ABM-Applied

Economics
Quarter 2 – Module 7:
Analyzing Different Principles, Tools, and
Techniques in Creating a Business
ABM-Applied Economic
Alternative Delivery Mode
Quarter 2 – Module 7: Analyzing Different Principles, Tools, and Techniques in
Creating a Business
First Edition, 2020

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Published by the Department of Education

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Undersecretary: Diosdado M. San Antonio

Development Team of the Module

Author: Carryl B. Decon

Editor: Susan B. Pastera, Rona F. de la Torre
Reviewers: Antonietta D. Duca
Illustrator:
Layout Artist: Mara Jamaica B. Floreno
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 ABM-Applied
Economics
Quarter 2 – Module 7: Analyzing
Different Principles, Tools and
Techniques in Creating a
Business
Introductory Message
For the facilitator:

Welcome to the ABM-Applied Economics Grade 11 Alternative Delivery Mode

(ADM) Module on Analyzing Different Principles, Tools and Techniques in Creating
a Business

This module was collaboratively designed, developed and reviewed by educators

both from public and private institutions to assist you, the teacher or facilitator in
helping the learners meet the standards set by the K to 12 Curriculum while
overcoming their personal, social, and economic constraints in schooling.

This learning resource hopes to engage the learners into guided and independent
learning activities at their own pace and time. Furthermore, this also aims to help
learners acquire the needed 21st century skills while taking into consideration
their needs and circumstances.

In addition to the material in the main text, you will also see this box in the body of
the module:

Notes to the Teacher

This contains helpful tips or strategies
that will help you in guiding the learners.

As a facilitator you are expected to orient the learners on how to use this module.
You also need to keep track of the learners' progress while allowing them to
manage their own learning. Furthermore, you are expected to encourage and assist
the learners as they do the tasks included in the module.

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For the learner:

Welcome to the ABM 11 Alternative Delivery Mode (ADM) Module on Analyzing

Different Principles, Tools and Techniques in Creating a Business!

The hand is one of the most symbolized part of the human body. It is often used to
depict skill, action and purpose. Through our hands we may learn, create and
accomplish. Hence, the hand in this learning resource signifies that you as a
learner is capable and empowered to successfully achieve the relevant
competencies and skills at your own pace and time. Your academic success lies in
your own hands!

This module was designed to provide you with fun and meaningful opportunities
for guided and independent learning at your own pace and time. You will be
enabled to process the contents of the learning resource while being an active
learner.

This module has the following parts and corresponding icons:

This will give you an idea of the skills or

What I Need to Know competencies you are expected to learn in
the module.

This part includes an activity that aims to

What I Know check what you already know about the
lesson to take. If you get all the answers
correct (100%), you may decide to skip this
module.

This is a brief drill or review to help you link

What’s In the current lesson with the previous one.

In this portion, the new lesson will be

What’s New introduced to you in various ways such as a
story, a song, a poem, a problem opener, an
activity or a situation.

This section provides a brief discussion of

What is It the lesson. This aims to help you discover
and understand new concepts and skills.

This comprises activities for independent

What’s More practice to solidify your understanding and
skills of the topic. You may check the
answers to the exercises using the Answer
Key at the end of the module.

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 This includes questions or blank
What I Have Learned sentence/paragraph to be filled in to process
what you learned from the lesson.

This section provides an activity which will

What I Can Do help you transfer your new knowledge or
skill into real life situations or concerns.

This is a task which aims to evaluate your

Assessment level of mastery in achieving the learning
competency.

In this portion, another activity will be given

Additional Activities to you to enrich your knowledge or skill of
the lesson learned. This also tends retention
of learned concepts.

This contains answers to all activities in the

Answer Key module.

At the end of this module you will also find:

References This is a list of all sources used in

developing this module.

The following are some reminders in using this module:

1. Use the module with care. Do not put unnecessary mark/s on any part of
the module. Use a separate sheet of paper in answering the exercises.
2. Don’t forget to answer What I Know before moving on to the other activities
included in the module.
3. Read the instruction carefully before doing each task.
4. Observe honesty and integrity in doing the tasks and checking your
answers.
5. Finish the task at hand before proceeding to the next.
6. Return this module to your teacher/facilitator once you are through with it.
If you encounter any difficulty in answering the tasks in this module, do not
hesitate to consult your teacher or facilitator. Always bear in mind that you are
not alone.

