[Your Company Name]

Business Plan

[Date Submitted]

Prepared By
[Name]
[Job Title]
[Phone]
[Email]
Executive Summary
Provide a summary of the whole document narrating a short overview of your Information
Technology (IT) company, the business structure, founder(s), founding date, and core team
members. Also, state the nature of your IT business, your target market, and the value you
provide to your clients.

Briefly include information on the sales, marketing, operational, and financial plans of your
IT company. Describe how these strategies can benefit the growth of your IT business.

Lastly, mention your IT company’s direct and indirect competition and your competitive
advantages over your competitors.

Company Overview
Mission Statement
State the overall goal of your company or the core reason for your existence as an
organization.

Philosophy
The philosophy statement pertains to the way you do things around your organization. It
consists of the core values, beliefs, and ethics that guide the actions and decision-making
processes of the people in your IT business.

Vision
Briefly state where your company aspires to be in the future upon achieving its goals and
objectives.

Outlook
Describe the market or economic outlook that has a profound impact on your IT business.
This could be the robust growth of the population in the area, the increase in the gross
domestic product of your state, or the accumulation of competing companies in your city.

Type of Industry
State the type of industry that your company belongs to.

Business Structure & Ownership

Describe the business structure and ownership of your organization.

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Services
Description
Provide a detailed description of each of the IT services that your company offers.

Value Proposition
Describe how your services provide value to your customers in terms of your expertise,
flexibility, speed, cost-efficiency, or transparency.

Marketing Analysis
Industry Overview and Trends
Provide a short narrative of your industry’s market and economic activities. Cite emerging
trends that could positively or negatively impact your IT business as well as the industry at
large. You may use graphs and tables to present information that is relevant to this section.

Target Market
State what market population is the main target for your IT services.

Market Size
Present the potential size of your target market. You may create your own table according
to the specifications of your target market and services.

Draw Area Size % of Total

Total

Market Segmentation
Describe your target population according to the following market segmentations below:

Demographic Behavioral
- -
- -
- -
- -
- -

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 Psychographic Geographic
- -
- -
- -

SWOT Analysis
Determine your IT company’s strengths, weaknesses, opportunities, and threats using the
table below.
Strengths Opportunities
- Processes - Market trends
- Resources - Consumer behavior
- Skills, Talents, and Knowledge - Events
- Assets - Government regulation and policies
- Competitive advantage - Technology
Weaknesses Threats
- Improvements needed - Competitors
- Errors - Supply and demand
- Factors that are lacking - Market and consumer trends
- Consumer behavior
- Technology
- Government regulation and policy

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Competition
State your organization’s direct and indirect competitors.

Direct and Indirect Competition

[Company Name] Direct Competition Indirect Competition

Mention the type of IT Mention the name of your Mention the name of your
services you offer. direct competitor. indirect competitor.

Competitive Analysis

Strength Weakness Opportunity Threat

[Company Internal or Internal or An external An external
Name] specific to your specific to your factor that factor that
company company provides a threatens the
business success of the
opportunity to industry in
the industry in general or
general or something
something specific within
specific within your company.
your company.
[Direct
Competitor]
[Indirect
Competitor]

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Marketing Plan
Provide a concise statement of your marketing plan based on the market data and
information analyzed through the SWOT and competitive analyses. You can add more
entries depending on your plans.

[Marketing activity]

Provide a detailed description of the marketing activity.

[Marketing activity]

Provide a detailed description of the marketing activity.

Marketing Strategy
List down your marketing strategies along with each of its specific activities, timeline, and
success criteria. You can add more entries based on the activities you listed in the previous
section.

Marketing Strategy 1 [Marketing activity]

Activities

Timeline

Success Criteria

Marketing Strategy 2 [Marketing activity]

Activities

Timeline

Success Criteria

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Pricing Strategy
Define how your IT company will price your services rendered to your clients. Pricing
strategies could be cost-plus pricing, premium pricing, penetration pricing, or project-based
pricing.

Operational Plan

Operating Hours
Detail your IT company’s hours of operation. Mention how many hours in a day you operate
and for how many days in a week. Also, indicate if your company will be open during major
holidays, such as Christmas, the Fourth of July, and Thanksgiving.

Location
Provide a detailed description of your company’s location. Describe the building and its
surrounding area and explain why it has been chosen as the main office for your IT business.

