Goals Report

OBJECTIVES OF THE PROJECT

On-the-job:

 Gather data about consumers, competitors, and markets and integrate information into
actionable items, reports, and presentations
 Understand business goals, design surveys, and determine prospect preferences
 Get a good grasp of market trends, investigate other stakeholders, and implement best
practices
Research Project:

 Collect quantitative and qualitative data from field surveys

 Conduct market analysis and competitor research
 Expanded the company's reach to company customers

Research Methodology
Data source: Primary data
Study Design: Descriptive Study
Survey sampling:
• Sampling unit: Hettich Dealer and non-Dealers
• Sampling method: Random sampling
• Survey method: Open-ended questionnaire
• Sample size: 250

Submitted from Nitish Kalia Submitted to Ms. Harsimar Kaur

Roll NO. -502104173
 Goals Report
TASKS TO BE ACCOMPLISHED

On-the-job:

 Conduct surveys in various markets in South Delhi and East Delhi

 Generate dealer leads
 Provide area managers with feedback on dealers in the market
 Find out which dealers do not have Hettich and why they do.
 Find out which sanitary ware and timber dealers want to enter the hardware and
furniture fitting market.

Research project:
 Identify the scope of the research project
 Write a literature review
 Data collection
 Data analysis and interpretation
 Survey results and recommendation

PROJECT MILESTONE WEEK WISE

Week 1 Understanding of hardware and related industrial products
Week 2 Create a survey and start the survey
Week 3 Respond to East Delhi market research and provide feedback to reporting managers
Week 4 Start investigation in South Delhi and find potential traders.

Daily operations include activities such as:

 Analysis of market activity

 Evaluation of the past performance of a product or service
 Assessment of future trends

Submitted from Nitish Kalia Submitted to Ms. Harsimar Kaur

Roll NO. -502104173
 Goals Report
LIKELY IMPACT OF THE PROJECT ON THE ORGANISATION
 Acquire new customers
 Reducing the burden on area managers by finding new dealers who are interested in
acting as a dealer
 Connect a new hardware reseller to connect to the distributor
 Know which dealers are dissatisfied with the company's services and how the company
can improve it

BENEFITS OF THE PROJECT TO THE TRAINEE

 Learn about the day-to-day operations of the hardware and fitting industry
 Gain knowledge about various products in the hardware and fitting industry
 Learn how to sell products and how to deal with direct and non-sellers
 Increase practical knowledge and self-confidence

Submitted from Nitish Kalia Submitted to Ms. Harsimar Kaur

Roll NO. -502104173