Professional Documents
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MODULE
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she felt fright about surfing again, but she also felt pride and
joy after catching her first big wave after the attack. Although Ten years after winning a $20-million
Bethany experienced over a half-dozen emotions, they all lottery, would you still be very happy?
shared the same four components (Frijda, 2008).
An emotion is defined in terms of four components. First, you Researchers have studied lottery
interpret or appraise some stimulus (event, object, or thought) in winners to find out what effect such
terms of your well-being. Second, you experience a subjective feeling, an enormous windfall has had on their
such as fear or happiness. Third, you have physiological responses, lives (CPO, 2006). Later in this mod-
such as changes in heart rate or breathing. Fourth, you may show ule, we’ll tell you what the researchers
Bethany was attacked by observable behaviors, such as smiling or crying. discovered about happiness and how it
a shark, which bit off her applies to lottery winners and you.
entire left arm! Bethany’s experience with the shark illustrates the four
components of an emotion:
First, she interpreted or appraised the stimulus, a shark attack, as a very serious threat to What’s Coming
her well-being and survival. We’ll discuss how emotions occur;
Second, she had the subjective experience or feeling of fear and terror. how much our physiological responses,
Third, she had a variety of physiological responses, such as heart pounding and adrenaline facial expressions, and interpretations
pumping, which cause arousal and prepare the body for action, such as swimming away fast. contribute to emotions; whether feel-
Fourth, she showed overt or observable behaviors, such as fearful facial expressions and ing or thinking comes first in experi-
rapid paddling to the beach. In some cases, such as playing poker, a person may experience a encing an emotion; whether there is a
wide range of emotions but try to hide his or her overt behaviors by showing no facial expres- set of basic or universal facial expres-
sion, commonly known as a “poker face.” In other cases, cultural factors influence overt sions that occur across all cultures;
behaviors, such as allowing American women but not usually American men to cry in public. what the functions of emotions are;
Although there is general agreement that emotions have four components, there is much how specific emotions work; and how
discussion of the order in which these four components occur (Frijda, 2008). For instance, emotions are used in lie detection.
did Bethany have to think about the shark before she felt fear, or did she feel fear immediately We’ll begin our discussion of emo-
and then think about how terrified she was? We’ll discuss this as well as many other questions tions with how a swimmer’s sight of a
about emotions, such as why people can identify a fearful face quicker than a happy one. shark causes him or her to feel fear.
INTRODUCTION 359
A. Peripheral Theories
Studying Emotions
Seeing a shark swimming nearby The affective neuroscience approach studies the
Why do you causes instant fear. Explaining underlying neural bases of mood and emotion by focusing
feel fear? how this fear arises has taken on the brain’s neural circuits that evaluate stimuli and pro-
three different approaches. duce or contribute to experiencing and expressing different
The peripheral theories of emotions emphasize how emotional states.
physiological changes in the body give rise to emotional feelings. We’ll begin with one of the peripheral approaches to under-
The cognitive appraisal theory of emotions emphasizes how inter- standing emotions, the historic James-Lange theory, which says that
pretations or appraisals of situations result in emotional feelings. if you see a bear, you are frightened because you run. Is it true?
James-Lange Theory
This theory, proposed independently in the late 1800s by two psy- little or no change in intensity. These data are the opposite of what
chologists, William James and Carl Lange, emphasizes specific the James-Lange theory would predict, which is that these people
physiological patterns as causing emotional feelings. should experience little or no emotion (Chwalisz et al., 1988).
The James-Lange theory says that our brains interpret specific physio- Third, some emotions, such as feeling guilty or jealous, may
logical changes as feelings or emotions and that there is a different physio- require a considerable amount of interpretation or appraisal of
logical pattern underlying each emotion. the situation. The sequence involved in feeling a complex emotion
James (1884/1969) illustrated his theory with the example of like guilt or jealousy points to the influence of cognitive factors on
seeing a bear: If you see a bear, “you are frightened because you emotional feelings (Clore & Ortony, 2008).
run” rather than run because you are frightened. According to the Intensity. Although researchers showed that physiologi-
James-Lange theory, the order for the occurrence of the four com- cal changes are not the primary cause of emotions, physiological
ponents of an emotion is shown in the right figure. changes (heart pounding, sweaty palms) may increase the intensity
Criticisms. There are three major criticisms of the James-Lange of emotional experiences (Larsen et al., 2008).