We hope that through this material, you will experience meaningful learning
and gain deep understanding of the relevant competencies. You can do it!

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 What I Need to Know

This module was designed and written with you in mind. It is here to help you
master the nature of Applied Economics. The scope of this module permits it to be
used in many different learning situations. The language used recognizes the
diverse vocabulary level of students. The lessons are arranged to follow the
standard sequence of the course. But the order in which you read them can be
changed to correspond with the textbook you are now using.

The module is divided into two lessons, namely:

● Lesson 1 – Principles in Creating a Business
● Lesson 2 – Tools and Techniques in Creating a Business

After going through this module, you are expected to:

1. Identify the different principles in creating a business; and
2. Analyzed the different tools and techniques in creating a business.
 What I Know

What comes into your mind, when you hear the word “business”?
1.

2.

Rubrics:

BASIS DESCRIPTION POINTS

The explanation given was precise and
Clear And Precise 10
clear
There Are Some
There are information that are
Information That 7
unanswered
Left Unanswered
Tried to explain what he/she answered
Point For Effort 4
however it is not clear
No Points No explanation given 0
 Lesson
Principles of Creating a Business
1
You have learned issues affecting the Filipino entrepreneur in the past lesson. Now,
you will learn the principles of creating a business.

What’s In

Activity 1. Essay

Directions: Explain your answer comprehensively as you can.

1. What do you think is the economic issues affecting our Filipino entrepreneurs?
How can you help them knowing that you are a students. Write your answer on
your journal notebook.
2. What can you do now as a student help prepare yourself for a future economy.
Rubrics:

BASIS DESCRIPTION POINTS

The explanation given was precise and
Clear And Precise 10
clear
There Are Some
There are information that are
Information That 7
unanswered
Left Unanswered
Tried to explain what he/she answered
Point For Effort 4
however it is not clear
No Points No explanation given 0
 Notes to the Teacher
In this module you will facilitate ADM learners to go through a
series of learning activities in order to complete the learning
outcomes of the module, but this is a kind of flexible learning
which allows the learners to learn by considering their
convenience for time and or location. Hence, learning resource
is aligned to the curriculum, it is designed to meet the needs
and circumstances of learners.

What’s New

Activity 2. Four Pics One Word.

Directions: Name the picture. Write your answer on your journal.

1. 6 letters

__________________________

2. 6 letters

__________________________

3. 6 letters

_________________________
 What is It

In order to be successful in whatever venture you want to happen in your life. We

are guided by the so called principles. In this topic Principles in Creating Business,
www.inc.com presented 10 guiding principles to build successful business in the
world. As an ABM student it is vital for us to learn this guiding principles, if you
want to learned more about this topic you can make used of your www.google.com
to enhance your knowledge in creating business be it your own or as an employee.

10 Principles in Creating a Business

1. Scalability – businesses which has a potential to grow. For some instances
people are growing their business by aligning their strategy/efforts on the present
situation. (example the Covid-19 pandemic)
2. Big ideas – greater opportunities, in creating your business big ideas plays a
vital role, adopting to abrupt changes, planning and aligning people to fit in the
business. Every business begins with an idea. Business ideas come from many
sources. Hobbies, interests, and business experiences often give people ideas for
new business.
The success of one’s business is through collaboration of ideas.
3. Systems – recognizing small and big parts contributes success and failures to
the business, everybody should fit in from the owner to its employee, resources and
equipment. In making plan/decision one should be align to the other.
4. Sustainability – a business must be powerful able to harness all economic
conditions, in all market settings, providing positive and meaningful quality results
to its customers. Such differentiated result is the key to survive.
5. Growth – all business need to be growing especially in the internal aspect of
business. When you are a beginner in a business it is like a school wherein your
employees are students that need your guidance, with your intention and
determination that the business will grow.
6. Vision – What do you want your business to be in the future, your very purpose
in creating a business, vision plays a vital role as it is your guide in planning.
Creating your own vision statement, aligning it in abrupt changes, like what is
happening right now in our economy.
7. Purpose – a business is the results of a big dream in mind of the person who
dream for it.
8. Autonomy- A business if not part of the owner’s life, but in fact, its own entity.
A business possesses a life of its own. Many start-up business owners are quite
independent. Their businesses were started because they do not want to take
direction from other people. A business is difficult to start, however, without the
help of others. Even the smallest businesses need a few full or part-time employees.
The employees must be selected carefully for their ability to work as a team.
Choosing the “team” becomes one of the most important initial business decisions.
9. Profitability – a business help economic entity, managing economic reality,
creating an economic certainty for the communities in which it thrives.
10. Standards - a business creates standard against all businesses measured as
either successful or not. In order a business will go beyond, aim high beyond the
existing standard.
Knowing the 10 principles presented, you can now apply this principles in
creating your own business. Remember each business needs guided principles in
order to be successful.
 What’s More

