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HXL watch

Results period 5
Saturday, November 12, 2022
Results period 5 of HXL watch (redd)

Income statement

5 4

Net turnover $522,228 $593,286

Cost of sales $264,265 $339,018

Gross sales margin $257,963 $254,268

Sales costs $105,500 $75,000

General administration costs $58,402 $45,474

Sum of costs $163,902 $120,474

Operating profit $94,061 $133,794

Other company revenues $0 $0

Other company costs $0 $0

Interest revenue $0 $0

Interest costs $140,534 $51,247

Net financing costs / income ($140,534) ($51,247)

Operational earnings before taxes ($46,472) $82,547

Taxes over operational earnings $0 $0

Operational earnings ($46,472) $82,547

Exceptional losses and profits $0 $0

Taxes over exceptional result $0 $0

Exceptional result after taxes $0 $0

Net profit ($46,472) $82,547

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Results period 5 of HXL watch (redd)

Cash flow statement

5 4

Cash flow from operational

activities

Accounts receivable $445,055 $568,742

Interest received $0 $0

Other income $0 $0

$445,055 $568,742

Cost for warehousing $24,774 $12,474

Accounts payable $1,152,000 $576,000

Remuneration $65,400 $57,500

Interest paid $140,534 $51,247

Quality costs $0 $0

Marketing costs $46,500 $24,000

Other costs $12,000 $12,000

Research and development costs $10,750 $10,750

$1,451,958 $743,971

($1,006,902) ($175,230)

Cashflow from financing activities

Change in short-term debt $1,006,902 $225,230

Change in long-term debt $0 ($50,000)

Change in investments $0 $0

$1,006,902 $175,230

Cash flow from investment

activities

Investment in property $0 $0

Investment in equipment $0 $0

Investment in plants $0 $0

$0 $0

Change in cash $0 $0

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Results period 5 of HXL watch (redd)

An explanation on a couple of items on the balance sheet and income statement follows

5 4

Depreciation on property $2,500 $2,500

Depreciation on equipment $0 $0

Depreciation on plant $0 $0

Depreciation on distribution $0 $1,250

channels

Depreciation $2,500 $3,750

Remuneration for salesstaff $48,337 $41,670

Social security and national $9,663 $8,330

insurance contributions salesstaff

Other sales costs $0 $0

Depreciation costs on sales $1,000 $1,000

department

Marketing costs $28,000 $24,000

Market research $18,500 $0

Sales costs $105,500 $75,000

Remuneration for general $6,167 $6,251

departments

Social security and national $1,233 $1,250

insurance contributions general

departments

Other general costs $12,000 $12,000

Depreciation on general $1,500 $2,750

departments

Bad debts and provisions $1,978 $0

Product research and $10,750 $10,750

development

Production volume variance $0 $0

Quality costs $0 $0

Cost for warehousing $24,774 $12,474

General administration costs $58,402 $45,474

Cost of products $1,152,000 $576,000

Cost of sales $264,265 $339,018

Change in inventory ready for sale $887,735 $236,982

Loan overview

Amount Interest Original payback period

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Results period 5 of HXL watch (redd)

$150,000.00 5.00 % 6

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Results period 5 of HXL watch (redd)

Sales & Inventory


Sales results period 5
Below you will see the sales results of this period. The amount supplied is the amount of ordered products in the
previous period plus the number of unsold products from the previous periods. The products ordered in the current
round cannot be sold in the same round. They will be delivered in the next round and can thus only be supplied for
sale at such time.