theory. First, different emotions are not necessarily associated with Next, we turn to the second peripheral theory, the facial feedback
different patterns of physiological responses. For instance, anger, theory, which offers a different explanation of how emotions occur.
fear, and sadness share similar physiological patterns
of arousal (Cacioppo et al., 2000). Thus, James’s bear 1. Stimulus 2. Your brain 3. Different 4. You may or
(shark) triggers interprets differ- physiological may not show
example was backward: Instead of the act of running different physio- ent patterns of changes pro- observable
making you feel fear, you feel fear and then run. logical changes physiological duce different responses
Second, people whose spinal cords have been in your body. changes. emotions (fear). (scream).
severed at the neck are deprived of most of the feed-
back from their physiological responses (autonomic Interpret
nervous system), yet they experience emotions with
Schachter-Singer Experiment
As shown in the figure below, Schachter and Singer first injected happy situation often reported feeling happy, and their observable
their subjects with a hormone, epinephrine (adrenaline), that behaviors were smiles. However, those in the angry situation often
caused physiological arousal, such as increased heart rate and reported feeling angry, and their observable behaviors were angry
blood pressure. However, subjects were told that the injections were facial expressions. Schachter and Singer explained that subjects did
vitamins and were not told that they would experience physiologi- not know that their physiological arousal was caused by hormone
cal arousal. After the injections, subjects were placed in different injections and they looked around for other causes in their envi-
situations—a happy one or an angry one. Those subjects in the ronment. Subjects interpreted environmental cues, such as being
in a happy or angry situation, as the cause of their
1. Injection of 2. Explain 3. Depending 4. Show arousal and thus reported feeling happy or angry.
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hormone causes physiological on situation, observable The Schachter-Singer cognitive theory was the first
physiological arousal by feel different behaviors
arousal (rise in using situational emotions (happy that match
to show that cognitive factors, such as your interpre-
heart rate, etc.). cues. or angry). emotions. tation of events, could influence emotional feelings.
The Schachter-Singer finding that your cogni-
tive processes, such as thoughts, interpretations,
and appraisals of situations, can trigger emotions
became the basis for today’s cognitive appraisal
theory of emotions.
A. Slower Circuit We’ll give a B. Faster Circuit Researchers have evidence of an even faster circuit for identifying threat-
simplified version of the sequence ening stimuli. As usual, visual information about the wolf enters the eyes (1), which send neu-
of neural activity in the brain that ral information about the “wolf” to the thalamus (2). The thalamus sends neural information
would occur when you see a fero- directly to the amygdala (4), saving time by skipping the visual cortex (3).
cious wolf. Visual information This means that the amygdala recognizes the threatening wolf and trig-
about the wolf’s shape, size, gers a fearful response almost instantaneously after seeing the wolf.
and color enters the eyes This is an example of an emotion occurring without any awareness
(1), which send neural 2 or conscious thought.
information about the 3 Researchers believe that this faster circuit evolved
5
“wolf” to a structure because its amazingly quick warning of a threatening
4
in the brain called stimulus greatly improves our chances of avoiding
the thalamus (2). In and surviving dangerous stimuli.
1
turn, the thalamus
relays the neural C. Prefrontal Cortex The part of your brain that is
information to involved in complex cognitive functions, such as making
another part of the decisions, planning, and reasoning, is called the prefrontal cortex (5).
brain called the The prefrontal cortex has several functions: It is involved in remember-
visual cortex (3). ing and experiencing emotions even when the fear object is not present,
The visual cortex such as when you tell a friend about your wolf encounter and again feel
transforms the neural fear or recall a joke and laugh; it is also involved in anticipating and analyz-
signals into the image ing the potential rewards, punishments, and emotional consequences of per-
of a ferocious wolf and relays the forming or not performing certain behaviors (Fuster, 2008). For example, the prefrontal cortex
“wolf” information to the amygdala is involved in analyzing the emotional consequences, rewards, and punishments of deciding
(4). The amygdala interprets the whether to go to a party instead of studying for an exam. Because reason often has less effect
neural information and signals the on emotions than you would like, you may decide to go and enjoy the party and live with the
presence of a threat, which results potential disappointment and unhappiness of doing poorly on the exam.
in feelings of fear, an associated In some cases, faulty functioning of the prefrontal cortex, perhaps due to undeveloped
fearful facial expression, and proba- neural connections or circuits, may result in less rational control of emotions, which in turn
bly a lot of yelling and running to increases the risk for committing impulsive acts of violence or aggression (Strueber et al.,
escape from the threat. And this 2006). Researchers warn that this finding points to the need for developing new treatments,
neural activity happens very fast, in both behavioral and drug, to help some people suppress their impulsive and violent emotions
about 0.12 second. However, there (Bradley et al., 2005; Quirk, 2007).
is an even faster circuit that gives a The kinds of studies that we have just discussed illustrate the affective neuroscience
quicker warning. approach to understanding emotions as well as emotional disorders.