Activity 3. Guess me right!

Considering yourself as an online seller which is the trend in today’s
pandemic affecting big and small business. How will you stand-up from among
online seller competitors? Identify the best principles you learn or you can make
your own principles that most suited to you as an online seller.

Directions: Identify what’s principles mentioned above best describe the

statement. Choose the word from the box.

Profitability Autonomy Vision Sustainability Purpose

System Standards Growth Scalability Big ideas

___________1. Use capital and cash flow wisely.

___________2. Understand organizational structure and design

___________3. Build a great staff.

___________4. Have a quality and unique products among competitors

___________5. Business owners guide in planning every aspect of the business.

___________6. Promote your product and services. Remember your business needs
your guidance.

___________7. Respect your customers. They play a vital role in the business.

___________8. Business should fit congruently to then needs of the community.

Aligning it is important.

___________9. Know your industry and competitors. Businesses is not created by

accident it is a dream of a person who wants it.

___________10. Make your hobbies a business.

 What I Have Learned

Activity 4: Essay

The effect in the education system of Covid-19 pandemic is hard, forcing learning
institutions to completely suspend the conduct of physical classes. If you are the
owner of not establish tertiary learning institution. What do you think is the
challenge? How will you rise up from the challenge?

Directions: From among the 10 principles given choose at least 5 that you think
the best principles that you think solve the challenge.

What I Can Do

Activity 5: Teach Me
Directions: Give the functions of the given principles in creating a business.
Principles Functions

1. System

2. Scalability

3. Profitability

4. Vision

5. Purpose

Assessment

Fill in the blank. Read the sentence carefully. Write your answer on your journal
notebook.
1. It makes your business unique to the others existing businesses. You aim high
from the existing __________.
2. It is your guide when you plan your business. __________
3. It helps economic entity and sometime it measures the success of the business.
___________________
4. It is always the aim of many business may it internal or external. ____________
_________5. What principles of creating a business make you thrive in this
pandemic that could help our nation economy as well as the stability of the
employees.

Additional Activities

The effect in the education system of Covid-19 pandemic is hard, forcing

learning institutions to completely suspend the conduct of physical classes. If you
are the owner of not establish tertiary learning institution. What do you think is the
challenge? How will you rise up from the challenge? Make your own vision to face
the challenge.

Rubrics

BASIS DESCRIPTION POINTS

The explanation given was precise and
Clear And Precise 10
clear
There Are Some
Information That There are some missing information. 7
Left Unanswered
Tried to explain what he/she answered
Point For Effort 4
however it is not clear
No Points No explanation given 0
References

Intro to Business 4th Edition England, Dlabay, Burrow and Ristau

www.google.com
www.shutterstock.com
https://www.inc.com
 Answer Key

What’s More Assessment What’s New

1. Profitability 1. Standards 1. Vision
2. System 2. Vision 2. Profit
3. Autonomy 3. Profitability 3. Growth
4. Standards 4. Growth
5. Vision 5. Sustainability
6. Growth
7. Sustainability
8. Scalability
9. Purpose
 For inquiries or feedback, please write or call:

Department of Education - Bureau of Learning Resources (DepEd-BLR)

Ground Floor, Bonifacio Bldg., DepEd Complex

Meralco Avenue, Pasig City, Philippines 1600

Telefax: (632) 8634-1072; 8634-1054; 8631-4985

Email Address: blr.lrqad@deped.gov.ph *

blr.lrpd@deped.gov.ph

What I Know

Key Terms Which terminology is being referred to by each description?

