CALL-TO-ACTION TEMPLATE

STEP 1
Re-Summarize everything in the offer.

STEP 2
Follow this formula:

​ ESIRED OUTCOME​],
“If you want to do X [D
and achieve Y [​LIST OUT THE BENEFITS​],
then you need to [​ACTION]​ before it runs out.”

STEP 3
Call-To-Action

Switch to the first person for your call to action button.

e.g. “I want to _____” [CLICK BUTTON]

Example: DO NOT use these common copy:

● Enroll me ● Purchase
● Sign me up ● Enroll
● I want this now ● Subscribe
● Send me the free gift
● Start my coaching now
● Send me the course now