Some individuals suffer from social pho- amygdala of social phobics is particularly active
Why do bias, which means they avoid going out in when processing angry and contemptuous faces
some have public because they have an enormous fear (M. B. Stein et al., 2002). This study, which
more fears? of being scrutinized, which would surely is an example of the affective neuroscience
result in being humiliated or embarrassed. approach, identified neurological factors
Researchers wondered if these fears might be ref lected in the that may be useful in evaluating and treating
activity of the amygdala, which evaluates and signals threats from emotional disorders.
the environment. Phobias and other anxieties are believed
Individuals with social phobias and healthy individuals were to result from there being more neural con-
shown color photos of faces (happy, fearful, angry, and contemp- nections running from the amygdala to the
tuous) while researchers used brain scans (f MRIs) to record the cortex (p. 74) than from the cortex to the
neural activity of the amygdala. When individuals with social pho- amygdala. This explains why our anxiet-
bias were looking at photos of angry and contemptuous faces, there ies often control our thoughts and why our Social fears result
was increased neural activity in the left amygdala compared to thoughts cannot always lower our anxieties in an overactive
amygdala.
the activity in healthy individuals. Researchers concluded that the (Dobbs, 2006a).
C. AFFECTIVE NEUROSCIENCE APPROACH 363
D. Universal Facial Expressions
Definition
When you were about 4–6 weeks Number of expressions. Researchers generally agree that
When did you old, you began to smile, which seven facial expressions for emotions are universal, which means
first smile? greatly pleased your parents. they are recognized across cultures: anger, happiness, fear, sur-
Smiling is considered one of the prise, disgust, sadness, and contempt (Ekman, 2003; Ekman
universal emotional expressions (Ekman, 2003). & Rosenberg, 2005). Other emotions, such as pride, jealousy,
Universal emotional expressions are specific inherited and compassion, do not have particular facial expressions.
facial patterns or expressions that signal specific feelings or The existence of universal emotions was scientifically for-
emotional states, such as a smile signaling a happy state. mulated by Charles Darwin (1872/1965), and his ideas have
For example, notice that although the four individ- inspired modern-day researchers to study universal emo-
uals in the photos come from four different countries, tional expressions (Ekman, 2003). We’ll review two kinds of
they display similar facial expressions—smiles—which evidence—cross-cultural and genetic—that support the idea
you would interpret as showing happiness. of universal emotional expressions.
Surprise Western 88% innate or genetically programmed and not learned through
observation (Matsumoto & Willingham, 2009).
Surprise Primitive 36% Researchers conclude that evidence from cross-cultural
Anger Western
studies on facial expressions, the development of emotional
81%
expressions in infants, and the shared facial expressions
Anger Primitive 46% among sighted and blind individuals indicate strong bio-
logical (genetic) influences on the development of emotional
Sadness Western 80%
expressions. But why should humans have an innate genetic
Sadness Primitive 52% program for the development of facial emotional expres-
sions? There are several interesting answers to this question.
2003). sages, narrow our visual field, and slow our eye highly aroused because of either high test anxi-
Facial expressions that accom- movement. This helps us to not smell or see dis- ety or much coffee (caffeine) scored more poorly
pany emotions may send social sig- gusting things. When we express fear, we open on difficult tests than students who had low test
nals about how we feel as well as our nasal passages, enlarge our visual field, and anxiety or were less aroused (less caffeine) (K. J.
provide social signals about what quicken our eye movements, which helps us to Anderson, 1994). The graph below shows how the
we are going to do. be more aware of our surroundings (Susskind optimum level of arousal for best performance
For example, if you smiled et al., 2008). Emotions also affect our attention depends on the complexity of the task.
at a classmate you didn’t know, and memory.
