Group 4 Feasibility

SAN JUAN DE DIOS EDUCATIONAL FOUNDATION, INC.
2772-2774 Roxas Boulevard, Pasay City 1300 Philippine

ISO 9001 (Quality); ISO 14001 (Environment); OHSAS 18001 (Health & Safety) CERTIFIED - HOSPITAL
Asia’s 1st Hospital Certified in OHSAS
First Philippine Hospital Certified in EMS and with Triple Certification
PAASCU Accredited – COLLEGE
Belo, Alizah Elayne S.

Balaga, Ralph Rene A.
Canda, Almira Joy A.
Deapera, Jazmine Brycel S.
Marohombsar, Princess Naillah U.
Ogatis, Angelica R.
Siran, Franz Celine Destiny
TABLE OF CONTENTS
CHAPTER 1 Pages
Project Summary………………………………………………………..…….……………...6
I.1 Introduction………………………………………………………………………….…….6-8
I.2 Name of the Enterprise/Firm………………………………………………………….…8
I.3 Location: Coffee Shop……………………………………………………………….......9
I.4 Descriptive Definition of the Project…………………………………………………….9-10
I.5 Business Logo…………………………………………………………………………….10-11
I.6 Brief of the Business……………………………………………………………………..11
I.7 Vision……………………………………………………………………………………….11
I.8 Mission……………………………………………………………………………………..12
I.9 Objectives………………………………………………………………………………….12-13
Management Aspects………………………………………………………………………12
Marketing Aspects…………………………………..……………………………………....12
Technical Aspects…………………………………..…………………………….…………12
Financial Aspects…………………………….……..……………………………………….13
Socio-Economic Aspects…………………………………..……………….………………13
I.10 Nature or Kind of Industry………………………………………………..……………..13
I.11 Type of Organization…..………………………………………………..……………….13

CHAPTER 2 Pages
Organizational and Management Study…………………………………………………….14
II.1 Basic Consideration………………..……………………………………………………14-15
II.2 Objective of the Study…………………………………………………………………..16
II.3 Forms of Business Ownership………………………………………………………....17
II.4 Organizational Structure………………………………………………………………..18
II.5 Officer of the Business and their Job Tasks……………………………………..…..19-20
II.6 Personnel………………………………………………………………………………..21-26
A. Requirements…………………………………………………………………………21
B. Qualifications………………………………………………………………………….22-24
C. Sources………………………………………………………………………………...24-25
D. Compensation and Benefits…………………………………………………………..26
II.7 Legal Requirements…………………………………………………………………..…26-28
II.8 Pre-Operating Period……………………………………………………………………28-31
A. Project Activities……………………………………………………………………….28-30
B. Project Construction…………………………………………………………………..30
C. Project Schedule of the Caffeinated Ideas’ Shop………………………………….31
II.9 Gantt Chart……………………………………………...……………………………….32

CHAPTER 3 Pages
Market Study…………………………………………………………………………………..33
III.1 Coffee Shop: Caffeinated Ideas’ Tagline…………………………………………….33-34
III.2 Target Market……………………………………………………………………………34
III.3 Marketing Survey……………………………………………………………………….34-49
III.4 Marketing Demand and Supply Analysis………………….………….……………...50-51
III.5 SWOT Analysis………………………………………………………………………….51

III.6 Product and Price……………………………………………………………………….52
III.7 Promotion………………………………………………………………………………..53-75
III.8 Place – Channel of Distribution………………………………………………………..53
A. Facebook Business Account………………………………………………………….53-54
B. Instagram Business Account……………………………..…………………………...55
C. Twitter Page…………………………………………………….……………………....56
D. TikTok Account……………..…………………………………………………………..57
E. Google/Gmail or Site…………………………………………………………………...58
F. Tarpaulins……………………………………………………………………………….59-63
G. Social Media Advertisement…………………………………………………………..64-73
H. QR Code…………………………………………………………………………………74
I. Flyers…………………………………………………………………………………….75
III.9 Marketing Practices and Programs………..……………………………………..…....76
III.10 Marketing Plan………..……………………………………..…..................................77

CHAPTER 4 Pages
Technical or Production Feasibility………………………………………………….….78
IV.1 Products…………………………………………………………………………….78-79
IV.2 Caffeinated Ideas Menu Process…………………………………………..…....79-137
IV.3 Plant Size and Production Schedule…………………………………………….138-139
IV.4 Machinery Equipment……………………………………………………………..139-157
IV.5 Coffee Shop Location……………………………………………………………..157
IV.6 Coffee Shop Layout……………………………………………………………….158-162
IV. 7 Raw Materials……………………………………………………………………..163-172
IV. 8 Utilities……………………………………………………………………………..172-173
IV.9 Waste Disposal…………………………………………………………………….173
IV.10 Production Cost…………………………………………………………………..174-193
CHAPTER 5
Financial Aspects………………………………………………………………..…….….194
V.1 Total Project Cost………………………………………………………………..….195
V.2 Source of Financing…………………………………………………………………196
V.3 Income Statement (5 years)……………………………………………….……….197

CHAPTER 1
PROJECT SUMMARY
The intended business of the proponents is briefly explained in this chapter. The
following discussion will provide the reader with an understanding of the product and/or
service descriptions, the business profile of the product and/or service, benefits of the
product/or service, and potential business problems. This comprises the organization's
vision, mission, and objectives, as well as its nature and kind. This paper will tackle all
related information about how we will make this proposed business successfully
happen.
Introduction
Coffeehouses, whether alone or in small groups, generally function as hubs of
social interaction from a cultural standpoint: a coffeehouse offers clients with a space
to socialize, speak, read, write, entertain one another, or pass the time. Cafés
objectives are mostly focused on the consumer. They strive to strike a compromise
between catering to customers' general demands, such as comfort and privacy, while
also taking into consideration specific distinctions in user requirements, such as
separate workspaces. The coffee shop operates on a retail business model, which
means it competes with other businesses in the neighborhood. In contrast to the
wholesale business model, the coffee shop has direct access to consumers, who are
generally locals from the community.

One of the reasons for coffee's popularity is that it is a cheap and uncomplicated
pleasure, especially in light of recent global economic shifts and price increases on
nearly everything. Coffee is made from the seeds of a little red fruit that grows on plants
that are between shrub and tree in size. The process of converting these seeds into
beverage is a long and complicated one, maybe the most complex of any commercial
beverage. In 2015, the roast coffee market in the Philippines was valued at 262.30
million USD (at retail prices). The coffee market in the Philippines is expected to grow
at a CAGR of 13.74 percent per year from 2020 to 2025, reaching 1.33 billion USD (in
retail prices).
The total coffee consumed in the
Philippines in 2020 was about 3.3 million
60 kg bags. This reflects a long-term
increase in coffee consumption over the
years.
Symbol 1: Percentage Distribution of All Accommodation and Food Service Activities
The worldwide coronavirus epidemic is putting pressure on and compelling the
Philippine government to act. To propose a better business strategy that embraces the
"new epidemic process" in the coffee shop sector. Coffee Shops are now adjusting to
build alternative restaurant business models that conform to or comply with the IATF's
rigorous health requirements, such as physical separation, masking, and limiting

coffee shop dine-ins, among other things. Restaurant operators might expect lower
profits as a result of these limitations and the continual dread of becoming ill. As the
coronavirus puts the food supply chain under pressure, Filipinos have shown more
solidarity and goodwill, including landlords, restaurateurs, and small farmers assisting
one another.
Name of the Enterprise/Firm
The Caffeinated Ideas came from the owners of Business, namely Belo, Balaga,
Canda, Deapera, Marohombsar, Ogatis, and Siran. The cup and beans represent that
we are selling coffees. They are 3 colors that combined to be brown, yellow for the
happiness and joyful, blue for trust, honesty, and dependability, and red for attention-
getting, warmth, and power. Overall for brown are the reliability and nurturing. While for
white brown are for neatness, openness, approachability, and friendliness. Lastly, for
the green, it is vitality and renewal.
Symbol 2: Firm Logo

Location: Coffee Shop
Symbol 3: Business Location
The planned firm's property is situated at Clustle J, Blue Bay Walk, Macapagal
St, Corner Edsa, 076, Pasay, 1300 Metro Manila with an overall dimension of 70 square
meters. The diagram illustrates the planned firm's specific location.
Descriptive Definition of the Project
The planned business is a Aesthetic Coffee shop wherein they can enjoy the chill
vibes and relaxed view of the Coffee shop. The Coffee shop named as Caffeinated
Ideas, Caffeinated means the “Coffee” literally and Ideas because the shop would be
the place where people take ideas from. The main product of our business is Chocolate
Au Lait and Brewed Coffee. One of the goals of our business is to help people to be
relaxed and provide ideas for them as they enter our coffee shop. The Business owners
decided to create the best and tasteful coffee that would really satisfy the customers
and still would be popular during and even after the COVID pandemic that is happening
in the world.
Our target are students, workers and most especially people who loves to drink
coffee or they are called as cafephile. It says that drinking coffee for studying is
incredibly popular for many students, fuelling many a late-night study session. Also,
based in our research that there are a lot of benefits when you’re drinking coffee
moderately. Coffee does not only prevent a person from being sleepy while studying or
doing other things, but it also stated that coffee reduced the risk of some diseases and
ailments such as “parkinson’s, Alezheimer, Type 2 diabetes, gallstone, cancer, asthma
attack, Heart Rhythm problems, strokes, Cirhosis of the liver" and also it can increase
the effectiveness of painkillers that will act as stimulant.
Business Logo
Symbol 4: Business Logo of Coffee: Caffeinated Ideas Shop

The Caffeinated Ideas logo showed the purpose of the meaning of the shop. And
also the business logo will be the cafe brand identity. The name Caffeinated Ideas is
from the main ingredient of coffee the "Caffeine". All the seven owners of this business
agreed on this business name. On the center of the Caffeinated Ideas logo, there was
a Coffee meaning it was the main menu of the shop. And on the bottom, there was a
tagline that say " The epitome of Cafe" meaning it serves a unique taste and special
quality of the coffee.
Brief Profile of the Business
Caffeinated Ideas Coffee House is designed for those customers who want a
pleasant ambiance, unhurried, and with a wistful elegance. Its tagline "Beau Ideal: The
Epitome of Cafes" which means representing the highest possible standard of
excellence when it comes to the coffee shops industry. Caffeinated Ideas will provide
a friendly, comfortable atmosphere where the customer can receive quality food,
service, and entertainment at a reasonable price. The coffee house will offer a variety
of choices to the customers. Coffee and tea of all sorts will be offered. The choices of
coffee will range from espresso to latte, from regular flavor to special flavor. Moreover,
our coffee shop provides free wifi access for students and workers.
Vision
To become one of the world's leading coffee shops, where customers can find
top quality products.

Mission
To serve top quality products, and provide great customer service over the next
three years.
Objectives
The general purpose of this study is to know more information about the
business. Further, this project aims to identify the steps need to take in opening a coffee
shop through the following:
Management Aspects:
 To identify the board of directors as well as their specific roles and
responsibilities.
 To determine the number of staff/employees needed.
 To determine the number of working hours.
 To increase employee satisfaction, more effective teams, and engagement.
Marketing Aspects:
 To determine the price for each menu item.
 To figure out what activities will be taken to attract customers and increase
customer loyalty.
 To recognize the techniques that should be used to promote the company.
Technical Aspects:
 To find a good apartment/place available for rent.
 To know the technical requirements needed such as for the renovation of the
place of the business.

Financial Aspects:
 To figure out how much ingredients, machines, appliances, and accessories,
as well as overhead charges, will cost in your store.
 To obtain goods from reputable vendors at the lowest feasible cost.
 To keep track of how much money the company spends or generates.
Socio-Economic Aspects:
 To be aware of the benefits that customers may get from the business and
how to maintain it.
 To minimize the risks related to the business.
 To maintain a welcoming and comfortable environment.
Nature or Kind of Industry
Caffeinated Ideas are part of the specialty eatery industry, which includes places
that sell Espresso, Tea, Special Drink, Iced Specialty Drinks, Appetizer, and ice cream,
among other things. Demand is driven by consumer preferences and personal income.
The Coffee shop includes food service establishments that allow consumers to enter,
order food, and dine on the premises. Caffeinated Ideas operates on a retail business
model, which means it competes with other businesses in the neighborhood. In contrast
to the wholesale business model, the coffee shop has direct access to consumers, who
are generally locals from the community.

Type of Organization
This presented firm is a partnership agreement association. It is made up of
seven (7) competent authorities. The primary goal of Caffeinated Ideas is to establish
a profitable firm that could really benefit from the creation of jobs. Article 1770: A
partnership must always have a legitimate purpose or aim, and it can be formed again
for the benefit or profit of the stakeholders. It demonstrates that when an illegal
association is disbanded by a court review, the earnings are seized in favour of the
government, having regard to the requirements of the Civil Code controlling the
forfeiture of a criminal's weapons and consequences. Each person has the ability to a
comprehensive statement of a partnership firm:
The partners or owners agreed to forfeit or disclose the agreement if:
(1) The partner is stepping down.
(2) The Partner Dies.
(3) The partnership declares bankruptcy.
(4) The partner obtains a court order that the partnership must be terminated because
it can’t accomplish its economic purpose or another partner has made it impossible to
carry on the partnership business.
Property Rights of a Partner:
(1) His/Her rights to a particular partnership asset
(2) His/Her participation in the collaboration; and

(3) His/Her right to participate in management

CHAPTER 2
ORGANIZATIONAL AND MANAGEMENT STUDY
For Chapter 2, we intended to explain the organization and the management of
the business that proponents. That contains in this chapter are basic considerations,
the objective of the study, and Forms of Business Ownership. It also examines the
many variables or considerations that must be made while constructing a business's
organizational structure. Qualifications, prerequisites, recruiting, salary, and benefits
are just a few of the factors to consider. Furthermore, the other predominant that will
be constructed, operated by business owners, and the scheduling. The primary goals
for this chapter that the proponents' feasibility is also explained.
Basic Consideration
Planning a business is much work, and not only planning would end the struggle
you need to consider also on how to run it properly and what should you do to make it
run smoothly. In this Pandemic World, the number one(1) thing you should consider is
to how would you run a business safely considering the fact that there are a lot of
businesses shut down because of covid pandemic. Entrepreneurs should consider on
how would the business run despite of other circumstances and problems that would
surely face in the near future while running a business. Also, Entrepreneurs should form
an idea on how they would handle the budgets, possible competitors, derivative
instruments and other certificate papers, location of the business, markets, and other
things to consider. Entrepreneurs should also take note of queries like If building a
business would be possible do we have enough manpower to do so? Will our business
run the way it was planned ? or Do we have enough resources and where can we find
investors that will help us in our supplies? In this Pandemic time, what are the most
possible things that would happen and occur and what are the possible ways to solve
that.
Objective of the Study
Another reason or objective is to help other entrepreneurs to distinguish if this business
would be a success and would it benefit entrepreneurs. The objective is to provide
information to other entrepreneurs if is it still beneficial even if there is a virus that would
affect the business itself. There are a lot of business-minded people or entrepreneurs
who are facing so many struggles on how to plan and run a business in this time of
pandemic but there are also people that are using this time as an excuse to make and
plan a business according to what is in demand so this study shows if this Coffee shop
business would still be in favorable despite of everything that is happening.
Furthermore, this study is to show other entrepreneurs the pros and cons or positive
and negative effects of building and planning a business, this study would be important
to them if this business is safe to risk, if they shouldn’t continue to enter or it would
affect their capital.