SWOT 1. It is a relationship between the quantity of a commodity
that producers wish to sell at various prices and the quantity
bspusiness lan
that consumers wish to buy.
VMOST
2. It is a framework and evaluation technique for strategic
supply and planning in an organization
demand
3. It is a strategic planning technique used to help a person
vision or organization to identity strength, weaknesses,
opportunities and treats.
political factor
4. It is a quantitative measure of the rate at which the
inflation average price level of a basket of selected goods and services
in an economy increases over some period of time.
5. It is a written document that describes in detail how a
business-usually a new one – is going to achieve its goals.
6. It is an aspirational description of what an organization
would like to achieve or accomplish in the mid-term or long-
term future.
7. It is an activity related to government policy and its
administrative practices that can have an effect on
something.
 Lesson
Principles of Creating a Business
1
In lesson 1. You have learned about principles in creating a business. This
time you will learn the tools and techniques in creating a business. How important
this tools and techniques when planning to have your own business. Many
successful businesses big or small had established a powerful business plan in
order to succeed. In this lesson you will learn some tools and techniques and you
can also enhance your knowledge and skills in developing a suitable tool that you
think well help you, especially in your locality.

What’s In

Fill in the blank with the correct answer.

1. _______ comes from many sources, like hobbies, interest and experiences of a
person.
2. _______ It is your guide when you plan in creating a business.

3. ______ it is the results of a big dream in mind of the person who dream for it.

4. Aligning your business to the needs of the community where it is located is

called ____________.

5. Aiming high and going beyond with an existing business is called

___________.
 What’s New

Activity 1. Weigh My Strength

Visualize the picture, whom do you think has the strength to carry a sack of
rice? What do you think is the strength and weakness of the person in the first
picture? By simply looking at the person in the second picture, what do you think
are her strengths, weaknesses, and opportunities? Write and explain your answer
on your journal notebook.
Rubrics:

BASIS DESCRIPTION POINTS

Clarity and The explanation given is complete, clear,
10
Conciseness. and concise.
There are information that are left
Completeness 7
unexplained.
Tried to explain what he/she answered
Point For Effort 4
however it is not clear
No Points No explanation given 0

What is It

There are a lot of definitions, suggestion on tools and techniques to applied

in creating a business be it small or big. There are numerous options available
online. Your challenge is selecting the best tools and techniques given the business
problem and opportunity. In this lesson the tools and techniques and their
examples shall help you broaden your knowledge on how to create a business.
Common Tools and Techniques include:
1. SWOT Analysis– The standard analysis tool, defined as Strengths, Weaknesses,
Opportunities, and Threats.
Strength – are internal, positive attributes of your company. These are things that
are within your control.
 * What business processes are successful?
* What assets do you have in your team, such as knowledge, education,
network, skills, and reputation?
* What physical assets do you have, such as customers, equipment,
technology, cash, and patents?
* What competitive advantages do you have over you competitors?

Weaknesses – are negative factors that detract you from your strengths. These are
things that you might need to improve on to be competitive.
* Are there things that your business needs to be competitive?
* What business processes need improvement?
* Are there tangible assets that your company needs, such as money or
equipment?
* Are there gaps on your team?
* Is your location ideal for your success?

Opportunities – are external factors in your business environment that are likely
to contribute to your success.
* Is your market growing and are there trends that will encourage people to buy
more of what you selling?
* Are there upcoming events that your company may be able to take
advantage of to grow the business?
* Are there upcoming changes to regulations that might impact your
company positively?
* If your business is up and running do customers think highly of you?

Threats – are external factors that you have no control over. You may want to
consider putting in place contingency plans for dealing them if they occur.
* Do you have potential competitors who may enter your market?
* Will suppliers always be able to supply the raw materials you need at the
prices you need?
* Could future developments in technology change how you do business?
* Is consumer behaviour changing in a way that could negatively impact
your business?
* Are there market trends that could become a threat?
To help you understand better what a SWOT Analysis look like, an example is given
to you.

