ASSIGNMENT COVER SHEET

STUDENT DETAILS

Student name: Trần Kim Ngân Student ID number: WSU21000228

UNIT AND TUTORIAL DETAILS

Unit name: Academic English Unit number: Aen-T222WSB-1

Tutorial/Lecture: Class day and time: 8h-11h15 Tuesday
Lecturer or Tutor name: Ms. Anna Loseva

ASSIGNMENT DETAILS

Title: Individual Essay: Analyze the impact of social media on e-business

Length: 1153 words Due date: 12/08/2022 Date submitted: 12/08/2022

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Analyze the impact of social media on E-business

In an era where the rise of mobile devices and social networks develops rapidly, E-business through
the media is no longer foreign to anybody, especially enterprises. It is not surprising that consumers
are increasingly turning to social networking sites rather than more conventional channels like
television, radio, publications, etc. to look for information regarding various products and services.
As a result, it has become quite simple for businesses to reach their customers through these sites as
a vast populace utilizes one or more social networking sites (Manohar Singh & Singh, 2018). Social
media, according to Mago & Trivedi (2014), are platforms for internet communication that connect
people and provide them the opportunity to engage in e-business. The introduction of social media
has altered how people consume media, which motivates companies and organizations to use it in
their public relations and marketing strategies. So it is obvious that social media provides advantages
for e-business. This essay will clarify three key ideas that support social media's advantageous
effects on e-business: raising brand recognition, analyzing trends in the market, and boosting
consumer satisfaction. 

According to Manohar Singh & Singh, 2018, the most significant benefit of adopting social media in
e-business is brand awareness since the media takes on the voice and substance of the brand and
serves as a platform for businesses to engage with customers and develop connections. Without a
doubt, social media is the key that opens the door to attracting potential customers. This is
considered the first advantage that good media can help the company form a loyal customer group as
well as expand other target customer files that are not initially in the group that the company is
targeting. With the current development of 4.0 technology, every citizen has a smartphone with them
to update news, which is also the place where media develops most strongly. Through social media,
a business may link its brand to many entities such as individuals, locations, experiences, feelings,
and more. It contributes to raising awareness of the company's product brand by placing the brand in
people’s memories. In other words, Customers' knowledge of the company's products is first
increased, and this will ultimately influence their satisfaction and establish their loyalty to the brand
(Tritama & Tarigan, 2016). As an illustration, Facebook is one of the social media sites that has
greatly improved the targeting capabilities for platform advertising, and it is a crucial component of
the business model. On Facebook, the advertiser may target their ads with ease and accuracy based
on demographics like age, gender, geography, and hobbies (Jokinen, 2016). In this respect,
companies who want to launch a new product should utilize social media to sell it since it has a big
impact on how people become aware of it.

It is undeniable that social media aids businesses in understanding current market trends. Masa’deh
et al., (2021) clearly state that trendiness is known for offering the most up-to-date details about a
service or a product. They also reveal that social media has evolved into customers' go-to source for
the most recent and up-to-date information because the information is constantly shared there in
actual time. Trendy information comprises the most recent details about a brand or product, customer
reviews, and fresh ideas, which strengthens consumer brand trust and, as a result, enforces the
consumer’s positive awareness of the brand or the product. In particular, social media may develop
into a potent tool for smart companies to monitor market trends. Social media helps e-businesses to
improve their marketing strategies, reduce the risk associated with their operational, tactical, and
financial strategies, and enable quick responses to market developments. Since social media is
believed to be more accurate and helpful, consumers are more inclined to believe product-related
information gained through social media than through traditional methods, according to Patma et al.
(2021). Therefore, more confidence is built between the company and customers whenever social
media platforms offer trendy and hot subjects. Thanks to this tool, business owners can make choices
based on trends that most likely indicate success and help eliminate the implementation of strategies
that are based on a little more than a hunch. In short, social media enables e-businesses to most
effectively discover what matters to and impacts the buying decisions of their audience. As a result,
e-businesses can create emotional customer relationships that increase their revenues.

Another influence of media on e-business is on the customer side: it increases customer satisfaction.
It can be explained by the fact that social media empower customers to make better choices and
enhance communication with the brand. Kwahk & Ge, 2012 clearly demonstrated that in a social
network, users can connect with and get information from each other. The evaluations of previous
customers on social media have helped potential consumers choose the things they are searching for
because when a person wants to buy a product online, he or she may receive or ask for more
information about the product through his or her social network.  In light of this, social media
analyses not only record recent emotional experiences for the benefit of customers but also provide
store managers with information. These social media assessments help managers identify potential
concerns in the future and the most effective strategies for luring new clients and retaining current
ones (Ramanathan et al., 2017). Therefore, e-businesses may discover the finest methods to enhance
consumer experience and purchasing pleasure with the help of social media reviews. In addition, 
According to Wang & Kim, 2017, when businesses create social media pages, they are expecting that
users will visit the page, engage (e.g., like, comment, share), become fans, and spread the material to
their own friends or family. Therefore, consumers are now participants in the branding as they apart
from being able to interact with other consumers, also are empowered to communicate directly with
brands. As a result, customers can receive better information and have positive experiences that meet
their expectations of them. When customers are satisfied with the services provided, it can increase
customer confidence in the goods they consume (Suharto et al., 2022). After all, social media should
be a key component of a company's repertoire since it enables salespeople to communicate with
clients and develop the social capital that will inspire clients to interact, engage, and form
relationships with them. 

In conclusion, social media represent a fresh perspective on reality that has unquestionably
transformed business practices in the last two decades. Raising brand awareness, examining industry
trends, and improving customer happiness shows the huge impact that social media has had on e-
business, from small businesses to large, established corporations. Additionally, social media
provides organizations the chance to overcome their challenges while also assisting them in
developing the right policies to boost sales and advance corporate growth. Therefore, social media is
a platform that is being used more often in e-business to sell products and services to current and
potential clients.  
REFERENCE LISTS

Jokinen, T. (2016). Branding in social media and the impact of social media on brand image.
https://www.theseus.fi/bitstream/handle/10024/105658/Jokinen_Tomi.pdf

Kwahk, K.-Y., & Ge, X. (2012, January 1). The effects of social media on E-Commerce: A
Perspective of Social Impact Theory. IEEE Xplore.

 https://doi.org/10.1109/HICSS.2012.564

Mago, Dr. B., & Trivedi, P. (2014). EVIDENCE OF CUSTOMERS’ PERCEPTIONS TOWARD
THE USAGE OF SOCIAL NETWORKING SITES AS E-BUSINESS MECHANISM IN UAE.
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Masa’deh, R., AL-Haddad, S., Al Abed, D., Khalil, H., AlMomani, L., & Khirfan, T. (2021). The
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Patma, T. S., Wardana, L. W., Wibowo, A., Narmaditya, B. S., & Akbarina, F. (2021). The impact of
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https://doi.org/10.1080/23311975.2021.1953679

Ramanathan, U., Subramanian, N., & Parrott, G. (2017). Role of social media in retail network
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https://doi.org/10.5267/j.ijdns.2021.12.016

Tritama, H. B., & Tarigan, R. E. (2016). The effect of social media to the brand awareness of a
product of a company. CommIT (Communication and Information Technology) Journal, 10(1), 9. 

https://doi.org/10.21512/commit.v10i1.1667

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