Forms of Business Ownership
The Caffeinated Ideas Coffee House business is owned by Alizah Elayne Belo,
Ralph Rene Balaga, Almira Joy Canda, Jazmine Deapera, Angelica Ogatis, Princess
Naillah Marohombsar, and Franz Celine Destiny Siran. The owners of the coffee shop
shared fairly divided money as the capital, but some of the owners contributed more
than the designated price. Some of us contribute 13%, 10%, 9%, and 8% of the
designated price and for the Investors contribute 8% of capital.
Table 1: Form of Business Ownership

Name Nationality Address Shares of Types of
Ownership Ownership
Alizah Elayne Belo Filipino Parañaque City 13% Partnership
Ralph Rene Balaga Filipino Pasay City 10% Partnership
Princess Naillah Filipino Parañaque City 9% Partnership
Marohombsar
Almira Joy Canda Filipino Parañaque City 9% Partnership
Angelica Ogatis Filipino Pasay City 8% Partnership
Jazmin Brycel Filipino Pasay City 8% Partnership
Deapera
Franz Celine Filipino Pasay City 8% Partnership
Destiny Siran
Genesis Dela Cruz Filipino Parañaque City 8.751% or 8% Investor
Glaiza Areopagita Filipino Pasay City 8.751% or 8% Investor
Kristina Filipino Pasay City 8.751% or 8% Investor
Managbanag
Wakim Ilacad Filipino Parañaque City 8.751% or 8% Investor
Organizational Structure
The Organizational Structure below is the illustrated presentation of Caffeinated
Ideas' structure. It illustrates the structure of the business with specific roles and duties,
and also shows the relationships between members and the ranks of all the positions.
The purpose of an organizational structure is to help the business to achieve its aims
and objectives and employees complete their work effectively and efficiently. An
organizational structure allocates employees designated work roles and responsibilities
and helps management to coordinate and control activities.
Symbol 5: Organization Structure

Officer of the Business and their Job Tasks
The tables show the different responsibilities of every employee of Caffeinated
Ideas.
Table 2: Duties and Responsibilities of every employee of Caffeinated Ideas
Name Position Duties and Responsibilities
Alizah Elayne Manager  Hires, Trains, Evaluates new employees.
S. Belo  Develops and implements the budget.
 Motivates the workers.
 Participates in educational programs, reads
professional publications, and joins
professional groups to keep up to speed on
job expertise.
 Set objectives and state mission.
 Resolve conflicts
Ralph Rene A. Assistant Manager  Create organizational structure

Balaga  Enhances the efficiency and effectiveness of
the organization.
 Compare performance to standards
 Coordinate work activities and set policies.
 Design jobs and specify tasks
 Allocate resources
Princess Assistant Manager II  Greet visitors, attend social functions

Naillah O. involving employees, and handling out merit
Marohombsar certificates and other awards to outstanding
employees.
 Searches out and receives knowledge on
the things that influence his actions. These
forces might come from both inside and
outside the business.
 Represents his organization or unit while
interacting with outsiders.
 Assessing the company's long-term
objectives and then breaking them down into
shorter-term activities and initiatives
Almira Joy A. Supervisor  Ensure client satisfaction by promoting good

Canda service; handle consumer complaints
professionally and politely.
 Analyze consumer input and employee

assessments to improve the customer
experience.
 Seek ways to cut waste and decrease
operational costs.
 Train new employees and provide ongoing
training for all staffs.
 Supervise the whole coffee shop.
 Oversee health code compliance and
sanitation standards.
Angelica R. Supervisor II  Inspections of the restaurant kitchen on a

Ogatis regular basis to ensure that suitable
hygiene and sanitation standards are
maintained.
 Overseeing food preparation, presentation,
and storage to ensure compliance with food
health and safety regulations.
 Checking in on dining customers to enquire
about food quality and service.
 Monitoring inventory and ensuring that all
food supplies and other restaurant
essentials are adequately stocked.
 Monitoring the restaurant’s cash flow and
settling outstanding bills.
 Reviewing customer surveys to develop
and implement ways to improve customer
service.
Jazmine Brycel S. Cashier  Collects payments by accepting cash,

Deapera check, or charge payments from customers
and makes change for cash customers.
 Verifies credit acceptance by reviewing and
recording driver’s license number; and
operating credit card authorization systems.
 Balances cash drawer by counting cash at
beginning and end of work shift.
 Provides pricing information by answering
questions.
 Maintains checkout operations by following
policies and procedures and reporting
needed changes.
 Maintains a safe and clean working

environment by complying with
procedures, rules, and regulations.
Franz Celine Destiny Cashier II  Provides a positive customer experience

Siran with fair, friendly, and courteous service.
 Registers sales on a cash register by
scanning items, itemizing and totaling
customers’ purchases.
 Resolves customer issues and answers
questions.
 Bags purchases if needed.
 Processes return transactions.
 Itemizes and totals purchases by
recording prices, departments, taxable
and nontaxable items; and operating a
cash register.
Barista/s Barista/s  Preparing and serving hot and cold drinks

such as coffee, tea, artisan, speciality
beverages and snacks.
 Cleaning and sanitising work areas,
utensils and equipment
 Cleaning service and seating areas
 Describing menu items and suggesting
products to customers
 Servicing customers and taking orders
 Ordering, receiving and distributing stock
supplies.
Waiter/Waitress Waiter/Waitress  Always strive towards best customer

satisfaction.
 Kitchen Helper
 Greet customers.
 Make suggestions based on their
preferences.
 Take and serve food/drinks orders.
 Up-sell when appropriate.
 Arrange table settings.
Personnel
A. Requirements
 PSA Birth Certificate
 6 1x1 picture (white background)
 Barangay Clearance
 Medical Examination
 Resume
 IELTS (If applicable)
 Other valid ID
B. Qualifications
Education attainment
High school or college graduate. At least 1-year of experience.
Physical Requirements
Baristas should be able to stand and walk for long periods of time and should be
physically capable to lift, push and pull up to 40 pounds.
Manager Qualifications / Skills:
 College graduate.
 Goal achievement skills.
 Motivation skills.
 Planning skills.
 Delegation skills.
 Conflict management skills
 Communication skills
Assistant Manager Qualifications / Skills:
 High school or equivalent education level.
 Stable work history.
 Must be self-motivated and possess the desire for self-development.
 Have the ability to work autonomously when required.
 Be a team player.
 Be dedicated to customer satisfaction and a great customer experience.
 Experience as an assistant store manager or with retail store management.
Supervisor Qualifications / Skills:
 Excellent communication skills.
 Eye for detail and accuracy.
 Reliable, with high integrity and strong work ethic.
 Ability to work as part of a team.
 Professional appearance and attitude.
 Computer literacy.
 Proactive organizational skills.
 High school diploma.
 Ability to keep a positive attitude in a fast-paced environment.

Cashier Qualifications / Skills:
 High school diploma or equivalent.
 Customer service or cashier experience.
 Ability to handle transactions accurately and responsibly.
 High level of energy with strong customer service skills.
 Basic math and computer skills.
 Ability to stand, walk, lift heavy items, and work with other team members in
a fast-paced environment to provide excellent service.
 Attention to detail.
 Helpful, courteous approach to resolving complaints.
Barista Qualifications / Skills:
 Listening
 Verbal communication
 Customer focus
 Customer service
 Basic safety
 People skills
 Action oriented
 Organization
 Selling to customer needs
 Attendance
 Client relationships
Staff (Waiter and Waitress) Qualifications / Skills:
 Endurance to walk and stand for long hours.
 Flexible work hours.
 Ability to remain calm and professional with difficult customers.
 Excellent interpersonal skills.
 Coordination to carry plates or trays without dropping anything.
C. Sources
Walk-ins
During this outbreak, Caffeinated Ideas could not promote walk-ins. We strongly
advise prospective workers to get into our recruiting and retention procedures.
Recruiting through the Internet
Caffeinated Ideas is concerned about its future workers. To combat the virus's
spread, the shop is conducting online recruitment. Applicants can simply contact the
owners, rather than having to converse in person.
Consultations
Caffeinated Ideas supplies a larger pool of qualified applicants to your selection
committee. Recognizing personnel accomplishments promotes commitment, boosts
creativity, and also minimizes workplace conflict. Teamwork, much less guaranteeing
that all workers are trained, could be a difficult endeavor.

Symbol 6: Barista, Waiter, Waitress, and Cashier’s Uniform
Symbol 7: Manager, Assistant Managers, and Supervisor’s Uniform

D. Compensation and Benefits
Compensation packages, often referred to as simply bonuses or financial
rewards, are advantages that are offered to personnel in addition to their salary and
pay. This workers’ compensation insurance may include, to mention a few, extra pay,
healthcare coverage, holidays, performance bonuses, and provident fund.
 Earnings and Income
Workers are entitled to an hourly wage and income on the 15th and last day of
each month. During the month.
 Pay for the 13th Month
It is a mandated benefit that must be delivered to all classification staff before the
end of the fiscal year.
 Late Shift
Caffeinated Ideas responds quickly to relatively brief changes in business or
personnel while only charging for time spent.
 Phil Health
Caffeinated Ideas is responsible for taking care of its own. In charge of
overseeing and administering government healthcare programs. Every delegate is
secured by offering world-class preventative and curative healthcare benefits.

Table 3: Payroll Table
Position Rate per SSS PAG-IBIG Phil Tax Monthly Salary

Day Health
Manager ₱790.00 ₱450.00 ₱150.00 ₱200.00 1% ₱19,000.00/mo.
Asst. Manager ₱750.00 ₱450.00 ₱150.00 ₱200.00 1% ₱18,000.00/mo.
Asst. Manager II ₱750.00 ₱450.00 ₱150.00 ₱200.00 1% ₱18,000.00/mo.
Supervisor ₱708.00 ₱450.00 ₱150.00 ₱200.00 1% ₱17,000.00/mo.
Supervisor II ₱708.00 ₱450.00 ₱150.00 ₱200.00 1% ₱17,000.00/mo.
Cashier ₱625.00 ₱450.00 ₱150.00 ₱200.00 1% ₱15,000.00/mo.
Cashier II ₱625.00 ₱450.00 ₱150.00 ₱200.00 1% ₱15,000.00/mo.
Barista/s ₱477.00 ₱450.00 ₱150.00 ₱200.00 1% ₱11,450.00/mo.
Staff/s ₱435.00 ₱450.00 ₱150.00 ₱200.00 1% ₱10,450.00/mo.
Legal Requirements
 Barangay Clearance
The Barangay Clearance is issued as prerequisite before a BUSINESS
LICENSE OR PERMIT may issue to cover the business or activity conducted by a
particular firm or entity which is located in that barangay.
 BIR Certificate of Registration
Also known as BIR Form 2303 and Certificate of Registration (COR), this type
of document gives you the legal rights to operate your business in the Philippines.
It provides you with Tax Identification Number (TIN) for your business, if you are a
partnership, corporation or a cooperative. If you are a professional or a sole
proprietor, your personal TIN is the one indicated in the Certificate of Registration.
It also states the types of taxes you will settle.

 DTI Business Name (BN) Registration Certificate
It is necessary to register your single proprietorship business with the DTI to
provide it with a legal identity and gain the rights to use your business name.
Remember that a business name (BN) registration is not a license to operate a
business.
 Sanitary Permit
Food and Non-food business establishments are required to secure sanitary
permit to make sure they observe the standard of the Sanitary Code of the
Philippines. Workers /in said establishments are also required to secure health
cards. Food or those dealing in food preparation and processing.
 The Securities and Exchange Commission, (SEC)
It is an independent federal regulatory agency tasked with protecting
investors and capital, overseeing the stock market, and proposing and enforcing
federal securities laws. Prior to the SEC’s creation, oversight of the trade-in stocks,
bonds and other securities was virtually nonexistent, which led to widespread fraud,
insider trading and other abuses.

Table 4: Legal Requirements
Legal Requirements Amount Renewal Deadline
DTI Business Name (BN) ₱500.00 Early Filing – One Hundred Eighty (180)
Registration Certificate Calendar Days prior to the expiration date.
Regular Filing – Within ninety (90) calendar
days following the expiration of the
registration
Mayor's Permit/Business ₱2,000.00 January 20 of every year
Permit
BIR Certificate of ₱500.00 January 31 of every year
Registration
Sanitary Permit ₱500.00 January 20 of every year
Barangay Clearance ₱500.00 January 20 of every year
Security and Exchange ₱3,050.00 30 days prior to the expiry of the three (3)
Commission year period reckoned from the date of
effectivity.
Total ₱7,050.00
Pre-Operating Period
A. Project Activities
 Soft Launch
Soft-launching of Caffeinated Ideas our product is often done to gather data
or consumer input before releasing it to the general public at an official launch or
grand opening. Our guests will appreciate the opportunity to chat with us about their
experience with a soft opening since they will realize we are working to better their
concept. All of the aforementioned factors contribute to the aim of creating client
advocates, which is our theme.
 Online Advertisements Platform
All social media networks are available to the public, allowing businesses to
monitor the activity of their customers or potential purchasers. This allows marketers
to have a better understanding of their target audience's likes, dislikes, and
interests, allowing them to develop a stronger marketing plan to attract them. More
individuals are buying meals online, and social media platforms are assisting in the
connection between customers and eateries. Caffeinated Ideas can broaden their
appeal by focusing on new prospective markets and adapting their messaging to
meet the demands of their clients at this moment. Caffeinated Ideas uses social
media to reassure clients and let them know that the restaurant is doing everything
it can to limit COVID-19's spread while still providing excellent meals.
 Meal Donation Drive
Meal donation Drive are critical in improving our cafe's (Caffeinated Ideas)
trademark, particularly in the face of a pandemic like this. External donations from
charitable firms, people, or consumers will be sought via Caffeinated Ideas' meal
donation initiative. Caffeinated Ideas intends to set aside Php. 10,000.00 for a
feeding program meal donation drive to benefit the local populations around
Caffeinated Ideas, particularly the less fortunate. This altruistic effort also
demonstrates that our café is serious about accomplishing its aim of touching
people's hearts.
 Flyers
Caffeinated Ideas is a tiny café, and flyers are one of the most cost-effective
methods to market our business. Flyers are cost-effective because they are
inexpensive to manufacture and distribute, and they can be printed quickly. Flyers
may be used to promote a new product, announce a discount or a special event,
and so much more.
Table 5: Project Activities
Online Advertisement Platform ₱ 2,500.00

Meal Donation Drive ₱ 10,000.00
Flyers ₱ 3,000.00
Total: ₱ 15, 500.00
B. Project Construction
Caffeinated Ideas must maintain the restaurant area interesting, current, and
comfortable. Design trends evolve with culture, and it is critical to avoid being perceived
as out-of-date, or irrelevant in order to guarantee that consumers continue to dine at
Caffeinated Ideas Cafe. Caffeinated Ideas strives to create an atmosphere that
enhances the dining experience of our consumers. Caffeinated Ideas Cafe intends to
invest ₱ 70,000.00 for the refurbishment and decorating of our café the budget attempts
to enhance the painting, interior designs, menus, ventilation systems, outside signs,
and building modifications.

