1.

Discuss product positioning, and its objective

Product positioning is a strategic exercise that defines where your product or
service fits in the marketplace and why it is better than alternative solutions. The
goal is to distill who your audience is, what they need, and how your product can
uniquely help. Product positioning is the basis of your marketing story.

The outcome of product positioning is an internal document that informs external

messaging including how you will communicate product benefits to customers.
Positioning helps ground your product marketing efforts in the real value you provide
beyond features and functionality.

2. Give and explain the 3 types of product positioning strategies

There are three standard types of product positioning strategies brands should
consider: comparative, differentiation, and segmentation. Through these
strategies, brands can help their product stand out by targeting the right
audiences with the best message.

Comparative: Comparative positioning strategies work by placing products right next to

other brands to highlight their competitive edge

Differentiation: Sometimes, the uniqueness of a product can’t be duplicated, making it

ideal for a differentiation strategy

Segmentation: Sometimes, helping a product stand out requires focusing on multiple

audiences with different needs, but with the same product.

3. What is product strategy?

You can call a product strategy to be the vision of the product. If a company launches a
product, then it has a vision of where the product will reach. The product strategy is the
bare bone planning of the steps to ensure the product reaches the desired space.