Se

–4–

Section B
Q3 Q4 Q5
Level descriptors
(e) (e) (e)
Marks 0–7
• No knowledge or understanding of relevant issues, concepts
0 and theories.
• No use of appropriate terminology.
• Little knowledge and understanding of relevant issues,
concepts and theories.
• Little use of appropriate terminology.
1–2
• No evidence of judgments and/or conclusions.
• No reference is made to the information in the stimulus
material.
• A description with some knowledge and/or understanding of
relevant issues and concepts.
• Some use of appropriate terminology.
3–4 • No evidence of judgments and/or conclusions.
• Some reference is made to the information in the stimulus
material, not just to the name of the organization.
• The response is mainly theoretical.
• A response with relevant knowledge and understanding of
relevant issues, concepts and theories.
• A response that uses relevant and appropriate terminology.
• Evidence of judgments and/or conclusions that are little more
5–6 than unsubstantiated statements that has balanced analysis and
demonstrates understanding.
• Explicit references to the information in the stimulus material
are made at places in the response.
• A response with accurate, specific well-detailed knowledge and
understanding of relevant issues, concepts and theories.
• A response that uses appropriate terminology competently
throughout the response.
7 • A response that includes judgments and/or conclusions that is
well supported and underpinned by a balanced analysis.
• Explicit references to the information in the stimulus material
are made throughout the response.
(e) Evaluate the impact on South Africa of the American company opening a
factory in Johannesburg. [7 marks]

The arrival of the American pottery company in South Africa could have a
significant impact on the host country. Some implications of the arrival will not be
welcomed:
• small companies, like KP, will face new competitive pressures and could
possibly be put out of business
• the hand-made craft tradition in pottery could die (at least be weakened) and be
lost and replaced with mass production
• profits will be directed out of the country
• small, African owned businesses such as KP could be weakened or altogether
cease to exist
• assuming the success of the American company, there will be “an
Americanization” of South African culture, at least in the area of pottery.

On the other hand, the presence of the American company will also have some
positive implications:
• the presence of the new and modern American facility will put pressure on
South African pottery businesses to modernize, which in the long run could
make them more competitive and, thus, viable for a longer period of time
• the greater uniformity of the product (via mass production) and the reduction in
per unit cost may appeal to many South African consumers – they could feel
positive out of purchasing these types of goods
• the decision by the American business to locate in South Africa, rather than in
some other country in southern Africa, means that South Africa will get the
benefit of 150 new, well-paying positions
• the construction of the new manufacturing facility in South Africa represents a
major capital investment in the country.

Marks should be allocated according to the markbands on page 4.