C. Project Schedule of the Caffeinated Ideas Shop

Table 6: Project Activities
2021 - 2022
Pre-Operating Activities/Task Start Day Days to complete
Feasibility Study September 27, 2021 60 Days
General Planning September 27, 2021 31 Days
Site Location September 28, 2021 5 Days
Sourcing of Coffee Shop Equipment and October 1, 2021 24 Days
Machineries
Sourcing of Place Contractors, Interior, and October 1, 2021 24 Days
Exterior Design
Sourcing of Raw Ingredients Suppliers October 1, 2021 30 Days
Fund Sourcing October 25, 2021 21 Days
Licensing November 7, 2021 17 Days
Building Renovation and Interior and Exterior November 7, 2021 90 Days
Decorating
Promotion and Creation of Advertisements February 8, 2022 12 Days
Menu Trial February 14, 2022 7 Days
Employee Training and Delegation of Duties February 24, 2022 4 Days
and Responsibilities
Coffee Shop: Caffeinated Ideas Donation March 1, 2022 7 Days
Drive
Start of The Business Operations March 1, 2022 1 Day
Gantt Chart
The Gantt chart depicts the particular specifics of anticipated activities prior to
the start of the project the beginning of Caffeinated Ideas Coffee Shop.
Table 7: Gantt Chart

Coffee Shop: Caffeinated Ideas
2021 2022
Sep. Oct. Nov. Dec. Jan. Feb. Mar.
Activities 1 2 3 4 1 2 3 4 1 2 3 4 1 2 3 4 1 2 3 4 1 2 3 4 1 2 3 4
Feasibility Study
General Planning
Site Location
Sourcing of Coffee Shop
Equipment and
Machineries
Sourcing of Place
Contractors, Interior, and
Exterior Design
Sourcing of Raw
Ingredients Suppliers
Fund Sourcing
Licensing
Building Renovation and
Interior and Exterior
Decorating
Promotion and Creation
of Advertisements
Menu Trial
Employee Training and
Delegation of Duties and
Responsibilities
Coffee Shop: Caffeinated
Ideas Donation Drive
Start of The Business
Operations
CHAPTER 3
MARKETING STUDY
The market demand for the desired study is explored and explained in this
chapter. The following discussion will provide an understanding of the business tagline,
and target market. The proposed feasibility conducted a survey to investigate and
gather a clear picture of what people thought about coffee and what their preferences
could be based on. Furthermore, this chapter will also cover aspects that influence
market supply and demand analyses. This chapter helps to identify your business
strengths and weaknesses, as well as broader opportunities and threats. Developing a
fuller awareness of the situation helps with both strategic planning and decision-
making. This section also includes the products, prices, channel of distribution. This
part of the proposed study is essential as it provides information on the marketing
practice, programs, as well as a marketing plan.
Coffee Shop: Caffeinated Ideas Tagline
Symbol 8: Caffeinated Ideas Tagline

Caffeinated Ideas Coffee Shop Tagline "Beau Idea: The epitome of Cafe" was to
deliver to the consumer the perfect type of Coffee Shop that the Caffeinated Idea has.
Additionally, it serves a unique taste and special quality of coffee to everyone. It also
delivers the promise of the cafè employers and staff to the consumers that they will
never regret coming into the coffee shop.
Target Market
Caffeinated Ideas Coffee Shop would like to provide for the needs of those
people who are located and those people who pass by in the Blue Bay Walk Pasay
City, particularly students who are studying nearby and people who work near the
neighborhood. Consumers who use social media will also be targeted by Caffeinated
Ideas Coffee Shop. The coffee shop's major target audience would be the student
and workers, who are the largest consumers, as well as people who prefer a relaxing
atmosphere with a wistful elegance.
Marketing Survey
The Marketing Survey is all about gathering and cumulate of information from
respondents. Caffeinated Ideas target respondents are 100 persons. We will collect
their preferences or point of view on how they really love coffee. It is also included
here what type of flavors they want, what method they usually do when buying a
coffee in a coffee shop, what is the reason why they drink a coffee, how much are
they willing to spend on a cup of coffee, etc. This Marketing Survey helps us to
analyze the type of coffee or the point of view of our customers. It is also a way how
we will survive this business while we are still facing the pandemic. Caffeinated Ideas
develop this type of survey to know and analyze the preferred product of potential
customers and what are the things that need to improve.
Sex
21%
79%
Male Female
Symbol 9: Gender of Respondents
Symbol 9 shows that out of 100 respondents 21% of it are Males, while in
Females they are 79%.

1%
2%
Age
0%
9%
28%
60%
10 - 15 y/o 16 - 20 y/o 21 - 25 y/o 26 - 39 y/o 40 - 50 y/o Above 50 y/o
Symbol 10: Age of Respondents
For the Symbol 10, shows their profile. In 100 respondents there is 9% for the
10-15 year old. 60% for 16-20 years old which is most of it are teenagers. For 21-26
years old there is 28%, while 26-30 years old there is only 2% which is 2 persons. 1%
for 40-50 years old, lastly, above 50 years old has 0%.
Employment Status
0%
3%
3% 4%
90%
Employed Unemployed Student Working Student Retired
Symbol 11: Employment Status of Respondents
Symbol 11 shows their employment status. There is 4% employed, 3%
unemployed, 90% for students, 0% for the retired and lastly, 3% are working students.
Monthly Income or Allowance

1%
3%
7%
25%
64%
100 - 500 pesos 600 - 1,400 pesos 1,500 - 3,000 pesos

3,100 - 5,000 pesos Above 5,000 pesos
Symbol 12: Monthly or Income of Respondents
For the Symbol 12, this is all about their monthly income or allowance. Out of
100 respondents, there is 64% for 100-500 pesos, 25% for 600-1,400 pesos, 3% or 3
persons for 1,500-3,000 pesos, 1% for 3,100 - 5,000. While for above 5,000 there is
7%.
Are you fan o f Coffee?
21%
12%
67%
Yes No Maybe
Symbol 13: Monthly or Income of Respondents
Symbol 13 talks about if they are a fan of coffee. There is 67% of respondents
that they are a fan of coffee, 12% are no, and 21% for maybe.
Rate 1-10:How much you like Coffee?
1%
4%
5%
6%
39%
9%
3%
13%
5%
15%
1 2 3 4 5 6 7 8 9 10
Symbol 14: How much the Respondent like Coffee
For the Symbol 14, it shows how they like coffee. There are 100 respondents,
but we will look out how they rate on how they like coffee from 1 to 10. For the 1 there
is only 4% which means that they don't like much coffee, for the 2 there is only 5%, 1%
or 1 person only for the 3, 4 has 6%, while 5 only have 9%, for the 6 there is only 3%
or 3 persons, 7 has 13%, while for 8 there is 15%, 9 has 5%, and lastly, 10 there is
39% which means that they are really like coffee and this was called coffee lover. These
100 respondents have a really different opinion about coffee.

How often do you come to the Coffee shop?

13%
30%
15%
10%
9%
23%
Everyday Once a week Twice a week Once a month Twice a month Frequently
Symbol 15: How often the Respondent come to a Coffee Shop
Symbol 15, it shows about how they often go to a coffee shop. Based on the
graph, out of 100, there is 13% for everyday which means that they are going to coffee
shops is because they are studying, releasing stress, etc. For the Once a week, there
is only 15%, twice a week has 10%. 23% for the Once a month, which means that they
just need a coffee from the shop, 9% from the twice a month, and lastly, there is 30%
for the frequently since they are not much into coffee or out of budget.
Other than going to a coffee shop, how often do you make

Coffee in your house?
19%
3%
48%
8%
14%
8%
Symbol 16: How often the Respondent make a Coffee from their house
Symbol 16, aside from going to a coffee shop, it also has a how often they make
coffee from their house. The graph says that there is 48% for everyday since it is
applicable, easy to make and drink. 8% for the once a week, while for twice a week
there is 14%. In once in a month there is 8% and 3% for twice in a month. Lastly, there
is 19% for frequently which means that they just need a coffee.
What type of Coffee do you like when buying or even

making coffee?
4%
6%
11%
38%
10%
14%
8%
9%
Latte Espresso Black Coffee Cappucino Mocha Macchiato Brewed Chocolate Au Lait
Symbol 17: What the Respondents flavour they usually buy Coffee
For the Symbol 17, it talks about the opinion of 100 respondents on which coffee
flavour is in. Most of the respondents that the Latte is one of their favourite flavours of
coffee with over 38% respondents or 38 persons. Espresso has 8% since it is still
known, 9% for the black coffee for the reason that they want to walk up from bitter taste
of it, 14% cappuccino which is the second most famous flavor of the coffee. 10% for
the mocha, 11% for a macchiato, for the brewed there is 6%, and lastly, Chocolate Au
Lait has only 4% which is still known.

How much are you willing to spend on buying a cup of

Coffee?
4% 2%
8%
33%
23%
30%
15 - 50 pesos 60 - 100 pesos 110 - 160 pesos

170 - 220 pesos 230 - 300 pesos Above 300 pesos
Symbol 18: How much the Respondents to spend to buy a cup of Coffee
Symbol 17 shows how much are they willing to spend on a cup of coffee. There
are 33% that they willing to spend their money on a cup of coffee 15-50 pesos. 30% for
60-100 pesos. 110-160 pesos are 23%. For the 170-220 pesos there are 8%. 4% for
the 230-300 pesos. Furthermore, for the above 300 pesos which are the elegant
persons, there is 2%.

What is the biggest factor that makes you think you love
Coffee?
13%
9% 33%
5%
21%
14%
5%
Taste Smell Bored Relieve Stress Burn Fat Increase Improve Brain Function
Symbol 19: What the Respondents biggest factor why they love Coffee
For the Symbol 19, it is all about the factor or reason why they really love coffee.
There is 33% out of 100 respondents says that they really love the coffee is because
of the taste, while for the others such as smell there is 14%, is because of bored has
5%, relieve stress in work or study has 21%, 5% for the burn fat, for the increased
energy there is 9% respondent, lastly, 13% for the improve brain function.
Which do you prefer when buying Coffee?
9%
46%
45%
Dine-in Take-out Delivery
Symbol 20: What the Respondents when buying a Coffee
Symbol 20 shows what method they usually do when buying a coffee in a coffee
shop. There is dine-in, take-out, and delivery. Based on the graph that shows, dine-in
has 46% or almost half of the circle, same with the take-out that also has 45%, while
for the delivery there is only 9% since it is easy and quick to buy a coffee.
Since we are amid a pandemic, do you still drink

coffee? How often?
21%
1% 45%
11%
13%
9%
Symbol 21: How often the Respondents when drinking a Coffee even we are still amid pandemic
For Symbol 21, it is all about how often they are drinking coffee while we are still
in the middle of a pandemic. Some say that 45% still drinking a coffee everyday, 9%
for once a week, 13% for twice a week. In a month there is 11% for once a month,
while for twice a month there is only 1%. Lastly, for frequently it shows that there is
21%.
Do you think it is risky to go to a coffee shop?
25%
30%
5%
40%
Yes, because you risk infecting potential No, we are already on Level 1.
health risks.
No, people are just exaggerating. Not Sure
Symbol 22: Respondents opinion about dining and going to a Coffee shop
Symbol 22 is all about how risky going to a coffee shop is since we are still amid
a pandemic. The graph shows that 30% out of 100 respondents say yes, because you
risk infecting potential health risks. 40% say no, since we are already level 1. 5% for
no, people are just exaggerating. Lastly, 25% for the not sure or doesn't have an idea.
Are you willing to buy our product if we ever build

Caffeinated Ideas in Blue Bay Clustle J, Blue Bay Walk,
Macapagal St, Corner Edsa, 076, Pasay, 1300?
23%
0%
77%
Yes No Maybe
Symbol 23: Asking the Respondents if they are willing to try our product
For Symbol 23, we ask the 100 respondents if they are willing to buy our product
once we officially open our shop located at Blue Bay Clustle J, Blue Bay Walk,
Macapagal St, Corner Edsa, 076, Pasay, 1300. Out of 100, there is 77% answered yes
which is they are willing to support, to taste, to judge, etc. our product. 0% no, and
lastly, 23% for the maybe since they are not sure if our product and service are good.
Marketing Demand and Supply Analysis
Based on the Philippine Statistics Authority, the population here in the Capital of
the Philippines in 2021 has 14,158,573 with a percentage of 1.69% since the 2020
population have 13,923,452 with a percentage of 1.64%. By 2022 has a 14,406,059
population with a percentage of 1.75% which is an increase of almost 0.06%. For the
following years, some of it increased by 0.06%, 0.20%, 0.12%, 0.33%, and so on.
Table 8 shows the projected market or the population of Metro Manila that can
visit or buy Caffeinated Ideas. For almost 14 Million of the population in the Capital of
the Philippines, the possible acceptance rate is only 22% every year.
Table 8: Project Demand
Year Projected Market Acceptance Projected Market

(Based on Population) Rate Demand
2022 14,406,050.00 22% 3,169,331.00
2023 14,666,780.00 22% 3,226,696.00
2024 14,961,582.00 22% 3,291,553.00
2025 15,280,264.00 22% 3,361,663.00
2026 15,656,158.00 22% 3,444.360.00
Table 9 shows the direct and indirect competitors of Caffeinated Ideas and their
unit sales that increased every year.
Table 9: Project Supply
Year Starbucks Costa Bakeries, Donut Total Supply

shops, and Sandwich
Shops
2022 176,450.00 148,152.00 120,945.00 445,547.00
2023 187,037.00 157,041.00 128,202.00 472,280.00
2024 198,259.00 166,463.00 135,894.00 500,616.00
2025 210,154.00 176,451.00 144,048.00 530,653.00
2026 222,763.00 187,038.00 152,691.00 562,492.00
Table 10, it is all about the projected demand and supplies of Caffeinated Ideas
through the years of 2022, 2023, 2024, 2025, and 2026. The Table shows that
Caffeinated Ideas demand and supply have a vast gap every year which is great that it
shows Caffeinated Ideas are successful.
Table 10: Demand and Supply Analysis
Year Total Demand Supply Gap Market Total

(Based on Share
Population)
2022 3,169,331.00 445,547.00 2,723,784.00 25.63% 698,106.00
2023 3,226,696.00 472,280.00 2,754,416.00 27.81% 766,003.00
2024 3,291,553.00 500,616.00 2,790,937.00 31.03% 866,028.00
2025 3,361,663.00 530,653.00 2,831,010.00 34.59% 979,246.00
2026 3,444,360.00 562,492.00 2,881,868.00 38.14% 1,099,144.00
SWOT Analysis
Strengths Weaknesses
 Closed to the school & public transport  No company app
 Unique Concept (Not many others  Many substitute competitive products
themed cafés like ours) High-quality  Strong existing competitors
products  Cost disadvantage
 Affordable products.  Limited social media success
 Broad range of skills possessed with
the owners (ABM Students,
Accountant, CPA, Flight Attendant)
Positive attitudes to the brand.
 Interest and knowledge in retro &
instagramable places (Attractive store
design/layout) * Team-based culture,
Highly motivated staff, and Good
corporate culture.
 The owners of the Coffee Shop are
also the staff.
 Good atmosphere and positive vibe.
Opportunities Threats
 Attract new customers through special  Limited income of our target market
offers (Limited profit levels)
 Grow customer loyalty/retention  Other cafes in surrounding suburbs
 Build stronger customer relationships (Opportunity for more competition)
 Build our brand awareness  Competitors targeting our key
 Demand for home delivery services customers/segments
 Increase in supplier costs
 Consumers becoming more price-
sensitive
Table 11: SWOT Analysis

Product and Price
Symbol 24: Main Menu

Place – Channel of Distribution
Caffeinated Ideas is located in a very popular place in Pasay City which has
many establishments, mall and schools. Some of the establishments around
Caffeinated Ideas are: Double Dragon, Heritage Hotel, etc. The schools that are near
in Caffeinated Ideas are: San Juan De Dios Educational Foundation, INC., STI College
(System Technology Institute). And Mall of Asia the popular destination for shopping in
Manila.
Promotion
A. Facebook Business Account
Facebook is the number 1 social media app that people uses nowadays, the
number of people uses facebook are around 2.9 Billion people in the world and 83.9
million in the Philippines, creating a Facebook page to promote our business is really
a big help especially that there is a pandemic that is happening we couldn't promote it
personally. Other reason that we picked Facebook as a medium for promoting our
business is that Facebook has a lot of features that can help small businesses such as
ads and also boosting your page.