Sample SWOT Analysis for Online Food Delivery Services which is in demand
right now because of the Covid-19 pandemic.
Strengths
* Experienced staff & efficient delivery system. If you offer good quality food
plus efficient delivery service, then people would prefer your product especially
during this pandemic time where mobility restrictions are being observed.
* Well-recognized food products. People would immediately recognize your
products because they’re familiar with the taste and prices so they won’t likely
explore other options, rather they would place their order to you.
* Fresh food. People are attracted to fresh cooked foods especially those who have
tried other online food delivery services before. When you deliver the same service
that you advertise, then it would give a lot of referrals.
* Modified Menu. A customized menu is a competitive edge. Customers are certain
of the identity of product even a lot are being sold in the market. The items on the
menu are varied so customers have plenty of options to choose from.
Weaknesses
* Limited capital. Starting an online food delivery business is cheaper than
building a real restaurant or hotel. But it doesn’t mean that you don’t spend
capital. You need capital for the advertisement, billboards, online adds. Referral
and word of mouth marketing are good, but it won’t give you a bigger sales. You
would need free taste, to introduce your food products and the bigger audience in
the social media platform.
Costly ingredients. Food ingredients are becoming costly because of the
pandemic. Sometimes some of the needed ingredients are unavailable in the
market.
Employees work part-time. Food delivery services is a kind of job that people
usually don’t do for long due to longer hours, tough routine, low salary/income,
and risk of being exposed to all kinds of weather.
Lack of trust among the public. Since it is food delivery services, people tend to
be meticulous in how food is prepared food especially for neophytes in the
business. People will prioritize the stores they know, rather than the new ones.

Opportunities
Food trucks and wagons. When you introduce your products using food trucks
and meet people in person, then you would be able to minimize their trust issues.
People know what kind of person you are, and see how you manage your kitchen.
Alliances with others (bars, clubs). Bars and clubs offer only drinks so one can
make alliance with them to add an extra food service. Then you would turn them
into dinners. Extra service would make them attract new customers, and it would
help you increase your sales.
Expansion in other cities and municipalities. Since you have established a good
image of your business in one city, you now have good reviews and capital. You
may venture into an expansion using the satisfied customer’s reviews in your
marketing campaign.
Improved customer service. Good hygiene practices in food preparation is a
quality that people look for. When you satisfy them with the services that you
advertise, then it would help to create goodwill. It would make people choose your
food delivery services among competitors in the long term.
Covid -19. The pandemic has a negative impact on gatherings in hotel and
restaurants industry. But it has presented an opportunity for online food delivery
services to continue, grow, and expand. Since people can’t go out in public places,
and gatherings are limited, the option for them is to order food online and have it
delivered to their homes.
Threats
Cheaper prices of competitors. If your competitor has a supplier of cheap
ingredients and offers the same products as yours at a lower price, then it would be
a threat to your business, unless you’re offering unique products and services that
they don’t have. Otherwise, the cheap prices of your competitor would help them
attract most of the price conscious market share. Either you should find a cheaper
supplier of your food products or differentiate your products from them.
Restriction of the food truck. Since there is a pandemic, some will not allow food
trucks to openly sell food items. Then it would be difficulty for you to connect with
targeted customer. Trust is a big issue.
Contaminated food. Food preparation is somewhat risky. If not carefully prepared,
it can cause damage to people’s health, then it will create negative marketing for
your business. Even if it happens only once; people would not order from you
anymore, it wouldn’t matter how established your food products and delivery
services is.
Economic downturn. The impact of the Covid-19 pandemic affect economies
across the globe, unemployment rate is higher than ever. It means people have less
budget to buy even affordable food.
Competition. Many are currently unemployed and have already consumed their
savings. The online takeout and food delivery service market is being compromised
by so many competitors. In such competitive environment, it has become difficult
for online businesses to vary their products and offer low prices.
PESTLE Analysis stands for
P – Political
E – Economics
S – Social
T – Technological
L – Legal
E – Environmental