it may signal you’re feeling Attention. Feeling happy when you see your Yerkes-Dodson Law: Interaction of Task and Arousal
friendly and perhaps that you honey means he or she will get your full atten-
Difficult tasks: low arousal is best Difficulty of tasks
wish to meet this person. tion. Feeling angry when you are threatened
In some cases, there may be means you’re totally focused on getting out of Most tasks: medium arousal is best
gender differences in the ability this situation. These are examples of another
to recognize facial expressions. function of emotions, which is to focus one’s Easy or simple tasks: high arousal may be best
For instance, men appear to attention and thus better detect and respond to Level of arousal
be better than woman at find- emotional situations (Rothbart & Sheese, 2007).
ing angry faces in a crowd, and Memory. Strong emotions trigger hormone Besides affecting performance on various
women appear to be better than secretion that causes memories to be “written tasks, emotions also increase physiological
men in detecting facial expres- in stone” (p. 247). Thus, emotions help increase arousal, which forms the basis for lie detec-
sions sig na l i ng happi ness, memory of emotionally charged events (Dobbs, tor tests, discussed in the Application section
sadness, surprise, and disgust 2006a). This results in better remembering (pp. 370–371).
(M. A. Williams & Mattingley, events that are beneficial or dangerous to our Next, we turn to a positive emotion and the
2006). well-being. question: Why doesn’t happiness last longer?
E. FUNCTIONS OF EMOTIONS 365
F. Happiness
Positive Emotions
Pam was unmarried, eight months preg- The reward/pleasure center includes several
What makes nant, and holding down two jobs when she areas, such as the nucleus accumbens and ventral
you happy? stopped in at Jackson’s Food Store for her tegmental area, and several neurotransmitters,
morning orange juice and one lottery ticket. especially dopamine. These and other brain areas
She remembers praying, “Please, God, let something happen so I make up a neural circuit that produces rewarding
Nucleus
can afford a small studio apartment” (S. Reed & Free, 1995, p. 63). and pleasurable feelings, such as happiness. accumbens
The next day she was ecstatic when she discovered that her single Researchers found that many behav- Ventral tegmental area
lottery ticket was worth $87 million (left photo). iors—eating, developing romantic attach-
I won
87 million Happiness, usually indicated by smiling and laugh- ments, engaging in sex, gambling, using Reward/pleasure center
dollars! ing, can result from momentary pleasures, such as a recreational drugs (cocaine), looking at
funny commercial; short-term joys, such as a great photos of attractive people, and listening to great music—activate
date; and long-term satisfaction, such as an enjoyable the brain’s reward/pleasure center (right figure) and result in happy
relationship. and pleasurable feelings (Berridge, 2003; Nestler, 2005).
Inside the brain, the amygdala is involved in rec- For example, the $87-million check that Pam received activated
ognizing happy facial expressions and remember- her brain’s reward/pleasure center to trigger much happiness, and
ing happy occurrences (laughing at jokes) (W. M. this occurrence was stored as a happy memory by her amygdala.
Kelley, 2002; P. J. Whalen et al., 2009). In addi- But, happiness is about more than measurable physiological pro-
tion, the brain has a special reward/pleasure center that’s involved cesses; it is also about people’s life experiences. Researchers have
in happiness. asked: What makes people happy in the long term?
Long-Term Happiness
When researchers interviewed lottery win- as predicted by the adaptation level theory. Rather, being happy
How much ners 1 to 24 months after they had won large is a continuous process associated with making an effort to enjoy
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happiness can sums of money, the majority reported posi- simple, daily pleasurable events, people, or situations. It includes a
money buy? tive changes, such as financial security, new daily diet of little highs as well as pursuing personal goals, develop-
possessions, more leisure time, and earlier ing a sense of meaningfulness, having intimate relationships, and
retirement. However, when asked to rate their happiness one year not judging yourself against what others do but by your own yard-
after winning, lottery winners were no happier than before (Diener stick (Lykken, 2003; Seligman, 2002).
& Diener, 1996). Why the happy feeling of winning a lottery doesn’t Gender differences in happiness. Researchers report that
last is explained by the adaptation level theory. women are, on average, happier than men in early adulthood, but
The adaptation level theory says that we quickly become accustomed men end up happier later in life. The point at which men’s happiness
to receiving some good fortune (money, job, car, degree); we take the good exceeds that of women is near the age of 50. One explanation is that
fortune for granted within a short period of time; and as a result, the initial by age 50, men are more satisfied with two major aspects of their
impact of our good fortune fades and contributes less to our long-term lives: family (men are more likely to be married than women after
level of happiness. age 34) and finances (men have greater spending power) (Plagnol &
According to the adaptation level theory, the immediate emo- Easterlin, 2008).