Symbol 24: Caffeinated Ideas Official Facebook Business Account
Symbol 25: Facebook Page for Businesses

B. Instagram Business Account
Instagram is one of the social media that can surely help businesses because
like Facebook it has a lot of users. Instagram is designed as a platform to share and
post photos and videos and there are a lot of entrepreneurs that is using Instagram as
their first platform to promote their own business nowadays, Instagram is easy to use
and it also allows costumers and sellers to interact about the products without needing
to personally talk especially that there is a pandemic and people don't want to go to
their physical store to visit and interact to someone physically.
Symbol 26: Caffeinated Ideas Official Instagram Business Account

C. Twitter Page
Entrepreneurs are intend to promote business, to increase sales and to boost
the business. Twitter could help to increase also our potential buyers and engage
presence on social medias. Twitter has also a lot of users and twitter will surely help
businesses to boost since this app is free and easy to use. Twitter also has a feature
for business or professionals account that could help caffeinated ideas to boost and
increase potential buyers and investors.
Symbol 27: Caffeinated Ideas Official Twitter Business Account

D. TikTok Account
Tiktok was launch in 2016 and became a hit in 2020 around 800 million active
users and because of that many entrepreneurs promotes their businesses in it. Tiktok
could be a good idea to start the promotion since a lot of users are into it, that also
concludes that it should be one of the social medias to spread the business itself, many
people posts about coffee and as a entrepreneurs that planning and making business,
the owners thought of making a tiktok account and post the menu and procedures of
making it.
Symbol 28: Caffeinated Ideas Official TikTok Business Account

E. Google/Gmail or Site
Platforms such as Facebook, Instagram, Twitter, and Tiktok are increasingly
widely used and popular among consumers, adolescents, and youth. Social media is
highly important for everyone since it allows us to readily access and exchange
contacts and communicate with each other. People may communicate and exchange
materials using social networking sites, making effective use of these resources. We
live in an era of smartphones and microblogging. Everything we require is merely a
mouse click away. In this manner, caffeine-based concepts will be pushed, and the
brilliance of this coffee will be propagated.
Symbol 29: Caffeinated Ideas Official Gmail Business Account

F. Tarpaulins
Tarpaulins announce to the world about the wide variety of things available and
how much they cost. Customers may compare the prices and advantages of several
things before picking which one to buy. It contributes to increased product sales
volume. Caffeinated Ideas can thereby expand manufacturing and profit from
economies of scale. The benefits of marketing greatly exceed the drawbacks, and it is
up to the discerning public to reject those that do not proclaim the facts.
Symbol 30: Caffeinated Ideas Tarpaulin in Espresso

Symbol 31: Caffeinated Ideas Tarpaulin in Brewed Coffees
Symbol 32: Caffeinated Ideas Tarpaulin in Tea

Symbol 34: Caffeinated Ideas Tarpaulin in Special Drinks
Symbol 35: Caffeinated Ideas Tarpaulin in Special Drinks

Symbol 36: Caffeinated Ideas Tarpaulin in Ice Specialty Drinks
Symbol 37: Caffeinated Ideas Tarpaulin in Appetizer

G. Social Media Advertisement
Since a lot of people usually use social media. Caffeinated Ideas will advertise
and post individual photos of the menus. Wherein the customer will see and judge the
look and taste of every product and also to see the individual price of it.
Symbol 38: Caffeinated Ideas Social Media Advertisement in Espresso

Symbol 39: Caffeinated Ideas Social Media Advertisement in Espresso
Symbol 40: Caffeinated Ideas Social Media Advertisement in Brewed Coffee

Symbol 41: Caffeinated Ideas Social Media Advertisement in Brewed Coffee
Symbol 42: Caffeinated Ideas Social Media Advertisement in Tea


Symbol 47: Caffeinated Ideas Social Media Advertisement in Special Drink

Symbol 50: Caffeinated Ideas Social Media Advertisement in Ice Specialty Drink
Symbol 53: Caffeinated Ideas Social Media Advertisement in Appetizer


H. QR Code
Caffeinated Ideas are prepared for having a QR Code to provide easy access to
online information and assist you to go to our official pages on the different social media
platforms to see some of our menus and to be updated on coffee shop trends.
Caffeinated Ideas QR Code will be posted anywhere in our shop or on social media
accounts.
Scan to view our official page

Symbol 56: Caffeinated Ideas QR Code
I. Flyers
Flyers are also one of the marketing strategies. Caffeinated Ideas created flyers
for the customers who didn't know our product or how they will contact us. The content
of our flyers includes our official social media and website such as Facebook, Twitter,
Instagram, and Gmail. There is also QR code for the easiest way to go on our official
social media. Caffeinated Ideas staff can distribute the flyers to the customer's dine-in.
If we have free time, we can distribute it outside.
Symbol 57: Caffeinated Ideas Flyers

Marketing Practices and Programs
 Caffeinated Ideas' Coffee Shop Employees Trainings/Seminars
 Caffeinated Ideas' Coffee Shop Soft Opening
 QR Code: Social Media Accounts
 Social Media Advertisement/Promotion
- Facebook Marketing/Advertisement
- Instagram Marketing/Advertisement
- Twitter Marketing/Advertisement
- Tiktok Marketing/Advertisement
 Flyers Promotion
 Caffeinated Ideas' Coffee Shop Promo and Events
- Loyalty Cards
- Offer Feature Combo Deals on Menu
- Seasonal Drink Specials
- Holiday and Calendar Discounts
- Promotion Banner
- Feedback Card
- Promoting Through Special Events
 Holiday and Calendar Discounts
- New Year's Day
- Christmas Day
- Valentine's Day Caffeinated Ideas'

- Coffee Shop Anniversary Day
- Father's Day Mother's Day
 Caffeinated Ideas' Coffee Shop Loyalty Program
- A Product-Based System
- A Visits-Based System
- A Points-Based System
Marketing Plan
Through this marketing study, the proponents have discovered that consumer
demands and purchasing patterns have changed dramatically and become more
intricate than ever. Caffeinated Ideas intends to combat this by focusing on their core
marketing strategy. Having cost-effective internet advertising that target potential
consumers and approach them with an intriguing and giving surveys is part of the plan.
Advertisements that we will present in our consumers are the products and services
that our shop offers. We will just not expose our products and services but also present
how we really make sure that our consumers are safe in dining at our Café and how
we implement IATF health protocols. We will make sure that our customers receive the
best and that is the mission that we really want to achieve.

CHAPTER 4
TECHNICAL OR PRODUCTION FEASIBILITY
The technical aspect of a feasibility study helps to determine the efficacy of the
proposed study. The various technical aspects, equipment, and processes that go into
the preparation and manufacturing of Caffeinated Ideas Coffee House goods are
discussed in this chapter. This suggested study looks into the specifics of the desired
process, such as raw materials and labor, as well as the location, cost of the products
that will be developed, as well as the equipment and technology used to produce,
deliver, and track the items or services that will be developed. In addition, this chapter
examines the production process specifying each step that will be involved. The
purpose of this chapter is to demonstrate that the product or service is functional and
producible.
The Products
Caffeinated Ideas Coffee House will be selling 2 types of espresso drinks
namely: macchiato espresso and cappuccino espresso. An espresso is made by
pushing hot, pressurized water through finely-ground, tightly packed coffee beans. The
result is a full-flavored, rich cup of strong, dark coffee. It is the basic element of all
espresso drinks, including cappuccinos, and macchiato.

Caffeinated Ideas Coffee House will offer brewed coffee. Brewed coffee is made
by pouring hot water onto ground coffee beans, then allowing it to brew. Caffeinated
Ideas intend to offer 2 types of brewed coffee namely: brewed coffee and choco au lait.
Caffeinated Ideas will be selling tea which is the beverage that is produced by steeping
in freshly boiled water the young leaves and leaf buds of the tea plant. The proposed
study will offer 3 types of tea namely: hot tea, tea latte, and chai latte.
Caffeinated Ideas Coffee House will intend to offer specialty drinks namely:
peppermint mocha, caramel tower, java express pumpkin spice, and mocha madness.
Moreover, Caffeinated Ideas Coffee House will be selling iced specialty drinks such as
malted cold brew, italian soda, and mocha slide. The last category Caffeinated Ideas
Coffee House intends to offer is the appetizer namely pasta pesto, mozzarella, and
cinnamon rolling. wholesale business model, the coffee shop has direct access to
consumers, who are generally locals from the community.
Caffeinated Ideas Menu Process
Espresso
 Macchiato
The name Macchiato is derived from the spotted ("macchia") milk froth as in the
latte macchiato. The word macchiato means “marked” in Italian. So an Espresso
Macchiato is mostly espresso, marked with a small amount of steamed milk and
foam for those who love a rich, bold taste.

Ingredients:
 1 to 2 shots espresso
 1 dollop foamed milk, with the texture of melted ice cream
Symbol 58: Ingredients of Macchiato
Preparations:
1. Brew an espresso into an espresso cup.
2. Foam the milk
3. Add one to two teaspoons of foam with a spoon in the cup.
Symbol 59: Process of Macchiato

Espresso Macchiato Process
The symbol bellow demonstrating the on how we make our Espresso Macchiato.
Devising Coffee Make an espresso

Acquire Materials Blends and shot
Ingredients
Make a foamed
milk
Modifying Assembling
Symbol 60: Macchiato Making Process
Symbol 61: Caffeinated Ideas Espresso Macchiato

 Caramel
Freshly steamed milk with vanilla-flavoured syrup marked with espresso and topped
with a caramel drizzle. The espresso caramel is made with shots of coffee or
espresso on top. As you assemble the drink, you will notice the coffee hangs at the
top of the drink. You can enjoy the individual layers as they naturally settle or stir
them together.
Ingredients:
 14 oz. reduced fat or whole milk
 2 table spoon vanilla syrup
 2 oz. espresso
 Caramel sauce, to drizzl
Symbol 62: Ingredients of Caramel
Preparations:
1. Prepare the espresso using a macchinetta or espresso machine. (You may use a
very strong regular coffee, but you'll need to double the amount: use 4 oz instead
of 2).
2. While the espresso is being made, warm up the milk. Froth the milk using milk
frother. If you don't have milk frother, you can use a regular whisk instead. (Just
whisk the milk until foam forms).
3. Pour the espresso into a measuring cup.
4. Add vanilla and milk to the cup. Then, pour the espresso on top of the frothy milk
creating a “mark” on the foam.
Symbol 63: Process of Caramel

Espresso Caramel Process
The symbol bellow demonstrating the on how we make our Espresso Caramel.

Ingredients
Prepare caramel
sauce and vanilla
syrup
Symbol 64: Caramel Making Process
Symbol 65: Caffeinated Ideas Espresso Caramel

BREWED COFFEES
 Brewed Coffee
Brewed Coffee creates a refreshing, convenient, and caffeinated drink for busy
mornings. Cold brewed coffee tastes less acidic than hot brewed coffee from the
same beans, and it’s famously mellow and smooth. This not only creates a
coffee that is flavorful, smooth, and mellow, but also one that can hold up for
days and still taste fresh.
Ingredients:
 1 cup (113 grams) whole coffee beans
 4 cups (907 grams) water
Symbol 66: Ingredients of Brewed Coffee
Preparations:
1. Coarsely grind the coffee. Grind the coffee beans on the coarsest setting on your
grinder, or in short 1-second pulses in a spice grinder. The grounds should look like
coarse cornmeal, not fine powder. You should have just under 1 cup of grounds.
2. Combine the coffee and water. Transfer the coffee grounds to the container you're
using to make the cold brew. Pour the water over top. Stir gently with a long-handled
spoon to make sure the grounds are thoroughly saturated with water.
3. Steep Overnight. Cover the jar with a lid or a small plate to protect it from dust and
bugs. Let the coffee steep for about 12 hours. The coffee can be left on the counter
or refrigerated; steeping time is the same.
4. Strain the coffee. Line a small strainer with cheesecloth or flour sack cloth and place
over a large measuring cup or bowl. Pour the coffee through the strainer.
5. Store the coffee. Transfer the coffee to a small bottle or jar and store in the fridge
for up to a week.
6. Serve the Coffee. Dilute the coffee with as much water or milk as you prefer. Serve
over ice or warm for a few minutes in the microwave.
Symbol 67: Process of Brewed Coffee

Brewed Coffee Process
The symbol bellow demonstrating the on how we make our Brewed Coffee.

Ingredients
Prepare filtered
coffee beans
Symbol 68: Brewed Coffee Making Process
Symbol 69: Caffeinated Ideas Brewed Coffee

 Chocolate Au Lait
Chocolate Au Lait is under Brewed Coffee which is a hot coffee. It is also one of
the easiest products to make in Caffeinated Ideas product. The benefits of
drinking this coffee are that Milk chocolate has a lot of calcium, which isn't
surprising given that it's created using milk. Iron, potassium, zinc, Vitamin A, and
Vitamin K are all present in modest levels.
Ingredients:
 1 cup of milk
 1 tablespoon of French Roast Coffee or Chocolate Au flavor
 Chocolate Syrup or Chocolate toppings
Symbol 70: Ingredients of Chocolate Au Lait
Preparations:
1. Get 1 cup of milk
2. Put it in a bowl
3. Steam the milk until it will have a bubbles
4. Put French Roast Coffee or Chocolate Au flavor in a cup
5. Pour the milk into the cup together with the flavor
6. Mix it until the flavor dissolve
7. Put some Chocolate Syrup and chocolate at the top
8. Set it up and enjoy
Symbol 71: Process of Chocolate Au Lait
Brewed Coffees Chocolate Au Lait Process
The symbol bellow demonstrating the on how we make our Brewed Coffees
Chocolate Au Lait.
Devising Coffee Steam the milk and

Acquire Materials Blends and put and put French
Ingredients roast coffee in a cup
Mix together and

put some toppings
Symbol 72: Brewed Coffees Chocolate Au Lait Making Process
Symbol 73: Caffeinated Ideas Brewed Coffees Chocolate Au

TEA
 Tea Latte
Tea lattes are a decadent, sweet delight. They're produced in the same way as
coffee-based lattes are, by adding steamed, frothed milk and syrup to a tea
base. Tea Latte is high in antioxidants like catechins and theaflavins. These
counteract oxidative stress and may help prevent cancer and other diseases.
Ingredients:
 1 tablespoon of coffee beans
 1 cup milk
 2 tablespoon of sugar
Symbol 74: Ingredients of Tea Latte
Preparations:
1. Get 1 tablespoon of coffee beans
2. Brew the coffee beans
3. While brewing, get 1 cup of milk
4. Steam the milk

5. Get the coffee that is brewed
6. Pour the steamed milk in the cup of brewed coffee
7. Make a design and Set it up and enjoy!
Symbol 75: Process of Tea Latte
Tea Latte Process
The symbol bellow demonstrating the on how we make our Tea Latte.
Devising Coffee Brewing coffee

Acquire Materials Blends and beans and
Ingredients steaming milk
Put the steamed

milk in brewed
coffee beans.
Symbol 76: Tea Latte Making Process
Symbol 77: Caffeinated Ideas Tea Latte

 Hot Tea
Hot Tea is also one of our best sellers when it comes to our adult customers. A
lovely cup of hot tea is ideal for warming up on cold days, chatting with friends,
or self-soothing while coping with stress. With its myriad health advantages and
cultural importance, it's no surprise that tea is the world's second most popular
beverage after water.
Ingredients:
 1 Lemon
 1/4 cup of honey
 1/2 cup of hot water
Symbol 78: Ingredients of Hot Tea
Preparations:
1. Get a strainer, lemon, knife, and cup
2. Cut the lemon and get the juice using the strainer
3. Put 1/4 cup of hot water
4. Put 1/4 cup of money
6. Mix together
7. Set it up and enjoy!
Symbol 79: Process of Hot Tea

Hot Tea Process
The symbol bellow demonstrating the on how we make our Hot Tea.
Devising Coffee Putting Lemon, hot

Acquire Materials Blends and water, and honey
Ingredients in a cup
Mix all the

ingredients
Symbol 80: Hot Tea Making Process
Symbol 81: Caffeinated Ideas Hot Tea

 Chai Latte Tea
The chai latte is a popular drink in cafes all around the world because it is hot,
milky, aromatic, and lightly spicy. It began thousands of years ago in India and
has since spread around the world.
Ingredients:
 2 oz. espresso
 ¾ teaspoon ground cinnamon
 2 cups milk
 2 tea bags
 1 teaspoon sugar
 1 pinch of pepper
 ¼ hot water
Symbol 82: Ingredients of Chai Latte Tea

Preparations:
1. Espresso Coffee, Cinnamon, Hot Water, Milk, Sugar, Pepper, Tea Bag Cut the
lemon and get the juice using the strainer.
2. Boil the water. Pepper, Cinnamon and Ginger. Putting the milk in the casserole
and bring it to a boil
3. In the boiling water, put the ground Cardamom, Pepper, and Cinnamon and bring
it to a boil for 8 – 10 minutes. After it boils add the tea bag and give it a stir. Lastly,
put 2 table spoon of sugar and turn of the heat.
4. After boiling the milk, use a hand blender to blend the milk until it’s frothy. Put the
tea mixture in a glass and put the frothy milk next.
5. Get another cinnamon and ground it.
6. After mixing the tea and the frothy milk put the ground cinnamon on top.
7. Serve it.
Symbol 83: Process of Chai Latte Tea

