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AVATAR CHECKLIST

AUDIENCE PROFILE

❏ Who is your audience?

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❏ How do they like to be spoken to?

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❏ What do they love?

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❏ What are their biggest fears and pain points?

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❏ Where do they hang out?

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❏ What brands do they follow?

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❏ What makes them buy?

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❏ What makes them NOT buy?

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❏ What are their trigger words?

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❏ What do they want their life to be like in 5-10 years?

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