Location Description
Immediate Area
Type of Area
Adjacent Uses
Benefits
Proximity
Customer Type
Size of Potential
Customers
Competitors
Traffic Volume
Patterns
Pedestrians
Periods
Accessibility
Proximity to Major
Streets

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 Entrance/Exit
Visibility
View From the Road
Exterior Appearance
Landscaping

Organizational Structure
Show your IT company’s organizational structure below. You may create a different
structure specific to your business.

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Key Staff
List down the key employees of your company. You may use the sample below if it fits your
company specifications.

Name [Name of Staff] [Name of Staff] [Name of Staff]

Position [Role] [Role] [Role]

Date Joined [Date] [Date] [Date]

Experience [Expertise] [Expertise] [Expertise]

Highest [Qualification] [Qualification] [Qualification]

Qualification

Salary [Salary] [Salary] [Salary]

Financial Plan
Assumptions
Provide a brief statement of your IT company’s financial assumptions. Also, mention the
cost of the start-up and the source of the money. You may use the sample below if it suits
your company specifications.

[Your Company Name]

Business Start-Up Costs in USD

Over/
FUNDING Estimated Actual (Under)

Investor Funding

Owner 1

Owner 2

Other

Total Investment

Loans

Bank Loan 1

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 Bank Loan 2

Non-Bank Loan 1

Total Loans

Other Funding

Grant 1

Other

Total Other Funding

TOTAL FUNDING 0.00 0.00 0.00

Under/
COSTS Estimated Actual (Over)

Fixed Costs

Advertising for Opening

Basic Website

Brand Development

Building Down Payment

Building
Improvements/Remodeling

Business Cards/Stationery

Business Entity

Business Licenses/Permits

Computer Hardware/Software

Decorating

Franchise Start-Up Fees

Internet Setup Deposit

Lease Security Deposit

Legal/Professional Fees

Machines & Equipment

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 Office Furniture/Fixtures

Operating Cash (Working Capital)

Point of Sale Hardware/Software

Prepaid Insurance

Public Utility Deposits

Reserve for Contingencies

Security System Installation

Setup, Installation and Consulting

fees

Signage

Starting Inventory

Telephone

Tools & Supplies

Travel

Truck & Vehicle

Other 1 (specify)

Other 2 (specify)

Total Fixed Costs 0.00 0.00 0.00

Average Monthly Costs

Advertising (print, broadcast and

Internet)

Business Insurance

Business Vehicle Insurance

Employee Salaries and

Commissions

Equipment Lease Payments

Inventory, Raw Materials, Parts

Franchise Fee

Health Insurance

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 Internet Connection

Loan and Credit Card Interest &

Principal

Legal/Accounting Fees

Merchant Account Fees

Miscellaneous Expenses

Mortgage Payments

Lease Payment

Owner Salary

Payroll Taxes or Self-Employment

Tax

Postage/Shipping Costs

Security System Monthly Payment

Supplies

Telephone

Travel

Public Utilities

Website Hosting/Maintenance

Other 1 (specify)

Other 2 (specify)

Total Average Monthly Costs 0.00 0.00 0.00

x Number of Months 12

Total Monthly Costs 0.00 0.00 0.00

TOTAL COSTS 0.00 0.00 0.00

SURPLUS/
(DEFICIT) 0.00 0.00 0.00

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The table below should depict your company’s sales forecast for the first six months, which
contains details on the number of business transactions per draw area and their respective
projects.

Month Month Month Month Month Month

Draw Area YEAR YEAR YEAR YEAR YEAR YEAR Total

[Area]

[Area]

Subtotal

Statements
Present your IT company’s projected financial statements here. These financial statement
forecasts are created based on the assumptions and sales projections you have presented in
the previous section of this plan. You may utilize the sample tables provided for your
convenience.

Income Statement

[Your Company Name]

Income Statement

For the Year Ended [Date]

Gross Project Revenues 0

Direct Project Costs on Contracts

Depreciation of Equipment

Estimating

Administrative and Other Expenses

Subtotal of Costs and Expenses 0

Operating Income 0

Interest Expense

Income Before Taxes 0

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Tax Expense

Income After Tax 0

Cash Dividends

Net Income/Retained Earnings 0

Retained Earnings, Beginning

Retained Earnings at End of Year $0.00

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Profit and Loss Projection

[Your Company Name]

Profit and Loss (in USD)

For the Year Ended [Date]

