1 Avoid "sensational"

(get rich, "secret," "hidden," "destroy," "shocking")

2. Avoid use of "YOU"

(can't imply anything personal about them)

3. Change the way I "name things" to "less sensational"

(Magic Number)

4. Remove specific monetary claims

($6,059,000)

5. No "Tricking them to earn a profit"

(via techcrunch)

6. Remove "will" or "could"

You can talk HISTORICAL data (I did this/made this)

7. Remove "negative language"

(Your customers got burned... Not for scammers)

8. No mentions of Agora Financial

(No mention of James Altucher or Jim Rickards?)