Emirates Inflight TV

Over 190 wide bodied aircraft

Over 34 million passengers per year
Over 100 destinations
Flying to over 60 countries
Across 6 continents
 Table of Contents

1. Fly Emirates p. 3

2. Passenger Demographics p. 7

3. Emirates Inflight Advertising Survey p. 9

4. Inflight Entertainment Systems p. 20

5. Advertising Opportunities p. 22

6. Rate Card p. 25

7. The Region’s Leading Brands p. 26

8. Contact Details p. 27

9. Appendix: Channel Mix p. 28

10. Appendix: Material Specifications p. 31

 Fly Emirates

Emirates is Growing
Over 2.8 million captive and affluent people are Emirates is currently largest Airline in the world in
exposed to your message, ... every month! terms of Scheduled international passenger-kilometers
flown.
Yearly passenger load 1 Emirates
2 Lufthansa
35,000,000
3 Air France
30,000,000 4 British Airways
25,000,000 5 Singapore Airlines
20,000,000 6 Cathay Pacific
7 American
15,000,000
8 KLM
10,000,000

5,000,000

0 Source: IATA statistics

2000
2001
2002
2003
2004
2005
2006
2007
2008
2009
2010
2011
1998
1999

Advertising on Emirates Inflight TV means advertising on a TV platform

that is experiencing an exponential audience growth year after year.
 Fly Emirates

Emirates is Value
An Emirates passenger is used to high
standards in life and chooses Emirates
because of its reputation, excellent
service, 5-star cuisine and of course its
award winning entertainment.

Advertising on Emirates inflight TV means

targeting an affluent and uniquely captive
audience. Nowhere will your TV
commercial be better understood by the
right people than on the best inflight
entertainment platform.
 Fly Emirates

Emirates is Quality
• Emirates has won over 400 awards for excellence

• Emirates won the Skytrax ‘Best Inflight Entertainment’ award 7 consecutive years:
2005/6/7/8/9/10/11

• Emirates was the first airline to offer TV screens in every seat in 1992

• Emirates was the first airline to offer SMS and email service in every seat

• Emirates was the first airline to transmit live news headlines to its aircraft

• Emirates was the first to allow mobile phone use inflight

 Passenger Demographics

Age Gender
Male
35-44 71%

45-54

25-34

55-64
<24 65+
Female
29%
Key target market 25-54: 75%
Key target market 25-44: 55%

Source: Emirates research 2009

 Passenger Demographics

Nationality
Europe 32%
Europe Indian Subcontinent 25%
Middle East 12%
Australia & NZ 11%
Americas
Far East Africa 11%
Indian Far East 2%
Africa
Subcontinent Americas 7%
Australia & NZ
Middle East

Reason For Travel

8%

39%
Business
Leisure
53%
Other

Source: Emirates research 2009

Emirates In-Flight Advertising Survey

How many return flights do you make a year on average?

1
10+
9%
21%

5-10
19%
2-5
51%

The Emirates customer base predominantly consists of frequent travellers. 40% of

these passengers can be considered very intensive travellers.

Source: Emirates research 2009

Emirates In-Flight Advertising Survey

How Long Did You Use The Entertainment System?

Short time only
All respondents
3% Did not use
0%

Entire flight
Less than half 27%
28%

More than half

42%

Source: Emirates research 2009

Emirates In-Flight Advertising Survey

How Long Did You Use The Entertainment System?

Economy Class First Class and Business Class
Short time
Did not use only Did not use
Short time only
0% 3% 0%
3%
Less than half Entire flight
30% 15%
Less than half Entire flight
27% 32%

More than half

More than half 52%
38%

Source: Emirates research 2009

Emirates In-Flight Advertising Survey

How Long Did You Use The Entertainment System?