tional high of obtaining good fortune—such as graduating from Genetic differences in happiness. One reason some people
college, getting married, buying a new car, getting a much-wanted are just generally happier than others is
job, or winning a lottery—will fade with time and contributes less one’s individual happiness set point. Each
and less to our long-term happiness (Brickman et person has a set point for experiencing
al., 1978; Easterlin, 2003; Seligman, 2002). For a certain level of happiness—some more
example, three weeks after winning $87 mil- and some less. Although happiness can go up
lion, Pam gave birth to Nicholas, and she said, or down, it generally returns to the person’s
“Winning the lottery was pretty exciting, but it set point. Researchers estimate that one’s
can’t compare to Nicholas. I want him to grow personal level for being happy is set half
up caring about people and knowing the value by inherited or genetic influences, which
of work” (S. Reed & Free, 1995, p. 64). Riches don’t affect the development of helpful or hurtful
Long-term happiness. Researchers find Pam said, cognitive and personality traits, and half
guarantee happiness.
“Winning the
that happiness is not a fixed state and does not lottery was by various environmental factors, such as
primarily result from getting more money, cars, great, but it one’s career, relationships, and finances (Lykken, 2003).
clothes, or promotions because these achieve- can’t compare Although emotional feelings are common to all people, you’ll see
to my baby.”
ments gradually lose their emotional appeal, next that displays of emotional expressions differ across cultures.
most intense of
cover their mouths five emotions.
showing much emotion in public is discouraged (Mat- when they laugh. public (Reitman, 1999).
sumoto et al., 2002). An Inuit (Eskimo) mother may let Researchers asked a
a baby cry to send the message that her culture disapproves group of Japanese and a
of the display of negative emotions (Mauss, 2005). group of Americans to look
Smiling. Another common public display of emo- at photos of five emotional
tion made by Americans is smiling. In contrast, Rus- expressions—anger, surprise,
sians rarely smile in public. Does this mean Russians happiness, disgust, and
are less happy than Americans? Not necessarily. Rus- sadness—and rate the inten-
sians are more likely to display their emotions in sity of each. As predicted, the
private gatherings, such as with family, but in public Japanese gave lower ratings of
situations Russians control their emotions more than emotional intensity to all five
Japanese cover Disgust
Americans. Interestingly, Americans may mistake the their mouths when emotional expressions than
restricted emotions displayed by Russians for irritabil- they laugh. the Americans did. The Japa-
ity or unhappiness, and Russians may mistake the big nese rated disgust as the most
smiles displayed by Americans as being phony (Krakovsky, 2009). intense emotion of the five,
Display rules can also differ within a culture. For example, American while the Americans rated
adolescent girls and women smile more than boys and men do, and women happiness as the most intense
are better than men at interpreting nonverbal cues (facial expressions, such (Matsumoto & Ekman, 1989).
as smiling, and body gestures) (LaFrance et al., 2003). This study illustrates how Americans rated
Anger. Among the Inuit (Eskimos), feelings of anger are strongly con- cultures affect the display of happiness as the
demned, but among certain Arab groups, a man’s failure to respond with emotions and our percep- most intense of five
emotions.
anger is seen as dishonorable (Abu-Lughod, 1986; Briggs, 1970). tion of an emotion’s intensity
These examples show how different cultures have developed different dis- (Rozin, 2003).
play rules for emotional expressions. One may be unaware of such display A recent study finds that
rules until visiting another culture (Marsh et al., 2003). perceiving emotions in music
Potential problems. Because of different display rules for expressing may be a universal human
emotions, people from one culture may run into problems when traveling ability. Cameroon’s Mafa
or conducting business in another culture. For example, Westerners often farmers and Westerners are
make direct eye contact and may show emotions during business meetings, from vastly different cultures,
while Asians avoid direct eye contact and outward expressions of emotions. yet they perceive emotions in
Because of increased international travel and business, there are now compa- music similarly. Both groups
nies that give advice and training on dealing with the display rules of other perceive fast-paced pieces as Happiness
bottom right, © PhotoDisc, Inc.
