Professional Documents
Culture Documents
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Creative display of
Competitive
landscape
analysis is
appreciated
Has a critical
focus
Selection of
appropriate
material presented
in a logical
structure
Inclusion of
relevant
knowledge and
information
could have
evaluated chosen
brand on these
parameters
need to be in
capital letters;
otherwise analysis
has a critical focus
Critical focus on
the main issues in
the questions
maintained all
through
Clear
understanding of
the question and
grasp of the
complexity of the
issues
demonstrates an ability to engage in critical evaluation
of concepts/arguments/data and to make appropriate
and informed judgments.
Demonstrates
ability to link theory
to practice.
Theoretical
considerations are
used to underpin
the overall design
and relevance of
factual information
Critical analysis is
present; student is
able to link theory
to practice
Maintains a
personal position
in original terms
Evidence of wide
reading with a
focussed
approach.
adequate
Ashwini Sakure_ST20132121_Marketing.pdf
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