Symbol 84: Process of Chai Latte Tea
Chai Latte Process Process
The symbol bellow demonstrating the on how we make our Chai Latte Tea.
Devising Coffee
Acquire Materials Blends and Making the Tea
Ingredients
Base Mixture
Symbol 85: Chai Latte Tea Making Process

Symbol 86: Caffeinated Ideas Chai Latte Tea

SPECIAL DRINKS
 Pumpkin Spice
The Pumpkin Spice Latte is a coffee drink made with a mix of traditional autumn
spice flavors, steamed milk, espresso, and often sugar, topped with whipped
cream and pumpkin pie spice.
Ingredients:
 1 ½ cups sugar
 1½ cups water
 6 cinnamon sticks
 1 tablespoon ground cloves
 1 tablespoon ground ginger
 2 tablespoon ground nutmeg
 4 tablespoon pumpkin purée
Symbol 87: Ingredients of Pumpkin Spice

Preparations:
1. Simply add all of your ingredients to a small saucepan and whisk to combine.
Heat until just bubbling over medium heat, then add coffee of choice and stir.
That’s it!
2. You can also make an iced version by adding all the ingredients to a glass jar
and stirring to combine. Then add some ice and shake vigorously for 30 seconds
until completely combined. Bam: iced PSL.
3. Simply top with coconut whipped cream or a dash of nutmeg or cinnamon and
dive into this comforting fall beverage.
Symbol 88: Process of Pumpkin Spice

Pumpkin Spice Process
The symbol bellow demonstrating the on how we make our Special Drinks
Pumpkin Spice.
Devising Coffee Make espresso

Acquire Materials Blends and shots
Ingredients
Make Pumpkin
Puree
Symbol 89: Special Drinks Pumpkin Spice Making Process
Symbol 90: Caffeinated Ideas Special Drinks Pumpkin Spice

 Mocha Madness
Member Recipes for Tropical Smoothie Mocha Madness. A delicious tropical
fruit smoothie, perfect for when tropical fruit is out-of-season.
Ingredients:
 1 cup Coffee
 1 cup milk
 1 scoop (¼ cup) BiPro Whey Protein, natural unflavoured
 2 tablespoon Cocoa
 2 tablespoon of sugar
 4 Ice Cubes
Symbol 91: Ingredients of Mocha Madness

Preparations:
1. Place all ingredients into blender container, cover and mix until smooth.
2. Put Chocolate to the cup.
3. Make a design for having a good serve.
4. Serve immediately.
Symbol 92: Process of Mocha Madness

Mocha Madness Process
The symbol bellow demonstrating the on how we make our Special Drinks Mocha
Madness.
Devising Coffee Make 2 shots of

Acquire Materials Blends and espresso
Ingredients
Put a creative
design at the top
Symbol 93: Special Drinks Mocha Madness Making Process
Symbol 94: Caffeinated Ideas Special Drinks Mocha Madness

 Peppermint Mocha
Peppermint mocha is also often richer and has a strong chocolate flavor. It has
a flavor similar to pure hot chocolate rather than coffee. McDonald's peppermint
mocha has a more distinct coffee flavor and is less sweet.
Ingredients:
 ¾ cup of Milk
 3 teaspoon sugar
 ¾ cup of Espresso
 ¼ teaspoon of Peppermint syrup
 Whipped cream
 Chocolate Syrup
Symbol 95: Ingredients of Peppermint Mocha
Preparations:
1. Make the espresso in the espresso machine. Bring two tablespoon of water into a
boil.
2. In an empty glass put the cocoa powder, hot water and stir. After stirring put the
espresso mixture and give it another stir. Whisked the milk until it’s foamy.
3. Put the whisked milk in the coffee mixture.
4. Lastly, top up the mixture with some whipped cream.
5. And, sprinkle it with chocolate chip or sprinkle.
Symbol 96: Process of Peppermint Mocha

Peppermint Mocha Process
Peppermint Mocha.
Devising Coffee Making the coffee

Acquire Materials Blends and mixture
Ingredients
Base Mixture
Symbol 97: Special Drinks Peppermint Mocha Making Process
Symbol 98: Caffeinated Ideas Special Drinks Peppermint Mocha

 Caramel Tower
Latte macchiato is a coffee beverage with the word "stain" or "mark"
referring to the espresso stain on the milk. It's a spin on "Espresso
macchiato" (or "caramel tower" at our business), which is espresso with a
dollop or two of milk or cream.
Ingredients:
 1 tablespoon of vanilla extract
 ¼ hot water
 Ice Cube
 Brewed Beans
 Whipped
 Caramel
Symbol 99: Ingredients of Caramel Tower

Preparations:
1. Put 1 tablespoon of vanilla extract in a cup
2. Put an ice cube
3. Pour the brewed beans
4. Put whipped and caramel
Symbol 100: Process of Caramel Tower

Caramel Tower Process

Caramel Tower.
Devising Coffee Put 1 by 1 vanilla

Acquire Materials Blends and extract, milk,
Ingredients brewed, and ice
Be creative of
designing the top
Symbol 101: Special Drinks Caramel Tower Making Process
Symbol 102: Caffeinated Ideas Special Drinks Caramel Tower

 Java Express
Java Express are not coffee nibs. They're chocolate chips, resembling the ones
you use in cookies, but designed specifically for blended drinks such as frappes.
They're a topping that comes last and completes the drink.
Ingredients:
 4 tablespoon chocolate syrup
 4 tablespoon chocolate chips
 4 cups double-strength freshly brewed dark roast coffee
 Chopped or crushed ice
 Whipped cream
 Chocolate syrup
Symbol 103: Ingredients of Java Express
Preparations:
1. First things first: you need to brew your coffee. You can use whatever kind of
coffee you want, and for a stronger drink, pour in a shot of espresso instead.
2. Next, add all the ingredients except the ice — chocolate chips, coffee (or
espresso!), and chocolate syrup — to your blender and blend until the ingredients
are mixed but still chunky.
3. After your mocha mixture has been blended, add one to two cups of ice cubes to
the blender, and blend until the drink is smooth.
4. You’re almost ready to enjoy your frappuccino! Pour the mixture into a tall glass,
and top it off with a dollop of sweet, fluffy whipped cream. Drizzle chocolate syrup
on top and you’re finished! (If you feel like adding a little something extra, you
can add chocolate shavings to your toppings, too — so delicious!)
Symbol 104: Process of Java Express

Java Express Process

The symbol bellow demonstrating the on how we make our Special Drinks Java
Express.
Devising Coffee Make whipped

Acquire Materials Blends and cream
Ingredients
Make Frappucino
Symbol 105: Special Drinks Java Express Making Process
Symbol 106: Caffeinated Ideas Special Drinks Java Express

ICE SPECIALTY DRINKS
 Malted Cold Brew
Malted Cold Brew is a drink inspired by the classic malt milkshake, but with a
coffee flavor. Cold brew coffee, vanilla ice cream, and malted milk are mixed
together in a spindle to make this ultra-creamy drink.
Ingredients:
 2 cups of coarsely ground coffee
 3 cups of water
 ¼ milk
 Ice
Symbol 107: Ingredients of Malted Cold Brew
Preparations:
1. Put 2 cups of coarsely ground coffee into a jar then Pour 3 cups of water.
2. Take your wooden spoon and just soak it don't need to your mix it.
3. Take your French press plunger place it on top of the jar and let it sit for 12 and
a maximum of 24 hrs. Plunge it as normal.

4. Put the brew on the cup with ice, give it a little bit of room so that u can put some
milk or if you don’t want just a strong use a little bit of water. And finish it with
milk.
5. Serve it!
Symbol 108: Process of Malted Cold Brew

Malted Cold Brew Process

The symbol bellow demonstrating the on how we make our Ice Specialty Drinks
Malted Cold Brew.
Devising Coffee Mix all the

Acquire Materials Blends and ingredients
Ingredients
Be creative in
designing the top
Symbol 109: Ice Specialty Drinks Malted Cold Brew Making Process
Symbol 110: Caffeinated Ideas Ice Specialty Drinks Malted Cold Brew
 Italian Soda
A soft drink produced with carbonated water and flavor syrup is known as an
Italian soda. Fruit tastes, as well as flavors inspired by sweets, spices, and other
beverages, are all possibilities. Some vendors sometimes add cream to the
drink, making it a French soda.
Ingredients:
 1-2 ounces of flavored torani syrup
 Crushed ice
 1 ounce half-and-half or whipping cream
 8 ounces of club soda
 Maraschino cherries
Symbol 111: Ingredients of Italian Soda
Preparations:
1. Pump the torani syrups(of your choice into a 16-ounce glass).
2. Next, fill the glass halfway with ice.
3. Pour in the half and half.

4. Then, slowly pour in the club soda.
5. Stir everything together.
6. Finally, top with whipped cream and a cherry.
7. Serve.
Symbol 112: Process of Italian Soda

Italian Soda Process

Italian Soda.
Devising Coffee Put 1 by 1 the

Acquire Materials Blends and ingredients
Ingredients
Make a design for

the top
Symbol 113: Ice Specialty Drinks Italian Soda Making Process
Symbol 114: Caffeinated Ideas Ice Specialty Drinks Italian Soda

 Mocha Slide
The term "slide" refers to a drop of caramel or chocolate syrup, as the name
implies. This iced speciality drink is one of our best sellers since it is frosty
enough to lift your spirits at any time of day. As the name implies, a "slide" is a
drop of caramel or chocolate syrup at the bottom of a mocha latte. Mocha lattes
may assist you in focusing and reducing anxiety. While coffee by itself might
cause anxiety, adding chocolate to the mix lowers the effects and improves your
general attention span, which is great news for students who need to focus
Ingredients:
 2 squeezes of Chocolate Syrup
 2 shots of Espresso Coffee
 1.5 oz. of Coffee Liqueur
 1.5 oz. of Irish Cream
 2 cups of Milk
 Ice
Symbol 115: Ingredients of Mocha Slide

Preparations:
1. 1.5 oz of Coffee Liqueur. 2 squeezes of Chocolate Syrup. 2 shots of Espresso
Coffee
2. Pour it into the glass.
3. Blend it all together.
4. Fill the glass with milk. Mix it up!
5. Place it in the blender. Fill the glass halfway with ice.
6. Set the blender into place with 1.5 oz of Irish Cream. Blend. Pour on some
additional chocolate syrup. Put it all together.
Symbol 116: Process of Mocha Slide

Symbol 117: Process of Mocha Slide
Mocha Slide Process

Mocha Slide.
Devising Coffee Make 2 shots of

Acquire Materials Blends and espresso
Ingredients
Put chocolate
syrup at the top
Symbol 118: Ice Specialty Drinks Mocha Slide Making Process

Symbol 119: Caffeinated Ideas Ice Specialty Drinks Mocha Slide

APPETIZER
 Pesto Pasta
Caffeinated Ideas' spaghetti pesto is a smash hit because it's one of the finest
ways to use up a glut of fresh basil. Pine nuts, garlic, Parmesan or Romano
cheese, and extra virgin olive oil are used in this basil pesto recipe. It just takes
15 minutes to make!
The pesto sauce should not be heated since it will ruin the color, flavor, and
texture of the fresh basil. This is why I advise you to keep the spaghetti warm.
The pesto will be "heated" by the pasta without affecting its composition!
Ingredients:
 Pasta
 Basil
 ½ pack Tomato
 Cheese
 2-3 Garlic cloves
 200 gram Spaghetti
 125 gram Pine Nut
 125 gram Parmesan
 200 mls Olive Oil

Symbol 120: Ingredients of Pasta Pesto
Preparations:
1. Get some water to boil.
2. Put some garlic into the garlic chopper. Next, parmesan. Pine nut. Mix all the
ingredients until they are crushed.
3. Put the basil in. Add the olive oil. Add some salt and pepper. Blend it all together.
Cheren, the sauce is done.
4. Watch the magic happen when you add a pinch of salt to boiling water. Add the
pasta. Be gentle when mixing it. Pour the water through the sieve.
5. Mixed the spaghetti with the pesto sauce. Put a small amount of water from the
earlier boiling water. Mix it.
6. Set it up. Add some cheese on top of the pasta. Put some basil on top.
7. Well done! Now you can eat it. Yay!

Symbol 121: Process of Pasta Pesto

Pasta Pesto Process

The symbol bellow demonstrating the on how we make our Appetizer Pasta
Pesto.
Devising Mix all well the

Acquire Materials
Ingredients ingredients
Design the food to

make it interesting
Symbol 122: Appetizer Pasta Pesto Making Process
Symbol 123: Caffeinated Ideas Appetizer Pasta Pesto

 Mozarella
Mozzarella sticks are elongated pieces of battered or breaded mozzarella. The
deep-fried snack is often served at restaurants and sometimes added to an
"appetizer sampler".
Ingredients:
 2 large eggs, beaten
 ¼ cup water
 1 ½ cups Italian seasoned bread crumbs
 ½ teaspoon garlic salt
 ⅔ cup all-purpose flour
 ⅓ cup cornstarch
 2 cups oil for frying, or as needed
 1 pack of Eden cheese
Symbol 124: Ingredients of Mozarella

Preparations:
1. Slice a block of whole milk mozzarella down through the center. Then cut those
halves into sticks a few inches tall and about 1/2″ thick.
2. Whisk an egg with salt and a touch of water, then dip each cheese stick into the
egg to coat. Then dip each piece into a bowl of Italian bread crumbs.
3. Breading a piece of cheese with dry bread crumbs. Freeze the mozzarella sticks
right on the tray for at least two hours. This is absolutely essential and this step
should not be skipped, otherwise the cheese will melt too quickly in the fryer,
before the shell has a chance to set.
4. Once the fat is 365F, deep fry the mozzarella sticks, lowering them gently but
quickly, one-by-one. Cook for about 2 minutes, until golden brown. You’re really
going for color here, more than anything. This golden color is perfect.
5. Let the mozzarella sticks drain on a paper towel briefly.
Symbol 125: Process of Mozarell

Mozarella Process
The symbol bellow demonstrating the on how we make our Appetizer Mozarella.
Devising Bread the cheese

Acquire Materials
Ingredients
Deep fry to cook
Symbol 126: Appetizer Mozarella Making Process
Symbol 127: Caffeinated Ideas Appetizer Mozarella

 Cinnamon Roll
Cinnamon rolls are sweet rolls that are popular in Northern Europe and North
America. Kanelbulle is the Swedish name for it; kanelsnegl is the Danish name
for it; kanelbolle, skillingsboller, or kanelsnurr is the Norwegian name for it;
korvapuusti is the Finnish name for it; and kaneelirull is the Estonian name for
it.
Ingredients:
 4 cups all-purpose flour
 ¼ cup sugar
 2 ½ teaspoon dry yeast
 1 teaspoon salt
 ¾ cup milk
 ¾ cup melted butter and softed butter and 1 tablespoon butter
 1 large egg
 1 cup brown sugar
 2 tablespoon of cinnamon
 ½ cup cream cheese
 1 ½ powdered sugar
 ½ teaspoon vanilla
Symbol 128: Ingredients of Mozarella
Preparations:
1. Stir the 4 cup all-purpose flour.
2. Put 1/4 cup sugar, put 2 1/2 teaspoon instant dry yeast, 1 teaspoon of salt, and
Mix together.
3. After mixing put 1/2 cup milk, 1/2 cup water, 1/4 cup melted butter, and 1 large
egg. Mix together for 12 minutes.
4. After mixing it for 12 mins, continue kneading by hand for about 10mins until the
dough becomes elastic.
5. After 12 mins, put in a bowl and cover it with a plastic.

