SYED FAREED MURTAZA

PERSONAL INFORMATION
Nationality : Pakistan
D.O.B : 03-03-1972
Domicile : Punjab
Religion : Islam
Marital Status : Married
Address : H.No. A-23, A-block, Satellite Town, Rawalpindi.
Cell : 0333-5455352
Email : sfmurtaza_cma@yahoo.com
sfmurtaza.haadglobal@gmail.com
OBJECTIVE
I believe in SMART teamwork and collective achievement. I am always determined to perform in the
best interest of the organization and the country. My capacity to produce the best result of any
assigned task is because of the consistent hard working in the right direction with initiative, focus,
and integrity and clarity of the mission and Vision of the organization with futuristic approach.

CAREER TRACK RECORD

Employer Position From To

Haad Global Advisory (Pvt) Ltd CEO 2016 To date

Zeeruk International Pvt. Ltd. CFO 2012 2015

Quality Feeds (Vety-Care Manager
2007 2012
Group- Islamabad) Finance/Accounts/Admin
Assistant Manager Accounts and
Leads Pharmaceutical Pvt Ltd 2001 2007
Tax Coordinator
Global Pharmaceuticals Manager Accounts/Tax Manager 1999 2001
International Beverages (Pvt.)
Accounts and Taxation 1996 1999
Limited – (7-Up)

LANGUAGES
English Fluent
Urdu Fluent

EXPERIENCE

CONSULTANTCY SERVICES
ASSIGNMENTS UNDERTAKEN – since 2012 to date

CEO Haad Global Advisory Pvt Ltd (Subsidiary of Zeeruk Group)

Preparation of Robust and Bankable Financial Models for following projects for submission of
Competitive and Unsolicited financial Bids under various PPP financing modalities (DFBOT,
BLT, Annuity, BOO):
S.NO. PROJECT DESCRIPTION PROJECT AREA CLIENT
Competitive Financial Proposals:
1. M-2 (Project Cost (PC) PKR 36.0 billion) on BOT Basis 360 kms (6 lanes) NHA
2. Lahore Ring Road Southern Loop on DFBOT (Annuity) 30.4 kms (4 LRR
Basis lanes)
3. Improvement of N-5 (Rawalpindi to Taxila) PC PKR 6.2 3.8 kms NHA
billion
4. Habibabad Flyover (PC PKR 830.0 million) 0.40 kms NHA
5. M-9 Super Highway (PC PKR 18.0 billion) 136 kms (6 lanes) NHA
6. Link Road N-5 to M-9 (PC PKR 2.0 billion) 23 kms Sindh Govt.
7. Dhabeji (SEZ) Industrial Estate 1530 Acres Sindh Govt.
8. NHF Housing Scheme 2550 kanal NHF
Unsolicited Financial Proposals:
9. Kahna Kachcha Flyover (PC PKR 3.0 billion) 2.50 kms LDA
10. Mehran Road 120 kms Sindh Govt.
11. NW Canal Sindh Govt.
 12. Lillah-Jehlum Expressway 120 kms Punjab Govt.

Work done for above assignments:

Bid Management;
Participation in Pre-bid Conferences and submission of critical queries to improve and
complete the related input information necessary for submission of correct bid;
Finalization of Technical and Financial parameters for preparation of Bankable Financial
Model;
Preparation of Smart and Robust Bankable Financial Model for catering following
information (covering minutes of the Pre-Bid Meetings / Addendums and Corrigendum if
applicable);
Submission of firm up financial model in compliance with LoS/LoA;
Active participation in negotiations for finalization of Concession Agreement and Schedules
to annexed with signed CA as an integral part;
Facilitation and participation for financial close and Toll implementation Plan – including
finalization of Term Sheet to be approved by the Sponsors and BOD of SPV;

 Preparation and submission of Competitive financial Bids / Proposals for Real Estate Sector
embracing following:
Market Analysis; Land due diligence; Preliminary design / concept layout plan; Project
facilities and amenities;
Determination of built-up area for cost determination and sellable area/units for Revenue
determination according to applicable bye-laws and standards;
Land requirement and acquisition cost; Development cost on the basis of engineering
estimate;
Real Estate growth pattern; Price Structure; Marketing and Sales Plan; Collection Plan; Unit
Analysis;
Projected Financial Statements; Options Analysis; Sensitivity Analysis;

