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Paige Flory

Seemi Choudry

English 150

10/23/2022

Lululemon Analysis

When you think of a brand for athletic clothing what brand pops into your mind? Nike? Under

armor? Gym shark? What about Lululemon?

Lululemon is a women's yoga brand that was created in 1998 in Vancouver Canada. The brand

started to become popular through its yoga soft special fabric leggings. 20 years later the brand

interest started to increase taking the world by storm with their ads. You would see Lululemon

leggings everywhere advertising their clothing pulling in every customer they can. Lululemon

pulls in mostly adults from 18-40 catching their eyes with the bright and unique colors, variety of

sizes from 0-size 20, and their eco-friendly materials helping decrease greenhouse gasses and

pollution.

The ad that caught my eye from all the others was the Hong Kong skateboarding advertisement

and video. Lululemon has not only become popular in the US and Canada but there stores and

ads have also spread all over the world. Seeing Lululemon being popular in multiple different

countries in only a few years is bizarre.

The brand is known for its sporting clothing, but this ad was completely different than the others.

The ad specifically shows the clothing as more than just for athletics. The quote that was put on

the photo states “Your day is a workout.”

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In this ad, Ting Lu is skateboarding in a commercial that was made in 2021. Ting Lu is a athlete

in Hong Kong Asia. In the ad videos, Ting Lu is boarding around showing and convincing the

audience how good the clothing is. She then talks about why she likes the clothing and the brand.

Ting Lu is showing the audience that you can wear these clothing items every day while doing

everything that you do on a daily basis.

Is Lululemon’s ads really pulling in an audience to support their products?

Growing up with lululemon and looking at their designs, models, and meaning. It started off as a

brand just for yoga and athletics but they have improved and made the brand known throughout

the world. They have been creating more everyday clothing, lounge clothing, Dresses, swimsuits,

bags, and of course basic athletic clothing.

Lululemon has not only branched out throughout the world but they have been able to pull

audiences in from social media and through ads on tv.

They show diversity within their models, showing many races and supporting gender equality.

This Lululemon ad is important to the company because I think this is a good step into the future

making this more of a supporting and world-changing brand. Lululemon has done a lot in this ad

and in other ads throughout the website. Something I did find interesting about the website and

ads is the number of links and pictures you have to click on to get your information about the ad,

the locations, the styles, and the information on how the brand started. Is this ad doing a good job

pulling in the audience? From the looks of it, this can be positive. I looked more into Lululemons

ads and found an article by Exposure Ninja. Jess, the main writer on this website talks about the

Lululemon ad and social media strategy, “The content on lululemon’s Instagram page covers all

bases. They have professionally shot imagery alongside user-generated content and are using all
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of Instagram’s features, including the all-important Reels.” I fully agree with this quote. Social

media has made a huge impact on their brand and how people view them. This media has helped

them be where they are now. With these ads on social media, more people are interested in their

products. Especially because of the “name brand.”

After reading that article I did more research on lululemon's strategy and marketing. I went

through multiple other websites to find new information about the brand and its ads. The website

Avada quotes “ By positioning its products as lifestyle wear that performs excellently during

exercise but still looks great in daily life, Lululemon was able to be the first in their own

category.” This to me shows you that Lululemon is doing everything in there power to pull

people to the brand. This technique has been working as Lululemon sales in 2021 have increased

from 2020 Macrotrends states.

In the end, Lululemon may have you pulled in with their name-brand items and convincing on

social media, but always make sure to do your research to make sure the brands are worth the

money you put in. Lululemon is a successful brand climbing up and increasing its popularity.

Ads and media are so important as they can change a starting brand into a popular name brand in

minutes.
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Sources cited:

Lululemon. Advertisement for new city sleek pants. Youtube. 3 September 2020.

https://www.youtube.com/watch?v=Ue7sX8yP_V8

Lululemon. Skateboard Advertisement. Propaganda stuido. 2 April 2021.

http://www.propagandastudio.asia/asia/china/photographer/commercial/blog/tag/lululemon
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Lululemon. Lululemons digital marketing strategy. Exposure ninja. 11 January 2022.

https://exposureninja.com/blog/lululemon-marketing-strategy/

Lululemon. Lululemon Marketing Strategy: How To Thrive In A Saturated Apparel Market.

Avada. 16 June 2022.

https://blog.avada.io/resources/lululemon-marketing-strategy.html

Lululemon. Lululemon Athletica inc revenue 2010-2022. Macrotrends. Date posted N/A.

https://www.macrotrends.net/stocks/charts/LULU/lululemon-athletica-inc/revenue#:~:text=Lulul

emon%20Athletica%20Inc%20annual%20revenue,a%2010.62%25%20increase%20from%2020

20.