6. After an hour roll it and put 1/2 cup of softened butter.
7. Sprinkle 1 cup brown sugar, 2 tablespoons of cinnamon, and brush one end with
water.
8. Gently roll it and divide it. Put it in a pan and rest them for 45 minutess. Bake it
for 35 minutes.
9. Put 1/2 cup cream cheese and 1 tablespoon butter, then mix it together. After
mixing it, put 1 1/2 cup powdered sugar. Mix it again, put 1/4 cup milk and 1/2
teaspoon vanilla and mix it again.
10. Pour the glaze over warm cinnamon rolls.
Symbol 129: Process of Cinnamon Rolls

Symbol 130: Process of Cinnamon Rolls

Cinnamon Rolls Process

The symbol bellow demonstrating the on how we make our Appetizer Cinnamon
Rolls.
Devising Mix the ingredients

Acquire Materials
Ingredients and bake it
Pour the other

ingredients to
make it interesting
Symbol 131: Appetizer Cinnamon Rolls Making Process
Symbol 132: Caffeinated Ideas Cinnamon Rolls

Plant Size and Production Schedule
Caffeinated Ideas' area is 70 square feet that could comfortably support and
probably allow for seating 10-15 customers at a time. Food items such as coffee
beverages, tea, and appetizer are intended to offer that often provide a dining area with
free WiFi and a variety of seating options. Fixtures and equipment such as
coffeemakers, espresso machines, grinders, refrigerators, and ice machines, along
with storage accommodations and enough counter space are all vital to the functionality
of a Caffeinated Ideas' Coffee Shop. The coffee shop operates Monday to Saturday
from 8 a.m. till 10 p.m. to account for all of the potential customers, from the early
morning commuters to the late-night studiers. The Coffee Shop rent every month
Php30,000.00.
Symbol 133: Caffeinated Ideas’ Floor Plan

Machinery and Equipment
Caffeinated Ideas’ Coffee House will use the following equipment, furniture,
fixtures, tools, and machinery for day-to-day operations.
Table 12: Kitchen Machinery
Coffee Shop Kitchen Machinery
Items Description Quantity Unit Total Amount

Cost(Php) (Php)
Espresso Machine Espresso machines 1 12,000.00 12,000.00
pressurize and shoot
near-boiling water
through finely-ground
coffee beans packed into
cakes. This method of
gives you a complex,

aromatic, and caffeine-
packed shot of coffee in
under thirty seconds.
Coffee Grinder The purpose of a coffee 1 2,500.00 2,500.00
grinder is to break up
whole coffee beans into
small pieces so the water
can easily extract all the
compounds from the
grounds to brew coffee.
Grinding coffee beans just
before using them results
in better-tasting coffee than
using pre-ground.
Coffee Brewer A coffee brewer is an 1 2,900.00 2,900.00
electric countertop
appliance that brews hot
coffee automatically. It
consists of a hot plate, a
carafe or glass coffee pot,
a filter basket, and a water
reservoir.
Refrigerator The fundamental reason 1 15,490.00 15,490.00
for having a refrigerator is
to keep food cold. Cold
temperatures help food
stay fresh longer. The
basic idea behind
refrigeration is to slow
down the activity of
bacteria (which all food
contains) so that it takes
longer for the bacteria to
spoil the food.
Freezer The freezer is equipment 1 20,090.00 20,090.00
to keep the food and dairy
products fresh.
Ice Maker Ice is an essential 1 16,000.00 16,000.00

ingredient in smoothies,
ice coffees, and other
cold specialty drinks (not
to mention in sodas or
water) so having a
reliable ice machine is
essential.
Coffee Blender A quality blender is 2 3,000.00 6,000.00

essential for crafting
perfect frozen coffee
drinks or smoothies.
Oven An oven is an instrument 1 10,500.00 10,500.00

for exposing things to a
heated atmosphere.
Ovens have a hollow
chamber and a technique
to heat the chamber in a
controlled manner.
Total: 85,400.00
Table 15: Coffee Shop and Kitchen Equipment

Coffee Shop and Kitchen Equipment

Cost(Php) (Php)
Knock Boxes Having a knock box on 1 750.00 750.00
hand to collect used
coffee and espresso
grinds keeps moist,
heavy grounds out of the
garbage. A knock box is
a container with a bar in
the centre that allows you
to easily knock grounds

out of the portafilter and
basket.
Measuring Cups and Measuring cups and 2 210.00 420.00
Spoons spoons to have a the
correct amount of each
ingredient. Some
companies even create
measuring scoops
expressly for use with
coffee.
1 set for 210
Portion Scales Scales are used for 1 150.00 150.00

portioning out ingredients
or bagging and selling
bulk coffees. Most coffee
businesses will be
satisfied with a simple
electronic or mechanical
portion control scale.
Condiments Selling coffee 2 120.00 240.00
Organizers necessitates a plethora of
add-ons such as sugar
packets and creamers,
and including a
condiment caddy into
your operation will keep
your counter orderly.
Sheet Pans and A sheet pan cover is a 2 150.00 300.00

Covers fantastic tool for bakeries
and other food service
establishments since it
protects the contents of
single sheet pans from
contamination.
1 set for 150


Glass sheet pans and A glass sheet pan are 2 170.00 340.00
covers used to serve properly
our appetizer menus.
1 set for 170

Rolling Pin A rolling pin is a 1 75.00 75.00
cylindrical food
preparation tool for
shaping and flattening
dough.
Spaghetti Spatula A Spaghetti spatula is 1 55.00 55.00
used to serving item
made of wood or
stainless steel that is
used to hold long
spaghetti noodles so that
they may be quickly
taken from a pot of
boiling water.
Mixer Mixers help in the 1 1,250.00 1,250.00
automation of repetitive
processes such as
stirring, whisking, and
beating. A mixer may
also be used to knead
when the beaters are
replaced with a dough
hook.
Strainer Strainer use for drain the 1 75.00 75.00
pasta.
Total: 3,655.00
Table 18: Coffee Shop Furniture and Fixtures

Coffee Shop Fixtures

Cost(Php) (Php)
Shelves An oven is an instrument 3 5,000.00 15,000.00
for exposing things to a
heated atmosphere.
Ovens have a hollow
chamber and a technique
to heat the chamber in a
controlled manner.
Water Filtration Water filtering is the 1 5,490.00 5,490.00

System removal or reduction of
particulate matter, such
as suspended particles,
parasites, bacteria, algae,
viruses, and fungus, as
well as other undesired
chemical and biological
pollutants, from polluted
water to create safe and
clean water for a
specified purpose.
How Water Dispender An instant hot water 1 1,330.00 1,330.00
dispenser, sometimes
known as a boiling water
tap, is a device that
delivers water at a
temperature of around 94
degrees Celsius (201
degrees Fahrenheit)
(near-boiling). There are
variants that provide both
hot and cold water, and
the water may be filtered
as well as heated. In the
1970s, instant hot water
dispensers became
popular.
Tables and Chairs A table is a piece of 3 10,000.00 30,000.00

furniture that has a raised
flat top and is supported
by one or more legs (but
some might have more).
It is used as a platform
for working, dining, or
storing items.
1 set for 10,000.00
Food Prep/Work This not only makes the 1 12,000.00 12,000.00
Counters food seem appealing, but
it also keeps it fresh. You
may easily remove the
item from the counter and
immediately bundle it for
the clients.
Overhead Menu A menu is a list of the 1 3,000.00 3,000.00

items that will be served
at a certain dinner in a
specified sequence. The
menu is crucial to the
food service concept
because it defines the
product offering, creates
significant financial
factors such as price and
contribution margin, and
serves as a potent
marketing tool.

Display Indoor Plants They perform the exact 10 300.00 3,000.00
reverse of what humans
do when we breathe: they
release oxygen while
absorbing carbon dioxide.
This not only cleans the
air, but it also removes
hazardous contaminants.
Posters/Wall Art Wall art serves as a final 10 250.00 2,500.00
Frames touch that harmonizes
the room's furnishings,
décor, lighting, and color
palette. Your area will
move from practical to
functional and
spectacular with the
proper wall art.
Total: 72,320.00
Table 21: Coffee Shop Restroom Equipment

Coffee Shop Restroom Equipment

Cost(Php) (Php)
Brooms and Dustpan Broom and Dustpan are 1 220.00 220.00
in Restroom used for collecting
surface debris gathered
by a broom.
Mirror Wood mirror for restroom 1 520.00 520.00

that goes with the interior
of the place.
Brush Commonly used to scrub 2 100.00 200.00

and clean kitchens and
bathrooms, spot dust and
clean, and remove metal,
paint, and residue from
equipment.
Bidet A plumbing fixture that is 2 1,450.00 2,900.00

installed as separate unit
in the bathroom.
Table 22: Coffee Shop Restroom Equipment

Toilet Toilet are used to fixed 2 2,800.00 5,600.00
receptacle into which a
person may urinate or
decate.
Cubicle Grab Bars Cubicle Gram Bars are 4 1,200.00 4,800.00

used in a tension
mounted ceiling rail that
can be placed virtually
anywhere.
Floating Shelf Floating shelf that has no 4 140.00 560.00

support but can be used
to put other personal
things.
Trash Bin in Restroom Trash Bins are used to 1 700.00 700.00

keep odors and debris
contained. One of the
most important functions
of garbage cans is to
keep insects out and
minimize odor.
Total: 15,500.00
Table 23: Coffee Shop Lightning Fixtures

Coffee Shop Lightning Fixtures

Cost(Php) (Php)
Ceiling Light Electricity creates light in 4 590.00 2,360.00
a light bulb. They can be
used to show that an
electrical equipment is
turned on, to guide traffic,
to provide heat, and
many other things in
addition to lighting a dark
place.
Hanging Light A hanging light is part of 4 660.00 2,640.00
ceiling light with a
different style.
Total: 5,000.00
Table 24: Coffee Shop Dining Fixture and Furnitures

Coffee Shop Dining Fixture and Furnitures

Cost(Php) (Php)
Table (Rectangle) Furniture consisting of a 2 1,000.00 2,000.00
flat slab like top
supported on four legs
Bar Set A furniture that has a high 2 3,430.00 6,860.00

chare and table.
Chairs A furniture that is used for 8 1,600.00 12,800.00

sitting.
Total: 21,660.00
Table 25: Coffee Shop Dining and Take-Out Equipment Utensils

Coffee Shop Dining and Take-Out Equipment and Utensils

Cost(Php) (Php)
Cups for Brewed Coffees, These are cups for 200 5.00 1,000.00
Special Drinks, and Ice Brewed Coffees, Special
Specialty Drinks (Petit,
Moyen, and Grand) Drinks, and Ice Specialty
Drinks (Petit, Moyen, and
Grand) that will used for
the dining and take out.
Cups for Espresso and Tea These are cups for 200 5.00 1,000.00
(Petit, Moyen, and Grand)
Espresso and Tea (Petit,
Moyen, and Grand) that
will used for the dining
and take out.
Straw Straw are way to sip your 200 0.50 100.00

perspective order and
without tilting too far.
Tissue The purpose of tissues 50 12.00 600.00

are for wiping your
mouth, cleaning face, or
can be used for the cold
coffee to less cold.
Plates Plates used for the 4 150.00 600.00

appetizer menu.
Set of 4 white plates

Spoon and Fork are used 1 90.00 90.00
Spoons for appetizer menu to eat
and Forks properly.
Dozen of spoon and fork

Table 26: Coffee Shop Dining and Take-Out Equipment Utensils

Small Bowl Small bowl used for the 1 150.00 150.00
sauce of Mozarella.
Dozen of Small Bowl
Packaging for take-out Box are for customer’s 150 7.00 1,050.00
taking-out their order/s.
Appetizer Packaging Appetizer packaging are 150 4.00 600.00

for take-out for the customer’s taking
out their appetizer’s
order/s.
Paper Bag Paper Bag are for the 200 0.50 100.00
support for the taking out
of appetizer’s order/s.
Total: 21,660.00
Table 26: Coffee Shop Office and Digital Equipment

Coffee Shop Office and Digital Equipment

Cost(Php) (Php)
Cashier Machine Cashier Machine used to 1 12,540.00 12,540.00
collect customer’s fee on
their beverage/s.
Laptop Laptop used for checking 1 25,460.00 25,460.00

Caffeinated Ideas social
media messages,
promoting and
advertising the products,
and designing flyers.
Printer Printer used to print our 1 2,250.00 2,250.00

flyers and distribute it.
Ballpens Ballpens are used to 4 5.00 20.00

write customer’s order/s
and for other purposes.
Note Pad Note pad are used for 5 6.00 30.00

taking notes of
customer’s orders and for
other purposes.
Electric Fan Electric fan are used for 4 750.00 3,000.00

having cooling are and to
feel refreshing.
Table 27: Coffee Shop Office and Digital Equipment

Official Notebook Official notebook of 3 40.00 120.00
Caffeinated Ideas
wherein all the important
things in our shop such
as recording information
and data.
Speaker Speaker used for playing 4 85.00 340.00
refreshing, ballad, or
calm music.
Clock Clocks are one of the 1 150.00 150.00

important things to inform
people about the time.
Total: 43,000.00
Table 28: Coffee Shop Cleaning and Sanitation Equipment

Coffee Shop Cleaning and Sanitation Equipment

Cost(Php) (Php)
Face Mask Face masks have been 5 65.00 325.00
used for cleanliness and
as a prophylactic strategy
in the prevention of
disease and virus
propagation.
1 box has 50 pcs of
Face Mask.
Hand Sanitizer Alcohol used for cleaning 4 105.00 420.00
our hands and for safety
purposes.
Apron Apron used to keep 14 55.00 770.00

ourselves to be clean and
tidy.
Beach Bleach is used for a 5 110.00 550.00

variety of cleaning tasks,
including disinfecting
surfaces, cleaning toilet
bowls, and eliminating
mold and dew.
Joy Liquid Joy Liquid used for 6 25.00 150.00
cleaning dishes.

Sponge Sponge cleaning are 3 40.00 120.00
used to clean
impermeable surfaces,
and sponges are
particularly good at
absorbing water and
water-based cleaning
1 set has 6 pcs of products.
Sponge
Rotary Mop Rotary Mop are used for 2 250.00 500.00

cleaning dirt on the floor
and other part on a
perspective place.
Broom and Dustpan Broom and Dustpan are 2 220.00 440.00

used for collecting
surface debris gathered
by a broom.
Vacuum Cleaner Vacuum cleaner is a 1 2,460.00 2,460.00

suction-based cleaning
equipment that removes
trash, grime, and dust
from floors, upholstery,
draperies, and other
surfaces.
Trash Bag Trash Bag are used for 3 65.00 195.00
lining a trash bin for
having clean and easy to
put some dirt and clutter.
1 roll is equal to
100 pcs
Trash Bin in Restroom Trash Bins are used to 1 700.00 700.00
keep odors and debris
contained. One of the
most important functions
of garbage cans is to
keep insects out and
minimize odor.