• One in three passengers uses the entertainment system from take off to
landing

• 100% of the respondents uses the inflight entertainment system at some

time during the flight

• 67% of all First Class and Business Class passengers use the system for
more than half of the entire flight.
Emirates In-Flight Advertising Survey

How would you rate the overall choice of entertainment

Average Poor
3% 0% 7 out of 10 passengers give the
choice of entertainment the
Good highest possible score.
30%
Emirates has won best inflight
entertainment awards from
Skytrax for the last 5 years.
Excellent
67%
Emirates In-Flight Advertising Survey

Did you try to skip TV advertising using fast forward

during today’s flight?
Almost 6 out of 10 passengers never
fast forward any advertising .
Yes, sometimes try
to skip
23% Only 23% of the passengers try to
skip the advertising sometimes.
No
57%
Tried only once
20%
20% of the passengers try only
once.
Emirates In-Flight Advertising Survey

Advertising recall
78% of Emirates passengers have seen TV Advertising during their flight

56% of Emirates passengers can attribute 2 or more brands correctly

29% of Emirates passengers can attribute 3 or more brands correctly

10% of Emirates passengers can attribute 4 or more brands correctly

Emirates In-Flight Advertising Survey

HSBC Impact

Recall: 47% 4 out of 10 passengers had seen the

% of the passengers who recall to have seen the ad commercial and named HSBC as the correct
Base: all passengers
advertiser.
Attribution: 81%
% of the passengers who can attribute the correct brand to In other words: over 1.5 million passengers
the ad left the airport with HSBC on their mind
Base: passengers who recalled the ad
during this advertising cycle.
Impact: 38%
% of the passengers who have seen the ad and can attribute
the correct brand
Base: all passengers
Emirates In-Flight Advertising Survey

What do you think about the amount of advertising

before movies and TV ? Room For More
8%
Too Much
13%

Acceptable
79%

Almost 80% of Emirates passengers are comfortable with the

amount of advertising that is shown onboard.
Emirates In-Flight Advertising Survey

Did you work during the flight?*

Less than 3hrs More than 3hrs
Less than 1hr 4% 1%
9%

Only 5% of business travellers do

a substantial amount of work
during the flight. Many business No
travellers value their time onboard 86%
Emirates to catch up on movies
and TV.

*(Only passengers travelling for business purposes)

 Inflight Entertainment Systems

Emirates Inflight TV:

The biggest selection of entertainment in the skies

Quest TV
World
Cinema
Comedy TV

Film Club
Disney
Classics
Arabic TV
New Movies
Arabic
Cinema

Sport TV
Bollywood Movies CTV &
Skysurfers
Music &
the Arts TV Drama TV
 Inflight Entertainment Systems

ice Between 600 and 1200 channels of premium entertainment

Video On Demand
Content Updated Monthly
Available on all Airbus 380, Boeing 777 and Airbus 340-500

Up to 20 broadcast video channels

Entertainment Available on Airbus 340-300 and Airbus 330-200
Content Updated Bi-Monthly Economy Class only

Seats Equiped with:

15%

Entertainment
85% ice
 Advertising Opportunities

ice Package Multi Channel Package

• 85% of seats • 100% of seats
• ice, ice Digital Widescreen • ice, ice Digital Widescreen, ice OnDemand
and ice OnDemand and Entertainment
• 2,400,000 + passengers • 5,600,000 + passengers
• 1 month cycle • 2 month cycle
 Advertising Opportunities

Multi Channel Package

Cycle Booking
• 2 month cycle Dec - Jan Oct 1st
• 46 channels on ice Digital Widescreen Feb - Mar Dec 1st
Apr - May Feb 1st
• 35 channels on ice Jun - Jul Apr 1st
• 20 channels on ice OnDemand Aug - Sep Jun 1st
Oct - Nov Aug 1st
• 19 channels on Entertainment

ice Package
Cycle Booking
• 1 month cycle Dec Oct 1st
Jan Nov 1st
• 46 channels on ice Digital Widescreen
Feb Dec 1st
• 35 channels on ice Mar Jan 1st
Apr Feb 1st
May Mar 1st
Jun Apr 1st
Jul May 1st
Aug Jun 1st
Sep Jul 1st
Oct Aug 1st
Nov Sep 1st
 Advertising Opportunities

Special Packages

Children
A handpicked selection of children’s channels including Disney movies
(subject to approval).