FY[YEAR] % FY[YEAR] %

SALES

Revenue - Services 0.00 0% 0.00 0%

Total Sales 0.00 0% 0.00 0%

COST OF SALES

Cost of Contract - Labor 0.00 0% 0.00 0%

Cost of Contract - Materials 0.00 0% 0.00 0%

Cost of Contract - Equipment 0.00 0% 0.00 0%

Cost of Contract - Others 0.00 0% 0.00 0%

Total Cost of Sales 0.00 0% 0.00 0%

GROSS PROFIT (Total Sales - Total Cost of

Sales) 0.00 0% 0.00 0%

INDIRECT EXPENSES

Salaries and wages - Vacation, Holiday, etc. 0.00 0% 0.00 0%

Salaries and wages - Salary, Bonus, and Benefits 0.00 0% 0.00 0%

Payroll Tax 0.00 0% 0.00 0%

Insurance - Workers' Compensation 0.00 0% 0.00 0%

401(k) Employer Portion 0.00 0% 0.00 0%

Insurance - Health and Dental 0.00 0% 0.00 0%

Employee Tool Allowance 0.00 0% 0.00 0%

Equipment Parts 0.00 0% 0.00 0%

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Equipment Depreciation 0.00 0% 0.00 0%

Interest and taxes 0.00 0% 0.00 0%

Indirect Labor Cost 0.00 0% 0.00 0%

Equipment Applied Cost 0.00 0% 0.00 0%

Total Indirect Expenses 0.00 0% 0.00 0%

GENERAL AND ADMINISTRATIVE EXPENSES

Wages and Salaries - Admin 0.00 0% 0.00 0%

Commission - Sales 0.00 0% 0.00 0%

Payroll Tax 0.00 0% 0.00 0%

Insurance - Workers' Compensation 0.00 0% 0.00 0%

401 (k) Employer Portion 0.00 0% 0.00 0%

Insurance - Health and Dental 0.00 0% 0.00 0%

Office Supplies 0.00 0% 0.00 0%

Utilities 0.00 0% 0.00 0%

Telephone 0.00 0% 0.00 0%

Licenses, Permits, and Fees 0.00 0% 0.00 0%

Total General and Administrative Expenses 0.00 0% 0.00 0%

NET INCOME 0.00 0.00

Profit Margin* 0.00 0.00

* Not part of P&L

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Balance Sheet Projection

[Your Company Name]

Balance Sheet (in USD)

[Date of Coverage]

ASSETS

CURRENT ASSETS YEAR YEAR

Cash and Cash Equivalents 0.00

Accounts Receivable

Allowance for Doubtful Accounts

Accounts Receivable, net of allowance for

doubtful accounts

Retainage

Other

Inventory

Cost in Excess of Billings

Deferred Tax Asset

Prepaid Expenses

Total Current Assets 0.00 0.00

FIXED ASSETS

Property, Land, Building

Equipment and Vehicles

Subtotal 0.00 0.00

Less: Accumulated Depreciation

Total Fixed Assets 0.00 0.00

INTANGIBLE ASSETS

Trademarks and Patents

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Goodwill

Total Intangible Assets 0.00 0.00

Total Assets 0.00 0.00

LIABILITIES AND SHAREHOLDER'S EQUITY

CURRENT LIABILITIES

Accounts Payable 0.00

Accrued Expenses/Deferred Income

Loans Payable

Notes Payable

Other Short-Term Payable

Total Current Liabilities 0.00 0.00

NONCURRENT LIABILITIES

Long-Term Debt

Others

Total Noncurrent Liabilities 0.00 0.00

TOTAL LIABILITIES 0.00 0.00

SHAREHOLDER'S EQUITY

Invested Capital

Retained Earnings 0.00

TOTAL SHAREHOLDER'S EQUITY 0.00 0.00

TOTAL LIABILITIES & EQUITY 0.00 0.00

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Cash Flow Projection

[Your Company Name]

Cash Flow (in USD)

As of [Date]

Cash Flow from Operating Activities

Cash flow received from customers 0.00

Wages and salaries

Payments to suppliers and vendors 0.00

Paid Interest

Paid Tax

Cash generated from operations

Net Cash from Operating Activities 0.00

Cash Flow from Investing Activities

Purchase of land, property, and equipment 0.00

Proceeds from the sale of equipment

Net Cash Used in Investing Activities 0.00

Cash Flow from Financing Activities

Proceeds from common stock

Payment to long-term debt 0.00

Paid dividends

Net Cash Used in Financing Activities 0.00

Net Increase (Decrease) in Cash 0.00

Cash Balance January 0.00

Cash and Cash Equivalents at the End of Period 0.00

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