G . CU LT U R A L DI V E R S I T Y: E M OT I O N S A C R O S S CU LT U R E S 367
Concept Review
1. An emotion is defined in terms of four compo- without (g) . The brain structure involved in
nents: You interpret or (a) some producing emotions from thoughts alone and in analyzing the emo-
stimulus, thought, or event in terms of your well- tional consequences of actions is called the (h) .
being; you have a subjective (b) ,
such as being happy or fearful; you experience bodily 7. Specific inherited facial patterns or expressions
responses, such as increased heart rate and breathing, that signal specific feelings or emotional states across
which are called (c) responses; and you often cultures, such as a smile signaling a happy state, are
show (d) behaviors, such as crying or smiling. called (a) . These emotional expres-
sions, which include anger, happiness, fear, surprise,
2. A peripheral theory says that emotions result disgust, sadness, and contempt, are thought to have
from specific physiological changes in our bodies evolved because they had important (b) and
and that each emotion has a different physiological functions for our ancestors.
pattern. This theory, which says that we feel fear
because we run, is called the theory. 8. According to one theory, we inherit the neural
structure and physiology to express and experience
3. Another peripheral theory says that feedback from the move- emotions, and we evolved basic emotional patterns
ment of facial muscles and skin is interpreted by to adapt to and solve problems important for our
your brain as an emotion; this theory is called the survival; this is called the (a)
Photo Credits: (#1) © AP Images/Kalahari Photo/Jamie-Andrea Yanak; (#5) © Photo24/Brand X Pictures/Getty Images; (#7) © Digital Stock Corporation;
(a) theory. Although emotions theory. Facial expressions that accompany emotions
can occur without feedback from facial muscles, send signals about how one (b) and
facial feedback can influence your mood and con- what one intends to do. Emotions focus one’s (c)
tribute to the (b) of an emotion. so one can better respond to emotional situations and also
4. A theory of emotions that grew increases (d) of situations that may be either
out of the work of Schachter and Interpret beneficial or dangerous to one’s well-being.
Singer says that your interpreta- 9. Your performance on a task depends
tion, appraisal, thought, or memo- Difficult taskson the amount of physiological arousal
ry of a situation, object, or event can contribute to, or result in, and the difficulty of the task. For many
your experiencing different emotional states. This is called the Most tasks
tasks, moderate arousal helps perfor-
(#8) © Stephen Smith/Getty Images; (#10) © Ian McKinnell/Getty Images; (#11) © Kevin Peterson/Getty Images
theory. mance; for new or difficult tasks, low
5. The most recent approach to understanding emotions arousal is better; and for easy or well-learned tasks, high arousal
studies the neural bases of mood and emotion by focus- may facilitate performance. This relationship between arousal
ing on the brain’s neural circuits that evaluate stimuli and performance is known as the .
and produce or contribute to our experiencing and 10. According to one theory, you soon become
expressing different emotional states. This is called the accustomed to big happy events, such as getting a
approach. car; this theory is called the (a) .
Long-term happiness is less dependent on wealth
6. Emotions have four qualities: They are expressed in
and more dependent on pursuing your own per-
stereotypical (a) expressions and have distinctive
sonal (b) and developing mean-
(b) responses; they are less controllable and may
ingful (c) . Some people are just
not respond to (c) ; they influ-
generally happier and some are generally less
ence many (d) functions;
2 happy because of their happiness (d) .
3
5 and some emotions, such as smiling, are
4
(e) in the brain. The brain 11. Specific cultural norms that regulate when,
1
area that functions to detect and evaluate stim- where, and how much emotion we should or
uli, especially threatening ones, and to store should not express in different situations are called
memories with emotional content is called the . These rules explain why emo-
(f) . Because this brain structure tional expressions and intensity of emotions differ
receives sensory information so quickly, it triggers a fearful reaction across cultures.
Answers: 1. (a) appraise, (b) feeling, (c) physiological, (d) observable; 2. James-Lange; 3. (a) facial feedback, (b) intensity; 4. cognitive appraisal;
5. affective neuroscience; 6. (a) facial, (b) physiological, (c) reason, (d) cognitive, (e) hard-wired, (f) amygdala, (g) awareness or conscious thought,
(h) prefrontal cortex; 7. (a) universal facial expressions, (b) adaptive, survival; 8. (a) evolutionary, (b) feels, (c) attention, (d) memory, recall;
9. Yerkes-Dodson law; 10. (a) adaptation level theory, (b) goals, (c) relationships, (d) set point; 11. display rules
Figure/Text Credit: (bottom, center) Redrawn from an illustration by John Tom Seetin in “Working Knowledge,” Scientific American, 277 (6), December, 1997, p. 132.