Liquid Disinfectant Disinfectants are 3 70.00 210.00
chemical agents applied
to non-living objects in
order to destroy bacteria,
viruses, fungi, mold or
mildews living on the
objects.
Mirror Cleaner Mirror cleaner used to 3 45.00 135.00

clean properly and the
sided of every mirror in
the shop.
Total: 6,975.00
Coffee Shop Location
The restaurant will be positioned at Clustle J, Blue Bay Walk, Macapagal St,
Corner Edsa, 076, Pasay, 1300 Metro Manila, according to all of the participants of this
feasibility study. The restaurant is located close to Blue Bay Walk in Pasay City.
Symbol 135: Caffeinated Ideas’ Location

Coffee Shop Layout
The one-story, 70-square-meter coffee shop will feature a dining area (5 dining
chairs with 1 long granite dining counter and 1 for a group table), a cashier/payment
counter (cashier countertop with cabinets, POS system, laptop, CCTV system, 2 LED
TVs), a kitchen area (blender, refrigerator, gas stove, deep fryer, dishwasher, kitchen
countertops with cabinets), and a comfort room (toilet bowl, toilet sink, and restroom
equipment). Some adornment (grass, picture frame, painted wall, and canvas).
Front View of Caffeinated Ideas’ Coffee Shop
Symbol 136: Caffeinated Ideas’ Front View

Inside View of Caffeinated Ideas’ Coffee Shop
Symbol 137: Caffeinated Ideas’ Inside View

Side View of Caffeinated Ideas’ Coffee Shop (Right)
This is the area set a side for a group of friends
Symbol 138: Caffeinated Ideas’ Side View (Right)

Side View of Caffeinated Ideas’ Coffee Shop (Left)
Kitchen area of Caffeinated Ideas’ Coffee Shop
Symbol 139: Caffeinated Ideas’ Side View (Left)

Floor Plan of Caffeinated Ideas’ Coffee Shop

Raw Materials
Table 31: Caffeinated Ideas’ Raw Materials
Items Quantity Unit Cost (PHP)
Espresso Ground 4 (250 gram) 880.00
Fresh Milk 4 (1 galloon) 1,200.00
Vanilla Syrup 2 (250 ml) 300.00

Vanilla Extract 1 (350 ml) 350.00
Caramel Syrup 1 (625 gram) 150.00
Chocolate Syrup 1 (625 gram) 150.00
Toroni Syrup 1 (750 ml) 450.00
Coffee Beans 15 (1 per kilo) 1,200.00


French Roast Coffee 4 (1 per kilo) 280.00
White Sugar 4 (1 per kilo) 200.00
Brown Sugar 2 (1 per kilo) 110.00
Lemon 2 (1 per kilo) 120.00
Honey 2 (1 per kilo) 500.00


Ground Cinnamon 2 (30 gram) 100.00
Cinnamon Sticks 2 (50 gram) 400.00
Tea Bags 1 (100 pcs) 450.00
Black Pepper 1 (35 gram) 40.00
Ginger Powder 1 (35 gram) 40.00


Ground Cloves 1 (150 gram) 150.00
Ground Nutmeg 1 (150 gram) 150.00
Pumpkin Puree 2 (465 gram) 300.00
BiPro 1 (455 gram) 550.00
Cocoa Powder 2 (200 gram) 100.00


Club Soda 4 (1 pack) 750.00
Coffee Liquer 1 (750 ml) 600.00
Irish Cream 1 (700) 650.00
Whipped Cream 2 (250 gram) 300.00
Cherries 1 ( 1 per kilo) 400.00


Pasta 4 (1 per pack) 300.00
Basil 1 (1/2 for kilo) 150.00
Tomato 1 (1/2 for kilo) 90.00
Cheese 4 (165 gram) 240.00
Onion 1 (1/4 for kilo) 50.00
Pine Nut 1 (1/2 for kilo) 160.00


Garlic Salt 1 (35 gram) 40.00
Olive Oil 1 (1 kilo) 175.00
Eggs 2 (1 dozen) 120.00
1 (227 gram) 150.00

Bread Crumbs
All-Purpose Flour 1 (800 gram) 250.00


Cornstarch 1 (1 per kilo) 130.00
Dry East 2 (125 gram) 100.00
Salt 2 (140 gram) 50.00
Cream Cheese 2 (225 gram) 260.00


Butter 2 (227 gram) 260.00
Powdered Sugar 2 (125 gram) 100.00
Total: 13,495.00
Utilities
Table 41: Caffeinated Ideas’ Utilities Consumption
Utilities Consumption
Monthly Cost Annual Cost
Gas Php1,500.00 Php18,000.00
Electricity Php15,000.00 Php180,000.00

Water Php4,000.00 Php48,000.00
Internet & Php2,999.00 Php35,988.00
Landline
Total: Php23,499.00 Php281,988.00
Waste Disposal
Caffeinated Ideas’ produce significant amounts of garbage that must be disposed
of swiftly and easily to keep the firm running properly. Food waste, plastics, glass, and
other miscellaneous goods make up the majority of this. In the fast-paced environment
of a hospitality business, it's critical to have trash disposal systems in place that run
smoothly. Perfect waste management does not occur spontaneously. Getting a green
waste bin, will fill over half of our bins with food scraps. We will also comply with all the
waste disposal regulations by the City of Pasay, DENR, and IATF. We always care
about the hygiene that our cafe have. Having a neat and clean place will have a great
impact in our business.

Production Cost
Table 42: Caffeinated Ideas’ Espresso Macchiato Grand (4pcs)

Recipe Name Espresso Macchiato Grand (4pcs)
Suggested Selling Price 342.00
Selling Price with 10% Vat 380.00
Ingredients Quantity as Quantity Purchased Price Cost per Unit as Total cost per
Purchased Expensed Purchased unit
Espresso 1000 grams 4 tbsp Php 220.00/ per Php 15.38 Php 61.52
Ground gram
Fresh Milk 4 galloons 4 cups Php 300.00/per Php 18.75 Php75.00
galloon
Hot Water - - - - -
Raw food cost 136.52
Extension Cost 10% 13.65
Total Recipe Cost 150.17
Food Cost 28%
Mark Up 200% 191.83
Procedures of Espresso Macchiato Grand (4pcs):
1. Brew an espresso into an espresso cup.
2. Foam the milk
3. Add one to two teaspoons of foam with a spoon in the cup.

Table 43: Caffeinated Ideas’ Espresso Cappucino Grand (4pcs)

Recipe Name Espresso Cappucino Grand (4pcs)
Ingredients Quantity as Quantity Purchased Cost per Unit Total cost per
Purchased Expensed Price as Purchased unit
Espresso 1000 grams 4 tbsp Php 220.00/ Php 15.38 Php 61.52
Ground per gram
Fresh Milk 4 galloons 4 cups Php Php 18.75 Php75.00
300.00/per
galloon
Hot Water - - - - -
Caramel 625 grams 4 tbsp Php 150.00/ Php 10.49 Php 49.96
Sauce per gram
Vanilla 500 ml 8tbsp Php Php 44.4 Php 35.52
Syrup 150.00/per ml
Food Cost 28%
Mark Up 200% 97.8
Procedures of Espresso Cappucino Grand (4pcs):
1. Prepare the espresso using a macchinetta or espresso machine. (You may use a
very strong regular coffee, but you’ll need to double the amount: use 4 oz instead
of 2).
2. While the espresso is being made, warm up the milk. Froth the milk using milk
frother. If you don’t have milk frother, you can use a regular whisk instead. (Just
whisk the milk until foam forms).
3. Pour the espresso into a measuring cup.
4. Add vanilla and milk to the cup. Then, pour the espresso on top of the frothy milk
creating a “mark” on the foam

Table 44: Caffeinated Ideas’ Brewed Coffee Grand (4pcs)

Recipe Name Brewed Coffee Grand (4pcs)
Ingredients Quantity as Quantity Purchased Cost per Unit as Total cost per
Purchased Expensed Price Purchased unit
Coffee 15 kilo 4 cups Php 80.00 per Php 10.00 Php 40 00
Beans kilo
Fresh Milk 4 galloons 4 cups Php 300.00 Php 18.75 Php75.00
per galloon
Water - - - - -
Ice - - - - -
Food Cost 28%
Mark Up 200% 233.5
Procedures of Brewed Coffee Grand (4pcs):
1. Coarsely grind the coffee. Grind the coffee beans on the coarsest setting on your
grinder, or in short 1-second pulses in a spice grinder. The grounds should look like
coarse cornmeal, not fine powder. You should have just under 1 cup of grounds.
2. Combine the coffee and water. Transfer the coffee grounds to the container you're
using to make the cold brew. Pour the water over top. Stir gently with a long-handled
spoon to make sure the grounds are thoroughly saturated with water.
3. Steep Overnight. Cover the jar with a lid or a small plate to protect it from dust and
bugs. Let the coffee steep for about 12 hours. The coffee can be left on the counter
or refrigerated; steeping time is the same.

4. Strain the coffee. Line a small strainer with cheesecloth or flour sack cloth and place
over a large measuring cup or bowl. Pour the coffee through the strainer.
5. Store the coffee. Transfer the coffee to a small bottle or jar and store in the fridge for
up to a week.
6. Serve the Coffee. Dilute the coffee with as much water or milk as you prefer. Serve
over ice or warm for a few minutes in the microwave.

Table 45: Caffeinated Ideas’ Brewed Coffee Chocolate Au Lait Grand (4pcs)
Recipe Name Chocolate Au Lait Grand (4 pcs.)
Ingredients Quantity as Quantity Purchased Price Cost per Total cost per unit
Purchased Expensed Unit as
Purchased
Milk 4 Galloon 4 cups Php 300/per 18.75 75.00
galloon
French 4 Kilo 4 tbsp Php 70/per kilo 1.03 4.12
Roast
Coffee
Chocolate 625 grams 8 tsp Php 150/625 1 8
Syrup gram
Raw food cost 87.12
Food Cost 28%
Mark Up 200% 264.17
Procedures of Chocolate Au Lait Grand (4pcs):
1. Get 1 cup of milk
2. Put it in a bowl
3. Steam the milk until it will have a bubbles
4. Put French Roast Coffee or Chocolate Au flavor in a cup
5. Pour the milk into the cup together with the flavor
Table 46: Caffeinated Ideas’ Tea Latte Grand (4pcs)

Recipe Name Tea Latte Grand (4 pcs.)
Coffee 15 Kilo 4 tbsp Php 80/per kilo 1.18 4.72
Beans
galloon
Sugar 4 Kilo 8 tbsp Php 50/per kilo 2.21 17.68
Food Cost 28%
Mark Up 200% 346.6
Procedures of Tea Latte Grand (4pcs):
1. Get 1 tablespoon of coffee beans
2. Brew the coffee beans
3. While brewing, get 1 cup of milk
4. Steam the milk
5. Get the coffee that is brewed
6. Pour the steamed milk in the cup of brewed coffee
7. Make a design and Set it up and enjoy!

Table 47: Caffeinated Ideas’ Hot Tea Grand (4pcs)

Recipe Name Hot Tea Grand (4 pcs.)
Lemon 2 Kilo 3 pcs Php 60/per kilo 4.28 12.84
Honey 2 Kilo 2 cups Php 250/per 35.00 70.00
galloon
Hot Water - - - - -
Raw food cost 82.84
Food Cost 28%
Mark Up 200% 376.88
Procedures of Hot Tea Grand (4pcs):
1. Get a strainer, lemon, knife, and cup
2. Cut the lemon and get the juice using the strainer
4. Put 1/4 cup of money
6. Mix together

Table 48: Caffeinated Ideas’ Chai Latte Tea Grand (4pcs)

Recipe Name Chai Latte Tea Grande (4pcs)
Espresso 1000 Grams 4 tbsp Php 220/ per 15.38 61.52
gram
Ground 60 Grams 6 tbsp Php 100/60 18.75 112.50
Cinnamon per gram
Milk 4 Gallon 4 Cups Php 300/ per 4.69 37.52
gallon
Tea Bags 100 pcs 8 pcs Php 7.04 56.32
56.25/per
piece
Sugar 4 kilos 8 tsp Php 50/ per 2.21 4.42
kilo
Pepper 35 grams 1.4225 grams Php 28.12/ 19.79 28.15
per gram
Hot Water - - - - -
Food Cost 28%
Mark Up 200% 130.93
Procedures of Chai Latte Tea Grande (4pcs):
1. Espresso Coffee, Cinnamon, Hot Water, Milk, Sugar, Pepper, Tea Bag Cut
the lemon and get the juice using the strainer.
2. Boil the water. Pepper, Cinnamon and Ginger. Putting the milk in the
casserole and bring it to a boil
3. In the boiling water, put the ground Cardamom, Pepper, and Cinnamon and
bring it to a boil for 8 – 10 minutes. After it boils add the tea bag and give it a
stir. Lastly, put 2 table spoon of sugar and turn of the heat.
4. After boiling the milk, use a hand blender to blend the milk until it’s frothy. Put
the tea mixture in a glass and put the frothy milk next.
5. Get another cinnamon and ground it.
6. After mixing the tea and the frothy milk put the ground cinnamon on top.
7. Serve it.
Table 49: Caffeinated Ideas’ Special Drinks Pumpkin Spice Grand (4pcs)
Recipe Name Pumpkin Spice Grand (4 pcs.)
Sugar 4 Kilo 2 cup Php 50/per kilo 2.21 4.42
Water - - - - -
Cinnamon 30 gram 6 tbsp Php 100/30 3.33 20.00
gram`
Ground 150 gram 1 tsp Php 36/150 0.24 0.24
Cloves gram
Ginger 35 gram 1 tsp Php 8/35 gram 0.22 0.22
Nutmeg 150 gram 2 tsp Php 70/150 0.47 0.93
gram
Pumpkin 465 gram 4 tbsp Php 300/465 0.65 2.6
Puree gram
Milk 4 galloon 1 cup Php 300/per 18.75 18.75
galloon
Brewed 15 Kilo 1 oz Php 80/per kilo 2.27 0.1
Coffee
Raw food cost 49.66
Food Cost 28%
Mark Up 200% 341.37
Procedure of Pumpkin Spice Grand (4pcs):
Table 50: Caffeinated Ideas’ Special Drinks Mocha Madness Grand (4pcs)
Recipe Name Mocha Madness Grand (4 pcs.)
Coffee 4 Kilo Php 70/ per 4.38 70.08
kilo
Milk 4 galloon 1 cup Php 300/per 18.75 18.75
galloon
BiPro 455 gram 5 tsp Php 109/200 0.24 1.20
gram
Cocoa 200 gram 6 tsp Php 48/200 0.24 1.44
gram
Sweetener 4 Kilo 8 tbsp Php 50/ per 2.21 17.68
kilo
Ice Cube - - - - -
Food Cost 28%
Mark Up 200% 241.06
Suggested Selling Price 396
Procedure of Mocha Madness Grand (4pcs):
Table 51: Caffeinated Ideas’ Special Drinks Pepper Mocha Grand (4pcs)
Recipe Name Peppermint Mocha Grand (4 pcs)
Milk 4 Gallons 4 cups Php 300/ 18.75 75.00
per gallon
Sugar 4 kilo 8 tsp Php 50/per 2.21 4.42
kilo
Espresso 1000 grams 4 tbsp Php 220/ 15.38 61.52
per gram
Peppermint 35 grams 1 tsp Php 40/35 1.14 1.14
Syrup per gram
Whipped 2 (500) 1.92 tsp Php 150/ 1.25 2.4
Cream grams per gram
Chocolate 625 grams 16 tsp Php 150/ 3.49 55.84
Syrup 625 gram
Food Cost 28%
Mark Up 200% 175.648
Procedure of Peppermint Mocha Grand (4pcs):
1. Make the espresso in the espresso machine. Bring two tablespoon of water into
a boil.
2. In an empty glass put the cocoa powder, hot water and stir. After stirring put the
espresso mixture and give it another stir. Whisked the milk until it’s foamy.
3. Put the whisked milk in the coffee mixture.
4. Lastly, top up the mixture with some whipped cream.
5. And, sprinkle it with chocolate chip or sprinkle.

Table 52: Caffeinated Ideas’ Special Drinks Caramel Tower Grand (4pcs)
Recipe Name Caramel Tower Grand (4 pcs)
Vanilla 350 ml 1 tbsp Php 1 2.00
Extract 350/350 ml
Hot Water - - - - -
Ice Cube - - - - -
Brewed 15 Kilo 4 tbsp Php 80/per 1.18 4.72
Beans kilo
Whipped 2 (500) 1.92 tsp Php 150/ 1.25 2.4
Cream grams per gram
Caramel 625 grams 8 tsp Php 150/ 1 8
Syrup 625 gram
Raw food cost 17.12
Food Cost 28%
Mark Up 200% 377.17
Procedure of Caramel Tower Grand (4pcs):
1. Put 1 tablespoon of vanilla extract in a cup
2. Put an ice cube
3. Pour the brewed beans
4. Put whipped and caramel

Table 53: Caffeinated Ideas’ Special Drinks Java Express Grand (4pcs)
Recipe Name Java Express Grand (4 pcs.)
Chocolate 625 grams 16 tbsp Php 150/625 3.49 55.84
Syrup gram
Chocolate 2 Kilo 2 cups Php 250/per 35.00 70.00
Chips galloon
French 4 Kilo 16 cups Php 70/per kilo 4.38 70.08
Roast
Coffee
Whipped 2 (500 1.92 tsp Php 150/per 1.25 2.4
Cream gram) gram
Crushed Ice - - - - -
Food Cost 28%
Mark Up 200% 177.85
Procedure of Java Express Grand (4pcs):
1. First things first: you need to brew your coffee. You can use whatever kind of
coffee you want, and for a stronger drink, pour in a shot of espresso instead.
2. Next, add all the ingredients except the ice — chocolate chips, coffee (or
espresso!), and chocolate syrup — to your blender and blend until the ingredients
are mixed but still chunky.
3. After your mocha mixture has been blended, add one to two cups of ice cubes to
the blender, and blend until the drink is smooth.

