JOINT MEETINGS INDUSTRY COUNCIL

P R E S E N T S

THE ICEBERG
Legacies of business events

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 THE ICEBERG
Legacies of business
events

Rise of Intellectual Capitalism:

The Role of Meetings

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 Tourism
Visitor
economy

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 Government priorities

• Job creation
• Knowledge Economy
• Healthcare

Upstream
• Trade & Exports
• Innovation
• Economic development
• Knowledge transfer
• STEM development
• Tourism Visitor
economy

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C H A N G E A G E N T S O R T R A V E L A G E N T S ?

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Pathway
CVB
Established

Confirm Clusters

Identify Associations,
Ambassadors & Industry Networks

Target & Create Business Events

Impacts & Legacies

Mission: Transformation to Knowledge & Creative Economy

Examples of Industry Networks
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A E U R O P E A N P E R S P E C T I V E / O V E R T O U R I S M

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The Need for Storytelling
Economic Direct Impact
(Supply Chain / Visitor Economy
Talent Attraction
Trade & Exports
Development Social & Policy
Business Development
&
Knowledge Business Networks /
Transfer
Professional Events Relational Capital

Lifelong Learning Destination Brand &

Professional Development Urban Development
& Accreditation Healthcare &
Scientific Impact
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Case Story:
European Congress of Radiology
€40-65m
Vienna 2018 Visitor
Economy

€813m
Knowledge Transfer

Research Medical Industry

Projects Infrastructure Cooperation

Jobs Investment Reputation Talent

Mission: Improved Patient Care

Case Story:
Singapore FinTech Festival 2019 $91m
Visitor
Economy

$2bn Inward Investment

Develop Ecosystem

Job Creation

Mission: Position Singapore as the FinTech Hub of Asia

THE ICEBERG
Legacies of business events

JMIC Case Studies:

c/o Rod Cameron
criterion@axion.net

Marianne de Raay
jmic@themeetingsindustry.org

Storytelling:
c/o James Latham
james@frederation.com

the-iceberg.org