P
-Government
E
-Economic
S
-Population
T
-Technology
E
-Weather
L
-Discrimination
policy growth growth rate incentives -Climate laws
- Political -Exchange rates -Age -Level of -Environmental -Antitrust laws
stability -Interest rates distribution innovation policies -Employment
-Corruption -Inflation rates -Career -Automation -Climate laws
-Foreign -Disposable attitudes -R&D activity change -Consumer
trade policy income -Safety -Technological -Pressures from protection laws
-Tax policy -Unemployment emphasis awareness NGO’s -Copyright and
-Labour law rates -Health patent laws
-Trade consciousness -Health and
restrictions -Lifestyle safety laws
attitudes
-Cultural
barriers
 In formulating this analysis there are certain questions that need to be
asked while conducting this analysis, which give them an idea of what things to
keep in mind.
* What is the political situation of the country and how it affect the industry?
* What are the existing economic factors?
* How much importance does culture has in the market and what are its
determinants?
* What technological innovations are likely to pop up and affect the market
structure?
* Are there any current legislations that regulate the industry or can there be
any change in the legislations for the industry?
* What are the environmental concerns for the industry?
All aspects of these techniques are crucial for any business that might be in.
PESTLE Analysis are more comprehensive than SWOT Analysis.

Political Factors – determine the extent to which a government may influence the
economy or a certain industry. For example, ABS-CBN, government may impose a
new tax or duty due to which entire revenue generating structures of organization
might change.

It includes tax policies, fiscal policy, trade tariffs etc. that a government may
levy around the fiscal year and it may affect the business environment (economic
environment) to a great extent.

Economic Factors – these are determinants of an economy’s performance that

directly impacts a company and have resonating long term effects. For Covid-19
pandemic it has an impact on our economy globally. Another one is the inflation
rate of any economy would affect the way company’s price their products and
services. Adding to that it would affect the purchasing power of a consumer and
change demand/supply models for that economy.
It includes inflation rate, interest rates, foreign exchange rates.

Social Factors - these factors filter the social environment of the market, and
gauge determinants like cultural trends, demographics, population analytics etc.
An example for this can be buying trends of people during the pandemic in terms of
food delivery services.

Technological Factors - these factors pertain to innovations in technology that

may affect the operations of the industry and the market favourably and
unfavourably. This refers to automation, research and development and the
amount of technological awareness that a market possesses. Good example is
Tracking Apps for Covid-19, like what other countries are doing to solve the
pandemic, like Thailand.

Legal factors - these factors have both external and internal sides. There are
certain laws that affect the business environment in a certain policies that
companies maintain for themselves. Legal Analysis takes into account both of these
angles and then charts out the strategies in light of these legislations. Example,
consumer laws, safety standards, labor laws etc.

Environmental factors – include all those that influence or are determined by the
surrounding environment. This aspect of the PESTLE is crucial for certain
industries particularly for example tourism, farming, agriculture etc. Factors of a
business environmental analysis include but are not limited to climate, weather,
geographical location, global change in climate environmental offsets etc.

VMOST Analysis

The VMOST Analysis, also known as the MOST Analysis, is a framework

and evaluation technique for strategic planning in an organization. The analysis
ensures stakeholders in an organisation gain reliable insight into the desired
changes in their organization.

For example, the analysis may increase the effectiveness of investments in a

company by stimulating how value is added to help a company move forward in the
right direction. The main benefit of this structured method is that it enables team
members to set goals at every level of the organisation. As the analysis works top
down, it ensures that the focus remains on the most important goals.

VMOST Analysis Model

1. Vision

The set of ideas that describes what the future should look like is called a vision.
As it concerns the future, vision statements often use terms like ‘will’ or ‘shall’ and
will often contain visual descriptions such as a location where the plans should be
implemented. In addition, the vision also often contains an idea on how and which
products should be offered. A good vision has a long-term character, though due to
the high level of dynamics in organizational life, these might need to be changed
along the way.

2. Mission

Once the vision has been created, mission statements are concise actions of
changes to help the company accomplish its vision. Missions are action-oriented
and contain specific, feasible plans, often at a high level. Depending on the vision,
one or more mission statements might be needed to help the company get to where
it wants to be, and these may take weeks, months and sometimes even years.
Similar to a mission in military context, mission statements often require multiple
people to achieve the goal in question. The same applies in the corporate world.
Therefore, it is often a complicated task, in which planning, and resource
management are combined at the very least, to form missions and incorporate
them in the vision.