Preparation of Pre-Feasibility Study Reports for different Public sector and Private entities for
various sectors including (Roads, Real Estate, Hospitality, Health, Industrial and Power sector
entities):
S.NO. PROJECT DESCRIPTION PROJECT SIZE CLIENT
1. 50 MW Sustainable Electricity Supply (Coal Water 50 MW Bharia Town
Slurry) for (Phase-I
to VI)
2. MMM – Mirpur, Muzaffargarh and Mangla NHA
3. Theme Park (Amusement Park + Water Park + Mixed 900 Acres LDA
Use)

4. Mixed Use Development E-11 Plot 39.0 kanal CDA

5. Residential, Mixed-Use Development and Corporate 04 properties (03 PRIMACO /

Development (in progress) in Lahore and 01 EOBI
in Karachi)
6. Health Care Sector (Islamabad Medical City) 500 Beds Private
capacity
7. Cement Project (Portland cement clinker capacity) 6000-10000 tpd ZKB

 PRE-FEASIBILITY STUDY REPORTS

 Real Estate
Market Analysis to determine the Demand and Supply Status (Gap Analysis);
Determination of total funding requirements including land cost and development cost
for Real Estate Projects;
Price Structure with real time escalation according to prevailing inflation and growth
pattern;
Preparation of Projected Financial Statements and Financial Viability Assessment;
Conclusion and Recommendation;

Road Sector
Special emphasis over market study – Traffic Plan and Commercial Utilization;
Project Cost (Total Funding Requirement);
Economic Viability Assessment; Value for Money Analysis;
Major Maintenance requirements; Future Expansion Plan;
Financial Viability Assessment;
Social Cost and Benefits;

Hospitality Sector
Theme Park
Market Analysis – to determine ultimate Footfall to the Project;
Rides and Attractions for the users;
Project Cost (Land Cost, Cost of Rides including installation and erection, Development
Cost);
Financing Plan;
Operating Period with seasonal impacts;
Peak hours, off peak hours fee and packages;
Projected Financial Statements and Viability Assessment;

5 Star Level Hotel – (in progress)

Market Analysis;
Project Rooms Capacity;
Facilities and Amenities;
Preparation of Projected Financial Statements and Financial Viability Assessment using
capital investment evaluation technique;
Conclusion and Recommendation

JOB TENURE IN INDUSTRIAL SECTOR

1996-2012
 Financial planning and reporting to CEO / Director Technical in Business decision making:
Preparation of Pricing and discounting policies and its implementation;
 Assets Management;
 Costing of feed, setting sales mix, reviewing overheads, performance appraisal to manage
profitability, controlling cost, to improve operational efficiency and directly reporting to Director
Technical;
 Supply Chain Management;
 Financial Reporting: Preparation of all Financial Statements and growth Analysis and reporting to
the CEO / Managing Partner and Group Head Finance on monthly, quarterly, bi-annually and
annually;
 Internal Audit and Taxation;
 Supervision of accounts department and checking of statements and reports;
 Ensuring appropriate internal control system;
 Correspondence with related external bodies: Banks, Import / Local inquiries, answering to
notifications issued by tax and other regulatory authorities, queries raised by external auditors and
tax consultants;

EDUCATION
FCMA – F - 2469 2022 ICMAP - Islamabad
ACMA – A-5149 (Qualified - Comprehensive) 2012 ICMAP – Islamabad
(Gold Medalist)
B. Com 1994 PCCR, (Punjab University)
I.Com 1991 PCCR, (Rawalpindi Board)
Matric 1989 GMHS,(Rawalpindi Board)

SPECIAL TRAINING

Internship
June 11th 1994 to September 10th 1994
ILYAS SALEEM & CO, Chartered Accountants Rawalpindi

COMPUTER SKILLS
 Advance Excel Certification from ICMAP 2012
 Working experience on different computer Network based Accounting Software's developed in
Visual Basic, FoxPro and windows vista;
 Liaison with software developers for the development of Network based Tailored Integrated
Financial Accounting Software.
 MS Office (Expertise on Advance Excel(ICMAP practical qualified , MS Word)

REFERENCE > Will be furnished on request