
need people with digital skills are starting to give more weight to non-traditional
credentials.

9. Upskilling and RetrainingBusinesses have a harder time finding people with the right skills
to fill jobs. One primary issue for small businesses is that they can't fill job openings. 37% of
small business owners announced they had job openings they couldn't fill.
Companies choose to help their employees improve their skills by creating upskilling plans.

10. Salespeople Need Digital Skills

The growth and influence of social media have made it a good way for salespeople to find
prospects, build relationships, and keep in touch with them. Since 67% of the buyer's
journey is now done online, sellers need to be online to meet their sales goals.
72% of salespeople did better than their peers when they used social media in their work.
They also met their goal by 23% more than they needed to, and 54% of the deals they
closed were linked to social media engagement.
With these numbers, more and more sales teams will want training to bring them the tools
they need to go above and beyond their goals. It will also give them the skills they need to
connect with their customers more profoundly and quickly.
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