3. Objectives

After the missions have been established, goals are linked to them, in order to help
the user measure their success rate. Goals are checkpoints that let the user know
whether an individual mission statement has been completed or not. The SMART
acronym is a convenient tool to formulate realistic goals. If a goal has been defined
in a SMART way, this means that it is specific, measurable, achievable, relevant
and time bound.

4. Strategy

To achieve one’s goals, a strategy must be linked to a least one mission statement
goal. A consequence of this is that a strategy often results in being a complicated
and comprehensive idea about how a company should be managed. Often a
strategy supersedes a theme, for example the focus on new innovations or the
improvement of user-friendliness of devices or apps.

5. Tactics

Tactics are actions that need to be completed in order to fulfill the strategy. Every
strategy contains a number of tactics that can be carried out by various business
units. The easiest way to think about tactics is the use of the ‘Verb-Noun’ format.
For example: design CRM, expand website or recruit employees. Tactics encompass
multiple units and therefore are often part of multiple groups such as product,
human resources, processes, technology or marketing.
You can navigate your google search for additional tools and techniques that you
want to learn.

What’s More

Activity 2. Find my Fair!

Directions: Match Column A with Column B. Write the answer on the space
provided before each number.

COLUMN A COLUMN B
_________1. The things that are within your a. opportunities
control

_________2. Negative factors that detract b. weaknesses

from your strengths
_________3. External factors that contribute c. Strengths
to your success

_________4. No control over d. treats

_________5. Affect the purchasing power of a e. economy

consumer and change demand/supply f. political

What I Have Learned

Activity 3. Think of Me!

Using PESTLE analysis list down the things do you think ABS-CBN violates. Why
government sanction them by not giving a new franchise?

What I Can Do

Activity 4: Improve Myself!

Create your Personal SWOT Analysis to Assess and improve yourself.
 Assessment

Task: Match the items in Column 1 to items in Column 2. Write the letter of
the correct answer.

Column 1 Column 2
_____1. environment factor a. influence or are determined by
the surrounding environment.
_____2. political factors

_____3. treat b. are external factors that you have no

control over.

_____4. mission statement c. determine the extend to which a

government may influence the economy or
a certain industry

_____5. opportunities d. are negative factors that detract from

your strengths.

_____6. weaknesses e. are external factors in your business

environment that are likely to contribute to
your success.

_____7. technological factor f. concise actions of changes to help the

company accomplish its vision.
______8. economic factor g. these factors pertain to innovations in
technology that may affect the operations
of the industry and the market favorably
and unfavorably.

______9. social factor h. these factors filter the social

environment of the market, and gauge
determinants like cultural trends,
demographics, population analytics etc.

i. determinants of an economy’s
performance that directly impacts a
company and have resonating long term
effects.

_____10. SWOT j. is a strategic planning technique used to

help a person or organization to identity
strength, weaknesses, opportunities and
treats.

Additional Activities

Watch on YouTube topic about VMOST analysis. Answer the following questions.
1. What is VMST Analysis, why business uses this analysis?
___________________________________________________________________________
___________________________________________________________________________
___________________________________________________________________________
___________________________________________________________________________

2. What is the difference between VMOST and PESTLE analysis?

_____________________________________________________________________
_____________________________________________________________________
_____________________________________________________________________
_____________________________________________________________________

Rubrics

BASIS DESCRIPTION POINTS

The explanation given was precise and
Clear And Precise 10
clear
There Are Some
There are information that are
Information That 7
unanswered
Left Unanswered
Point For Effort Tried to explain what he/she answered 4
 however it is not clear
No Points No explanation given 0

References
Intro to Business 4th Edition England, Dlabay, Burrow and Ristau
http://www.liveplan.com
http://www.groupmap.com
http://www.toolshero.com
http://www.free-management-ebooks.com
http://www.articles.bplans.com
http://www.marketingtutor.net
 Answer Key

What I know What’s In What’s More Assessment

1. c 1. a
1. Supply and Demand 1. Big ideas 2. b 2. c
2. VMOST 2. Business plan 3. a 3. b
3. SWOT 3. Purpose 4. d 4. f
4. Inflation 4. Sustainability 5. e 5. e
5. Business Plan 5. Standard 6. d
6. Vision 7. g
7. Political factor 8. i
9. h