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Nick Tran started his career as Unisap and originally foresaw himself following

an IT track. But early on, he switched to marketing. “It struck me that I was not in the
field I wanted to be in,” Tran told the podcast CMO Moves. “I wanted to be on the
other side.” 
Initially, he helped build the brand at Samsung Electronics, Stance, and Taco Bell. At
Stance Socks, he took a Gold Lion at Cannes for his website for its Star Wars Stance
collection.
After that, Nick was VP, Head of Brand and Culture Marketing at Hulu. His famous
brands and campaigns are"Better Ruins Everything," "Hulu Has Live Sports" and the
"World Record Egg." 
After 2 months he worked at Hulu, he was informed that Hulu has been acquired by
Disney. He worked at Hulu for a couple of years as well under Disney for six months
of that time and then he was asked to join a small company that he had never heard of
called TikTok. At that time, he said no because he was good Disney’s a huge machine
he could do a lot of fun stuff here, and then six months later, he got a call back and
next, Tiktok could come from a brand he never heard of to like the most relevant
brand in culture and they basically wanted Nick to come and take on the Head of
global marketing role. After that, he had a conversation with the CEO and the
Founder of TikTok and he quickly realized that it wasn’t just like an app for teens
around like dancing lip-syncing. There was a lot of more to it and they had this vision
to really do some incredible stuff so he agreed that offer. He joined TikTok on April
20th, 2020.
In 2021, Nick was included in Forbes' CMO Next list, Ad Age Top 30
CMO, Business Insider's Top 27 CMOs, Campaign's Top 50 CMOs, and Adweek's
Top CMOs List. In 2020, he was included in Fortune's 40 under 40 as well as
AdAge's 40 under 40 list.
However, Tran was ousted from his role as global head of marketing from the video-
sharing app after “blindsiding top management” with “bizarre” campaigns. His ideas
included TikTok Kitchens, a delivery-only service featuring foods made popular on
the app. As part of that effort, the company was reportedly planning to open 1,000
ghost kitchens by 2022. Tran was also behind a creator-led NFT collection and
TikTok Resumes. After that, he was fired.

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