1. What distinguishes Hello Kitty from other characters and dolls in its early years?

Hello Kitty initially targeted exclusively pre-adolescent youngsters. To differentiate itself from
other cartoon characters, it subsequently splits its target audience into three categories: ladies,
teens, and children. Furthermore, Hello Kitty was marketed as a nostalgia brand aimed at adults
who did not have the opportunity to appreciate Hello Kitty items as children. Another reason for
Hello Kitty's success was her capacity to adapt to changing times. Instead than depending on
traditional design, the brand prefers to adapt to the demands of society and customers in
general. Furthermore, the kitty appears in many forms, but the bows stay the same and
consistent on every Hello Kitty edition. Kitty was quickly becoming a favorite among youngsters
and teens. Children used to tell them their happy and sad stories. The corporation discovered
that kitten provides excellent value to its clients. As a result, the corporation developed the
Hello Kitty Land theme park in Tokyo. Hello Kitty is an iconic figure distinguished from other
popular characters by its sweetness, simplicity, and purity. It's not like other characters that can
move around and converse.

2. What are some things Sanrio does well to reach consumers in different markets?

Hello Kitty, a mouthless feline animation mascot, was established in 1974 by Sanrio, a design
business offering character items with the tagline "Small Gift, Big Smile." The first Hello Kitty
products were released a year later. It was a little, transparent vinyl coin purse with the feline
character's head embossed with the word "Hello." Hello Kitty was Sanrio's effort to capitalize on
the budding but formidable Japanese female consumer market that was emerging as a force to
be reckoned with in the mid-1970s. Japanese females were establishing their own lingo and
handwriting at the time. There was a focus on fanshii guzzu, or fancy things, which translates as
frilly or tiny products.

3. What can be done to maintain Hello Kitty’s distinctiveness and consumer attitude in the
coming years?

In the world of technology, children, teens, and youths are increasingly enticed by games,
electronic devices, and the internet. Various things may be done to keep Hello Kitty's
uniqueness and customer attitudes in the approaching years. They prefer the visual and auditory
appeal of cartoon characters to the purity and simplicity of the cat without a mouth. First, the
corporation should create a Hello Kitty channel. The channel should comprise cartoon
characters based on their distinct personalities. Second, the corporation may create a Hello
Kitty-themed school for children. Finally, there should be songs and a theme song in the Hello
Kitty persona.

4. What do you think is the decision-making process when deciding whether to fly on a regular
full-service airline versus EVA Air’s Hello Kitty plane?
 The decision-making process would be as follows: Identification of decision, the first stage in
making a decision between two airlines is to identify the problem and the desired solution. At
the first phase, there should be as many possibilities as possible that occur to mind. As a result,
before selecting an airline, it is vital to establish a goal. The second stage is to gather information
from both types of airlines. After deciding which airline to go with, it is essential to acquire
information on the services provided by each airline. The information covers fare rates, meal
options, and other conveniences. The third stage is to compare and contrast the choices. After
gathering all of the information regarding both airlines' features and services, the following step
is to compare the features of both airlines. Both possibilities may be equally appealing to an
individual, but choosing the better alternative requires much research and analysis. Finally, after
a comprehensive examination of the characteristics and services provided by both airlines, the
following step is to select the best alternative. After examining all considerations such as
facilities, fare, and comfort, one would select the greatest choice and make a selection.

5. How would launching into the Hello Kitty men’s line affect the perception of Hello Kitty?
Discuss the pros and cons of this strategy.

Hello Kitty is an instantly identifiable and well-known Japanese character. Its fan base was
mostly female, but men's T-shirt designs were necessary owing to cooperation with Pen, a men's
lifestyle magazine. Hello Kitty is a character with several aspects that stimulate the right brain in
order to naturally stimulate feelings of sweetness.

These are the pros:

 Because products have a wide worldwide appeal, numerous new markets are
conceivable
 Licensing intellectual property to third-party manufacturers generates money that is not
created by Sanrio's resources
 More theme parks have the potential to expand into the service region restaurants, and
so on
 Because the product has a broad worldwide appeal, numerous new markets may
emerge
 Adults and children are the current target client demographics

These are the cons:

 Products are easily copied
 Competitors are thought to be more inventive
 Japan's relationship with China is fragile, which may have an impact on manufacturing
and Sanrio's future entry into the massive Chinese market