Arabic Content
A selection of channels drawn from Arabic Movies & TV.*

Japanese Content
Focused placement on Japanese movie channels only.*

Hindi Content
Targeted placement on Bollywood movie channels and Hindi TV.*

* Advertisements must be in local language

 Rate Card

Multi Channel Package ice Package

2 Months 1 Month
(5,600,000 passengers) (2,400,000 passengers)

20 seconds $62,948 20 seconds $33,051 Volume discount

30 seconds $78,412 30 seconds $41,166
3-5 months: 5%
40 seconds $104,517 40 seconds $54,871 6-9 months: 10%
60 seconds $141,143 60 seconds $74,100 10+ months: 15%

• All rates are in US$

• Rates for special packages on request
• Booking deadline: 2 months prior to broadcasting month
• Material deadline: 7 weeks prior to broadcasting month
• All Advertisements are to be in English except the Hindi, Arabic and Japanese packages
• All advertisements are subject to approval by Emirates
The Region’s Leading Brands
 Enquiries

Nicholas Hopkins Jelle De Mey

IFM Sales Director EMEA IFM Sales Manager Middle-East

Spafax Dubai Spafax Dubai

33rd floor, Tiffany Tower 33rd floor, Tiffany Tower
Jumeirah Lakes Towers Jumeirah Lakes Towers
United Arab Emirates United Arab Emirates
P.O. Box 62615 P.O. Box 62615

Tel: +971 4 423 4783 Tel: +971 4 423 4780

Mobile: +971 56 795 7390 Mobile: +971 50 738 1373
E-Mail: nhopkins@spafax.com E-Mail: jdemey@spafax.com
 Material Specifications

Requirements For Airline Approval

1. LOW RES

.avi or .mpg digital files via e-mail or providing a url where the files can be downloaded

Email: fdesouza@spafax.com

2. TVC INFO

Name of the ad :
Language of voice over :
Subtitles (if present) :
Runtime :
Play period (please specify dates) :
Master aspect ratio ( 16x9 or/and 4x3 ):

Email: fdesouza@spafax.com
 Material Specifications

Hi Res Technical Requirements

1. Technical Details : ProRes 422 OR H264

ProRes 422 : Audio:16bit / Frame rate as original source, 4:3 caption safe / If your source is HD we would
like 1280 x 720p / If your source is SD we would like as source /If you can’t provide this please contact
us to discuss alternatives

H264 : If your source is HD we would like a 1280x720p .MOV H264 AVC Coding file at 12Mbps ACC
128kps 48.0 KHz 16 bit, frame rate: as source . If your source is SD we would like an as source .MOV
H264 AVC Coding file at 12Mbps ACC 128kps , 48.0 KHz 16 bit, frame rate: as source.

.mpg files will not be accepted

2. Audio Layout

Channel Assignment
1 Left Full Mix
2 Right Full Mix
 Material Specifications

Hi Res Technical Requirements

3. File Layout

Include 2 seconds black at start of the TVC. No Bars/tone. 1 second black at end of TVC. No elements

4. Frame Rate

One of the following: 23.98fps – FILM OR 25fps – PAL OR 29.97fps – NTSC

5. File Delivery

To be sent via a YouSendIt/ Hightail link or a similar site. FTP's take too long to download.
If there is no access to a file upload site, a Signiant login can be provided on request.
Email: fdesouza@spafax.com

Notes
If 16:9 is unavailable then the 4:3 image can be stretched to fit a 16:9 screen or will be displayed as a 4:3 image
on a 16:9 screen.