Demand Supply Sales Unsold inventory


Smart watches 337 1,455 337 1,118
Luxury watches 405 1,707 405 1,302
Modern watches 502 1,435 502 933
Sports watches 606 1,640 606 1,034
1,850 6,237 1,850 4,387
Current inventory ( including purchases period 5)
Products ordered in the previous period are added to your inventory. Below you will see your current inventory which
should be sold in this round using your current decision possibilities.
Be aware: The warehousing costs of the stock are $2 per product for period 5.
Smart watches

Year Amount Cost of sales Supplier


3 118 $154.00 Schneider GmbH
4 1,000 $154.00 Schneider GmbH
5 2,000 $154.00 Schneider GmbH
Luxury watches

Year Amount Cost of sales Supplier


3 302 $149.00 Henderson Ltd.
4 1,000 $149.00 Henderson Ltd.
5 2,000 $149.00 Henderson Ltd.
Sports watches

Year Amount Cost of sales Supplier


3 34 $144.00 Henderson Ltd.
4 1,000 $144.00 Henderson Ltd.
5 2,000 $144.00 Henderson Ltd.
Modern watches

Year Amount Cost of sales Supplier


4 933 $129.00 Kansas Inc.
5 2,000 $129.00 Kansas Inc.

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Results period 5 of HXL watch (redd)

Results market research


Market analysis (BCG-matrix)

Marketing budget competitor

Company name Total budget (all products)


Magnificence $21,000.00
SOEUR $16,000.00
WATCH $20,000.00
HXL watch $28,000.00
B.L.E $22,500.00
The Swiss $20,400.00
Quality experience

Experienced Expected Product


Smart watches 9.05 9.38 8.62
Luxury watches 8.31 8.04 7.85
Modern watches 7.90 8.44 6.03
Sports watches 8.35 9.44 7.43
Market size

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Results period 5 of HXL watch (redd)

Period Market size


6 10,792
7 11,261
Segment size

Period 6 Period 7
Smart watches 2,026 1,880
Luxury watches 2,990 3,421
Modern watches 3,343 3,533
Sports watches 2,433 2,427
Staff satisfaction

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Results period 5 of HXL watch (redd)

Balanced Scorecard
The Balanced Scorecard (BSC) is a strategy performance management tool used to keep track of the execution of
activities. <br>
The critical characteristics that define a Balanced Scorecard are:<br>
•its focus on the strategic agenda; <br>
•the selection of a small number of Key Performance Indicators (KPIs); <br>
•a mix of financial and non-financial (such as Customer, Internal, Learn and Growth) KPIs.<br>
<br>
All these KPIs added together determine your stock value on the Stock Echange!

Financial

Profit
Profit growth
Return on equity
Turnover
Customer

Market share
Image
Internal

Sold inventory
Loyalty staff
Price / quality
Productivity staff
Staff satisfaction
Learn & Growth

Expenses Research & Development


Education level
Efficiency improvements
Innovation

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Results period 5 of HXL watch (redd)

General

Current period 5
Marketing
Decide the selling prices and marketing budgets for your products.

Smart watches Luxury watches Modern watches Sports watches


Amount to sell 1455 1707 1435 1640
Price 280 278 284 285
Marketing communcation
Decide how to approach your (potential) customers

Budget 7000 7000 7000 7000


Communication Commercial Public Relation Commercial Sponsoring
mix
Message Best quality Society No specific target Best quality
E-commerce Social media Viral movie None Mobile
campaign advertisment
Quality check
Decide if you would like to do an extra quality check on your products. Product failures can cause serious damage to
your image. Below you will find the costs per article for each quality check.

<table>
<TR><th>&nbsp;</th><TH> </TH> <TH> No check</TH><TH>Basic check</TH><TH> Sufficient check </TH><TH>
Full check</TH></TR>
<TR><TD> Cost per article</TD><TD> </TD> <TD> 0,- </TD><TD> 2,-</TD><TD> 5,-</TD><TD> 6,-</TD></TR>

</TABLE>

<br>

Supplier No check No check No check No check


General

Current period 5
Supplier choice
<b>Warning:</b> The products ordered now are available in <b>period 6</b>. Choose your supplier(s) by analysing
the five criteria below: <br>
<table>
<TR><th>&nbsp;</th> <TH> Prodovski&nbsp;S.A.</TH><TH> HongKong Ltd.</TH><TH> Kansas Inc.</TH><TH>
Henderson Ltd.</TH><TH> Schneider GmbH </TH></TR>
<TR><TD> Cost</TD> <TD>+</TD><TD>++</TD><TD>+++</TD><TD>++++</TD><TD>+++++</TD></TR>

