PHARMACEUTICAL ADVERTISEMENT AND

PROMOTIONS

TASK
1. Choose at least 2 pharmaceutical advertisement
2. Enumerate your evaluation or observation or comment on that particular ad.
3. Give recommendation, if any.

LINK https://www.youtube.com/watch?v=lCw_gJjy3xY

 Evaluation, Comment, & observation

- We observed that the tagline ‘ISANG ALAXAN, TAPOS ANG LABAN’ is not catchy.
- The way Manny Pacquiao advertises the product is not clear.
- We also noticed that the tagline “ISANG ALAXAN, TAPOS ANG LABAN” is not
appropriate for the drug product they are advertising, what if the physician
recommended or directed the patient to take only 1cap/tab of alaxan every 6 hrs.
 Recommendation
- Why not instead of comparing it to another type of dosage form, they must focus on
telling how and when to take the drug that is advertised.
- They should use a tagline that is true about the product and connected to the drug
they are advertising.
- It should be accurate, complete, clearly designed, credible, and trustworthy and must
provide clear information to assess risk.
 https://www.youtube.com/watch?v=WlKk0HNm-aM

This TV commercial had caught of many attentions from viewers. The advertisement song
had become famous. “Pag kailangan ng gamot? HUWAG MAHIHIYANG MAGTANONG…
Kung… May RITEMED ba nito? May RITEMED ba nito? Pag may kailangang gamot, wag
mahiyang magtanong… KUNG MAY RITEMED BA NITO?…” In my observation this
commercial was made for those people who need a lower, effective yet with low priced
medicine. Because nowadays, there are many illness that is discovered, with regards to that
many people need the right medicine to cure themselves, yet some people cannot afford to
buy those medicines, that right med was made for them. The target audience of this
advertisement are for those with low income people who need to buy medicine to cure their
illness. Song was used in the TV commercial at the same time dance is also there and the
placards containing the product name.

The jingle and the dances was very catchy and entertaining. This really promotes the
products and the company. The only recommendation I give is to have a new artist endorser
that is popular and younger.