Is climate change a marketing and advertising problem?

Explain using the Hierarchy of

effect framework.

Yes , Climate change refers to long-term shifts in temperatures and weather patterns. These
shifts may be natural, but since the 1800s, human activities have been the main driver of
climate change, it may give impact on marketing and advertising decision in following ways :
1. Using Non biodegradable materials in packaging of the product
2. Production method being used by a company for a particular product like releasing
harmful chemicals .
3. Platform used to promote the product should not encourage exploitation of resources.
Hierarchy of effect framework and climate change

Cognitive stage : Initial stage where we start thinking about the need of something
Awareness : Today Everyone is aware about CO2 emission in the environment, which
contributes towards global warming and leads to climate change. Organizations are forced to
comply with the carbon Credit while accessing the value of resources being accessed in the
organization. And pay for damages being done by organizations.
Knowledge : once we develop the awareness about something , next step is to acquire the
knowledge about it that how we can contribute towards the effort to reduce the impact of
disruption in climate change like : process of production , Technology
Affective stage : customer starts building an opinion about the product, climate plays an
important role as people may think emotionally for something.
Likings : At this point, the process has transferred from cognitive to emotional action.
Consumers establish favorable opinions about a brand as a result of it providing emotional
comforts. For example: efforts being made by the company to resist the impact of CO2
emissions.
Preference : Consumers appreciate elements that a brand has, while they may also appreciate
qualities possessed by other brands. At the preference stage, a brand must distinguish itself
from competing products and establish superiority over rivals.
Conviction : Conviction is the decision-making stage in which consumers’ positive feelings for a
brand become an assurance to purchase. At this time, consumers are able to evaluate their
uncertainties and become more convinced about a particular product.
At this point, advertisers should be able to divert consumers’ interest in the product being
advertised. They can let prospective buyers try the product to encourage confidence or show
some action unique to others like : mama earth's strategy to grow a plant in return of purchasing
something at the value of 400.
Purchase : once the customer has decided , final purchase happens , the decision is less likely
to be influenced by the climate Change as we can see , we usually don’t carry our own bags
while shopping to avoid production of one time use carry bags.
Advertising helps the customer to know about the action is happening around and marketing
helps in deciding the steps to be taken to generate positive image of the products through
campaigns.