lying? Ames will need to interpret questions such as “Have you ever ently lied, passed two lie
sold secrets to Russia?” The second component of an emotion detector tests. Instead, we’ll use a more
is a subjective feeling, such as whether Ames will feel any guilt or fear when he detailed report of a man named Floyd, who
answers “Yes” or “No” to the question “Have you ever sold secrets to Russia?” The told the truth but failed two lie detector tests.
third component of an emotion is the occurrence of various physiological responses Floyd was very surprised when two police
(figure below). If Mr. Ames feels guilty about selling secrets, then his guilt feeling officers came to his home. They had
will be accompanied by physiological arousal, which includes a warrant and arrested him for the
increases in heart rate, blood pressure, breathing, and sweating of armed robbery of a liquor store.
the hands. These physiological responses occur automatically and However, the case against Floyd was
are usually involuntary because they are controlled by the autonomic weak, since none of the witnesses
nervous system (discussed in Module 4). The fourth component of an could positively identify him as the
emotion is the occurrence of some overt behavior, such as a facial robber. Soon after his arrest, the
expression. Mr. Ames may be able to control his facial expressions and prosecutor offered to drop
put on a nonemotional poker face. However, neither the presence all charges if Floyd
nor the absence of expressions is critical to the theory behind agreed to take, and
Photo Credits: top, © Getty Images; bottom left, Photograph by Joel Reicherter, reprinted by permission
lie detector tests. pass, a lie detector
Lie detector (polygraph) tests are based on the theory that, if a person test. Floyd jumped
tells a lie, he or she will feel some emotion, such as guilt or fear. Feeling guilty or at the chance to prove his
fearful will be accompanied by involuntary physiological responses, which are difficult innocence and took the test. He
to suppress or control and can be measured with a machine called a polygraph. failed the lie detector test but
A polygraph (lie detector) is about the size of a laptop computer (right insisted that he had not lied
figure) and measures chest and abdominal muscle movement during and that he be allowed
respiration, heart rate, blood pressure, and skin conductance or galvanic to take a second one,
skin response. which he also failed.
The galvanic skin response refers to changes in sweating of the fingers Eventually Floyd
(or palms) that accompany emotional experiences and are was tried, found
case, he answered “No” to a number of critical questions, such strategies may prove to be a more accurate and
as “Did you rob the liquor store?” But his “No” answers were reliable way to detect lying (Gamer, 2009).
accompanied by large increases in galvanic skin response Other new tests aimed at improving the
(as well as other responses). For those reasons, the examiner accuracy of lie detection include using eye scans
decided that Floyd had lied and thus failed the polygraph test. to measure blood flow to the eye; observing very
However, when the real robbers were eventually caught, tried, Brain scan tests brief, involuntary facial expression changes; and
and sentenced, it proved that Floyd had not lied even though may be better analyzing the consistency and amount of detail
he failed the lie detector test twice. Floyd’s case, as well as the than polygraph in someone’s testimony (Colwell, 2009; Ekman,
at detecting lies.
Ames case, questions the accuracy of lie detector tests. 2006; Kluger & Masters, 2006).
Photo Credits: top, © Digital Stock Corporation; bottom, © Photo24/Brand X Pictures/Getty Images
4. A theory of emotions that grew 8. Facial expressions that accompany emotions send signals about
Interpret out of the work of Schachter and how one (a)
Singer says that your interpreta- and what one intends to do.
tion, appraisal, thought, or memo- Emotions focus one’s Difficult tasks:
low arousal is optimal
ry of a situation, object, or event can contribute to, or result in, (b) so one
Difficulty of tasks
your experiencing different emotional states. This is called the can better respond to emotional Most tasks:
medium arousal is optimal
theory. situations and also increases the
Easy or simple tasks:
(c) of situations high arousal may be optimal
that may be either beneficial or
C. Affective Neuroscience Approach dangerous to one’s well-being.
Level of arousal
6. Emotions have four qualities: They are expressed in stereo- 10. There is a relationship between emotional arousal and
typical (a) expressions and have distinctive your performance on a task; this relationship is called the
(b) responses; they are less controllable and (a) law. According to this law, low arousal results
may not respond to (c) ; they influence many in better performance on (b) tasks; for most
(d) functions; and some emotions, such as tasks, (c) arousal helps performance; and for easy
smiling, are (e) in the brain. The brain area tasks, (d) arousal may facilitate performance.
