Shree Cement

OVERVIEW OF THE COMPANY:
Shree Cement Limited engages in the manufacture and sale of cement in India. The company
offers cement under the Shree Ultra, Bangur, and Rockstrong brand names. It also involves in
power generation business with a power generation capacity of approximately 210 MW. It was
founded in Beawar in the Ajmer district of Rajasthan in the year 1979 and now headquartered
in Kolkata, is one of the biggest cement makers in Northern India. Benu Gopal Bangur is the
Executive Chairman and Hari Mohan Bangur is the Managing Director of Shree Cement. It also
produces and sells power under the name Shree Power (Captive Power Plant) and Shree Mega
Power (Independent Power Plant).
Turnover of the company for 2013-14 was ₹58.58 billion (US$820 million) and Net profit
was ₹7.872 billion (US$110 million), 2012-13 was ₹55.90 billion (US$780 million) and net
profit was ₹10.39 billion (US$150 million); 2011-12 was ₹34.53 billion (US$480 million) and
Net profit was ₹2.097 billion (US$29 million); for 2010-11 it was ₹36.34
billion (US$510 million) and net profit was ₹6.76 billion (US$95 million). Since 2006, it has
more than quadrupled its production capacity both by expanding into new areas and increasing
the capacities of the existing plants. Shree Cement has been ranked 4th in 2017 Responsible
Business Rankings developed by Udaipur. Plants are located in Beawar, Ras, Khushkhera,
Jobner (Jaipur) and Suratgarh in Rajasthan, Laksar (Roorkee) in Uttarakhand, Panipat in
Haryana, Bulandshahar in UP, Raipur in Chhattisgarh and Aurangabad in Bihar. Shree cements
was clearly the second largest cement company in India (By Market Cap) in 2018.
Brands of Shree Cement:
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SHAREHOLDING PATTERN OF THE COMPANY:
The Shareholding Pattern page of Shree Cements Ltd. presents the Promoter's holding, FII's
holding, DII's Holding, and Shareholding by general public etc.
Holder's Name No of Shares % Share Holding

No. of shares 36080748 100%
Promoters 22569797 62.55%
Foreign Institutions 4295006 11.9%
NBanks Mutual Funds 3021289 8.37%

Others 4131888 11.45%
General Public 1035744 2.87%
Financial Institutions 1027024 2.85%
Holdings of March 2020-
Name % shares No. of holders

Individuals/ Hindu undivided 2.98 1074484 7
family-
Harimohan Bangur 1.34 482063 1
Prashant Bangur 1.08 389750 1
Rajkamal devi Bangur 0.35 126100 1
Ranu Bangur 0.18 63700 1
Benugopal Bangur 0.03 10221 1
Riya Puja Jain 0.01 2050 1
Padma Devi Maheshwari 0.00 600 1
Any Other- 59.58 21,495,313 12

Shree Capital Services ltd 24.90 8,984,1551 1
Digvijay Finlease ltd 11.74 4,234,7801 1
Mannakrishna Investments Pvt 2,042,8241 1
5.66
Ltd
Newa Investments Pvt Ltd 3.81 1,376,2701 1
Ragini Finance Limited 3.52 1,268,8821 1
Didu Investments Pvt Ltd 3.25 1,170,9091 1
N B I Industrial Finance Co Ltd 2.35 849,4501 1
The Venktesh Co Ltd 1.28 460,0301 1
Rajesh Vanijya P Ltd 1.02 369,2261 1
The Didwana Investment Co Ltd 0.91 327,4001 1
Asish Creations Private Limited 0.58 210,7371 1
Western India Commercial Co 200,6501 1
0.56
Ltd
MANAGEMENT OF THE COMPANY
Name Designation
Mr.B G Bangur Chairman
Mr.R L Gaggar Director
Mr.O P Setia Director
Mr.Shreekant Somany Director
Dr.Y K Alagh Director
Mr.Nitin Desai Director
Mr.Sanjiv Krishnaji Shelgikar Director
Ms.Uma Ghurka Ind. Non-Executive Director
Mr.Prashant Bangur Joint Managing Director
Mr.H M Bangur Managing Director
Mr.P N Chhangani Whole Time Director
SWOT ANALYSIS
STRENGTHS:
Below are the Strengths in the SWOT Analysis of Shree Cement:
1. Shree Cement is one of the biggest cement manufacturers in North India.
2. It has successful operations in Rajasthan, Delhi, Haryana, Punjab, UP, J&K, Himachal
etc.
3. It also plays in the power sector with Shree Power and Shree Mega Power brands.
4. It received Golden Peacock Award for Business Excellence
5. Shree Cement was rated among top 20 best companies to work for in India by Business
Today, Mercer and TNS (2008–09).
6. It also received Award for good performance in Cost Management by Institute of Cost
and Works Accounts of India (ICWAI) (2008–09).
WEAKNESSES:
Here are the weaknesses in the Shree Cement SWOT Analysis:
1. It operates only in Northern States, so it does not have major presence other parts of the
country.
2. Brand awareness of Shree cements is lesser than other Indian Brands of Cement industry.
3. It does a lot of lesser branding activities when compared to famous Indian brands.
OPPORTUNITIES:
Following are the Opportunities in Shree Cement SWOT Analysis:
1. It can expand its operations pan India.
2. It can also look for mergers and acquisitions with regional leaders in different Indian
markets.
3. Government policies would also be pro manufacturing as it wants to promote Indian
Manufacturing Sector, so this would surely help Shree cement to grow in the country.
THREATS:
The threats in the SWOT Analysis of Shree Cement are as mentioned:
1. It would face strong competition from Indian Players when it tries to expand operation
pan India.
2. There is a high risk involved in expanding into other parts as the brand awareness is
lesser right now. So, it should work on creating pan India brand awareness and then enter
other markets.
3. Increased operating costs & reducing marketing share
COMPETITIVE ANALYSIS
Below are the top 4 Shree Cement competitors:

1. Ambuja Cement
2. JK Cement
3. UltraTech Cement
4. ACC Limited
as on
18 June 2020
CONCLUSION:
It can expand its operations pan India. It can also look for mergers and acquisitions with regional
leaders in different Indian markets. Government policies would also be pro manufacturing as it
wants to promote Indian Manufacturing Sector, so this would surely help Shree cement to grow
in the country.
Company should increase number retailers in Jodhpur Region. Company should pay more
attention toward marketing strategies. Company should pay attention towards retail market.
Binani Cement is available in most of the retail store. Binani is the top selling brand in jodhpur
region. Shree Ultra Red Oxide Cement Stands at Sixth position in Retail Market. Price of Shree
Ultra Red Oxide cement is Low as compared to other brands. Retailers mostly prefer the Bonus
schemes. Customers mostly prefer the brand which is suggested to them by retailers.
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OVERVIEW OF THE COMPANY:

Holder's Name No of Shares % Share Holding

Promoters 22569797 62.55%

Foreign Institutions 4295006 11.9%

NBanks Mutual Funds 3021289 8.37%

General Public 1035744 2.87%

Financial Institutions 1027024 2.85%

Holdings of March 2020-

Name % shares No. of holders

Any Other- 59.58 21,495,313 12

MANAGEMENT OF THE COMPANY

Below are the top 4 Shree Cement competitors:

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