You’re almost ready to enjoy your frappuccino! Pour the mixture into a tall glass,
and top it off with a dollop of sweet, fluffy whipped cream. Drizzle chocolate syrup
on top and you’re finished! (If you feel like adding a little something extra, you
can add chocolate shavings to your toppings, too — so delicious!)
Table 54: Caffeinated Ideas’ Ice Specialty Drinks Malted Cold Brew Grand (4pcs)
Recipe Name Malted Cold Brew Grand (4pcs)
Coarsely 4 Kilo 4 tbsp Php 70/per kilo 1.03 4.12
Ground
galloon
Water - - - - -
Ice - - - - -
Raw food cost 79.1
Food Cost 28%
Mark Up 200% 189.99
Procedure of Malted Cold Brew Grand (4pcs):
1. Put 2 cups of coarsely ground coffee into a jar then Pour 3 cups of water.
2. Take your wooden spoon and just soak it don't need to your mix it.
3. Take your French press plunger place it on top of the jar and let it sit for 12 and
a maximum of 24 hrs. Plunge it as normal.

4. Put the brew on the cup with ice, give it a little bit of room so that u can put some
milk or if you don’t want just a strong use a little bit of water. And finish it with
milk.
5. Serve it!
Table 55: Caffeinated Ideas’ Ice Specialty Drinks Italian Soda Grand (4pcs)
Recipe Name Italian Soda Grand (4pcs)
Ingredients Quantity as Quantity Purchased Price Cost per Unit as Total cost per
Purchased Expensed Purchased unit
Torani 1 (750 ml) 8 ounces 450.00/750 ml 0.6 4.8
Syrup
Crushed - - - - -
Ice
Whipped 2 (500 1.92 tsp Php 150/per 1.25 2.4
Cream gram) gram
Soda 1 pack 32 ounces Php 750/1 pack 2.25 72.00
(4pcs)
Cherries 1 Kilo 8 pcs Php 400/1 kilo 10.23 80.23
Food Cost 28%
Mark Up 200% 94.63
Procedure of Italian Soda Grand (4pcs):
1. Pump the torani syrups(of your choice into a 16-ounce glass).
2. Next, fill the glass halfway with ice.
3. Pour in the half and half.
4. Then, slowly pour in the club soda.
5. Stir everything together.

6. Finally, top with whipped cream and a cherry. Serve.
Table 56: Caffeinated Ideas’ Ice Specialty Drinks Mocha Slide Grand (4pcs)
Recipe Name Mocha Slide Grand (4 pcs)
Chocolate 625 grams 8 tsp Php150/625 1 8
Syrup gram
Espresso 1000 grams 4 tbsp Php220/per 15.38 61.52
Ground gram
Hot water - - - - -
Coffee 3000 ml 6 oz Php150/per 1.48 8.88
Liqueur ml
Irish Cream 2800 ml 6 oz Php187.5/per 1.98 11.88
ml
Milk 4 galloons 4 cups Php300/per 18.75 75.00
galloon
Food Cost 28%
Mark Up 200% 218.18
Procedure of Mocha Slide Grand (4pcs):
1. 1.5 oz of Coffee Liqueur. 2 squeezes of Chocolate Syrup. 2 shots of Espresso
Coffee
2. Pour it into the glass.
3. Blend it all together.
4. Fill the glass with milk. Mix it up!
5. Place it in the blender. Fill the glass halfway with ice.

6. Set the blender into place with 1.5 oz of Irish Cream. Blend. Pour on some
additional chocolate syrup. Put it all together.
Table 57: Caffeinated Ideas’ Appetizer Pesto Pasta (4pcs)

Recipe Name Pesto Pasta Grand (4 pcs)
Ingredients Quantity as Quantity Purchased Price Cost per Total cost per
Purchased Expensed Unit as unit
Purchased
Pasta 4 pack 4 pack Php75/per pack 18.75 75.00
Basil 2 kilos 8 bunches Php37.5/per kilo 45.00 360.00
Tomato 2 kilos 8 bunches Php 90/per kilo 2.13 2.13
Parmesan 4 pack 2 pack Php60/per pack 15.00 30.00
Garlic Salt 1 (35 gram) 1 tsp Php40/35 gram 1.14 1.14
Pine nut 500 grams 1 pack Php40/per kilo 1 1
Olive oil 1 kilo 4 cups Php 175/per kilo 21.87 87.48
Food Cost 28%
Mark Up 200% 287.32
Procedure of Pesto Pasta Grand (4pcs):
1. Get some water to boil.
2. Put some garlic into the garlic chopper. Next, parmesan. Pine nut. Mix all the
ingredients until they are crushed.
3. Put the basil in. Add the olive oil. Add some salt and pepper. Blend it all together.
Cheren, the sauce is done.

4. Watch the magic happen when you add a pinch of salt to boiling water. Add the
pasta. Be gentle when mixing it. Pour the water through the sieve.
5. Mixed the spaghetti with the pesto sauce. Put a small amount of water from the
earlier boiling water. Mix it.
6. Set it up. Add some cheese on top of the pasta. Put some basil on top.
7. Well done! Now you can eat it. Yay!
Table 58: Caffeinated Ideas’ Appetizer Mozarella (4pcs)

Recipe Name Mozarella Grand (4 pcs)
Large Eggs 2 Dozen 4 pcs Php 60/per 5 20.00
dozen
Bread 1 (227 1 1/2 cups Php 150/227 0.66 3.63
Crumbs gram) gram
Garlic Salt 1 (35 gram) 1 tsp Php 40/35 1.14 1.14
gram
All-Purpose 1 (800 1 1/3 cup Php 250/per 0.31 1.14
flour gram) gram
Cornstarch 1 Kilo 1 1/3 cup Php 130/per 16.25 59.58
kilo
Oil 1 Kilo 4 cups Php 175/per 21.87 87.48
kilo
Cheese 4 pack 2 pack Php 60/per 15.00 30.00
pack
Water - - - - -
Food Cost 28%
Mark Up 200% 100.73
Procedure of Mozarella Grand (4pcs):
1. Slice a block of whole milk mozzarella down through the center. Then cut those
halves into sticks a few inches tall and about 1/2″ thick.
2. Whisk an egg with salt and a touch of water, then dip each cheese stick into the
egg to coat. Then dip each piece into a bowl of Italian bread crumbs.
3. Breading a piece of cheese with dry bread crumbs. Freeze the mozzarella sticks
right on the tray for at least two hours. This is absolutely essential and this step
should not be skipped, otherwise the cheese will melt too quickly in the fryer,
before the shell has a chance to set.
4. Once the fat is 365F, deep fry the mozzarella sticks, lowering them gently but
quickly, one-by-one. Cook for about 2 minutes, until golden brown. You’re really
going for color here, more than anything. This golden color is perfect.
5. Let the mozzarella sticks drain on a paper towel briefly.

Table 59: Caffeinated Ideas’ Appetizer Cinnamon Rolling (4pcs)

Recipe Name Cinnamon Rolling Grand (4 pcs)
All-Purpose 1 (800 2 cup Php 250/per 0.31 1.14
flour gram) gram
Sugar 4 Kilo 2 cups Php 50/per kilo 2.21 4.42
Salt 1 (35 gram) 4 tsp Php 40/35 gram 1.14 4.56
galloon
Butter 2 (227 2 1/2 cups Php 260/227 1.15 12.08
gram) gram
Large Eggs 2 Dozen 6 pcs Php 60/per 5 30.00
dozen
Brown 2 Kilo 3 cups Php 55/per kilo 6.88 20.64
Sugar
Cinnamon 2 (30 gram) 6 tbsp Php 100/60 3.33 20.00
gram
Cream 2 (450 2 cups Php 260/450 1.8 3.6
Cheese gram) gram
Powdered 2 (250 2 ½ cups Php 100/250 2.5 26.25
Sugar gram) gram
Vanilla 1 (350 ml) 2 teaspoon Php 350/350 ml 1 2.00
Extract
Food Cost 28%
Mark Up 200% 63.09
Procedure of Cinnamon Rolling Grand (4pcs):
1. Stir the 4 cup all-purpose flour.
2. Put 1/4 cup sugar, put 2 1/2 teaspoon instant dry yeast, 1 teaspoon of salt,
and Mix together.
3. After mixing put 1/2 cup milk, 1/2 cup water, 1/4 cup melted butter, and 1 large
egg. Mix together for 12 minutes.
4. After mixing it for 12 mins, continue kneading by hand for about 10mins until
the dough becomes elastic.
5. After 12 mins, put in a bowl and cover it with a plastic.
6. After an hour roll it and put 1/2 cup of softened butter.
7. Sprinkle 1 cup brown sugar, 2 tablespoons of cinnamon, and brush one end
with water.
8. Gently roll it and divide it. Put it in a pan and rest them for 45 minutess. Bake
it for 35 minutes.
9. Put 1/2 cup cream cheese and 1 tablespoon butter, then mix it together. After
mixing it, put 1 1/2 cup powdered sugar. Mix it again, put 1/4 cup milk and 1/2
teaspoon vanilla and mix it again.
10. Pour the glaze over warm cinnamon rolls.

CHAPTER 5
FINANCIAL ASPECTS
The intended business of the proponents is briefly explained in this chapter. The
following discussion will provide the reader with an understanding of the product and/or
service descriptions, the business profile of the product and/or service, benefits of the
product/or service, and potential business problems. This comprises the organization's
vision, mission, and objectives, as well as its nature and kind. This paper will tackle all
related information about how we will make this proposed business successfully
happen. This chapter helps us to understand the overall Financial that will use for the
Business. It contains 3 parts which are the Total Project Cost, Source of Financing, and
the Income Statement for about 5 years. Every part will determine the step by step
process on how we will understand and analyze every situation. How long we will return
the investment and Loan. Chapter 5 examines if the proponents have developed the
proper financial strategies to ensure and create profitability, as well as fulfill Caffeinated
Ideas' Coffee Shop's operational payments and debt obligations.

Total Project Cost
There are 3 parts of the Project Cost and these are Pre-Operating Expenses,
Capital Expenditures, and Working Capital. This is the summary of over-all Project Cost
that will used in Caffeinated Ideas’.
Table 60: Caffeinated Ideas’ Total Project Cost

PRE-OPERATING EXPENSES
a. Business Plan Preparation and Organization Cost 70,000.00
b. Permit and License 7,050.00
77,050.00
CAPITAL EXPENDITURES
a. Machinery and Equipment 85,055.00
b. Furniture and Fixture 111,480.00
c. Area Renovation 30,000.00
226,525.00
WORKING CAPITAL
a. Rent 40,000.00
b. Cost of Raw Materials 13,450.00
c. Employees Benefits 20,000.00
d. Advertising 15,500.00
e. Utensils 21,600.00
f. Digital Equipment 43,000.00
g. Cleaning Equipment 6,975.00
e. Utilities 23,499.00
f. Contingency Fund 10,000.00
194,024.00
Total 497,599.00
Source of Financing
There 11 persons which are the 7 owners and 4 investors that will contribute for
the Capital for the Caffeinated Ideas’ Worth 500,000.00 pesos.
 Personal Savings/Bank Business Loan/Loan from Family and Friends
- 7 of each owner contribute 13%, 10%, 2 of 9%, and 3 of 8% of 500,000.00
Pesos.
 Investors
- 4 investors contribute 43,750.00 or 8.7% each of them of 500,000.00 Pesos.
Table 61: Caffeinated Ideas’ Owners and Investors Contribution

Name of Partners
Manager – Alizah Elayne S. Belo 65,000.00
Assistant Manager – Ralph Rene A. Balaga 50,000.00
Assistant Manager II – Princess Naillah U. Marahombsar 45,000.00
Supervisor – Almira Joy A. Canda 45,000.00
Supervisor II – Angelica R. Ogatis 40,000.00
Cashier – Jazmine Brycel S. 40,000.00
Cashier II – Franz Celine Destiny Siran 40,000.00
Investor 1 – Genesis Dela Cruz 43,750.00
Investor 2 – Glaiza D. Areopagita 43,750.00
Investor 3 – Kristina A. Managbanag 43,750.00
Investor 4 – Wakim C. Ilacad 43,750.00
Total 500,000.00
Income Statement (5 Years)
Table 62: Caffeinated Ideas’ Income Statement for 5 Years
Table 63: Caffeinated Ideas’ Projected Income Statement for 5 Years

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SAN JUAN DE DIOS EDUCATIONAL FOUNDATION, INC.

2772-2774 Roxas Boulevard, Pasay City 1300 Philippine

Belo, Alizah Elayne S.

I.2 Name of the Enterprise/Firm………………………………………………………….…8

I.3 Location: Coffee Shop……………………………………………………………….......9

I.4 Descriptive Definition of the Project…………………………………………………….9-10

I.5 Business Logo…………………………………………………………………………….10-11

I.6 Brief of the Business……………………………………………………………………..11

I.10 Nature or Kind of Industry………………………………………………..……………..13

I.11 Type of Organization…..………………………………………………..……………….13

Organizational and Management Study…………………………………………………….14

II.1 Basic Consideration………………..……………………………………………………14-15

II.2 Objective of the Study…………………………………………………………………..16

II.3 Forms of Business Ownership………………………………………………………....17

II.4 Organizational Structure………………………………………………………………..18

II.5 Officer of the Business and their Job Tasks……………………………………..…..19-20

D. Compensation and Benefits…………………………………………………………..26

II.7 Legal Requirements…………………………………………………………………..…26-28

II.8 Pre-Operating Period……………………………………………………………………28-31

C. Project Schedule of the Caffeinated Ideas’ Shop………………………………….31

II.9 Gantt Chart……………………………………………...……………………………….32

III.1 Coffee Shop: Caffeinated Ideas’ Tagline…………………………………………….33-34

III.2 Target Market……………………………………………………………………………34

III.3 Marketing Survey……………………………………………………………………….34-49

III.4 Marketing Demand and Supply Analysis………………….………….……………...50-51

III.5 SWOT Analysis………………………………………………………………………….51

B. Instagram Business Account……………………………..…………………………...55

G. Social Media Advertisement…………………………………………………………..64-73

III.9 Marketing Practices and Programs………..……………………………………..…....76

III.10 Marketing Plan………..……………………………………..…..................................77

Technical or Production Feasibility………………………………………………….….78

IV.2 Caffeinated Ideas Menu Process…………………………………………..…....79-137

IV.3 Plant Size and Production Schedule…………………………………………….138-139

IV.4 Machinery Equipment……………………………………………………………..139-157

IV.5 Coffee Shop Location……………………………………………………………..157

IV.6 Coffee Shop Layout……………………………………………………………….158-162

IV. 7 Raw Materials……………………………………………………………………..163-172

IV.9 Waste Disposal…………………………………………………………………….173

IV.10 Production Cost…………………………………………………………………..174-193

V.1 Total Project Cost………………………………………………………………..….195

V.2 Source of Financing…………………………………………………………………196

V.3 Income Statement (5 years)……………………………………………….……….197

Coffeehouses, whether alone or in small groups, generally function as hubs of

also taking into consideration specific distinctions in user requirements, such as

means it competes with other businesses in the neighborhood. In contrast to the

generally locals from the community.

The total coffee consumed in the

Philippines in 2020 was about 3.3 million

60 kg bags. This reflects a long-term

increase in coffee consumption over the

Symbol 1: Percentage Distribution of All Accommodation and Food Service Activities

The worldwide coronavirus epidemic is putting pressure on and compelling the

rigorous health requirements, such as physical separation, masking, and limiting

Name of the Enterprise/Firm

the green, it is vitality and renewal.

Symbol 2: Firm Logo

Location: Coffee Shop

Symbol 3: Business Location

meters. The diagram illustrates the planned firm's specific location.

Descriptive Definition of the Project

ailments such as “parkinson’s, Alezheimer, Type 2 diabetes, gallstone, cancer, asthma

the effectiveness of painkillers that will act as stimulant.

Symbol 4: Business Logo of Coffee: Caffeinated Ideas Shop