Americans and Japanese rated the intensity of five emotions— neuroscience; 6. (a) facial, (b) physiological, (c) reason, (d) cognitive,
surprise, anger, happiness, disgust, and sadness—on a scale (e) hard-wired, (f) amygdala, (g) awareness or conscious thought, (h) pre-
from 1 to 10. The emotion rated most intense by the Japanese frontal cortex; 7. (a) universal emotions, (b) adaptive, survival, (c) facial,
was (a) , while the Americans rated (d) order; 8. (a) feels, (b) attention, (c) memory, recall; 9. evolutionary;
(b) as the most intense of the five emotions. 10. (a) Yerkes-Dodson, (b) difficult, (c) medium, (d) high; 11. (a) happi-
This study illustrates how cultural display rules may differently ness, (b) nucleus accumbens, ventral tegmental area, (c) genetic or inherit-
ed, (d) environmental; 12. (a) adaptation level, (b) wealth or material
influence how people perceive the (c) of
things, (c) goals, (d) relationships or friends, (e) set point; 13. display
emotions.
rules; 14. (a) disgust, (b) happiness, (c) intensity; 15. (a) emotional intelli-
gence, (b) emotional, (c) thoughts, (d) mirror neurons; 16. (a) poly-
graph, (b) galvanic skin, (c) neutral, critical, (d) error, (e) neural activity
Why Do They
Have to Learn to Smile?
I n the United States it’s very
common to see people smil-
ing in public because it’s a
friendly way to interact socially.
In fact, many businesses insist
QUEST IONS that their salespeople smile at
1 In the United
States, why is
smiling in social situ-
customers b e c aus e sm i l i ng
makes the customers feel more
comfortable and more likely to
ations considered an buy something. But in Japan,
acceptable and even people are very reluctant to
desirable way to show emotions in public and
behave in public? tradition, learning how to smile has
that’s become a problem.
Japan is currently going through a grown into a big business in Japan.
2 When having to
make money is
bucking cultural tradi-
recession or downturn in business,
so there is increased competition to
Employees are now being sent to
“smile school,” which uses various 4 Why is it so
difficult for many
highly motivated
get new customers and keep current techniques to teach reluctant and
tions, what do you customers happy. Said one gas sta- bashful students to smile. For exam- Japanese to learn
think will happen? to smile?
tion attendant who is trying to learn ple, one technique in learning how
to smile more, “In this recession, to smile is biting on a chopstick
customers are getting choosy about (photo above) and then lifting the
their gas stations, so you have to edges of the mouth higher than the
think positively. Laughter and a smile chopstick. Another technique is to
are representative of this positive follow “smile” instructions: “Relax
thinking” (Reitman, 1999, p. A1). the muscle under your nose, loosen
But getting salespeople to smile is up your tongue. Put your hands on
a radical change in Japan, whose your stomach and laugh out loud,
cultural tradition has long empha- feeling the ‘poisons’ escape” (Reit-
sized suppressing any public display man, 1999, p. A1).
of emotions, be it happy, sad, or What is driving all this smiling in
angry. For example, women never
smile at their husbands and mem-
Japan is sales and morale. As is well
known by American businesses,
5 Why do you
think that smiley,
friendly salespeople
3 Even though emo-
tional expressions,
such as smiling, are
bers of families rarely touch in pub-
lic and never hug, even when greeting
happy, friendly salespeople are usu-
ally the most successful and are
are more successful
and better at building
after a long separation. It’s still com- great at building company morale. morale?
considered universal mon for women to place a hand over The same is holding true in Japan,
facial expressions, why
their mouths when they laugh, and where smiley clerks are racking up
don’t the Japanese
smile more? men believe that the correct and the most sales and creating a friend-
proper behavior is to show no emo- ly morale.
6
Photo Credit: © Noburo Hashimoto/Corbis
tions in public. Unlike American People in other parts of Asia, such According to the
salespeople who often smile and as China, also are not accustomed facial feedback
make eye contact with their custom- to smiling in social situations. In theory, how would not
ers, Japanese salespeople are reserved fact, volunteers for the 2008 Olym- smiling influence
pics in Beijing were required to take emotions?
and greet customers with a simple
“welcome”; smiling, up until now, classes on how to smile to ensure
was totally frowned upon. that they portray China as hospita- ANS W ERS
Because getting salespeople to ble. (Adapted from Mauss, 2005; TO CRITICAL
sm ile is going against a strong Reitman, 1999; UPI, 2006) TH IN KI NG
QUEST IONS