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Results period 5 of HXL watch (redd)

<TR><TD>Quality</TD> <TD>+</TD><TD>++</TD><TD>+++</TD><TD>++++</TD><TD>+++++</TD></TR>
<TR><TD>Dependability</TD>
<TD>++</TD><TD>+++</TD><TD>++++</TD><TD>+++</TD><TD>+++++</TD></TR>
<TR><TD>Flexibility </TD> <TD>+++</TD><TD>+++</TD><TD>+++</TD><TD>++</TD><TD>+++</TD></TR>
<TR><TD>Speed </TD> <TD>+++</TD><TD>+++</TD><TD>+++</TD><TD>+++</TD><TD>+++</TD></TR>
</TABLE>
<br>

The prices are excluding the variable transport costs of 14 per unit.
The current method of transportation is import directly from the factory and cannot be changed.

Smart watches Luxury watches Modern watches Sports watches


Amount 2000 2000 2000 2000
Supplier Schneider GmbH Henderson Ltd. Kansas Inc. Henderson Ltd.
Supplier lists

Prodovski S.A. HongKong Ltd. Kansas Inc. Henderson Schneider


Ltd. GmbH
Smart watches $100.00 $110.00 $120.00 $130.00 $140.00
Luxury $105.00 $115.00 $125.00 $135.00 $145.00
watches
Modern $80.00 $100.00 $115.00 $125.00 $130.00
watches
Sports $120.00 $122.00 $128.00 $130.00 $140.00
watches
Human Resource Management

Current period 5
Staff management consists of a series of activities that seek to provide direction to the personnel while simultaneously
increasing the performance of a company. As a board, you can influence the policy for salaries, training budgets and
working conditions. Next to that you can hire one of the 5 sales managers below. Using the Market research section
you can research your curent Staff satisfaction.

Board salary (in $) 6400


Size sales department 20
Wages sales representatives (in $) 2900
Training budget Average ($2,500.00)
Working conditions Good ($3,500.00)

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Results period 5 of HXL watch (redd)

Sales manager <img


src="templates/Game/ProSimAdvanced/Image
s/hrm_person1.jpg" class="hrmPersonImage"
/> <b>Peter Monroe</b><br />In the internal
file, it is written that he has the capacities to
manage a team. His idea of the workplace is
one in which someone should work; laughing
and telling jokes should be done at another
time and place. Considering that completed
work has to meet requirements, simply going
for the top is not a target.<br /><br
/><i><i>Relative remuneration:
$1,000.00</i><br><br><a
class="hrPersonalLink"
href="http://nl.linkedin.com/pub/don-
ijshouwer/39/147/46b" target="_blank"><img
src="templates/Game/ProSimAdvanced/Image
s/linkedin.gif" /></a>
General

Current period 5
Market research
Select the items for which more research is required. The results from the research will be made available in the next
period. The costs noted next to an item are the total costs for conducting the research.
Competitor prices (<i>Costs: $1,000.00</i>)
Market size (<i>Costs: $3,000.00</i>)
Segment size (<i>Costs: $3,500.00</i>)
Staff satisfaction (<i>Costs: $3,000.00</i>)
Society's values (<i>Costs: $2,000.00</i>)
Quality experience (<i>Costs: $1,500.00</i>)
Marketing budget competitor (<i>Costs: $5,000.00</i>)
Market analysis (<i>Costs: $2,500.00</i>)
General

Current period 5
General decisions
Employees of the back office are responsible for handling orders in an efficient manner and making information
available to customers. The terms 'Accounts receivable' refers to the number of months a customer has to pay the bill.
If the number of months is set higher the demand will increase. Although the number of defaulters will increase as
well

Accounts receivable terms in months 4

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